--- title: "Meaning & Key Takeaway of: I think, for us, as an evening wear line…" description: "\"I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an endorsement.\" — Jenny Packham" image: "https://sms4smile.com/quotes/i/f9d/jenny-packham-7834_dress_i-think-for-us-as-an-evening-wear-line-a_393473.jpg" --- # I think, for us, as an evening wear line, anytime someone… ![“I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an endorsement.” quote by Jenny Packham](https://sms4smile.com/quotes/i/f9d/jenny-packham-7834_dress_i-think-for-us-as-an-evening-wear-line-a_393473.jpg) [Download](https://sms4smile.com/quotes/i/f9d/jenny-packham-7834_dress_i-think-for-us-as-an-evening-wear-line-a_393473.jpg) [Open image](https://sms4smile.com/quotes/i/f9d/jenny-packham-7834_dress_i-think-for-us-as-an-evening-wear-line-a_393473.jpg) > “I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an endorsement.” [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. When a celebrity wears the brand on the red carpet, it serves as a powerful endorsement for the evening‑wear line. **In simple terms:** Celebrity red‑carpet wear endorses the brand. Key Takeaway Leverage high‑profile exposure. Themes marketing fashion celebrity influence Mood strategic optimistic Type marketing inspirational When to use this quote - fashion shows - public relations - sales campaigns Key Concepts brand strategy social proof Questions to Reflect On - How to sustain brand value beyond one event? - What other channels reinforce credibility? A Different Perspective Celebrity endorsement can be fleeting. ★ ★ ★ ★ ★ No ratings yet [Dress](https://sms4smile.com/quotes/about/dress/) [Evening](https://sms4smile.com/quotes/about/evening/) [Red](https://sms4smile.com/quotes/about/red/) [Red carpet](https://sms4smile.com/quotes/about/red-carpet/) ## Related quotes > [If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they…](https://sms4smile.com/quotes/jenny-packham/if-i-can-get-someone-to-put-on-a-dress-walk-in-a-room-have-them-feel/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [With an evening wear collection, each piece has to be quite individual.](https://sms4smile.com/quotes/jenny-packham/with-an-evening-wear-collection-each-piece-has-to-be-quite-individual/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [All I ever aim to do is make beautiful evening wear.](https://sms4smile.com/quotes/jenny-packham/all-i-ever-aim-to-do-is-make-beautiful-evening-wear/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.](https://sms4smile.com/quotes/jenny-packham/i-think-the-evening-wear-criteria-is-that-they-want-to-walk-into-the/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [ “It doesn’t really matter \[if she ever wears the dress\], as long as she loves it. She’ll wear it a hundred times in her… ](https://sms4smile.com/quotes/erin-mckean/it-doesn-t-really-matter-if-she-ever-wears-the-dress-as-long-as-she/) [Erin McKean](https://sms4smile.com/quotes/author/erin-mckean/) > [A horse doesn't know whether the rider on his back wears a dress or pants away from the track.](https://sms4smile.com/quotes/diane-crump/a-horse-doesn-t-know-whether-the-rider-on-his-back-wears-a-dress-or/) Diane Crump > [Real beauty in the arts is eternal and would be accepted at all periods; but it wears the dress of its century: something of…](https://sms4smile.com/quotes/eugene-delacroix/real-beauty-in-the-arts-is-eternal-and-would-be-accepted-at-all/) [Eugene Delacroix](https://sms4smile.com/quotes/author/eugene-delacroix/) > [I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what…](https://sms4smile.com/quotes/jenny-packham/i-think-it-s-always-wonderful-to-dress-people-in-the-public-eye-it-s/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [Even though I avoid buying clothes that are 'in fashion', choosing things I fall in love with and wearing them till they fall