--- title: "Meaning & Key Takeaway of: When we first started doing bridal, I…" description: "\"When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion.\" — Jenny Packham" image: "https://sms4smile.com/quotes/i/bb3/jenny-packham-7834_archaic_when-we-first-started-doing-bridal-i-fou_3129808.jpg" --- # When we first started doing bridal, I found the bridal… ![“When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion.” quote by Jenny Packham](https://sms4smile.com/quotes/i/bb3/jenny-packham-7834_archaic_when-we-first-started-doing-bridal-i-fou_3129808.jpg) [Download](https://sms4smile.com/quotes/i/bb3/jenny-packham-7834_archaic_when-we-first-started-doing-bridal-i-fou_3129808.jpg) [Open image](https://sms4smile.com/quotes/i/bb3/jenny-packham-7834_archaic_when-we-first-started-doing-bridal-i-fou_3129808.jpg) > “When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion.” [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. She observes that bridal fashion feels outdated and disconnected from mainstream trends, highlighting a gap between the two worlds. **In simple terms:** Bridal fashion is old-fashioned and separate from everyday style. Key Takeaway Modernize bridal wear to align with current fashion. Themes fashion tradition industry Mood thoughtful inspirational Type creative strategic When to use this quote - wedding planning - design studios - retail strategy - fashion shows Key Concepts market dynamics consumer expectations Questions to Reflect On - What can bridge bridal and everyday fashion? - How can designers honor tradition while innovating? A Different Perspective Changing bridal norms may face resistance from traditional clients. ★ ★ ★ ★ ★ No ratings yet [Archaic](https://sms4smile.com/quotes/about/archaic/) [Archaic Removed](https://sms4smile.com/quotes/about/archaic-removed-5531349/) [Bridal](https://sms4smile.com/quotes/about/bridal/) [Bridal Business](https://sms4smile.com/quotes/about/bridal-business-5531350/) [Business](https://sms4smile.com/quotes/about/business/) [Business Archaic](https://sms4smile.com/quotes/about/business-archaic-5531348/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [General](https://sms4smile.com/quotes/about/general/) [Started](https://sms4smile.com/quotes/about/started/) ## Related quotes > [There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the…](https://sms4smile.com/quotes/jenny-packham/there-is-definitely-a-red-carpet-moment-to-a-bride-s-wedding-day-but/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [From the 1920s through to the 1970s, bridal was related to the fashion of the times. Then in the 1980s, it became more historical,…](https://sms4smile.com/quotes/jenny-packham/from-the-1920s-through-to-the-1970s-bridal-was-related-to-the-fashion/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [Accessories are the perfect way to add something special. A hair comb or a beaded clutch can be a lovely detail to finish your…](https://sms4smile.com/quotes/jenny-packham/accessories-are-the-perfect-way-to-add-something-special-a-hair-comb/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I always see bridal as a cultural thing: you have to get under the skin to find out what is needed in that market.…](https://sms4smile.com/quotes/jenny-packham/i-always-see-bridal-as-a-cultural-thing-you-have-to-get-under-the/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely…](https://sms4smile.com/quotes/jenny-packham/with-the-bridal-wear-i-love-the-fact-that-people-show-me-their/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [The poet, however, uses these two crude, primitive, archaic forms of thought (simile and metaphor) in the most uninhibited way, because his job is…](https://sms4smile.com/quotes/northrop-frye/the-poet-however-uses-these-two-crude-primitive-archaic-forms-of/) [Northrop Frye](https://sms4smile.com/quotes/author/northrop-frye/) > [If you see a wonderful archaic Greek marble object in a museum, it's not only that it's beautiful, but what comes to your mind…](https://sms4smile.com/quotes/michael-steinhardt/if-you-see-a-wonderful-archaic-greek-marble-object-in-a-museum-it-s/) [Michael