--- title: "Meaning & Key Takeaway of: Every time a customer calls or you call a…" description: "\"Every time a customer calls or you call a customer, you have an opportunity and a choice. What choice are you making?\" — Jeffrey Gitomer" image: "https://sms4smile.com/quotes/i/a76/jeffrey-gitomer-2442_choice_every-time-a-customer-calls-or-you-call_2605145.png" --- # Every time a customer calls or you call a customer, you… ![“Every time a customer calls or you call a customer, you have an opportunity and a choice. What choice are you making?” quote by Jeffrey Gitomer](https://sms4smile.com/quotes/i/a76/jeffrey-gitomer-2442_choice_every-time-a-customer-calls-or-you-call_2605145.png) [Download](https://sms4smile.com/quotes/i/a76/jeffrey-gitomer-2442_choice_every-time-a-customer-calls-or-you-call_2605145.png) [Open image](https://sms4smile.com/quotes/i/a76/jeffrey-gitomer-2442_choice_every-time-a-customer-calls-or-you-call_2605145.png) > “Every time a customer calls or you call a customer, you have an opportunity and a choice. What choice are you making?” [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Each customer interaction presents a chance to choose how to respond, shaping outcomes. **In simple terms:** Every call is a choice that influences results. Key Takeaway Choose positive, helpful responses. Themes customer service choice opportunity Mood thoughtful motivational Type advice inspirational When to use this quote - sales - support - relationship building Key Concepts communication decision making Questions to Reflect On - What mindset guides your choices on calls? A Different Perspective Choosing the wrong tone can damage trust. ★ ★ ★ ★ ★ No ratings yet [Calls Customer](https://sms4smile.com/quotes/about/calls-customer-1978579/) [Choice](https://sms4smile.com/quotes/about/choice/) [Choice Choice](https://sms4smile.com/quotes/about/choice-choice/) [Choices](https://sms4smile.com/quotes/about/choices/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customer Calls](https://sms4smile.com/quotes/about/customer-calls-1978577/) [Customer Opportunity](https://sms4smile.com/quotes/about/customer-opportunity-1978578/) [Customers](https://sms4smile.com/quotes/about/customers/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [Opportunity Choice](https://sms4smile.com/quotes/about/opportunity-choice-816504/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Fate is the opportunity. Choice is what you do with it.](https://sms4smile.com/quotes/karen-rose/fate-is-the-opportunity-choice-is-what-you-do-with-it/) [Karen Rose](https://sms4smile.com/quotes/author/karen-rose/) > [That is where the power, opportunity, and choice come from-when you have money. Money equals opportunity. There is no question.](https://sms4smile.com/quotes/billie-jean-king/that-is-where-the-power-opportunity-and-choice-come-from-when-you/) [Billie Jean King](https://sms4smile.com/quotes/author/billie-jean-king/) > [As your career progresses, you hope that you get some more opportunity, or some more choice.](https://sms4smile.com/quotes/paul-dano/as-your-career-progresses-you-hope-that-you-get-some-more-opportunity/) [Paul Dano](https://sms4smile.com/quotes/author/paul-dano/) > [There's a lot of people that I would love to work with. There's a lot of different kinds of parts I wanna play. As…](https://sms4smile.com/quotes/paul-dano/there-s-a-lot-of-people-that-i-would-love-to-work-with-there-s-a-lot/) [Paul Dano](https://sms4smile.com/quotes/author/paul-dano/) > [I had really great parents who always gave me lots of opportunity for choice, but I didn't always realize how rare that was for…](https://sms4smile.com/quotes/ally-condie/i-had-really-great-parents-who-always-gave-me-lots-of-opportunity-for/) [Ally Condie](https://sms4smile.com/quotes/author/ally-condie/) > [When you reach an obstacle, turn it into an opportunity. You have the choice.](https://sms4smile.com/quotes/mary-kay-ash/when-you-reach-an-obstacle-turn-it-into-an-opportunity-you-have-the/) [Mary Kay Ash](https://sms4smile.com/quotes/author/mary-kay-ash/) > [Satisfied customers are apathetic. Loyal customers will be your advocate.](https://sms4smile.com/quotes/jeffrey-gitomer/satisfied-customers-are-apathetic-loyal-customers-will-be-your/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-own-the-problem-you-own-the-customer-if-you-lose-the-problem/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The secret to sucessful customer