apart…](https://sms4smile.com/quotes/sheherazade-goldsmith/even-though-i-avoid-buying-clothes-that-are-in-fashion-choosing/) [Sheherazade Goldsmith](https://sms4smile.com/quotes/author/sheherazade-goldsmith/) > [Creating a bridalwear collection was a natural progression from my evening wear collections, which are well known for their softly draped and diaphanous silk…](https://sms4smile.com/quotes/matthew-williamson/creating-a-bridalwear-collection-was-a-natural-progression-from-my/) [Matthew Williamson](https://sms4smile.com/quotes/author/matthew-williamson/) > [Certainly a big challenge for me with evening-wear is to make it look modern and artistic and avant-garde. The very concept of a ball…](https://sms4smile.com/quotes/vera-wang/certainly-a-big-challenge-for-me-with-evening-wear-is-to-make-it-look/) [Vera Wang](https://sms4smile.com/quotes/author/vera-wang/) > [I would say I'm pretty minimal. Comfort is key. So during the day, it's usually, like, jeans and a sweater. But for evening wear,…](https://sms4smile.com/quotes/amanda-hearst/i-would-say-i-m-pretty-minimal-comfort-is-key-so-during-the-day-it-s/) [Amanda Hearst](https://sms4smile.com/quotes/author/amanda-hearst/) > [When I work a nightclub, I dress up in evening wear. There's a certain elegance to it all and I like that.](https://sms4smile.com/quotes/frank-sinatra-jr/when-i-work-a-nightclub-i-dress-up-in-evening-wear-there-s-a-certain/) [Frank Sinatra Jr](https://sms4smile.com/quotes/author/frank-sinatra-jr/) > [Near the end of his life, Henri Matisse's preferred attire was evening wear, by which I mean pajamas.](https://sms4smile.com/quotes/holland-cotter/near-the-end-of-his-life-henri-matisse-s-preferred-attire-was-evening/) [Holland Cotter](https://sms4smile.com/quotes/author/holland-cotter/) > [I want to find a way to reach young women emotionally and also to start providing clothing for them so that they can wear…](https://sms4smile.com/quotes/delta-burke/i-want-to-find-a-way-to-reach-young-women-emotionally-and-also-to/) [Delta Burke](https://sms4smile.com/quotes/author/delta-burke/) ## More by Jenny Packham > [Old Hollywood icons such as Marilyn Monroe, Vivien Leigh, and Bette Davis are so inspiring; their style is romantic and feminine and their glamour…](https://sms4smile.com/quotes/jenny-packham/old-hollywood-icons-such-as-marilyn-monroe-vivien-leigh-and-bette/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and…](https://sms4smile.com/quotes/jenny-packham/with-a-wedding-gown-i-have-to-make-sure-that-people-fall-in-love-with/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [Having made all the decisions, I think a wedding day is a day when you want to forget what you are wearing and be…](https://sms4smile.com/quotes/jenny-packham/having-made-all-the-decisions-i-think-a-wedding-day-is-a-day-when-you/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [Our silhouettes are quite classic, and the fit is very flattering. I just try to create something beautiful that complements the wearer.](https://sms4smile.com/quotes/jenny-packham/our-silhouettes-are-quite-classic-and-the-fit-is-very-flattering-i/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [It's funny; in fashion, you can never relax and feel like it's all sorted. Every season, you have to give yourself a challenge and…](https://sms4smile.com/quotes/jenny-packham/it-s-funny-in-fashion-you-can-never-relax-and-feel-like-it-s-all/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I think with bridal fashion, it moves very slowly.](https://sms4smile.com/quotes/jenny-packham/i-think-with-bridal-fashion-it-moves-very-slowly/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I have always loved to create pieces that are special, unique. It's very important to me that the dress means something to