--- title: "Meaning & Key Takeaway of: It 2001 when we started. But prior to…" description: "\"It 2001 when we started. But prior to that, I had made this website called sundancepics.com, where me and this other photographer, Randall Michelson, c..." image: "https://sms4smile.com/quotes/i/204/jeff-vespa-25539_can-do_it-2001-when-we-started-but-prior-to-tha_2931507.jpg" --- # It 2001 when we started. But prior to that, I had made… ![“It 2001 when we started. But prior to that, I had made this website called sundancepics.com, where me and this other photographer, Randall Michelson, could sell our images from Sundance online and it was successful. Steve Granitz, who's my main partner at WireImage, we were already working…” quote by Jeff Vespa](https://sms4smile.com/quotes/i/204/jeff-vespa-25539_can-do_it-2001-when-we-started-but-prior-to-tha_2931507.jpg) [Download](https://sms4smile.com/quotes/i/204/jeff-vespa-25539_can-do_it-2001-when-we-started-but-prior-to-tha_2931507.jpg) [Open image](https://sms4smile.com/quotes/i/204/jeff-vespa-25539_can-do_it-2001-when-we-started-but-prior-to-tha_2931507.jpg) > “It 2001 when we started. But prior to that, I had made this website called sundancepics.com, where me and this other photographer, Randall Michelson, could sell our images from Sundance online and it was successful. Steve Granitz, who's my main partner at WireImage, we were already working together, and I was like, "Look dude, this is it. We can do this."” [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He describes early online photo sales and partnership that led to WireImage's success. **In simple terms:** Early online photo sales and partnership built WireImage. Key Takeaway Leverage early digital platforms and collaborations. Themes entrepreneurship digital media partnership innovation growth Mood optimistic determined Type entrepreneurial inspirational When to use this quote - building a startup - photography business - online marketplaces - strategic alliances Key Concepts e‑commerce network effects brand building Questions to Reflect On - How did early digital adoption shape your business model? - What partnerships were crucial? A Different Perspective Success depended on timing and market readiness. ★ ★ ★ ★ ★ No ratings yet [Called Sundancepics](https://sms4smile.com/quotes/about/called-sundancepics-4324100/) [Can do](https://sms4smile.com/quotes/about/can-do/) [Images Sundance](https://sms4smile.com/quotes/about/images-sundance-4324101/) [Looks](https://sms4smile.com/quotes/about/looks/) [Made](https://sms4smile.com/quotes/about/made/) [Online](https://sms4smile.com/quotes/about/online/) [Partners](https://sms4smile.com/quotes/about/partners/) [Photographer](https://sms4smile.com/quotes/about/photographer/) [Photographer Randall](https://sms4smile.com/quotes/about/photographer-randall-4324103/) [Sell Images](https://sms4smile.com/quotes/about/sell-images-4324104/) [Sells](https://sms4smile.com/quotes/about/sells/) [Successful](https://sms4smile.com/quotes/about/successful/) [Sundance](https://sms4smile.com/quotes/about/sundance/) [Sundance Online](https://sms4smile.com/quotes/about/sundance-online-4324102/) [Together](https://sms4smile.com/quotes/about/together/) [Website](https://sms4smile.com/quotes/about/website/) [Working together](https://sms4smile.com/quotes/about/working-together/) ## Related quotes > [ \[Hunt for the Wilderpeople\] people seem to be just finding it hilarious in Sundance. I would think that judging on the feedback I get;… ](https://sms4smile.com/quotes/sam-neill/hunt-for-the-wilderpeople-people-seem-to-be-just-finding-it-hilarious/) [Sam Neill](https://sms4smile.com/quotes/author/sam-neill/) > [Sundance is weird. The movies are weird - you actually have to think about them when you watch them.](https://sms4smile.com/quotes/britney-spears/sundance-is-weird-the-movies-are-weird-you-actually-have-to-think/) [Britney Spears](https://sms4smile.com/quotes/author/britney-spears/) > [When I was growing up, 'Butch and Sundance' was my absolute favorite film.](https://sms4smile.com/quotes/james-purefoy/when-i-was-growing-up-butch-and-sundance-was-my-absolute-favorite-film/) [James Purefoy](https://sms4smile.com/quotes/author/james-purefoy/) > [You know, when I was a kid, I always thought Id grow up to be a hero.](https://sms4smile.com/quotes/butch-cassidy/you-know-when-i-was-a-kid-i-always-thought-id-grow-up-to-be-a-hero/) [Butch Cassidy](https://sms4smile.com/quotes/author/butch-cassidy/) > [I met Evan Rachel Wood, James