service starts with YES!](https://sms4smile.com/quotes/jeffrey-gitomer/the-secret-to-sucessful-customer-service-starts-with-yes/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Customer satisfaction is worthless. Customer loyalty is priceless.](https://sms4smile.com/quotes/jeffrey-gitomer/customer-satisfaction-is-worthless-customer-loyalty-is-priceless/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Everything you need to know about a customer has been written by them or about them. And it lives on the Internet. All you…](https://sms4smile.com/quotes/jeffrey-gitomer/everything-you-need-to-know-about-a-customer-has-been-written-by-them/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?](https://sms4smile.com/quotes/jeffrey-gitomer/biggest-question-isn-t-it-really-customer-helping-rather-than/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Use your CRM to retain customers.](https://sms4smile.com/quotes/jeffrey-gitomer/use-your-crm-to-retain-customers/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## More by Jeffrey Gitomer > [If you look deep inside trust, you'll find truth.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-look-deep-inside-trust-you-ll-find-truth/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [If you want to be the best salesperson, first you must be the best person.](https://sms4smile.com/quotes/jeffrey-gitomer/if-you-want-to-be-the-best-salesperson-first-you-must-be-the-best/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Most salespeople are half prepared. They know everything about their company and their product. They know nothing about their prospect.](https://sms4smile.com/quotes/jeffrey-gitomer/most-salespeople-are-half-prepared-they-know-everything-about-their/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Use your CRM to retain customers.](https://sms4smile.com/quotes/jeffrey-gitomer/use-your-crm-to-retain-customers/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [What is a positive attitude? The simple definition is the way you dedicate yourself to the way you think. Interestingly, it's also the definition…](https://sms4smile.com/quotes/jeffrey-gitomer/what-is-a-positive-attitude-the-simple-definition-is-the-way-you/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The love of what you do, combined with your belief in what you do, will not determine your success. It will determine how hard…](https://sms4smile.com/quotes/jeffrey-gitomer/the-love-of-what-you-do-combined-with-your-belief-in-what-you-do-will/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [In business, your positive thoughts and lifestyle choices lead to your personal success and your career success.](https://sms4smile.com/quotes/jeffrey-gitomer/in-business-your-positive-thoughts-and-lifestyle-choices-lead-to-your/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Take action every day - some small dose at a time.](https://sms4smile.com/quotes/jeffrey-gitomer/take-action-every-day-some-small-dose-at-a-time/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [The reason Trust is requested is because the person seeking Trust realizes that Trust is the key to Yes.](https://sms4smile.com/quotes/jeffrey-gitomer/the-reason-trust-is-requested-is-because-the-person-seeking-trust/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Being honest when you're dealing with others is easier to do because your honesty is on the table for all to view...Being honest with…](https://sms4smile.com/quotes/jeffrey-gitomer/being-honest-when-you-re-dealing-with-others-is-easier-to-do-because/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?](https://sms4smile.com/quotes/jeffrey-gitomer/biggest-question-isn-t-it-really-customer-helping-rather-than/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Sell yourself before you try to sell your company or your product.](https://sms4smile.com/quotes/jeffrey-gitomer/sell-yourself-before-you-try-to-sell-your-company-or-your-product/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [There's no lotion or potion that will make sales faster and easier for you - unless your potion is hard work.](https://sms4smile.com/quotes/jeffrey-gitomer/there-s-no-lotion-or-potion-that-will-make-sales-faster-and-easier/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Trust is not a request, Trust is earned.](https://sms4smile.com/quotes/jeffrey-gitomer/trust-is-not-a-request-trust-is-earned/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) [Explore