Steinhardt](https://sms4smile.com/quotes/author/michael-steinhardt/) > [Dealing with crime using archaic methods has become impossible. So, it's imperative that we change the ways to counter them.](https://sms4smile.com/quotes/nana-patekar/dealing-with-crime-using-archaic-methods-has-become-impossible-so-it/) [Nana Patekar](https://sms4smile.com/quotes/author/nana-patekar/) > [“shrestha (SHRES·thuh) noun When a dream comes true—but not for the dreamer. Archaic;”](https://sms4smile.com/quotes/laini-taylor/shrestha-shres-thuh-noun-when-a-dream-comes-true-but-not-for-the/) [Laini Taylor](https://sms4smile.com/quotes/author/laini-taylor/) > [“Her husband had archaic ideas about jewels; a man bought them for his wife in acknowledgement of things he could not gracefully utter.”](https://sms4smile.com/quotes/willa-cather/her-husband-had-archaic-ideas-about-jewels-a-man-bought-them-for-his/) [Willa Cather](https://sms4smile.com/quotes/author/willa-cather/) > [Every mind is a room packed with archaic furniture.](https://sms4smile.com/quotes/dee-hock/every-mind-is-a-room-packed-with-archaic-furniture/) [Dee Hock](https://sms4smile.com/quotes/author/dee-hock/) > [What's really interesting about that is that a lot of these words that were incendiary in their time now seem almost harmless and laughable,…](https://sms4smile.com/quotes/philip-kaufman/what-s-really-interesting-about-that-is-that-a-lot-of-these-words/) [Philip Kaufman](https://sms4smile.com/quotes/author/philip-kaufman/) > [“Archaic humans paid for their large brains in two ways. Firstly, they spent more time in search of food. Secondly, their muscles atrophied. Like…](https://sms4smile.com/quotes/yuval-noah-harari/archaic-humans-paid-for-their-large-brains-in-two-ways-firstly-they/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“The formation of a unified standard (biblical) text probably also involved the elimination of terms and structures that were too archaic to be understood…](https://sms4smile.com/quotes/angel-s-enz-badillos/the-formation-of-a-unified-standard-biblical-text-probably-also/) [Angel Sáenz-Badillos](https://sms4smile.com/quotes/author/angel-s-enz-badillos/) > [“For similar reasons, archaic humans did not initiate any revolutions. As far as we can tell, changes in social patterns, the invention of new…](https://sms4smile.com/quotes/yuval-noah-harari/for-similar-reasons-archaic-humans-did-not-initiate-any-revolutions/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) ## More by Jenny Packham > [Old Hollywood icons such as Marilyn Monroe, Vivien Leigh, and Bette Davis are so inspiring; their style is romantic and feminine and their glamour…](https://sms4smile.com/quotes/jenny-packham/old-hollywood-icons-such-as-marilyn-monroe-vivien-leigh-and-bette/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and…](https://sms4smile.com/quotes/jenny-packham/with-a-wedding-gown-i-have-to-make-sure-that-people-fall-in-love-with/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [Having made all the decisions, I think a wedding day is a day when you want to forget what you are wearing and be…](https://sms4smile.com/quotes/jenny-packham/having-made-all-the-decisions-i-think-a-wedding-day-is-a-day-when-you/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [Our silhouettes are quite classic, and the fit is very flattering. I just try to create something beautiful that complements the wearer.](https://sms4smile.com/quotes/jenny-packham/our-silhouettes-are-quite-classic-and-the-fit-is-very-flattering-i/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [It's funny; in fashion, you can never relax and feel like it's all sorted. Every season, you have to give yourself a challenge and…](https://sms4smile.com/quotes/jenny-packham/it-s-funny-in-fashion-you-can-never-relax-and-feel-like-it-s-all/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I think with bridal fashion, it moves very slowly.](https://sms4smile.com/quotes/jenny-packham/i-think-with-bridal-fashion-it-moves-very-slowly/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I have always loved to create pieces that are special, unique. It's very important to me that the dress means something to