someone. I've…](https://sms4smile.com/quotes/jenny-packham/i-have-always-loved-to-create-pieces-that-are-special-unique-it-s/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely…](https://sms4smile.com/quotes/jenny-packham/with-the-bridal-wear-i-love-the-fact-that-people-show-me-their/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [A dress is an emotional thing to make. You've got to fall in love with it and not just with the dress - the…](https://sms4smile.com/quotes/jenny-packham/a-dress-is-an-emotional-thing-to-make-you-ve-got-to-fall-in-love-with/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [When I'm designing, I'm thinking about what it would be like to wear that piece.](https://sms4smile.com/quotes/jenny-packham/when-i-m-designing-i-m-thinking-about-what-it-would-be-like-to-wear/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I'm so fond of abstract design in the style of Vanderbilt and David Hicks and that whole 1970s era. They took the 1930s and…](https://sms4smile.com/quotes/jenny-packham/i-m-so-fond-of-abstract-design-in-the-style-of-vanderbilt-and-david/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they…](https://sms4smile.com/quotes/jenny-packham/if-i-can-get-someone-to-put-on-a-dress-walk-in-a-room-have-them-feel/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I don't like things that are uncomfortable - everything we do, however structured or detailed, needs to be made so that when someone wears…](https://sms4smile.com/quotes/jenny-packham/i-don-t-like-things-that-are-uncomfortable-everything-we-do-however/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [I've always wanted to dress Cate Blanchett because I think she's so stylish.](https://sms4smile.com/quotes/jenny-packham/i-ve-always-wanted-to-dress-cate-blanchett-because-i-think-she-s-so/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) > [We don't go to parties much. I am very serious about my work. But I also have two children, and I wanted to do…](https://sms4smile.com/quotes/jenny-packham/we-don-t-go-to-parties-much-i-am-very-serious-about-my-work-but-i/) [Jenny Packham](https://sms4smile.com/quotes/author/jenny-packham/) [Explore all 87 Jenny Packham quotes ](https://sms4smile.com/quotes/author/jenny-packham/) ## More Dress quotes > [I think all children love to dress up and play make believe. It's just that I never stopped.](https://sms4smile.com/quotes/mark-bonnar/i-think-all-children-love-to-dress-up-and-play-make-believe-it-s-just/) [Mark Bonnar](https://sms4smile.com/quotes/author/mark-bonnar/) > [“Take care of your costume and your confidence will take care of itself.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-costume-and-your-confidence-will-take-care-of-itself/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [If you're going for an interview, you will dress smartly and look the part, that is absolutely fine, but it's just the level to…](https://sms4smile.com/quotes/jo-swinson/if-you-re-going-for-an-interview-you-will-dress-smartly-and-look-the/) [Jo Swinson](https://sms4smile.com/quotes/author/jo-swinson/) > [I want to be happy. We all want to be happy. I want to be treated like a normal human being, but I also…](https://sms4smile.com/quotes/lauren-alaina/i-want-to-be-happy-we-all-want-to-be-happy-i-want-to-be-treated-like/) [Lauren Alaina](https://sms4smile.com/quotes/author/lauren-alaina/) > [Why do you do what you do? Why do you dress the way you dress?Why do you do what you do with your time?