--- title: "Meaning & Key Takeaway of: Persuasion occurs when trust and…" description: "\"Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.\" — Jeffrey Gitomer" image: "https://sms4smile.com/quotes/i/d5a/jeffrey-gitomer-2442_belief_persuasion-occurs-when-trust-and-confide_2454802.png" --- # Persuasion occurs when trust and confidence meet belief… ![“Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.” quote by Jeffrey Gitomer](https://sms4smile.com/quotes/i/d5a/jeffrey-gitomer-2442_belief_persuasion-occurs-when-trust-and-confide_2454802.png) [Download](https://sms4smile.com/quotes/i/d5a/jeffrey-gitomer-2442_belief_persuasion-occurs-when-trust-and-confide_2454802.png) [Open image](https://sms4smile.com/quotes/i/d5a/jeffrey-gitomer-2442_belief_persuasion-occurs-when-trust-and-confide_2454802.png) > “Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.” [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective persuasion blends trust, belief, risk tolerance, and safety to influence decisions. **In simple terms:** Persuasion needs trust, belief, risk tolerance, and safety. Key Takeaway Build trust and safety to persuade. Themes sales influence confidence Mood motivational strategic Type business self-help When to use this quote - client meetings - marketing campaigns - team leadership Key Concepts psychology risk management relationship building Questions to Reflect On - How can you increase safety for a skeptical audience? - What role does emotion play in persuasion? A Different Perspective May overlook emotional factors beyond rational risk assessment. ★ ★ ★ ★ ★ No ratings yet [Belief](https://sms4smile.com/quotes/about/belief/) [Confidence](https://sms4smile.com/quotes/about/confidence/) [Faith](https://sms4smile.com/quotes/about/faith/) [Persuasion](https://sms4smile.com/quotes/about/persuasion/) [Risk](https://sms4smile.com/quotes/about/risk/) [Safety](https://sms4smile.com/quotes/about/safety/) [Tolerance](https://sms4smile.com/quotes/about/tolerance/) [Trust](https://sms4smile.com/quotes/about/trust/) ## Related quotes > [Selling is a natural skill. It's developed as a child. You may know it as persuasion.](https://sms4smile.com/quotes/jeffrey-gitomer/selling-is-a-natural-skill-it-s-developed-as-a-child-you-may-know-it/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The trust, confidence, and support given to us by our chain of command, and the tenacity of the great noncommissioned officers of the past,…](https://sms4smile.com/quotes/julius-w-gates/the-trust-confidence-and-support-given-to-us-by-our-chain-of-command/) Julius W. Gates > [I have my own demons, but I assure you that they are not about a corrupt mind abusing the trust and confidence that my…](https://sms4smile.com/quotes/ruben-diaz-sr/i-have-my-own-demons-but-i-assure-you-that-they-are-not-about-a/) [Ruben Diaz Sr](https://sms4smile.com/quotes/author/ruben-diaz-sr/) > [Basketball is not played simply with X's and O's. It's played with both trust and confidence.](https://sms4smile.com/quotes/isiah-thomas/basketball-is-not-played-simply-with-x-s-and-o-s-it-s-played-with/) Isiah Thomas > [“What would you do if you put your trust and confidence in the Lord ? That he would never leave you, nor forsake you,…](https://sms4smile.com/quotes/amanda-penland/what-would-you-do-if-you-put-your-trust-and-confidence-in-the-lord/) [Amanda Penland](https://sms4smile.com/quotes/author/amanda-penland/) > [The club continued to make significant player decisions without involving me. In the end, such a breach of trust and confidence meant that I…](https://sms4smile.com/quotes/alan-curbishley/the-club-continued-to-make-significant-player-decisions-without/) Alan Curbishley > [Trust is the confidence among team members that their peers' intentions are good, and that there is no reason to be protective or careful…](https://sms4smile.com/quotes/patrick-lencioni/trust-is-the-confidence-among-team-members-that-their-peers/) [Patrick Lencioni](https://sms4smile.com/quotes/author/patrick-lencioni/) > [“Giving people feedback is an act of trust and confidence. It shows that you believe in their ability to change. That you believe they…](https://sms4smile.com/quotes/anonymous/giving-people-feedback-is-an-act-of-trust-and-confidence-it-shows/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Give me your trust and confidence, knowing that what I seek is for the good of Fiji, for the good of us all.](https://sms4smile.com/quotes/josefa-iloilo/give-me-your-trust-and-confidence-knowing-that-what-i-seek-is-for-the/) Josefa Iloilo > [Faint hearts are encouraged when they read about others who, despite amputation, spinal cord injury, or psychiatric disorders have a vibrant trust and confidence…](https://sms4smile.com/quotes/joni-eareckson-tada/faint-hearts-are-encouraged-when-they-read-about-others-who-despite/) [Joni Eareckson Tada](https://sms4smile.com/quotes/author/joni-eareckson-tada/) > [A president cannot grow a long-term lack of trust in someone with whom they had full confidence the day before.](https://sms4smile.com/quotes/john-dickerson/a-president-cannot-grow-a-long-term-lack-of-trust-in-someone-with/) [John Dickerson](https://sms4smile.com/quotes/author/john-dickerson/) > [“Any day God removes His hand from you, you are finished. Your hope and trust is