---
title: "Meaning & Key Takeaway of: When we approach games, we're always…"
description: "\"When we approach games, we're always emotional-focused, so if a free-to-play business model works against the emotion, we won't use it. If it actually ..."
image: "https://sms4smile.com/quotes/i/5f2/jenova-chen-8209_business_when-we-approach-games-we-re-always-emot_440342.jpg"
---

#  When we approach games, we're always emotional-focused, so…

![“When we approach games, we're always emotional-focused, so if a free-to-play business model works against the emotion, we won't use it. If it actually works well with the emotion, or if we can come up with a new way to do monetization that's different and that's unique for the game, I would go for…” quote by Jenova Chen](https://sms4smile.com/quotes/i/5f2/jenova-chen-8209_business_when-we-approach-games-we-re-always-emot_440342.jpg)   [Download](https://sms4smile.com/quotes/i/5f2/jenova-chen-8209_business_when-we-approach-games-we-re-always-emot_440342.jpg) [Open image](https://sms4smile.com/quotes/i/5f2/jenova-chen-8209_business_when-we-approach-games-we-re-always-emot_440342.jpg)

> “When we approach games, we're always emotional-focused, so if a free-to-play business model works against the emotion, we won't use it. If it actually works well with the emotion, or if we can come up with a new way to do monetization that's different and that's unique for the game, I would go for that.”

[Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Game monetization should align with player emotions; if a model conflicts with emotional experience, it should be avoided, otherwise innovative approaches are welcome.

**In simple terms:** Monetization must fit player feelings; avoid models that clash with emotion.

Key Takeaway

Design revenue systems that enhance, not disrupt, player experience.

Themes

game design emotion monetization

Mood

thoughtful strategic

Type

design business

When to use this quote

- free-to-play games
- emotional engagement
- innovative revenue strategies

Key Concepts

player psychology business models

Questions to Reflect On

- How can you test emotional impact of monetization?
- What non‑financial incentives could replace traditional models?

A Different Perspective

Players may resist monetization even if emotionally aligned.

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