--- title: "Meaning & Key Takeaway of: Failure is an event, not a person. Think…" description: "\"Failure is an event, not a person. Think of failure as 'it' and not 'me'.\" — Jeffrey Gitomer" image: "https://sms4smile.com/quotes/i/9c0/jeffrey-gitomer-2442_events_failure-is-an-event-not-a-person-think-o_1457884.png" --- # Failure is an event, not a person. Think of failure as… ![“Failure is an event, not a person. Think of failure as 'it' and not 'me'.” quote by Jeffrey Gitomer](https://sms4smile.com/quotes/i/9c0/jeffrey-gitomer-2442_events_failure-is-an-event-not-a-person-think-o_1457884.png) [Download](https://sms4smile.com/quotes/i/9c0/jeffrey-gitomer-2442_events_failure-is-an-event-not-a-person-think-o_1457884.png) [Open image](https://sms4smile.com/quotes/i/9c0/jeffrey-gitomer-2442_events_failure-is-an-event-not-a-person-think-o_1457884.png) > “Failure is an event, not a person. Think of failure as 'it' and not 'me'.” [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Failure should be seen as a temporary event, not an identity; separating self from outcome enables growth. **In simple terms:** Failure is an event, not who you are. Key Takeaway Separate self from failure. Themes resilience growth self‑esteem Mood motivational practical Type advice inspirational When to use this quote - business setbacks - personal mistakes - skill development - team projects Key Concepts psychology self‑concept Questions to Reflect On - What can you learn from a recent setback? - How can you reframe failure to aid progress? A Different Perspective Over‑identifying with failure can still cause discouragement. ★ ★ ★ ★ ★ No ratings yet [Event Person](https://sms4smile.com/quotes/about/event-person-958063/) [Events](https://sms4smile.com/quotes/about/events/) [Failure](https://sms4smile.com/quotes/about/failure/) [Failure Event](https://sms4smile.com/quotes/about/failure-event-745063/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Person](https://sms4smile.com/quotes/about/person/) [Persons](https://sms4smile.com/quotes/about/persons/) [Think](https://sms4smile.com/quotes/about/think/) [Think Failure](https://sms4smile.com/quotes/about/think-failure/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [“Failure is an event, never a person.”](https://sms4smile.com/quotes/william-brown/failure-is-an-event-never-a-person/) [William Brown](https://sms4smile.com/quotes/author/william-brown/) > [Failure is an event, not a person. You are NOT a failure!](https://sms4smile.com/quotes/craig-groeschel/failure-is-an-event-not-a-person-you-are-not-a-failure/) [Craig Groeschel](https://sms4smile.com/quotes/author/craig-groeschel/) > [Failure is an event, it is not a person.](https://sms4smile.com/quotes/zig-ziglar/failure-is-an-event-it-is-not-a-person/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [I read somewhere that failure is an event, not a person, but I never feel that way. It's who I am.](https://sms4smile.com/quotes/jeff-van-gundy/i-read-somewhere-that-failure-is-an-event-not-a-person-but-i-never/) [Jeff Van Gundy](https://sms4smile.com/quotes/author/jeff-van-gundy/) > [Remember that failure is an event, not a person.](https://sms4smile.com/quotes/zig-ziglar/remember-that-failure-is-an-event-not-a-person/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [“Failure is an event not a person”](https://sms4smile.com/quotes/william-brown/failure-is-an-event-not-a-person/) [William Brown](https://sms4smile.com/quotes/author/william-brown/) > [“All of life, I wanted to tell him, is in our minds. Where else does it take place, where else do we add up…](https://sms4smile.com/quotes/robin-hobb/all-of-life-i-wanted-to-tell-him-is-in-our-minds-where-else-does-it/) [Robin Hobb](https://sms4smile.com/quotes/author/robin-hobb/) > [The secret of the world is the tie between person and event. Person makes event and event person.](https://sms4smile.com/quotes/ralph-waldo-emerson/the-secret-of-the-world-is-the-tie-between-person-and-event-person/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [Failure is not an event, but rather a judgment about an event. Failure is not something that happens to us or a label we…](https://sms4smile.com/quotes/john-ortberg/failure-is-not-an-event-but-rather-a-judgment-about-an-event-failure-2/) [John Ortberg](https://sms4smile.com/quotes/author/john-ortberg/) > [“Failure is not an event, but rather a judgment about an event. Failure is not something that happens to us or a label we…](https://sms4smile.com/quotes/john-ortberg-jr/failure-is-not-an-event-but-rather-a-judgment-about-an-event-failure/) [John Ortberg Jr](https://sms4smile.com/quotes/author/john-ortberg-jr/) > [Failure is an event-it’s not who you are. Don’t let that label get stuck on you. 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They know everything about their company and their product. They know nothing about their prospect.](https://sms4smile.com/quotes/jeffrey-gitomer/most-salespeople-are-half-prepared-they-know-everything-about-their/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Use your CRM to retain customers.](https://sms4smile.com/quotes/jeffrey-gitomer/use-your-crm-to-retain-customers/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [What is a positive attitude? The simple definition is the way you dedicate yourself to the way you think. Interestingly, it's also the definition…](https://sms4smile.com/quotes/jeffrey-gitomer/what-is-a-positive-attitude-the-simple-definition-is-the-way-you/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The love of what you do, combined with your belief in what you do, will not determine your success. 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And wouldn't you deliver better service if you thought of it that way?](https://sms4smile.com/quotes/jeffrey-gitomer/biggest-question-isn-t-it-really-customer-helping-rather-than/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Sell yourself before you try to sell your company or your product.](https://sms4smile.com/quotes/jeffrey-gitomer/sell-yourself-before-you-try-to-sell-your-company-or-your-product/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [There's no lotion or potion that will make sales faster and easier for you - unless your potion is hard work.](https://sms4smile.com/quotes/jeffrey-gitomer/there-s-no-lotion-or-potion-that-will-make-sales-faster-and-easier/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Trust is not a request, Trust is earned.](https://sms4smile.com/quotes/jeffrey-gitomer/trust-is-not-a-request-trust-is-earned/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) [Explore all 166 Jeffrey Gitomer quotes ](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## More Events quotes > [History is, in its essentials, the science of change. 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