--- title: "Meaning & Key Takeaway of: We're giving our customer access to…" description: "\"We're giving our customer access to things she wouldn't have otherwise purchased, either because it wasn't smart to buy it, or she couldn't afford it.\"..." image: "https://sms4smile.com/quotes/i/38d/jennifer-hyman-5555_customer_we-re-giving-our-customer-access-to-thin_1487130.jpg" --- # We're giving our customer access to things she wouldn't… ![“We're giving our customer access to things she wouldn't have otherwise purchased, either because it wasn't smart to buy it, or she couldn't afford it.” quote by Jennifer Hyman](https://sms4smile.com/quotes/i/38d/jennifer-hyman-5555_customer_we-re-giving-our-customer-access-to-thin_1487130.jpg) [Download](https://sms4smile.com/quotes/i/38d/jennifer-hyman-5555_customer_we-re-giving-our-customer-access-to-thin_1487130.jpg) [Open image](https://sms4smile.com/quotes/i/38d/jennifer-hyman-5555_customer_we-re-giving-our-customer-access-to-thin_1487130.jpg) > “We're giving our customer access to things she wouldn't have otherwise purchased, either because it wasn't smart to buy it, or she couldn't afford it.” [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Providing customers access to products they otherwise wouldn't buy, due to cost or perceived value. **In simple terms:** Offer products customers can't otherwise afford. Key Takeaway Expand access through curated recommendations. Themes consumer behavior accessibility marketing Mood pragmatic optimistic Type business marketing When to use this quote - online retail - subscription services - budget shopping Key Concepts economics behavioral design Questions to Reflect On - How can you balance access with responsible consumption? - What safeguards prevent overspending? A Different Perspective Risk of encouraging unnecessary spending. ★ ★ ★ ★ ★ No ratings yet [Couldn Afford](https://sms4smile.com/quotes/about/couldn-afford/) [Customer](https://sms4smile.com/quotes/about/customer/) [Giving](https://sms4smile.com/quotes/about/giving/) [Giving Customer](https://sms4smile.com/quotes/about/giving-customer-1779406/) [Otherwise](https://sms4smile.com/quotes/about/otherwise/) [Purchased](https://sms4smile.com/quotes/about/purchased/) [Purchased Wasn](https://sms4smile.com/quotes/about/purchased-wasn-5432245/) [She](https://sms4smile.com/quotes/about/she/) [Smart](https://sms4smile.com/quotes/about/smart/) ## Related quotes > [“You are giving something your customer needs or wants. When you stop focusing on what you’re getting from them and instead focus on what…](https://sms4smile.com/quotes/christy-wright/you-are-giving-something-your-customer-needs-or-wants-when-you-stop/) [Christy Wright](https://sms4smile.com/quotes/author/christy-wright/) > [“You're better than that. Start giving your customer solutions rather than just information.”](https://sms4smile.com/quotes/mark-hunter/you-re-better-than-that-start-giving-your-customer-solutions-rather/) [Mark Hunter](https://sms4smile.com/quotes/author/mark-hunter/) > [All human relationships must be purchased with money.](https://sms4smile.com/quotes/george-orwell/all-human-relationships-must-be-purchased-with-money/) [George Orwell](https://sms4smile.com/quotes/author/george-orwell/) > [Companies from which I have purchased items are more than welcome to call me with a sale or discount. If I request information on…](https://sms4smile.com/quotes/julie-ann-dawson/companies-from-which-i-have-purchased-items-are-more-than-welcome-to/) [Julie Ann Dawson](https://sms4smile.com/quotes/author/julie-ann-dawson/) > [Liberty cannot be purchased by a wish.](https://sms4smile.com/quotes/thomas-paine/liberty-cannot-be-purchased-by-a-wish/) [Thomas Paine](https://sms4smile.com/quotes/author/thomas-paine/) > [A laugh, if purchased at the expense of propriety, costs too much.](https://sms4smile.com/quotes/anonymous/a-laugh-if-purchased-at-the-expense-of-propriety-costs-too-much/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In Naples, Fla., I met a self-made man, a multimillionaire, whose round penthouse apartment is home to Pierre-Auguste Renoir, Claude Monet, Henry