--- title: "Meaning & Key Takeaway of: Climate change is one of those stories…" description: "\"Climate change is one of those stories that deserves more attention, that we all talk about, but we haven't figured out how to engage the audience in t..." image: "https://sms4smile.com/quotes/i/7d2/jeff-zucker-12561_attention_climate-change-is-one-of-those-stories-t_1806033.jpg" --- # Climate change is one of those stories that deserves more… ![“Climate change is one of those stories that deserves more attention, that we all talk about, but we haven't figured out how to engage the audience in that story in a meaningful way. When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience's part.” quote by Jeff Zucker](https://sms4smile.com/quotes/i/7d2/jeff-zucker-12561_attention_climate-change-is-one-of-those-stories-t_1806033.jpg) [Download](https://sms4smile.com/quotes/i/7d2/jeff-zucker-12561_attention_climate-change-is-one-of-those-stories-t_1806033.jpg) [Open image](https://sms4smile.com/quotes/i/7d2/jeff-zucker-12561_attention_climate-change-is-one-of-those-stories-t_1806033.jpg) > “Climate change is one of those stories that deserves more attention, that we all talk about, but we haven't figured out how to engage the audience in that story in a meaningful way. When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience's part.” [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Climate narratives often fail to engage because they lack personal relevance and compelling storytelling, leading to audience disengagement. **In simple terms:** Climate stories need personal relevance to engage audiences. Key Takeaway Make climate messages personal and story‑driven. Themes communication engagement environment Mood concerned determined Type persuasive educational When to use this quote - public talks - social media campaigns - school curricula - policy briefs Key Concepts storytelling psychology Questions to Reflect On - What personal angles can you use to frame climate issues? - How can you balance facts with narrative? A Different Perspective Complex data can overwhelm audiences if not simplified. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Change](https://sms4smile.com/quotes/about/change/) [Climate](https://sms4smile.com/quotes/about/climate/) [Climate change](https://sms4smile.com/quotes/about/climate-change/) [Environment](https://sms4smile.com/quotes/about/environment/) [Story](https://sms4smile.com/quotes/about/story/) ## Related quotes > [“People tailor their life stories for particular audiences. The recipient or audience for a story may crucially influence the stories form. Audiences are both…](https://sms4smile.com/quotes/anonymous/people-tailor-their-life-stories-for-particular-audiences-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The nature of a movie story is you have to keep charging forward and keep the audience with the story.](https://sms4smile.com/quotes/jonathan-mostow/the-nature-of-a-movie-story-is-you-have-to-keep-charging-forward-and/) [Jonathan Mostow](https://sms4smile.com/quotes/author/jonathan-mostow/) > [You take your audience through such a story where they have to invest their energy and emotion, and to slap them in the face…](https://sms4smile.com/quotes/john-boyega/you-take-your-audience-through-such-a-story-where-they-have-to-invest/) [John Boyega](https://sms4smile.com/quotes/author/john-boyega/) > [“A brief, well-crafted story that is relevant to your topic is one of the most potent ways to maintain the attention of your audience.…](https://sms4smile.com/quotes/bruna-martinuzzi/a-brief-well-crafted-story-that-is-relevant-to-your-topic-is-one-of/) [Bruna Martinuzzi](https://sms4smile.com/quotes/author/bruna-martinuzzi/) > [For me, it is important to not just tell the audience how the story ended today, but to give a glimpse into how other…](https://sms4smile.com/quotes/julie-plec/for-me-it-is-important-to-not-just-tell-the-audience-how-the-story/) [Julie Plec](https://sms4smile.com/quotes/author/julie-plec/) > [I got to watch Anthropoid with this Czech audience and the story means so much to the Czech people so watching it with that…](https://sms4smile.com/quotes/jamie-dornan/i-got-to-watch-anthropoid-with-this-czech-audience-and-the-story/) [Jamie Dornan](https://sms4smile.com/quotes/author/jamie-dornan/) > [The technology is not only the way we change stories, but also changing the relationship to the consumer.](https://sms4smile.com/quotes/norman-pearlstine/the-technology-is-not-only-the-way-we-change-stories-but-also/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [Politics always change. Stories never do.](https://sms4smile.com/quotes/stephen-king/politics-always-change-stories-never-do/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [A person's tragedy does not make up their entire life. A story carves deep grooves into our brains each time we tell it. But…](https://sms4smile.com/quotes/amy-poehler/a-person-s-tragedy-does-not-make-up-their-entire-life-a-story-carves/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [A good story is always a journey. It is about taking the journey, the people the hero meets along the way and how they…](https://sms4smile.com/quotes/michael-scott/a-good-story-is-always-a-journey-it-is-about-taking-the-journey-the/) [Michael Scott](https://sms4smile.com/quotes/author/michael-scott/) > [The Nigerian storyteller Ben Okri says that ‘In a fractured age, when cynicism is god, here is a possible heresy: we live by stories,…](https://sms4smile.com/quotes/ben-okri/the-nigerian-storyteller-ben-okri-says-that-in-a-fractured-age-when/) [Ben Okri](https://sms4smile.com/quotes/author/ben-okri/) > [The genres change but all of my stories feature ordinary people thrown into frightening, life-altering situations.](https://sms4smile.com/quotes/brian-pinkerton/the-genres-change-but-all-of-my-stories-feature-ordinary-people/) [Brian Pinkerton](https://sms4smile.com/quotes/author/brian-pinkerton/) > [The rise of the Internet and the camera phone have started to change what stories are accessible.](https://sms4smile.com/quotes/cameron-russell/the-rise-of-the-internet-and-the-camera-phone-have-started-to-change/) [Cameron Russell](https://sms4smile.com/quotes/author/cameron-russell/) > [If we change the stories we live by, quite possibly we change our lives](https://sms4smile.com/quotes/thomas-king/if-we-change-the-stories-we-live-by-quite-possibly-we-change-our-lives/) [Thomas