all 166 Jeffrey Gitomer quotes ](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## More Choice quotes > [Making the right decision is hard,telling someone your decision is even harder.](https://sms4smile.com/quotes/abhishek-tiwari/making-the-right-decision-is-hard-telling-someone-your-decision-is/) [Abhishek Tiwari](https://sms4smile.com/quotes/author/abhishek-tiwari/) > [“That’s all! Now either leave us alone or join us as a father rather than a receiver of sacrifices. You have the choice of…](https://sms4smile.com/quotes/dan-simmons/that-s-all-now-either-leave-us-alone-or-join-us-as-a-father-rather/) [Dan Simmons](https://sms4smile.com/quotes/author/dan-simmons/) > [“In a world of fixed future, there can be no right or wrong. Right and wrong demand freedom of choice, but if each action…](https://sms4smile.com/quotes/alan-lightman/in-a-world-of-fixed-future-there-can-be-no-right-or-wrong-right-and/) [Alan Lightman](https://sms4smile.com/quotes/author/alan-lightman/) > [“Exactly. So, what can't you take? Decide which of the two options is harder, and do the other. That way, no matter how hard…](https://sms4smile.com/quotes/josephine-angelini/exactly-so-what-can-t-you-take-decide-which-of-the-two-options-is/) [Josephine Angelini](https://sms4smile.com/quotes/author/josephine-angelini/) > [“too—I realized that my only hope was to give up the life that had been, in order to make room for the life that…](https://sms4smile.com/quotes/elizabeth-lesser/too-i-realized-that-my-only-hope-was-to-give-up-the-life-that-had/) [Elizabeth Lesser](https://sms4smile.com/quotes/author/elizabeth-lesser/) > [When you have a choice, choose happy!](https://sms4smile.com/quotes/pancho-barnes/when-you-have-a-choice-choose-happy/) [Pancho Barnes](https://sms4smile.com/quotes/author/pancho-barnes/) > [You dont choose your life; it chooses you. Theres no point asking why life has reserved certain joys or griefs, you just accept them…](https://sms4smile.com/quotes/paulo-coelho/you-dont-choose-your-life-it-chooses-you-theres-no-point-asking-why/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [There has always been a feeling with people that they love my singing but not always the choice of material.](https://sms4smile.com/quotes/alison-moyet/there-has-always-been-a-feeling-with-people-that-they-love-my-singing/) [Alison Moyet](https://sms4smile.com/quotes/author/alison-moyet/) > [I have too many options when it comes to guitars.](https://sms4smile.com/quotes/rick-nielsen/i-have-too-many-options-when-it-comes-to-guitars/) [Rick Nielsen](https://sms4smile.com/quotes/author/rick-nielsen/) > [“Amazing how a small choice can change your life forever.”](https://sms4smile.com/quotes/randy-c-dockens/amazing-how-a-small-choice-can-change-your-life-forever/) [Randy C. Dockens](https://sms4smile.com/quotes/author/randy-c-dockens/) > [Change is inevitable but personal growth is a choice.](https://sms4smile.com/quotes/bob-proctor/change-is-inevitable-but-personal-growth-is-a-choice/) [Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/) > [If you choose to draw from the inner well of free will, then you can make choices that are outside your current karmic patterns.](https://sms4smile.com/quotes/frederick-lenz/if-you-choose-to-draw-from-the-inner-well-of-free-will-then-you-can/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [Since I don't outline my books very much, I feel like sometimes I don't have a choice in what the characters do; they just…](https://sms4smile.com/quotes/anna-todd/since-i-don-t-outline-my-books-very-much-i-feel-like-sometimes-i-don/) [Anna Todd](https://sms4smile.com/quotes/author/anna-todd/) > [Act always so as to increase the number of choices](https://sms4smile.com/quotes/heinz-von-foerster/act-always-so-as-to-increase-the-number-of-choices/) [Heinz von Foerster](https://sms4smile.com/quotes/author/heinz-von-foerster/) > [Words can only have an effect on you if you choose to listen to them.](https://sms4smile.com/quotes/bernajoy-vaal/words-can-only-have-an-effect-on-you-if-you-choose-to-listen-to-them/) [Bernajoy Vaal](https://sms4smile.com/quotes/author/bernajoy-vaal/) [Browse all 8,092 Choice quotes ](https://sms4smile.com/quotes/about/choice/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Every time a customer calls or you call a customer, you have an opportunity and a choice. 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