someone. I've…](https://sms4smile.com/quotes/jenny-packham/i-have-always-loved-to-create-pieces-that-are-special-unique-it-s/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely…](https://sms4smile.com/quotes/jenny-packham/with-the-bridal-wear-i-love-the-fact-that-people-show-me-their/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an endorsement.](https://sms4smile.com/quotes/jenny-packham/i-think-for-us-as-an-evening-wear-line-anytime-someone-on-the-red/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [A dress is an emotional thing to make. You've got to fall in love with it and not just with the dress - the…](https://sms4smile.com/quotes/jenny-packham/a-dress-is-an-emotional-thing-to-make-you-ve-got-to-fall-in-love-with/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [When I'm designing, I'm thinking about what it would be like to wear that piece.](https://sms4smile.com/quotes/jenny-packham/when-i-m-designing-i-m-thinking-about-what-it-would-be-like-to-wear/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I'm so fond of abstract design in the style of Vanderbilt and David Hicks and that whole 1970s era. They took the 1930s and…](https://sms4smile.com/quotes/jenny-packham/i-m-so-fond-of-abstract-design-in-the-style-of-vanderbilt-and-david/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they…](https://sms4smile.com/quotes/jenny-packham/if-i-can-get-someone-to-put-on-a-dress-walk-in-a-room-have-them-feel/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I don't like things that are uncomfortable - everything we do, however structured or detailed, needs to be made so that when someone wears…](https://sms4smile.com/quotes/jenny-packham/i-don-t-like-things-that-are-uncomfortable-everything-we-do-however/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I've always wanted to dress Cate Blanchett because I think she's so stylish.](https://sms4smile.com/quotes/jenny-packham/i-ve-always-wanted-to-dress-cate-blanchett-because-i-think-she-s-so/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) [Explore all 87 Jenny Packham quotes ](https://sms4smile.com/quotes/author/jenny-packham/) ## More Archaic quotes > [“For similar reasons, archaic humans did not initiate any revolutions. As far as we can tell, changes in social patterns, the invention of new…](https://sms4smile.com/quotes/yuval-noah-harari/for-similar-reasons-archaic-humans-did-not-initiate-any-revolutions/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [“The formation of a unified standard (biblical) text probably also involved the elimination of terms and structures that were too archaic to be understood…](https://sms4smile.com/quotes/angel-s-enz-badillos/the-formation-of-a-unified-standard-biblical-text-probably-also/) [Angel Sáenz-Badillos](https://sms4smile.com/quotes/author/angel-s-enz-badillos/) > [“Archaic humans paid for their large brains in two ways. Firstly, they spent more time in search of food. Secondly, their muscles atrophied. Like…](https://sms4smile.com/quotes/yuval-noah-harari/archaic-humans-paid-for-their-large-brains-in-two-ways-firstly-they/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [What's really interesting about that is that a lot of these words that were incendiary in their time now seem almost harmless and laughable,…](https://sms4smile.com/quotes/philip-kaufman/what-s-really-interesting-about-that-is-that-a-lot-of-these-words/) [Philip Kaufman](https://sms4smile.com/quotes/author/philip-kaufman/) > [Every mind is a room packed with archaic furniture.](https://sms4smile.com/quotes/dee-hock/every-mind-is-a-room-packed-with-archaic-furniture/) [Dee Hock](https://sms4smile.com/quotes/author/dee-hock/) > [“Her husband had archaic ideas about jewels; a man bought them for his wife in acknowledgement of things he could not gracefully utter.”](https://sms4smile.com/quotes/willa-cather/her-husband-had-archaic-ideas-about-jewels-a-man-bought-them-for-his/) [Willa Cather](https://sms4smile.com/quotes/author/willa-cather/) > [“shrestha (SHRES·thuh) noun When a dream comes true—but not for the dreamer. Archaic;”](https://sms4smile.com/quotes/laini-taylor/shrestha-shres-thuh-noun-when-a-dream-comes-true-but-not-for-the/) [Laini