King](https://sms4smile.com/quotes/author/thomas-king/) > [I have always believed that cinema is one of the greatest instruments of positive social change. Stories can be light, engaging and poignant, but…](https://sms4smile.com/quotes/dia-mirza/i-have-always-believed-that-cinema-is-one-of-the-greatest-instruments/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) ## More by Jeff Zucker > [In an increasingly polarized world, it's hard to know whom to trust. CNN will be the only news channel that doesn't take a side.](https://sms4smile.com/quotes/jeff-zucker/in-an-increasingly-polarized-world-it-s-hard-to-know-whom-to-trust/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [I think the Internet has given rise to voices that want to attack others.](https://sms4smile.com/quotes/jeff-zucker/i-think-the-internet-has-given-rise-to-voices-that-want-to-attack/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.](https://sms4smile.com/quotes/jeff-zucker/it-s-a-growing-trend-viewers-are-our-customers-but-so-are-advertisers/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [Everybody has an iPhone; everyone can be a reporter now. Everybody can tell a story from every part of the world. Why places like…](https://sms4smile.com/quotes/jeff-zucker/everybody-has-an-iphone-everyone-can-be-a-reporter-now-everybody-can/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.](https://sms4smile.com/quotes/jeff-zucker/people-are-looking-for-original-content-in-many-different-places-as/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [I don't think Vice and BuzzFeed are legitimate news organizations.](https://sms4smile.com/quotes/jeff-zucker/i-don-t-think-vice-and-buzzfeed-are-legitimate-news-organizations/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [I don't regret putting 'The Apprentice' on television.](https://sms4smile.com/quotes/jeff-zucker/i-don-t-regret-putting-the-apprentice-on-television/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [If I was on Twitter, I'd probably get in trouble pretty quickly.](https://sms4smile.com/quotes/jeff-zucker/if-i-was-on-twitter-i-d-probably-get-in-trouble-pretty-quickly/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing](https://sms4smile.com/quotes/jeff-zucker/it-is-a-significant-acknowledgment-that-the-way-people-are-watching/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [The critics of Donald Trump are looking for people to blame for his rise. There are many people who are either surprised by his…](https://sms4smile.com/quotes/jeff-zucker/the-critics-of-donald-trump-are-looking-for-people-to-blame-for-his/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [I think you could argue that President Obama could have watched a little cable news... I do think that there is value in understanding…](https://sms4smile.com/quotes/jeff-zucker/i-think-you-could-argue-that-president-obama-could-have-watched-a/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [Just because somebody says you are not trustworthy, that doesn't mean it is so... CNN's brand equity is built over 37 years doing hard…](https://sms4smile.com/quotes/jeff-zucker/just-because-somebody-says-you-are-not-trustworthy-that-doesn-t-mean/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [I've said this forever - I've always believed the Today show is more than the sum of its parts](https://sms4smile.com/quotes/jeff-zucker/i-ve-said-this-forever-i-ve-always-believed-the-today-show-is-more/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [Would I consider a run for political office? Yes.](https://sms4smile.com/quotes/jeff-zucker/would-i-consider-a-run-for-political-office-yes/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [Anderson Cooper's on-air reaction to Bob Simon's death; Wolf Blitzer personalizing his experience in going back to Auschwitz where his grandparents lost their lives…](https://sms4smile.com/quotes/jeff-zucker/anderson-cooper-s-on-air-reaction-to-bob-simon-s-death-wolf-blitzer/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) [Explore all 54 Jeff Zucker quotes ](https://sms4smile.com/quotes/author/jeff-zucker/) ## More Attention quotes > [It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always…](https://sms4smile.com/quotes/david-ricardo/it-appears-to-me-that-one-great-cause-of-our-difference-in-opinion-on/) [David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/) > [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/) [Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/) > [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/) [Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [ I went to a mosque in Philadelphia with \[my wife\] in December 24, 1999. And we we went to this mosque in Philly, and… ](https://sms4smile.com/quotes/mahershala-ali/i-went-to-a-mosque-in-philadelphia-with-my-wife-in-december-24-1999/) [Mahershala Ali](https://sms4smile.com/quotes/author/mahershala-ali/) > [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/) [Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/) > [Let us thank God heartily as often as we pray that we have His Spirit in us to teach us to pray. Thanksgiving will…](https://sms4smile.com/quotes/andy-murray/let-us-thank-god-heartily-as-often-as-we-pray-that-we-have-his-spirit/) [Andy Murray](https://sms4smile.com/quotes/author/andy-murray/) > [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [We must have a welfare system that we can afford, which will mean giving greater attention to directing the welfare program toward its primary…](https://sms4smile.com/quotes/michael-portillo/we-must-have-a-welfare-system-that-we-can-afford-which-will-mean/) [Michael Portillo](https://sms4smile.com/quotes/author/michael-portillo/) > [The director's job should give you a sense of music without drawing attention to itself.](https://sms4smile.com/quotes/taylor-hackford/the-director-s-job-should-give-you-a-sense-of-music-without-drawing/) [Taylor Hackford](https://sms4smile.com/quotes/author/taylor-hackford/) [Browse all 10,153 Attention quotes ](https://sms4smile.com/quotes/about/attention/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Climate change is one of those stories that deserves more attention, that we all talk about, but we haven't figured out how to engage the audience in that story in a meaningful way. 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