Moore, and…](https://sms4smile.com/quotes/jane-leavy/in-naples-fla-i-met-a-self-made-man-a-multimillionaire-whose-round/) [Jane Leavy](https://sms4smile.com/quotes/author/jane-leavy/) > [It's a vanity to think that a legitimate shamanistic experience can be purchased.](https://sms4smile.com/quotes/anonymous/it-s-a-vanity-to-think-that-a-legitimate-shamanistic-experience-can/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Captain Huston and myself have spent over $200,000 in strengthening the Yankees since we purchased the club. We paid $37,500 for Frank Baker; we…](https://sms4smile.com/quotes/jacob-ruppert/captain-huston-and-myself-have-spent-over-200-000-in-strengthening/) [Jacob Ruppert](https://sms4smile.com/quotes/author/jacob-ruppert/) > [The future is purchased by the present.](https://sms4smile.com/quotes/samuel-johnson/the-future-is-purchased-by-the-present/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [Science is a principle and a process of seeking truth. Truth cannot be purchased, and thus, truth cannot be altered by money.](https://sms4smile.com/quotes/tyrone-hayes/science-is-a-principle-and-a-process-of-seeking-truth-truth-cannot-be/) [Tyrone Hayes](https://sms4smile.com/quotes/author/tyrone-hayes/) > [Carefully calculate the potential size of your market to make sure you can grow. Before starting Mint, I knew that there were about 20…](https://sms4smile.com/quotes/aaron-patzer/carefully-calculate-the-potential-size-of-your-market-to-make-sure/) [Aaron Patzer](https://sms4smile.com/quotes/author/aaron-patzer/) > [Top-up fees mean that universities are increasingly under pressure to confer degrees upon students, who perceive the degree as a commodity they've purchased. Failure…](https://sms4smile.com/quotes/sarah-churchwell/top-up-fees-mean-that-universities-are-increasingly-under-pressure-to/) [Sarah Churchwell](https://sms4smile.com/quotes/author/sarah-churchwell/) > [What happiness is there which is not purchased with more or less of pain?](https://sms4smile.com/quotes/margaret-oliphant/what-happiness-is-there-which-is-not-purchased-with-more-or-less-of/) [Margaret Oliphant](https://sms4smile.com/quotes/author/margaret-oliphant/) > [The art isn't there to be purchased - it's there to be enjoyed.](https://sms4smile.com/quotes/stephanie-seymour/the-art-isn-t-there-to-be-purchased-it-s-there-to-be-enjoyed/) [Stephanie Seymour](https://sms4smile.com/quotes/author/stephanie-seymour/) ## More by Jennifer Hyman > [You need to fail quickly and learn from those failures to continue to build along the way.](https://sms4smile.com/quotes/jennifer-hyman/you-need-to-fail-quickly-and-learn-from-those-failures-to-continue-to/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [My parents are both massive feminists and always led me to believe that I could dream big and do anything that I wanted in…](https://sms4smile.com/quotes/jennifer-hyman/my-parents-are-both-massive-feminists-and-always-led-me-to-believe/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [Like any startup in hyper-growth mode, growth often brings change, and with it, evolution in the executive team.](https://sms4smile.com/quotes/jennifer-hyman/like-any-startup-in-hyper-growth-mode-growth-often-brings-change-and/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [When I feel like the day is great? Pasta. When I feel like I want the day to be great? Pasta. It's just awesome.](https://sms4smile.com/quotes/jennifer-hyman/when-i-feel-like-the-day-is-great-pasta-when-i-feel-like-i-want-the/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [I think if more people actually pursued what they loved, we'd have a lot more innovation and creativity.](https://sms4smile.com/quotes/jennifer-hyman/i-think-if-more-people-actually-pursued-what-they-loved-we-d-have-a/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [When we launched, we had to figure out every problem - big or small - on our own.](https://sms4smile.com/quotes/jennifer-hyman/when-we-launched-we-had-to-figure-out-every-problem-big-or-small-on/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [Around the year 2000, businesses around the country went 'business