…](https://sms4smile.com/quotes/tim-conway/why-do-you-do-what-you-do-why-do-you-dress-the-way-you-dress-why-do/) [Tim Conway](https://sms4smile.com/quotes/author/tim-conway/) > [Get up, dress up, and show up.](https://sms4smile.com/quotes/alexa-von-tobel/get-up-dress-up-and-show-up/) [Alexa Von Tobel](https://sms4smile.com/quotes/author/alexa-von-tobel/) > [The best holiday I went on as a kid was to Disney World. I wore the same Minnie Mouse dress for 5 days straight…](https://sms4smile.com/quotes/poppy-delevingne/the-best-holiday-i-went-on-as-a-kid-was-to-disney-world-i-wore-the/) [Poppy Delevingne](https://sms4smile.com/quotes/author/poppy-delevingne/) > [If I see something that inspires me, I'll dress like it.](https://sms4smile.com/quotes/paloma-faith/if-i-see-something-that-inspires-me-i-ll-dress-like-it/) [Paloma Faith](https://sms4smile.com/quotes/author/paloma-faith/) > [When I saw 'Breakfast at Tiffany's,' and Audrey Hepburn was standing in front of Tiffany's in this Givenchy dress, or when I saw 'All…](https://sms4smile.com/quotes/lynn-whitfield/when-i-saw-breakfast-at-tiffany-s-and-audrey-hepburn-was-standing-in/) [Lynn Whitfield](https://sms4smile.com/quotes/author/lynn-whitfield/) > [I have no idea how to dress for the winter. I tend to end up wearing tracksuits and a beanie most of the time.](https://sms4smile.com/quotes/sophie-hawley-weld/i-have-no-idea-how-to-dress-for-the-winter-i-tend-to-end-up-wearing/) [Sophie Hawley-Weld](https://sms4smile.com/quotes/author/sophie-hawley-weld/) > [My dad's idea of punishment was to dress me up in all green to disguise me as grass, and then throw me in the…](https://sms4smile.com/quotes/bryan-callen/my-dad-s-idea-of-punishment-was-to-dress-me-up-in-all-green-to/) [Bryan Callen](https://sms4smile.com/quotes/author/bryan-callen/) > [I have a dress fitting to get to at three.' (Simon) 'Cool,' said Kyle, slinging his messenger bag over his shoulder and heading for…](https://sms4smile.com/quotes/cassandra-clare/i-have-a-dress-fitting-to-get-to-at-three-simon-cool-said-kyle/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [I dress according to what suits me and what I am comfortable in.](https://sms4smile.com/quotes/kajal-aggarwal/i-dress-according-to-what-suits-me-and-what-i-am-comfortable-in/) [Kajal Aggarwal](https://sms4smile.com/quotes/author/kajal-aggarwal/) > [A woman and a dress, very often, fight against each other because they are not at the same place. Sometimes you see the woman…](https://sms4smile.com/quotes/sonia-rykiel/a-woman-and-a-dress-very-often-fight-against-each-other-because-they/) [Sonia Rykiel](https://sms4smile.com/quotes/author/sonia-rykiel/) > [A lot of female comedians will go up there in a sweatshirt and Converses, trying to dress themselves down, because it is sort of…](https://sms4smile.com/quotes/carly-craig/a-lot-of-female-comedians-will-go-up-there-in-a-sweatshirt-and/) [Carly Craig](https://sms4smile.com/quotes/author/carly-craig/) [Browse all 1,970 Dress quotes ](https://sms4smile.com/quotes/about/dress/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an endorsement.", "creator": { "@type": "Person", "name": "Jenny Packham" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jenny-packham/i-think-for-us-as-an-evening-wear-line-anytime-someone-on-the-red/", "about": { "@type": "Thing", "name": "Dress" }, "@id": "https://sms4smile.com/quotes/jenny-packham/i-think-for-us-as-an-evening-wear-line-anytime-someone-on-the-red/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f9d/jenny-packham-7834_dress_i-think-for-us-as-an-evening-wear-line-a_393473.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f9d/jenny-packham-7834_dress_i-think-for-us-as-an-evening-wear-line-a_393473.jpg", "url": "https://sms4smile.com/quotes/i/f9d/jenny-packham-7834_dress_i-think-for-us-as-an-evening-wear-line-a_393473.jpg", "width": 1080, "height": 1080, "caption": "“I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an…” — Jenny Packham", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jenny Packham", "item": "https://sms4smile.com/quotes/author/jenny-packham/" }, { "@type": "ListItem", "position": 4, "name": "I think, for us, as an...", "item": "https://sms4smile.com/quotes/jenny-packham/i-think-for-us-as-an-evening-wear-line-anytime-someone-on-the-red/" } ], "@id": "https://sms4smile.com/quotes/jenny-packham/i-think-for-us-as-an-evening-wear-line-anytime-someone-on-the-red/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```