only in Him. Your confidence, your strength, your…](https://sms4smile.com/quotes/patience-johnson/any-day-god-removes-his-hand-from-you-you-are-finished-your-hope-and/) [Patience Johnson](https://sms4smile.com/quotes/author/patience-johnson/) > [“Be patient under all conditions and place your whole trust and confidence in God.”](https://sms4smile.com/quotes/baha-u-llah/be-patient-under-all-conditions-and-place-your-whole-trust-and/) [Baha'u'lláh](https://sms4smile.com/quotes/author/baha-u-llah/) > [As long as there is no trust and confidence that there will be justice and fairness in resource distribution, political positioning will remain more…](https://sms4smile.com/quotes/wangari-maathai/as-long-as-there-is-no-trust-and-confidence-that-there-will-be/) [Wangari Maathai](https://sms4smile.com/quotes/author/wangari-maathai/) > [It takes some time whenever you join a new team, regardless of who your team-mate is, to embed yourself and gain that trust and…](https://sms4smile.com/quotes/george-russell/it-takes-some-time-whenever-you-join-a-new-team-regardless-of-who/) [George Russell](https://sms4smile.com/quotes/author/george-russell/) ## More by Jeffrey Gitomer > [If you look deep inside trust, you'll find truth.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-look-deep-inside-trust-you-ll-find-truth/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [If you want to be the best salesperson, first you must be the best person.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-want-to-be-the-best-salesperson-first-you-must-be-the-best/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Most salespeople are half prepared. They know everything about their company and their product. They know nothing about their prospect.](https://sms4smile.com/quotes/jeffrey-gitomer/most-salespeople-are-half-prepared-they-know-everything-about-their/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Use your CRM to retain customers.](https://sms4smile.com/quotes/jeffrey-gitomer/use-your-crm-to-retain-customers/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [What is a positive attitude? The simple definition is the way you dedicate yourself to the way you think. Interestingly, it's also the definition…](https://sms4smile.com/quotes/jeffrey-gitomer/what-is-a-positive-attitude-the-simple-definition-is-the-way-you/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The love of what you do, combined with your belief in what you do, will not determine your success. It will determine how hard…](https://sms4smile.com/quotes/jeffrey-gitomer/the-love-of-what-you-do-combined-with-your-belief-in-what-you-do-will/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [In business, your positive thoughts and lifestyle choices lead to your personal success and your career success.](https://sms4smile.com/quotes/jeffrey-gitomer/in-business-your-positive-thoughts-and-lifestyle-choices-lead-to-your/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Take action every day - some small dose at a time.](https://sms4smile.com/quotes/jeffrey-gitomer/take-action-every-day-some-small-dose-at-a-time/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The reason Trust is requested is because the person seeking Trust realizes that Trust is the key to Yes.](https://sms4smile.com/quotes/jeffrey-gitomer/the-reason-trust-is-requested-is-because-the-person-seeking-trust/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Being honest when you're dealing with others is easier to do because your honesty is on the table for all to view...Being honest with…](https://sms4smile.com/quotes/jeffrey-gitomer/being-honest-when-you-re-dealing-with-others-is-easier-to-do-because/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?](https://sms4smile.com/quotes/jeffrey-gitomer/biggest-question-isn-t-it-really-customer-helping-rather-than/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Sell yourself before you try to sell your company or your product.](https://sms4smile.com/quotes/jeffrey-gitomer/sell-yourself-before-you-try-to-sell-your-company-or-your-product/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [There's no lotion or potion that will make sales faster and easier for you - unless your potion is hard work.](https://sms4smile.com/quotes/jeffrey-gitomer/there-s-no-lotion-or-potion-that-will-make-sales-faster-and-easier/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Trust is not a request, Trust is earned.](https://sms4smile.com/quotes/jeffrey-gitomer/trust-is-not-a-request-trust-is-earned/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) [Explore all 166 Jeffrey Gitomer quotes ](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## More Belief quotes > [“Cine a ucis stelele? Cine a surpat drumul spre viitor al celor din morminte?”](https://sms4smile.com/quotes/ionel-teodoreanu/cine-a-ucis-stelele-cine-a-surpat-drumul-spre-viitor-al-celor-din/) [Ionel Teodoreanu](https://sms4smile.com/quotes/author/ionel-teodoreanu/) > [“MIND & GRIND Self-belief and hard work can propel you past more talented peers”](https://sms4smile.com/quotes/kamil-ali/mind-grind-self-belief-and-hard-work-can-propel-you-past-more/) [Kamil Ali](https://sms4smile.com/quotes/author/kamil-ali/) > [Philosopher is a dictator who modifies accepted standards with his