--- title: "Meaning & Key Takeaway of: Asking, \"How much is it?\" is THE BIGGEST…" description: "\"Asking, \"How much is it?\" is THE BIGGEST buying signal. Telling me, \"Your price is too high.\" is THE SECOND BIGGEST buying signal\" — Jeffrey Gitomer" image: "https://sms4smile.com/quotes/i/0c0/jeffrey-gitomer-2442_asking_asking-how-much-is-it-is-the-biggest-buy_1877439.png" --- # Asking, "How much is it?" is THE BIGGEST buying signal… ![“Asking, "How much is it?" is THE BIGGEST buying signal. Telling me, "Your price is too high." is THE SECOND BIGGEST buying signal” quote by Jeffrey Gitomer](https://sms4smile.com/quotes/i/0c0/jeffrey-gitomer-2442_asking_asking-how-much-is-it-is-the-biggest-buy_1877439.png) [Download](https://sms4smile.com/quotes/i/0c0/jeffrey-gitomer-2442_asking_asking-how-much-is-it-is-the-biggest-buy_1877439.png) [Open image](https://sms4smile.com/quotes/i/0c0/jeffrey-gitomer-2442_asking_asking-how-much-is-it-is-the-biggest-buy_1877439.png) > “Asking, "How much is it?" is THE BIGGEST buying signal. Telling me, "Your price is too high." is THE SECOND BIGGEST buying signal” [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Price inquiries signal strong interest; objections about price indicate a secondary, but still significant, buying cue. **In simple terms:** Price questions show buying intent; price objections are secondary signals. Key Takeaway Listen for price cues to gauge interest. Themes sales psychology pricing Mood motivational strategic Type advice analysis When to use this quote - retail sales - B2B negotiations - online pricing Key Concepts Buying signals customer objections Questions to Reflect On - How do you respond to price objections? - What other signals indicate purchase readiness? A Different Perspective Over‑reliance on price can ignore deeper needs. ★ ★ ★ ★ ★ No ratings yet [Buying](https://sms4smile.com/quotes/about/buying/) [Signals](https://sms4smile.com/quotes/about/signals/) ## Related quotes > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [You’re crazy,” said her best friend, Angela, as the bell rang to signal five minutes before the first class on the first day back…](https://sms4smile.com/quotes/sarah-rees-brennan/you-re-crazy-said-her-best-friend-angela-as-the-bell-rang-to-signal/) [Sarah Rees Brennan](https://sms4smile.com/quotes/author/sarah-rees-brennan/) > [Yes?' Joe Solomon sounded like someone with far better things to do. 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It's like asking: 'Can women breathe in and out?'](https://sms4smile.com/quotes/julie-walters/there-were-people-asking-can-women-be-funny-people-still-ask-that-it/) [Julie Walters](https://sms4smile.com/quotes/author/julie-walters/) > [Whether that's speaking up in your job or asking for a promotion or saying, 'I think I can do that.' 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