--- title: "Meaning & Key Takeaway of: The buyer, the prospect, the customer…" description: "\"The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.\" — Jeffrey Gitomer" image: "https://sms4smile.com/quotes/i/be4/jeffrey-gitomer-2442_buyer_the-buyer-the-prospect-the-customer-expe_1882285.png" --- # The buyer, the prospect, the customer expects you to have… ![“The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.” quote by Jeffrey Gitomer](https://sms4smile.com/quotes/i/be4/jeffrey-gitomer-2442_buyer_the-buyer-the-prospect-the-customer-expe_1882285.png) [Download](https://sms4smile.com/quotes/i/be4/jeffrey-gitomer-2442_buyer_the-buyer-the-prospect-the-customer-expe_1882285.png) [Open image](https://sms4smile.com/quotes/i/be4/jeffrey-gitomer-2442_buyer_the-buyer-the-prospect-the-customer-expe_1882285.png) > “The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.” [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Customers expect you to know their needs, not just your product. **In simple terms:** Know the customer's world, not just yours. Key Takeaway Study client needs before pitching. Themes sales customer focus expertise Mood confident professional Type instructional motivational When to use this quote - client meetings - product demos - consultations Key Concepts Relationship building market research value proposition Questions to Reflect On - How can you demonstrate empathy? - What signals show you understand their context? A Different Perspective Overemphasis on knowledge can ignore emotional factors. ★ ★ ★ ★ ★ No ratings yet [Buyer](https://sms4smile.com/quotes/about/buyer/) [Customer](https://sms4smile.com/quotes/about/customer/) [Knowledge](https://sms4smile.com/quotes/about/knowledge/) ## Related quotes > [When the alarm bell rings, you'd better wake up and realize that the customer expects more from you today than he did the day…](https://sms4smile.com/quotes/gary-l-tooker/when-the-alarm-bell-rings-you-d-better-wake-up-and-realize-that-the/) Gary L. Tooker > [Anybody who can improve the business in the long run is a good buyer.](https://sms4smile.com/quotes/rajeev-suri/anybody-who-can-improve-the-business-in-the-long-run-is-a-good-buyer/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [If I wasn't modelling, I guess I would work in fashion as a buyer.](https://sms4smile.com/quotes/georgia-salpa/if-i-wasn-t-modelling-i-guess-i-would-work-in-fashion-as-a-buyer/) [Georgia Salpa](https://sms4smile.com/quotes/author/georgia-salpa/) > [Let the buyer beware.](https://sms4smile.com/quotes/latin-proverb/let-the-buyer-beware/) Latin Proverb > [“Don’t sell based on inventory. Inventory based on who you want to sell. A lot of people sell homes. They all have structure. Location,…](https://sms4smile.com/quotes/richie-norton/don-t-sell-based-on-inventory-inventory-based-on-who-you-want-to-sell/) [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) > [“I would've sold London if I could have found a buyer.”](https://sms4smile.com/quotes/richard-the-lionheart/i-would-ve-sold-london-if-i-could-have-found-a-buyer/) Richard the Lionheart > [“The prospective buyer said, “Name your price.” So I replied, “OK, how about Ralph Isaac Papov?”](https://sms4smile.com/quotes/jarod-kintz/the-prospective-buyer-said-name-your-price-so-i-replied-ok-how-about/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [And as in other things, so in men, not the seller, but the buyer determines the Price.](https://sms4smile.com/quotes/thomas-hobbes/and-as-in-other-things-so-in-men-not-the-seller-but-the-buyer/) [Thomas Hobbes](https://sms4smile.com/quotes/author/thomas-hobbes/) > [(1) Never give anything away for nothing. (2) Never give more than you have to give (always catch the buyer hungry and always make…](https://sms4smile.com/quotes/william-s-burroughs/1-never-give-anything-away-for-nothing-2-never-give-more-than-you/) [William S. Burroughs](https://sms4smile.com/quotes/author/william-s-burroughs/) > [“The world economy would collapse if a significant number of people were to realize and then act on the realization that it is possible…](https://sms4smile.com/quotes/mokokoma-mokhonoana/the-world-economy-would-collapse-if-a-significant-number-of-people/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [In January 2013, one could buy a Bitcoin for about $13. By late November, one Bitcoin would have set a buyer back over $1100.](https://sms4smile.com/quotes/steve-hanke/in-january-2013-one-could-buy-a-bitcoin-for-about-13-by-late-november/) [Steve Hanke](https://sms4smile.com/quotes/author/steve-hanke/) > [The buyer needs a hundred eyes, the seller not one.](https://sms4smile.com/quotes/george-herbert/the-buyer-needs-a-hundred-eyes-the-seller-not-one/) [George