--- title: "Meaning & Key Takeaway of: All that Rent the Runway has really done…" description: "\"All that Rent the Runway has really done is we've opened up the technology and logistics to make it possible to have the customer decide how long she n..." image: "https://sms4smile.com/quotes/i/a50/jennifer-hyman-5555_done_all-that-rent-the-runway-has-really-done_754893.jpg" --- # All that Rent the Runway has really done is we've opened… ![“All that Rent the Runway has really done is we've opened up the technology and logistics to make it possible to have the customer decide how long she needs an article of clothing for.” quote by Jennifer Hyman](https://sms4smile.com/quotes/i/a50/jennifer-hyman-5555_done_all-that-rent-the-runway-has-really-done_754893.jpg) [Download](https://sms4smile.com/quotes/i/a50/jennifer-hyman-5555_done_all-that-rent-the-runway-has-really-done_754893.jpg) [Open image](https://sms4smile.com/quotes/i/a50/jennifer-hyman-5555_done_all-that-rent-the-runway-has-really-done_754893.jpg) > “All that Rent the Runway has really done is we've opened up the technology and logistics to make it possible to have the customer decide how long she needs an article of clothing for.” [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Technology and logistics now let customers choose rental duration, shifting ownership models toward flexibility. **In simple terms:** Tech enables flexible clothing rentals. Key Takeaway Leverage logistics for consumer choice. Themes innovation consumer empowerment sharing economy Mood enthusiastic forward‑thinking Type business strategic When to use this quote - fashion retail - event planning - travel packing - seasonal wardrobe updates Key Concepts Platform economics supply chain optimization Questions to Reflect On - How can rental services ensure garment quality over multiple uses? - What incentives encourage customers to return items promptly? A Different Perspective Infrastructure costs and garment wear can limit scalability. ★ ★ ★ ★ ★ No ratings yet [Fashion](https://sms4smile.com/quotes/about/fashion/) [Runway](https://sms4smile.com/quotes/about/runway/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [In the early years of Rent the Runway, our challenge was twofold: getting investors to buy into our vision for how the world was…](https://sms4smile.com/quotes/jennifer-hyman/in-the-early-years-of-rent-the-runway-our-challenge-was-twofold/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [You know, 'Project Runway' was a really special show, and we had a great five seasons with it. We loved that show, and we…](https://sms4smile.com/quotes/andy-cohen/you-know-project-runway-was-a-really-special-show-and-we-had-a-great/) [Andy Cohen](https://sms4smile.com/quotes/author/andy-cohen/) > [I've realized now that I just want to be myself. I don't necessarily want to wear an exact copy of something on the runway,…](https://sms4smile.com/quotes/mitch-grassi/i-ve-realized-now-that-i-just-want-to-be-myself-i-don-t-necessarily/) [Mitch Grassi](https://sms4smile.com/quotes/author/mitch-grassi/) > [I love 'Project Runway' because I can really be of help to an industry and I can be supportive to designers.](https://sms4smile.com/quotes/nina-garcia/i-love-project-runway-because-i-can-really-be-of-help-to-an-industry/) [Nina Garcia](https://sms4smile.com/quotes/author/nina-garcia/) > [I don't feel that comfortable being on the runway with a G-string. I shoot G-strings with Victoria's Secret, but on the runway... It's really…](https://sms4smile.com/quotes/alessandra-ambrosio/i-don-t-feel-that-comfortable-being-on-the-runway-with-a-g-string-i/) [Alessandra Ambrosio](https://sms4smile.com/quotes/author/alessandra-ambrosio/) > [I sleep around 8 hours, but I tend to wake up several times a night with constant dreams, thoughts, and ideas related to Rent…](https://sms4smile.com/quotes/jennifer-hyman/i-sleep-around-8-hours-but-i-tend-to-wake-up-several-times-a-night/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [At Rent the Runway, we rent designer clothes. We have a belief set that half of the closet over time is going to move…](https://sms4smile.com/quotes/jennifer-hyman/at-rent-the-runway-we-rent-designer-clothes-we-have-a-belief-set-that/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [If I am looking to impress people, I'll be in a Rent the Runway dress and great accessories.](https://sms4smile.com/quotes/jennifer-hyman/if-i-am-looking-to-impress-people-i-ll-be-in-a-rent-the-runway-dress/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [One of Rent the Runway's core values is 'Trust in Everyone's Best of Intentions.' We trust our team.](https://sms4smile.com/quotes/jennifer-hyman/one-of-rent-the-runway-s-core-values-is-trust-in-everyone-s-best-of/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [I didn't wake up one day and want to become an entrepreneur. I had the idea for Rent the Runway and thought it would…](https://sms4smile.com/quotes/jennifer-hyman/i-didn-t-wake-up-one-day-and-want-to-become-an-entrepreneur-i-had-the/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [Almost