--- title: "Meaning & Key Takeaway of: The reason people talk about cable…" description: "\"The reason people talk about cable cutting is they imagine the price burden will get so high that people won't be able to pay it. They're missing somet..." image: "https://sms4smile.com/quotes/i/e55/jeffrey-bewkes-46829_able_the-reason-people-talk-about-cable-cutti_1158351.png" --- # The reason people talk about cable cutting is they imagine… ![“The reason people talk about cable cutting is they imagine the price burden will get so high that people won't be able to pay it. They're missing something: that the actual price of the electronic package is going down. They've got their Internet, phone, TV, all of it. Now people are using more…” quote by Jeffrey Bewkes](https://sms4smile.com/quotes/i/e55/jeffrey-bewkes-46829_able_the-reason-people-talk-about-cable-cutti_1158351.png) [Download](https://sms4smile.com/quotes/i/e55/jeffrey-bewkes-46829_able_the-reason-people-talk-about-cable-cutti_1158351.png) [Open image](https://sms4smile.com/quotes/i/e55/jeffrey-bewkes-46829_able_the-reason-people-talk-about-cable-cutti_1158351.png) > “The reason people talk about cable cutting is they imagine the price burden will get so high that people won't be able to pay it. They're missing something: that the actual price of the electronic package is going down. They've got their Internet, phone, TV, all of it. Now people are using more and more stuff for less.” [Jeffrey Bewkes](https://sms4smile.com/quotes/author/jeffrey-bewkes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People assume cable prices will rise so much that they become unaffordable, but overall electronic bundle costs are actually decreasing as consumers get more services for less money. **In simple terms:** Cable costs seem high but bundles get cheaper overall. Key Takeaway Recognize that total value may be rising despite higher individual line prices. Themes media economics consumer perception bundling technology adoption Mood concerned analytical Type observational critical When to use this quote - budget planning - household expense analysis - telecom service selection Key Concepts price elasticity value perception digital convergence Questions to Reflect On - How do you evaluate the true cost of a service bundle? - What strategies can protect vulnerable consumers? A Different Perspective Higher individual fees can still strain low‑income households despite overall bundle savings. ★ ★ ★ ★ ★ No ratings yet [Burden](https://sms4smile.com/quotes/about/burden/) [Internet](https://sms4smile.com/quotes/about/internet/) [People](https://sms4smile.com/quotes/about/people/) [Phones](https://sms4smile.com/quotes/about/phones/) [Reason](https://sms4smile.com/quotes/about/reason/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [Power comes with a price. It's a burden. It demands sacrifice.](https://sms4smile.com/quotes/drew-karpyshyn/power-comes-with-a-price-it-s-a-burden-it-demands-sacrifice/) [Drew Karpyshyn](https://sms4smile.com/quotes/author/drew-karpyshyn/) > [We want to live at any price; so we cannot burden ourselves with feelings which, though they might be ornamental enough in peace-time, would…](https://sms4smile.com/quotes/erich-maria-remarque/we-want-to-live-at-any-price-so-we-cannot-burden-ourselves-with/) [Erich Maria Remarque](https://sms4smile.com/quotes/author/erich-maria-remarque/) > [How do you do something where you're able to be specific and edgy enough to compete with what the cable networks are doing and,…](https://sms4smile.com/quotes/jason-katims/how-do-you-do-something-where-you-re-able-to-be-specific-and-edgy/) [Jason Katims](https://sms4smile.com/quotes/author/jason-katims/) > [Cable had a latitude to move which created less censorship and bestowed upon the artists, the writers and the creators, more liberty to create…](https://sms4smile.com/quotes/daniel-gillies/cable-had-a-latitude-to-move-which-created-less-censorship-and/) [Daniel Gillies](https://sms4smile.com/quotes/author/daniel-gillies/) > [All of the people who are using their BlackBerries or their iPhones, Facebook, all of the people who are sitting in cafes and hotels…](https://sms4smile.com/quotes/tony-abbott/all-of-the-people-who-are-using-their-blackberries-or-their-iphones/) [Tony Abbott](https://sms4smile.com/quotes/author/tony-abbott/) > [Cable is not bound because people pay for it. It's literally a choice, that's the operative word. If you don't like the language, if…](https://sms4smile.com/quotes/robin-williams/cable-is-not-bound-because-people-pay-for-it-it-s-literally-a-choice/) [Robin Williams](https://sms4smile.com/quotes/author/robin-williams/) > [There's discussion in athletics about how sport - where they say 'SportsCenter' has ruined the fundamentals of basketball because it's - it only