--- title: "Meaning & Key Takeaway of: Sell yourself before you try to sell your…" description: "\"Sell yourself before you try to sell your company or your product.\" — Jeffrey Gitomer" image: "https://sms4smile.com/quotes/i/6e5/jeffrey-gitomer-2442_business_sell-yourself-before-you-try-to-sell-you_184794.png" --- # Sell yourself before you try to sell your company or your… ![“Sell yourself before you try to sell your company or your product.” quote by Jeffrey Gitomer](https://sms4smile.com/quotes/i/6e5/jeffrey-gitomer-2442_business_sell-yourself-before-you-try-to-sell-you_184794.png) [Download](https://sms4smile.com/quotes/i/6e5/jeffrey-gitomer-2442_business_sell-yourself-before-you-try-to-sell-you_184794.png) [Open image](https://sms4smile.com/quotes/i/6e5/jeffrey-gitomer-2442_business_sell-yourself-before-you-try-to-sell-you_184794.png) > “Sell yourself before you try to sell your company or your product.” [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Prioritize personal credibility before promoting a business, because trust in the seller drives product acceptance. **In simple terms:** Earn trust before selling anything. Key Takeaway Build personal credibility first. Themes trust personal branding sales Mood confident strategic Type business motivational When to use this quote - networking events - job interviews - client pitches - online profiles - entrepreneurial ventures Key Concepts marketing psychology ethics Questions to Reflect On - What proof of value can you show before pitching? - How do you balance humility with confidence? A Different Perspective Overemphasis on self-promotion may alienate audiences. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) ## Related quotes > [Each year we buy stocks and they go up, we sell them and then we try to buy something cheaper.](https://sms4smile.com/quotes/walter-schloss/each-year-we-buy-stocks-and-they-go-up-we-sell-them-and-then-we-try/) [Walter Schloss](https://sms4smile.com/quotes/author/walter-schloss/) > [Never try to sell at the top. It isn't wise. Sell after a reaction if there is no rally.](https://sms4smile.com/quotes/jesse-lauriston-livermore/never-try-to-sell-at-the-top-it-isn-t-wise-sell-after-a-reaction-if/) [Jesse Lauriston Livermore](https://sms4smile.com/quotes/author/jesse-lauriston-livermore/) > [I'll say this: I can't think of one instance in my 20 years in venture capital in which I have wanted to sell a…](https://sms4smile.com/quotes/douglas-leone/i-ll-say-this-i-can-t-think-of-one-instance-in-my-20-years-in-venture/) [Douglas Leone](https://sms4smile.com/quotes/author/douglas-leone/) > [Anybody can build a company and sell the company the next day. That doesn't make you special, it doesn't make you unique, it doesn't…](https://sms4smile.com/quotes/jan-koum/anybody-can-build-a-company-and-sell-the-company-the-next-day-that/) [Jan Koum](https://sms4smile.com/quotes/author/jan-koum/) > [Don't do a hard sell or try to tell the agent that you're going to be a bestseller or the next John Grisham. This…](https://sms4smile.com/quotes/lisa-jewell/don-t-do-a-hard-sell-or-try-to-tell-the-agent-that-you-re-going-to-be/) [Lisa Jewell](https://sms4smile.com/quotes/author/lisa-jewell/) > [Never let an engineer try to sell his stuff. It rarely works unless you are Akio Morita.](https://sms4smile.com/quotes/ralph-h-baer/never-let-an-engineer-try-to-sell-his-stuff-it-rarely-works-unless/) [Ralph H. Baer](https://sms4smile.com/quotes/author/ralph-h-baer/) > [The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them…](https://sms4smile.com/quotes/chris-dewolfe/the-key-is-to-be-true-to-your-community-s-norms-and-values-you-can-t/) [Chris DeWolfe](https://sms4smile.com/quotes/author/chris-dewolfe/) > [Founders should think of their company as a product and build it and shape it with the same passion and care.](https://sms4smile.com/quotes/roelof-botha/founders-should-think-of-their-company-as-a-product-and-build-it-and/) [Roelof Botha](https://sms4smile.com/quotes/author/roelof-botha/) > [I almost never invest in ideas or plans, so you'll need to have a company and at least a product, if not customers.](https://sms4smile.com/quotes/david-s-rose/i-almost-never-invest-in-ideas-or-plans-so-you-ll-need-to-have-a/) [David S. Rose](https://sms4smile.com/quotes/author/david-s-rose/) > [No successful company has had ever been the product of just one person.](https://sms4smile.com/quotes/caterina-fake/no-successful-company-has-had-ever-been-the-product-of-just-one-person/) [Caterina Fake](https://sms4smile.com/quotes/author/caterina-fake/) > [I don't think it's a good idea to plan to sell a company.](https://sms4smile.com/quotes/elon-musk/i-don-t-think-it-s-a-good-idea-to-plan-to-sell-a-company/) [Elon Musk](https://sms4smile.com/quotes/author/elon-musk/) > [The best way to sell your company for a lot of money is to have a good company.](https://sms4smile.com/quotes/justin-kan/the-best-way-to-sell-your-company-for-a-lot-of-money-is-to-have-a/) [Justin Kan](https://sms4smile.com/quotes/author/justin-kan/) > [I think when you sell your company and are no longer the master of driving it, it's quite difficult.](https://sms4smile.com/quotes/hubert-de-givenchy/i-think-when-you-sell-your-company-and-are-no-longer-the-master-of/) [Hubert de Givenchy](https://sms4smile.com/quotes/author/hubert-de-givenchy/) > [You sell a company twice. First of all, you sell them the product, then you sell them the service.](https://sms4smile.com/quotes/richard-brock/you-sell-a-company-twice-first-of-all-you-sell-them-the-product-then/) Richard Brock > [Our focus is not on exit. In fact if you talk to any of my entrepreneurs, I'm generally saying, 'Don't sell the company,' when…](https://sms4smile.com/quotes/vinod-khosla/our-focus-is-not-on-exit-in-fact-if-you-talk-to-any-of-my/) [Vinod Khosla](https://sms4smile.com/quotes/author/vinod-khosla/) ## More by Jeffrey Gitomer > [If you look deep inside trust, you'll find truth.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-look-deep-inside-trust-you-ll-find-truth/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [If you want to be the best salesperson, first you must be the best person.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-want-to-be-the-best-salesperson-first-you-must-be-the-best/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Most salespeople are half prepared. 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IF YOU DON'T LIKE YOUR…](https://sms4smile.com/quotes/jeffrey-gitomer/attitude-drives-actions-actions-drive-results-results-drive/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) [Explore all 166 Jeffrey Gitomer quotes ](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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