every one of us interacts with the experience or sharing economy every day, and I'm proud that Rent the Runway has helped to…](https://sms4smile.com/quotes/jennifer-hyman/almost-every-one-of-us-interacts-with-the-experience-or-sharing/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [I have no desire to sell Rent the Runway. I have a 50-year vision for Rent the Runway, at least, to change consumer behavior…](https://sms4smile.com/quotes/jennifer-hyman/i-have-no-desire-to-sell-rent-the-runway-i-have-a-50-year-vision-for/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [When I say I don't do fur or leather, in my world it's a massive shock, but when it comes into the sporting arena,…](https://sms4smile.com/quotes/stella-mccartney/when-i-say-i-don-t-do-fur-or-leather-in-my-world-it-s-a-massive-shock/) [Stella McCartney](https://sms4smile.com/quotes/author/stella-mccartney/) > [Partnering with Rent the Runway's innovative model, combined with their affinity amongst millennials, provides an exciting opportunity for us. Together, we're helping the next…](https://sms4smile.com/quotes/karen-katz/partnering-with-rent-the-runway-s-innovative-model-combined-with/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [We live in a world where it has become politically correct to avoid absolutes. Many want all religions to be given the same honor,…](https://sms4smile.com/quotes/anonymous/we-live-in-a-world-where-it-has-become-politically-correct-to-avoid/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Jennifer Hyman > [You need to fail quickly and learn from those failures to continue to build along the way.](https://sms4smile.com/quotes/jennifer-hyman/you-need-to-fail-quickly-and-learn-from-those-failures-to-continue-to/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [My parents are both massive feminists and always led me to believe that I could dream big and do anything that I wanted in…](https://sms4smile.com/quotes/jennifer-hyman/my-parents-are-both-massive-feminists-and-always-led-me-to-believe/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [Like any startup in hyper-growth mode, growth often brings change, and with it, evolution in the executive team.](https://sms4smile.com/quotes/jennifer-hyman/like-any-startup-in-hyper-growth-mode-growth-often-brings-change-and/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [When I feel like the day is great? Pasta. When I feel like I want the day to be great? Pasta. It's just awesome.](https://sms4smile.com/quotes/jennifer-hyman/when-i-feel-like-the-day-is-great-pasta-when-i-feel-like-i-want-the/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [I think if more people actually pursued what they loved, we'd have a lot more innovation and creativity.](https://sms4smile.com/quotes/jennifer-hyman/i-think-if-more-people-actually-pursued-what-they-loved-we-d-have-a/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [When we launched, we had to figure out every problem - big or small - on our own.](https://sms4smile.com/quotes/jennifer-hyman/when-we-launched-we-had-to-figure-out-every-problem-big-or-small-on/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [Around the year 2000, businesses around the country went 'business casual.'](https://sms4smile.com/quotes/jennifer-hyman/around-the-year-2000-businesses-around-the-country-went-business/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [The way I inspire loyalty in my team is for them to see me more casually, to have lunch with members of my team,…](https://sms4smile.com/quotes/jennifer-hyman/the-way-i-inspire-loyalty-in-my-team-is-for-them-to-see-me-more/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [When choosing vendors for my wedding, I intentionally searched for women who were at the beginning of their own founder journeys.](https://sms4smile.com/quotes/jennifer-hyman/when-choosing-vendors-for-my-wedding-i-intentionally-searched-for/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [While it can be challenging for women with disruptive, technology-based ideas to acquire significant funding, in my experience, once I was able to raise…](https://sms4smile.com/quotes/jennifer-hyman/while-it-can-be-challenging-for-women-with-disruptive-technology/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [My contribution to Rent the Runway as the CEO is higher than the contribution of someone on my warehouse team, but my pregnancy is…](https://sms4smile.com/quotes/jennifer-hyman/my-contribution-to-rent-the-runway-as-the-ceo-is-higher-than-the/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [I've always loved artists - creative, spontaneous, laid-back people - but I wasn't meeting these types in real life. So I figured that, given…](https://sms4smile.com/quotes/jennifer-hyman/i-ve-always-loved-artists-creative-spontaneous-laid-back-people-but-i/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [There are a lot of subtle things that are harder to stamp out of a culture in terms of male entrepreneurs being mentored