Herbert](https://sms4smile.com/quotes/author/george-herbert/) > [“If I were going to put a price tag on my lady parts, I’d find a more appetizing buyer.”](https://sms4smile.com/quotes/susan-elizabeth-phillips/if-i-were-going-to-put-a-price-tag-on-my-lady-parts-i-d-find-a-more/) [Susan Elizabeth Phillips](https://sms4smile.com/quotes/author/susan-elizabeth-phillips/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [A buyer can buy anything from wherever he gets it cheap. Where will the Indian trader or farmer go in this case? Are we…](https://sms4smile.com/quotes/nirmala-sitharaman/a-buyer-can-buy-anything-from-wherever-he-gets-it-cheap-where-will/) [Nirmala Sitharaman](https://sms4smile.com/quotes/author/nirmala-sitharaman/) ## More by Jeffrey Gitomer > [If you look deep inside trust, you'll find truth.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-look-deep-inside-trust-you-ll-find-truth/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [If you want to be the best salesperson, first you must be the best person.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-want-to-be-the-best-salesperson-first-you-must-be-the-best/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Most salespeople are half prepared. They know everything about their company and their product. They know nothing about their prospect.](https://sms4smile.com/quotes/jeffrey-gitomer/most-salespeople-are-half-prepared-they-know-everything-about-their/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Use your CRM to retain customers.](https://sms4smile.com/quotes/jeffrey-gitomer/use-your-crm-to-retain-customers/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [What is a positive attitude? The simple definition is the way you dedicate yourself to the way you think. Interestingly, it's also the definition…](https://sms4smile.com/quotes/jeffrey-gitomer/what-is-a-positive-attitude-the-simple-definition-is-the-way-you/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The love of what you do, combined with your belief in what you do, will not determine your success. It will determine how hard…](https://sms4smile.com/quotes/jeffrey-gitomer/the-love-of-what-you-do-combined-with-your-belief-in-what-you-do-will/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [In business, your positive thoughts and lifestyle choices lead to your personal success and your career success.](https://sms4smile.com/quotes/jeffrey-gitomer/in-business-your-positive-thoughts-and-lifestyle-choices-lead-to-your/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Take action every day - some small dose at a time.](https://sms4smile.com/quotes/jeffrey-gitomer/take-action-every-day-some-small-dose-at-a-time/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The reason Trust is requested is because the person seeking Trust realizes that Trust is the key to Yes.](https://sms4smile.com/quotes/jeffrey-gitomer/the-reason-trust-is-requested-is-because-the-person-seeking-trust/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Being honest when you're dealing with others is easier to do because your honesty is on the table for all to view...Being honest with…](https://sms4smile.com/quotes/jeffrey-gitomer/being-honest-when-you-re-dealing-with-others-is-easier-to-do-because/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?](https://sms4smile.com/quotes/jeffrey-gitomer/biggest-question-isn-t-it-really-customer-helping-rather-than/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Sell yourself before you try to sell your company or your product.](https://sms4smile.com/quotes/jeffrey-gitomer/sell-yourself-before-you-try-to-sell-your-company-or-your-product/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [There's no lotion or potion that will make sales faster and easier for you - unless your potion is hard work.](https://sms4smile.com/quotes/jeffrey-gitomer/there-s-no-lotion-or-potion-that-will-make-sales-faster-and-easier/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Trust is not a request, Trust is earned.](https://sms4smile.com/quotes/jeffrey-gitomer/trust-is-not-a-request-trust-is-earned/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) [Explore all 166 Jeffrey Gitomer quotes ](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## More Buyer quotes > [A buyer can buy anything from wherever he gets it cheap. Where will the Indian trader or farmer go in this case? Are we…](https://sms4smile.com/quotes/nirmala-sitharaman/a-buyer-can-buy-anything-from-wherever-he-gets-it-cheap-where-will/) [Nirmala Sitharaman](https://sms4smile.com/quotes/author/nirmala-sitharaman/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [“If I were going to put a price tag on my lady parts, I’d find a more appetizing