thoughts.](https://sms4smile.com/quotes/ilkin-santak/philosopher-is-a-dictator-who-modifies-accepted-standards-with-his/) [Ilkin Santak](https://sms4smile.com/quotes/author/ilkin-santak/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [It took me 20 years of hard training to get the physique I have today. what you need is what i had - BELIEF…](https://sms4smile.com/quotes/branch-warren/it-took-me-20-years-of-hard-training-to-get-the-physique-i-have-today/) [Branch Warren](https://sms4smile.com/quotes/author/branch-warren/) > [“Here is a fundamental difference between the man of faith and the man of unbelief. The unbeliever is 'of the world', judges everything by…](https://sms4smile.com/quotes/arthur-w-pink/here-is-a-fundamental-difference-between-the-man-of-faith-and-the-man/) [Arthur W. Pink](https://sms4smile.com/quotes/author/arthur-w-pink/) > [“She herself vacillated when it came to belief. She did not particularly believe in God. Or, rather, she didn't believe in a particular God.…](https://sms4smile.com/quotes/allegra-goodman/she-herself-vacillated-when-it-came-to-belief-she-did-not/) [Allegra Goodman](https://sms4smile.com/quotes/author/allegra-goodman/) > [Let us remember that every worldview-not just Christianity's-must give an explanation or an answer for evil and suffering...this is not just a problem distinctive…](https://sms4smile.com/quotes/ravi-zacharias/let-us-remember-that-every-worldview-not-just-christianity-s-must/) [Ravi Zacharias](https://sms4smile.com/quotes/author/ravi-zacharias/) > [“Rigid traditions capture souls prisons of spiritual thought man’s religion has captured a god grown too small and very weak.”](https://sms4smile.com/quotes/david-w-earle/rigid-traditions-capture-souls-prisons-of-spiritual-thought-man-s/) [David W Earle](https://sms4smile.com/quotes/author/david-w-earle/) > [We can find common qualities and common values that have made Britain the country it is. Our belief in tolerance and liberty which shines…](https://sms4smile.com/quotes/gordon-brown/we-can-find-common-qualities-and-common-values-that-have-made-britain/) [Gordon Brown](https://sms4smile.com/quotes/author/gordon-brown/) > [The inner defenses are unconscious. They consist of a kind of magic aura which the mind builds around cherished belief. Arguments which penetrate into…](https://sms4smile.com/quotes/arthur-koestler/the-inner-defenses-are-unconscious-they-consist-of-a-kind-of-magic/) [Arthur Koestler](https://sms4smile.com/quotes/author/arthur-koestler/) > [I have tried to resign myself, and to console myself; and that, I hope, I may have done imperfectly; but what I cannot firmly…](https://sms4smile.com/quotes/charles-dickens/i-have-tried-to-resign-myself-and-to-console-myself-and-that-i-hope-i/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [In business, as in politics, it is never easy to go against the beliefs and attitudes held by the majority. The businessman who moves…](https://sms4smile.com/quotes/j-paul-getty/in-business-as-in-politics-it-is-never-easy-to-go-against-the-beliefs/) [J. Paul Getty](https://sms4smile.com/quotes/author/j-paul-getty/) > [There's no greatest moment in the arts. It's a life; it's a continuity thing. You can't have a great moment because it's spiritual. It's…](https://sms4smile.com/quotes/leroy-neiman/there-s-no-greatest-moment-in-the-arts-it-s-a-life-it-s-a-continuity/) [LeRoy Neiman](https://sms4smile.com/quotes/author/leroy-neiman/) > [To preserve an unclouded capacity for the enjoyment of life is an unusual moral and psychological achievement. Contrary to popular belief, it is not…](https://sms4smile.com/quotes/nathaniel-branden/to-preserve-an-unclouded-capacity-for-the-enjoyment-of-life-is-an/) [Nathaniel Branden](https://sms4smile.com/quotes/author/nathaniel-branden/) [Browse all 10,268 Belief quotes ](https://sms4smile.com/quotes/about/belief/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.", "creator": { "@type": "Person", "name": "Jeffrey Gitomer" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeffrey-gitomer/persuasion-occurs-when-trust-and-confidence-meet-belief-risk/", "about": { "@type": "Thing", "name": "Belief" }, "@id": "https://sms4smile.com/quotes/jeffrey-gitomer/persuasion-occurs-when-trust-and-confidence-meet-belief-risk/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d5a/jeffrey-gitomer-2442_belief_persuasion-occurs-when-trust-and-confide_2454802.png", "contentUrl": "https://sms4smile.com/quotes/i/d5a/jeffrey-gitomer-2442_belief_persuasion-occurs-when-trust-and-confide_2454802.png", "url": "https://sms4smile.com/quotes/i/d5a/jeffrey-gitomer-2442_belief_persuasion-occurs-when-trust-and-confide_2454802.png", "width": 1080, "height": 1080, "caption": "“Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.” — Jeffrey Gitomer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeffrey Gitomer", "item": "https://sms4smile.com/quotes/author/jeffrey-gitomer/" }, { "@type": "ListItem", "position": 4, "name": "Persuasion occurs when trust and confidence...", "item": "https://sms4smile.com/quotes/jeffrey-gitomer/persuasion-occurs-when-trust-and-confidence-meet-belief-risk/" } ], "@id": "https://sms4smile.com/quotes/jeffrey-gitomer/persuasion-occurs-when-trust-and-confidence-meet-belief-risk/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```