applauds…](https://sms4smile.com/quotes/dan-pfeiffer/there-s-discussion-in-athletics-about-how-sport-where-they-say/) [Dan Pfeiffer](https://sms4smile.com/quotes/author/dan-pfeiffer/) > [I didn't have cable growing up. I never saw ESPN or GameDay.](https://sms4smile.com/quotes/samantha-ponder/i-didn-t-have-cable-growing-up-i-never-saw-espn-or-gameday/) [Samantha Ponder](https://sms4smile.com/quotes/author/samantha-ponder/) > [All three networks have always had a morning show but now cable of course is taking some of that audience away and a variety…](https://sms4smile.com/quotes/katie-couric/all-three-networks-have-always-had-a-morning-show-but-now-cable-of/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [We are in a time, because of the proliferation of online media and a hundred channels on cable, where teenagers and young adults and…](https://sms4smile.com/quotes/jonathan-grayer/we-are-in-a-time-because-of-the-proliferation-of-online-media-and-a/) [Jonathan Grayer](https://sms4smile.com/quotes/author/jonathan-grayer/) > [Cable TV? Stressful? Never.](https://sms4smile.com/quotes/dana-bash/cable-tv-stressful-never/) [Dana Bash](https://sms4smile.com/quotes/author/dana-bash/) > [With the recession, people are having to choose between their cable and their internet connection. And think about it.](https://sms4smile.com/quotes/rosario-dawson/with-the-recession-people-are-having-to-choose-between-their-cable/) [Rosario Dawson](https://sms4smile.com/quotes/author/rosario-dawson/) > [Cable would not translate into the public radio universe.](https://sms4smile.com/quotes/juan-williams/cable-would-not-translate-into-the-public-radio-universe/) [Juan Williams](https://sms4smile.com/quotes/author/juan-williams/) > [The whole cable-TV original programming just changed the nature of television.](https://sms4smile.com/quotes/anson-mount/the-whole-cable-tv-original-programming-just-changed-the-nature-of/) [Anson Mount](https://sms4smile.com/quotes/author/anson-mount/) > [What Cable is up to is not something that can be done quietly. It will raise the interest of some pretty important people and…](https://sms4smile.com/quotes/jeph-loeb/what-cable-is-up-to-is-not-something-that-can-be-done-quietly-it-will/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) ## More by Jeffrey Bewkes > [AOL is the Rodney Dangerfield of the Web. We don't get no respect.](https://sms4smile.com/quotes/jeffrey-bewkes/aol-is-the-rodney-dangerfield-of-the-web-we-don-t-get-no-respect/) [Jeffrey Bewkes](https://sms4smile.com/quotes/author/jeffrey-bewkes/) > [It is important to have a reliable and substantive publication such as World Screen available as a source for information. The magazine's reporting is…](https://sms4smile.com/quotes/jeffrey-bewkes/it-is-important-to-have-a-reliable-and-substantive-publication-such/) [Jeffrey Bewkes](https://sms4smile.com/quotes/author/jeffrey-bewkes/) > [I think Apple is a great device company.](https://sms4smile.com/quotes/jeffrey-bewkes/i-think-apple-is-a-great-device-company/) [Jeffrey Bewkes](https://sms4smile.com/quotes/author/jeffrey-bewkes/) > [I'm very committed to and interested in CNN's journalism and our magazines and our movie studio, not just HBO, where I grew up. But…](https://sms4smile.com/quotes/jeffrey-bewkes/i-m-very-committed-to-and-interested-in-cnn-s-journalism-and-our/) [Jeffrey Bewkes](https://sms4smile.com/quotes/author/jeffrey-bewkes/) > [Tablets generally have made it pretty obvious that magazines have a new lease on life.](https://sms4smile.com/quotes/jeffrey-bewkes/tablets-generally-have-made-it-pretty-obvious-that-magazines-have-a/) [Jeffrey Bewkes](https://sms4smile.com/quotes/author/jeffrey-bewkes/) > [People try to read a lot into what 'digital' means. It's just another platform. There are very attractive things that happen if you invest…](https://sms4smile.com/quotes/jeffrey-bewkes/people-try-to-read-a-lot-into-what-digital-means-it-s-just-another/) [Jeffrey Bewkes](https://sms4smile.com/quotes/author/jeffrey-bewkes/) > [You buy a movie, you should get it anywhere you want it. You pay for a network, you should have that anywhere you want.…](https://sms4smile.com/quotes/jeffrey-bewkes/you-buy-a-movie-you-should-get-it-anywhere-you-want-it-you-pay-for-a/) [Jeffrey Bewkes](https://sms4smile.com/quotes/author/jeffrey-bewkes/) [Explore all 8 Jeffrey Bewkes quotes ](https://sms4smile.com/quotes/author/jeffrey-bewkes/) ## More Able quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [I have observed this in my experience of slavery, - that whenever my condition was improved, instead of its increasing my contentment, it only…](https://sms4smile.com/quotes/frederick-douglass/i-have-observed-this-in-my-experience-of-slavery-that-whenever-my/) [Frederick Douglass](https://sms4smile.com/quotes/author/frederick-douglass/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [In the '80s, the way radio was programmed, if you didn't have a hit record you weren't going to be able to make any…](https://sms4smile.com/quotes/huey-lewis/in-the-80s-the-way-radio-was-programmed-if-you-didn-t-have-a-hit/) [Huey Lewis](https://sms4smile.com/quotes/author/huey-lewis/) > [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) > [I have that need in me, I want everyone to love me, but I'm embarrassed by that need, so I wanted to cover it…](https://sms4smile.com/quotes/anthony-jeselnik/i-have-that-need-in-me-i-want-everyone-to-love-me-but-i-m-embarrassed/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Thinking about the things that happened, I don't know any other ball player would could have done what he (Jackie Robinson) did. To be…](https://sms4smile.com/quotes/pee-wee-reese/thinking-about-the-things-that-happened-i-don-t-know-any-other-ball/) [Pee Wee Reese](https://sms4smile.com/quotes/author/pee-wee-reese/) > [I wanted to remember in order to be able to return.](https://sms4smile.com/quotes/anais-nin/i-wanted-to-remember-in-order-to-be-able-to-return/) [Anais Nin](https://sms4smile.com/quotes/author/anais-nin/) > [Government schools, with your tax money, now discourage the teaching of multiplication tables by rote memorization but teach reading by the 'look-and-say' method which…](https://sms4smile.com/quotes/greg-perry/government-schools-with-your-tax-money-now-discourage-the-teaching-of/) Greg Perry > [I don't know if I would qualify as mainstream. I think I have managed to function pretty successfully on the fringes of the music…](https://sms4smile.com/quotes/pat-metheny/i-don-t-know-if-i-would-qualify-as-mainstream-i-think-i-have-managed/) [Pat Metheny](https://sms4smile.com/quotes/author/pat-metheny/) > [What we're supposed to do as actors is be able to portray real human beings and emotions. And if you grow up in this…](https://sms4smile.com/quotes/emily-browning/what-we-re-supposed-to-do-as-actors-is-be-able-to-portray-real-human/) [Emily Browning](https://sms4smile.com/quotes/author/emily-browning/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It was an important period for us, because even though we weren't a "punk band", and what became a model for a punk band,…](https://sms4smile.com/quotes/stephen-mallinder/it-was-an-important-period-for-us-because-even-though-we-weren-t-a/) [Stephen Mallinder](https://sms4smile.com/quotes/author/stephen-mallinder/) > [- You look fine. - Right. I look fine. Except I don't, said Zora, tugging sadly at her man's nightshirt. This was why Kiki…](https://sms4smile.com/quotes/zadie-smith/you-look-fine-right-i-look-fine-except-i-don-t-said-zora-tugging/) [Zadie Smith](https://sms4smile.com/quotes/author/zadie-smith/) > [There is a way to be a woman, ask for what we deserve and be able to negotiate.](https://sms4smile.com/quotes/tracee-ellis-ross/there-is-a-way-to-be-a-woman-ask-for-what-we-deserve-and-be-able-to/) [Tracee Ellis Ross](https://sms4smile.com/quotes/author/tracee-ellis-ross/) Browse all 17,257 Able quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The reason people talk about cable cutting is they imagine the price burden will get so high that people won't be able to pay it. They're missing something: that the actual price of the electronic package is going down. They've got their Internet, phone, TV, all of it. Now people are using more and more stuff for less.", "creator": { "@type": "Person", "name": "Jeffrey Bewkes" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeffrey-bewkes/the-reason-people-talk-about-cable-cutting-is-they-imagine-the-price/", "about": { "@type": "Thing", "name": "Able" }, "@id": "https://sms4smile.com/quotes/jeffrey-bewkes/the-reason-people-talk-about-cable-cutting-is-they-imagine-the-price/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e55/jeffrey-bewkes-46829_able_the-reason-people-talk-about-cable-cutti_1158351.png", "contentUrl": "https://sms4smile.com/quotes/i/e55/jeffrey-bewkes-46829_able_the-reason-people-talk-about-cable-cutti_1158351.png", "url": "https://sms4smile.com/quotes/i/e55/jeffrey-bewkes-46829_able_the-reason-people-talk-about-cable-cutti_1158351.png", "width": 1080, "height": 1080, "caption": "“The reason people talk about cable cutting is they imagine the price burden will get so high that people…” — Jeffrey Bewkes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeffrey Bewkes", "item": "https://sms4smile.com/quotes/author/jeffrey-bewkes/" }, { "@type": "ListItem", "position": 4, "name": "The reason people talk about cable...", "item": "https://sms4smile.com/quotes/jeffrey-bewkes/the-reason-people-talk-about-cable-cutting-is-they-imagine-the-price/" } ], "@id": "https://sms4smile.com/quotes/jeffrey-bewkes/the-reason-people-talk-about-cable-cutting-is-they-imagine-the-price/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```