buyer.”](https://sms4smile.com/quotes/susan-elizabeth-phillips/if-i-were-going-to-put-a-price-tag-on-my-lady-parts-i-d-find-a-more/) [Susan Elizabeth Phillips](https://sms4smile.com/quotes/author/susan-elizabeth-phillips/) > [The buyer needs a hundred eyes, the seller not one.](https://sms4smile.com/quotes/george-herbert/the-buyer-needs-a-hundred-eyes-the-seller-not-one/) [George Herbert](https://sms4smile.com/quotes/author/george-herbert/) > [In January 2013, one could buy a Bitcoin for about $13. By late November, one Bitcoin would have set a buyer back over $1100.](https://sms4smile.com/quotes/steve-hanke/in-january-2013-one-could-buy-a-bitcoin-for-about-13-by-late-november/) [Steve Hanke](https://sms4smile.com/quotes/author/steve-hanke/) > [“The world economy would collapse if a significant number of people were to realize and then act on the realization that it is possible…](https://sms4smile.com/quotes/mokokoma-mokhonoana/the-world-economy-would-collapse-if-a-significant-number-of-people/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [(1) Never give anything away for nothing. (2) Never give more than you have to give (always catch the buyer hungry and always make…](https://sms4smile.com/quotes/william-s-burroughs/1-never-give-anything-away-for-nothing-2-never-give-more-than-you/) [William S. Burroughs](https://sms4smile.com/quotes/author/william-s-burroughs/) > [And as in other things, so in men, not the seller, but the buyer determines the Price.](https://sms4smile.com/quotes/thomas-hobbes/and-as-in-other-things-so-in-men-not-the-seller-but-the-buyer/) [Thomas Hobbes](https://sms4smile.com/quotes/author/thomas-hobbes/) > [“The prospective buyer said, “Name your price.” So I replied, “OK, how about Ralph Isaac Papov?”](https://sms4smile.com/quotes/jarod-kintz/the-prospective-buyer-said-name-your-price-so-i-replied-ok-how-about/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“I would've sold London if I could have found a buyer.”](https://sms4smile.com/quotes/richard-the-lionheart/i-would-ve-sold-london-if-i-could-have-found-a-buyer/) Richard the Lionheart > [“Don’t sell based on inventory. Inventory based on who you want to sell. A lot of people sell homes. They all have structure. Location,…](https://sms4smile.com/quotes/richie-norton/don-t-sell-based-on-inventory-inventory-based-on-who-you-want-to-sell/) [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) > [Let the buyer beware.](https://sms4smile.com/quotes/latin-proverb/let-the-buyer-beware/) Latin Proverb > [If I wasn't modelling, I guess I would work in fashion as a buyer.](https://sms4smile.com/quotes/georgia-salpa/if-i-wasn-t-modelling-i-guess-i-would-work-in-fashion-as-a-buyer/) [Georgia Salpa](https://sms4smile.com/quotes/author/georgia-salpa/) > [Anybody who can improve the business in the long run is a good buyer.](https://sms4smile.com/quotes/rajeev-suri/anybody-who-can-improve-the-business-in-the-long-run-is-a-good-buyer/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [“He is Your Customer, the Reason behind Your Customs.”](https://sms4smile.com/quotes/vineet-raj-kapoor/he-is-your-customer-the-reason-behind-your-customs/) [Vineet Raj Kapoor](https://sms4smile.com/quotes/author/vineet-raj-kapoor/) [Browse all 34 Buyer quotes ](https://sms4smile.com/quotes/about/buyer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.", "creator": { "@type": "Person", "name": "Jeffrey Gitomer" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeffrey-gitomer/the-buyer-the-prospect-the-customer-expects-you-to-have-knowledge-of/", "about": { "@type": "Thing", "name": "Buyer" }, "@id": "https://sms4smile.com/quotes/jeffrey-gitomer/the-buyer-the-prospect-the-customer-expects-you-to-have-knowledge-of/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/be4/jeffrey-gitomer-2442_buyer_the-buyer-the-prospect-the-customer-expe_1882285.png", "contentUrl": "https://sms4smile.com/quotes/i/be4/jeffrey-gitomer-2442_buyer_the-buyer-the-prospect-the-customer-expe_1882285.png", "url": "https://sms4smile.com/quotes/i/be4/jeffrey-gitomer-2442_buyer_the-buyer-the-prospect-the-customer-expe_1882285.png", "width": 1080, "height": 1080, "caption": "“The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.” — Jeffrey Gitomer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeffrey Gitomer", "item": "https://sms4smile.com/quotes/author/jeffrey-gitomer/" }, { "@type": "ListItem", "position": 4, "name": "The buyer, the prospect, the customer...", "item": "https://sms4smile.com/quotes/jeffrey-gitomer/the-buyer-the-prospect-the-customer-expects-you-to-have-knowledge-of/" } ], "@id": "https://sms4smile.com/quotes/jeffrey-gitomer/the-buyer-the-prospect-the-customer-expects-you-to-have-knowledge-of/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```