--- title: "Meaning & Key Takeaway of: Testimonials are the BEST way to beat…" description: "\"Testimonials are the BEST way to beat down the price objection and win the sale.\" — Jeffrey Gitomer" image: "https://sms4smile.com/quotes/i/353/jeffrey-gitomer-2442_beats_testimonials-are-the-best-way-to-beat-do_1772121.png" --- # Testimonials are the BEST way to beat down the price… ![“Testimonials are the BEST way to beat down the price objection and win the sale.” quote by Jeffrey Gitomer](https://sms4smile.com/quotes/i/353/jeffrey-gitomer-2442_beats_testimonials-are-the-best-way-to-beat-do_1772121.png) [Download](https://sms4smile.com/quotes/i/353/jeffrey-gitomer-2442_beats_testimonials-are-the-best-way-to-beat-do_1772121.png) [Open image](https://sms4smile.com/quotes/i/353/jeffrey-gitomer-2442_beats_testimonials-are-the-best-way-to-beat-do_1772121.png) > “Testimonials are the BEST way to beat down the price objection and win the sale.” [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Testimonials provide social proof that reduces price concerns and helps close deals. **In simple terms:** Testimonials lower price objections. Key Takeaway Collect and showcase customer success stories. Themes trust sales social proof Mood confident pragmatic Type sales instructional When to use this quote - sales pitches - marketing materials - online reviews Key Concepts customer advocacy price resistance Questions to Reflect On - What evidence beyond testimonials can you provide? - How can you ensure testimonials are authentic? A Different Perspective Overreliance on testimonials may ignore product quality. ★ ★ ★ ★ ★ No ratings yet [Beat Price](https://sms4smile.com/quotes/about/beat-price-1788016/) [Beats](https://sms4smile.com/quotes/about/beats/) [Best way](https://sms4smile.com/quotes/about/best-way/) [Objection Win](https://sms4smile.com/quotes/about/objection-win-1788017/) [Objections](https://sms4smile.com/quotes/about/objections/) [Price Objection](https://sms4smile.com/quotes/about/price-objection-1788014/) [Testimonial](https://sms4smile.com/quotes/about/testimonial/) [Testimonials Best](https://sms4smile.com/quotes/about/testimonials-best-1788015/) [Way](https://sms4smile.com/quotes/about/way/) [Win Sale](https://sms4smile.com/quotes/about/win-sale-1788013/) [Winning](https://sms4smile.com/quotes/about/winning/) ## Related quotes > [We cannot let the competition beat us on price.](https://sms4smile.com/quotes/doug-mcmillon/we-cannot-let-the-competition-beat-us-on-price/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [International friendly games are not worth the lives of the silk worms who perish to make the pennants. They do not even have the…](https://sms4smile.com/quotes/danny-baker/international-friendly-games-are-not-worth-the-lives-of-the-silk/) [Danny Baker](https://sms4smile.com/quotes/author/danny-baker/) > [I'm fond of online testimonials: people writing about their experiences with ghosts or drugs or bad boyfriends.](https://sms4smile.com/quotes/michael-dumontier/i-m-fond-of-online-testimonials-people-writing-about-their/) [Michael Dumontier](https://sms4smile.com/quotes/author/michael-dumontier/) > [“Herein lies my PRofessional folio wealth, the incalculable testimonial legacy I've secured as an infinitinaire.”](https://sms4smile.com/quotes/tracey-bond/herein-lies-my-professional-folio-wealth-the-incalculable-testimonial/) [Tracey Bond](https://sms4smile.com/quotes/author/tracey-bond/) > [From testimonials and personal experience we have enough information to conclude that IT'S POSSIBLE TO DESIGN AND LIVE AN EXTRAORDINARY LIFE](https://sms4smile.com/quotes/jim-rohn/from-testimonials-and-personal-experience-we-have-enough-information/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [A collected poems' is either a gravestone or a testimonial to survival.](https://sms4smile.com/quotes/al-purdy/a-collected-poems-is-either-a-gravestone-or-a-testimonial-to-survival/) [Al Purdy](https://sms4smile.com/quotes/author/al-purdy/) > [One of the greatest testimonials to God's love is His provision of His Word.](https://sms4smile.com/quotes/max-anders/one-of-the-greatest-testimonials-to-god-s-love-is-his-provision-of/) [Max Anders](https://sms4smile.com/quotes/author/max-anders/) > [Those magazine dieting stories always have the testimonial of a woman who wore a dress that could slipcover New Jersey in one photo and…](https://sms4smile.com/quotes/erma-bombeck/those-magazine-dieting-stories-always-have-the-testimonial-of-a-woman/) [Erma Bombeck](https://sms4smile.com/quotes/author/erma-bombeck/) > [Credit . . . is the only enduring testimonial to man's confidence in man.](https://sms4smile.com/quotes/james-blish/credit-is-the-only-enduring-testimonial-to-man-s-confidence-in-man/) [James Blish](https://sms4smile.com/quotes/author/james-blish/) > [Use testimonial letters from satisfied customers at every opportunity.](https://sms4smile.com/quotes/brian-tracy/use-testimonial-letters-from-satisfied-customers-at-every-opportunity/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [I couldn't have asked for a better testimonial than Bob Dylan parting with his own cash for a pair of my shoes.](https://sms4smile.com/quotes/patrick-cox/i-couldn-t-have-asked-for-a-better-testimonial-than-bob-dylan-parting/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [It is no slight testimonial, both to the merit and worth of Christianity, that in all ages since its promulgation the great mass of…](https://sms4smile.com/quotes/john-quincy-adams/it-is-no-slight-testimonial-both-to-the-merit-and-worth-of/) [John Quincy Adams](https://sms4smile.com/quotes/author/john-quincy-adams/) > [Reformers have long observed city people loitering on busy corners, hanging around in candy stores and bars and drinking soda popon stoops, and have…](https://sms4smile.com/quotes/jane-jacobs/reformers-have-long-observed-city-people-loitering-on-busy-corners/) [Jane Jacobs](https://sms4smile.com/quotes/author/jane-jacobs/) > [The Doxology ... that testimonial to the Platonic Trinity, which divided the Roman Empire into at least eighteen quarreling sects, none of whom knew…](https://sms4smile.com/quotes/ruth-hurmence-green/the-doxology-that-testimonial-to-the-platonic-trinity-which-divided/) [Ruth Hurmence Green](https://sms4smile.com/quotes/author/ruth-hurmence-green/) > [Ask your loyal customers for positive comments about your products and your service. 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We have a…](https://sms4smile.com/quotes/landon-donovan/i-don-t-know-about-the-rest-of-the-world-but-i-know-in-our-region/) [Landon Donovan](https://sms4smile.com/quotes/author/landon-donovan/) > [Grand business plans are all very well, but nothing beats dipping your toe in the water.](https://sms4smile.com/quotes/baron-bilimoria-karan-bilimoria/grand-business-plans-are-all-very-well-but-nothing-beats-dipping-your/) [Baron Bilimoria Karan Bilimoria](https://sms4smile.com/quotes/author/baron-bilimoria-karan-bilimoria/) > [Let a man who has to make his fortune in life remember this maxim: Attacking is the only secret. Dare and the world yields,…](https://sms4smile.com/quotes/william-makepeace-thackeray/let-a-man-who-has-to-make-his-fortune-in-life-remember-this-maxim/) [William Makepeace Thackeray](https://sms4smile.com/quotes/author/william-makepeace-thackeray/) > [Imagine if you were a drummer, and you accidentally picked up two magic wands instead of sticks. 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