casual.'](https://sms4smile.com/quotes/jennifer-hyman/around-the-year-2000-businesses-around-the-country-went-business/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [The way I inspire loyalty in my team is for them to see me more casually, to have lunch with members of my team,…](https://sms4smile.com/quotes/jennifer-hyman/the-way-i-inspire-loyalty-in-my-team-is-for-them-to-see-me-more/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [When choosing vendors for my wedding, I intentionally searched for women who were at the beginning of their own founder journeys.](https://sms4smile.com/quotes/jennifer-hyman/when-choosing-vendors-for-my-wedding-i-intentionally-searched-for/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [While it can be challenging for women with disruptive, technology-based ideas to acquire significant funding, in my experience, once I was able to raise…](https://sms4smile.com/quotes/jennifer-hyman/while-it-can-be-challenging-for-women-with-disruptive-technology/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [My contribution to Rent the Runway as the CEO is higher than the contribution of someone on my warehouse team, but my pregnancy is…](https://sms4smile.com/quotes/jennifer-hyman/my-contribution-to-rent-the-runway-as-the-ceo-is-higher-than-the/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [I've always loved artists - creative, spontaneous, laid-back people - but I wasn't meeting these types in real life. So I figured that, given…](https://sms4smile.com/quotes/jennifer-hyman/i-ve-always-loved-artists-creative-spontaneous-laid-back-people-but-i/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [There are a lot of subtle things that are harder to stamp out of a culture in terms of male entrepreneurs being mentored more…](https://sms4smile.com/quotes/jennifer-hyman/there-are-a-lot-of-subtle-things-that-are-harder-to-stamp-out-of-a/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [I studied social studies at Harvard, which makes it sound like I was in seventh grade. It was a choose-your-own-adventure major, where you could…](https://sms4smile.com/quotes/jennifer-hyman/i-studied-social-studies-at-harvard-which-makes-it-sound-like-i-was/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [Clothing enables people to self-express, and that's why variety, when it comes to our wardrobe, has become more and more important over time.](https://sms4smile.com/quotes/jennifer-hyman/clothing-enables-people-to-self-express-and-that-s-why-variety-when/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) [Explore all 100 Jennifer Hyman quotes ](https://sms4smile.com/quotes/author/jennifer-hyman/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We're giving our customer access to things she wouldn't have otherwise purchased, either because it wasn't smart to buy it, or she couldn't afford it.", "creator": { "@type": "Person", "name": "Jennifer Hyman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jennifer-hyman/we-re-giving-our-customer-access-to-things-she-wouldn-t-have/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/jennifer-hyman/we-re-giving-our-customer-access-to-things-she-wouldn-t-have/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/38d/jennifer-hyman-5555_customer_we-re-giving-our-customer-access-to-thin_1487130.jpg", "contentUrl": "https://sms4smile.com/quotes/i/38d/jennifer-hyman-5555_customer_we-re-giving-our-customer-access-to-thin_1487130.jpg", "url": "https://sms4smile.com/quotes/i/38d/jennifer-hyman-5555_customer_we-re-giving-our-customer-access-to-thin_1487130.jpg", "width": 1080, "height": 1080, "caption": "“We're giving our customer access to things she wouldn't have otherwise purchased, either because it wasn't…” — Jennifer Hyman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jennifer Hyman", "item": "https://sms4smile.com/quotes/author/jennifer-hyman/" }, { "@type": "ListItem", "position": 4, "name": "We're giving our customer access to...", "item": "https://sms4smile.com/quotes/jennifer-hyman/we-re-giving-our-customer-access-to-things-she-wouldn-t-have/" } ], "@id": "https://sms4smile.com/quotes/jennifer-hyman/we-re-giving-our-customer-access-to-things-she-wouldn-t-have/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```