Taylor](https://sms4smile.com/quotes/author/laini-taylor/) > [Dealing with crime using archaic methods has become impossible. So, it's imperative that we change the ways to counter them.](https://sms4smile.com/quotes/nana-patekar/dealing-with-crime-using-archaic-methods-has-become-impossible-so-it/) [Nana Patekar](https://sms4smile.com/quotes/author/nana-patekar/) > [If you see a wonderful archaic Greek marble object in a museum, it's not only that it's beautiful, but what comes to your mind…](https://sms4smile.com/quotes/michael-steinhardt/if-you-see-a-wonderful-archaic-greek-marble-object-in-a-museum-it-s/) [Michael Steinhardt](https://sms4smile.com/quotes/author/michael-steinhardt/) > [The poet, however, uses these two crude, primitive, archaic forms of thought (simile and metaphor) in the most uninhibited way, because his job is…](https://sms4smile.com/quotes/northrop-frye/the-poet-however-uses-these-two-crude-primitive-archaic-forms-of/) [Northrop Frye](https://sms4smile.com/quotes/author/northrop-frye/) > [The Indians used to be the only inhabitants of the Americas, but times change. Having perceived us as belonging to history, they are free…](https://sms4smile.com/quotes/paula-gunn-allen/the-indians-used-to-be-the-only-inhabitants-of-the-americas-but-times/) [Paula Gunn Allen](https://sms4smile.com/quotes/author/paula-gunn-allen/) > [It's so archaic. It's just, like, bizarre to me. I feel like in 10 or 15 years' time our children are going to look…](https://sms4smile.com/quotes/scarlett-johansson/it-s-so-archaic-it-s-just-like-bizarre-to-me-i-feel-like-in-10-or-15/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [For the past several generations we've forgotten what the psychologists call our archaic understanding, a willingness to know things in their deepest, most mythic…](https://sms4smile.com/quotes/madeleine-l-engle/for-the-past-several-generations-we-ve-forgotten-what-the/) [Madeleine L'Engle](https://sms4smile.com/quotes/author/madeleine-l-engle/) > [I am surprised to see that today everything that does not amount to surrender pure and simple to generalized capitalism, let us call it…](https://sms4smile.com/quotes/alain-badiou/i-am-surprised-to-see-that-today-everything-that-does-not-amount-to/) [Alain Badiou](https://sms4smile.com/quotes/author/alain-badiou/) > [The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather…](https://sms4smile.com/quotes/raymond-loewy/the-world-is-filled-with-archaic-objects-mailboxes-which-look-like/) [Raymond Loewy](https://sms4smile.com/quotes/author/raymond-loewy/) [Browse all 52 Archaic quotes ](https://sms4smile.com/quotes/about/archaic/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion.", "creator": { "@type": "Person", "name": "Jenny Packham" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jenny-packham/when-we-first-started-doing-bridal-i-found-the-bridal-business-very/", "about": { "@type": "Thing", "name": "Archaic" }, "@id": "https://sms4smile.com/quotes/jenny-packham/when-we-first-started-doing-bridal-i-found-the-bridal-business-very/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bb3/jenny-packham-7834_archaic_when-we-first-started-doing-bridal-i-fou_3129808.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bb3/jenny-packham-7834_archaic_when-we-first-started-doing-bridal-i-fou_3129808.jpg", "url": "https://sms4smile.com/quotes/i/bb3/jenny-packham-7834_archaic_when-we-first-started-doing-bridal-i-fou_3129808.jpg", "width": 1080, "height": 1080, "caption": "“When we first started doing bridal, I found the bridal business very archaic; it was very removed from…” — Jenny Packham", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jenny Packham", "item": "https://sms4smile.com/quotes/author/jenny-packham/" }, { "@type": "ListItem", "position": 4, "name": "When we first started doing bridal,...", "item": "https://sms4smile.com/quotes/jenny-packham/when-we-first-started-doing-bridal-i-found-the-bridal-business-very/" } ], "@id": "https://sms4smile.com/quotes/jenny-packham/when-we-first-started-doing-bridal-i-found-the-bridal-business-very/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```