more…](https://sms4smile.com/quotes/jennifer-hyman/there-are-a-lot-of-subtle-things-that-are-harder-to-stamp-out-of-a/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [I studied social studies at Harvard, which makes it sound like I was in seventh grade. It was a choose-your-own-adventure major, where you could…](https://sms4smile.com/quotes/jennifer-hyman/i-studied-social-studies-at-harvard-which-makes-it-sound-like-i-was/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) > [Clothing enables people to self-express, and that's why variety, when it comes to our wardrobe, has become more and more important over time.](https://sms4smile.com/quotes/jennifer-hyman/clothing-enables-people-to-self-express-and-that-s-why-variety-when/) [Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/) [Explore all 100 Jennifer Hyman quotes ](https://sms4smile.com/quotes/author/jennifer-hyman/) ## More Done quotes > [Entertainment is a sacred pursuit when done well. When done well, it raises the quality of human life.](https://sms4smile.com/quotes/michael-chabon/entertainment-is-a-sacred-pursuit-when-done-well-when-done-well-it/) [Michael Chabon](https://sms4smile.com/quotes/author/michael-chabon/) > [Usually male directors have to use foul language to get the job done. But I never came down to that level as being a…](https://sms4smile.com/quotes/divya-khosla-kumar/usually-male-directors-have-to-use-foul-language-to-get-the-job-done/) [Divya Khosla Kumar](https://sms4smile.com/quotes/author/divya-khosla-kumar/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Forcing modern speakers of English to not - whoops, not to split an infinitive because it isn't done in Latin makes about as much…](https://sms4smile.com/quotes/steven-pinker/forcing-modern-speakers-of-english-to-not-whoops-not-to-split-an/) [Steven Pinker](https://sms4smile.com/quotes/author/steven-pinker/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [Against his own will, almost, Will felt himself understanding; he would have done anything, he thought, told any lie, taken any risk, to make…](https://sms4smile.com/quotes/cassandra-clare/against-his-own-will-almost-will-felt-himself-understanding-he-would/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [Failures happen. You can't cry over them. You just take it in your stride because you know that you have done your best... Sometimes,…](https://sms4smile.com/quotes/divya-dutta/failures-happen-you-can-t-cry-over-them-you-just-take-it-in-your/) [Divya Dutta](https://sms4smile.com/quotes/author/divya-dutta/) > [If the members of parliament no longer consider themselves mandatories of the taxpayers but deputies of those receiving salaries, wages, subsidies, doles, and other…](https://sms4smile.com/quotes/ludwig-von-mises/if-the-members-of-parliament-no-longer-consider-themselves/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [I don't enjoy killing, but when done righteously, it's just a chore, like any other.](https://sms4smile.com/quotes/joshua/i-don-t-enjoy-killing-but-when-done-righteously-it-s-just-a-chore/) [Joshua](https://sms4smile.com/quotes/author/joshua/) > [Of everything I have done, 'The Archers' always gets the most excitement; there's a sort of uncontrollable joy from fans of the program.](https://sms4smile.com/quotes/felicity-jones/of-everything-i-have-done-the-archers-always-gets-the-most-excitement/) [Felicity Jones](https://sms4smile.com/quotes/author/felicity-jones/) Browse all 25,653 Done quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "All that Rent the Runway has really done is we've opened up the technology and logistics to make it possible to have the customer decide how long she needs an article of clothing for.", "creator": { "@type": "Person", "name": "Jennifer Hyman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jennifer-hyman/all-that-rent-the-runway-has-really-done-is-we-ve-opened-up-the/", "about": { "@type": "Thing", "name": "Done" }, "@id": "https://sms4smile.com/quotes/jennifer-hyman/all-that-rent-the-runway-has-really-done-is-we-ve-opened-up-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a50/jennifer-hyman-5555_done_all-that-rent-the-runway-has-really-done_754893.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a50/jennifer-hyman-5555_done_all-that-rent-the-runway-has-really-done_754893.jpg", "url": "https://sms4smile.com/quotes/i/a50/jennifer-hyman-5555_done_all-that-rent-the-runway-has-really-done_754893.jpg", "width": 1080, "height": 1080, "caption": "“All that Rent the Runway has really done is we've opened up the technology and logistics to make it possible…” — Jennifer Hyman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jennifer Hyman", "item": "https://sms4smile.com/quotes/author/jennifer-hyman/" }, { "@type": "ListItem", "position": 4, "name": "All that Rent the Runway has...", "item": "https://sms4smile.com/quotes/jennifer-hyman/all-that-rent-the-runway-has-really-done-is-we-ve-opened-up-the/" } ], "@id": "https://sms4smile.com/quotes/jennifer-hyman/all-that-rent-the-runway-has-really-done-is-we-ve-opened-up-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```