Woods, Kevin Bacon at Sundance. Steve Buscemi is pretty laid-back. I met Judy Greer in Vegas, and she…](https://sms4smile.com/quotes/mark-zupan/i-met-evan-rachel-wood-james-woods-kevin-bacon-at-sundance-steve/) [Mark Zupan](https://sms4smile.com/quotes/author/mark-zupan/) > [Pirates are the very essence of profit maximising entrepreneurs described in neoclassical economics. Yet, whilst films such as 'The Pirates of the Caribbean' and…](https://sms4smile.com/quotes/peter-middlebrook/pirates-are-the-very-essence-of-profit-maximising-entrepreneurs/) [Peter Middlebrook](https://sms4smile.com/quotes/author/peter-middlebrook/) > [I've been to Sundance eight times as a publicist and thought I was very prepared. I mean, who could've been more prepared for me?…](https://sms4smile.com/quotes/ava-duvernay/i-ve-been-to-sundance-eight-times-as-a-publicist-and-thought-i-was/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [ Cheryl \[Hines\] and I sat through two screenings at the Sundance Film Festival and during the second one, we said to each other: "You… ](https://sms4smile.com/quotes/keri-russell/cheryl-hines-and-i-sat-through-two-screenings-at-the-sundance-film/) [Keri Russell](https://sms4smile.com/quotes/author/keri-russell/) > [I'm not really a Sundance baby, but they helped me so much I feel I have to acknowledge it.](https://sms4smile.com/quotes/paul-thomas-anderson/i-m-not-really-a-sundance-baby-but-they-helped-me-so-much-i-feel-i/) [Paul Thomas Anderson](https://sms4smile.com/quotes/author/paul-thomas-anderson/) > [The first time I ever intersected with the quote unquote industry or Hollywood or being given a paid job as a director all came…](https://sms4smile.com/quotes/lynn-shelton/the-first-time-i-ever-intersected-with-the-quote-unquote-industry-or/) [Lynn Shelton](https://sms4smile.com/quotes/author/lynn-shelton/) > [I'm so critical of myself. I'm actually really, really proud of the film. It's really cool to see a movie at Sundance because everybody…](https://sms4smile.com/quotes/giovanni-ribisi/i-m-so-critical-of-myself-i-m-actually-really-really-proud-of-the/) [Giovanni Ribisi](https://sms4smile.com/quotes/author/giovanni-ribisi/) > [It didn't get into Sundance although I showed a rough cut which is a mistake to all filmmakers out there.](https://sms4smile.com/quotes/donal-logue/it-didn-t-get-into-sundance-although-i-showed-a-rough-cut-which-is-a/) [Donal Logue](https://sms4smile.com/quotes/author/donal-logue/) > [I've been to Sundance before, but I'd never seen a lot of screenings.](https://sms4smile.com/quotes/peter-dinklage/i-ve-been-to-sundance-before-but-i-d-never-seen-a-lot-of-screenings/) [Peter Dinklage](https://sms4smile.com/quotes/author/peter-dinklage/) > [Slamdance actually is indie and rebellious. Sundance obviously felt threatened.](https://sms4smile.com/quotes/yony-leyser/slamdance-actually-is-indie-and-rebellious-sundance-obviously-felt/) [Yony Leyser](https://sms4smile.com/quotes/author/yony-leyser/) > [Then I did The Tao of Steve and that was at Sundance in 2000 where it did really well.](https://sms4smile.com/quotes/donal-logue/then-i-did-the-tao-of-steve-and-that-was-at-sundance-in-2000-where-it/) [Donal Logue](https://sms4smile.com/quotes/author/donal-logue/) ## More by Jeff Vespa > [ My mom had bought this camera to take classes herself and I remember working with her on it, understanding how the stop-motion \[worked\], having… ](https://sms4smile.com/quotes/jeff-vespa/my-mom-had-bought-this-camera-to-take-classes-herself-and-i-remember/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [ The Canon AE1 - a fully manual camera. \[My mother\] had a 50mm, which is a standard lens, and then I got a 28mm.… ](https://sms4smile.com/quotes/jeff-vespa/the-canon-ae1-a-fully-manual-camera-my-mother-had-a-50mm-which-is-a/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [That was my experience with everybody in the book. That was what was so cool. It's just an excuse to hang out with people.…](https://sms4smile.com/quotes/jeff-vespa/that-was-my-experience-with-everybody-in-the-book-that-was-what-was/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [Yeah, it's just a lame term. I wish it was "movie star." That's a much better term than celebrity.](https://sms4smile.com/quotes/jeff-vespa/yeah-it-s-just-a-lame-term-i-wish-it-was-movie-star-that-s-a-much/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [My teacher introduced me to this photographer Eugène Atget. He was a French photographer in the late 1800s up until 1927 in Paris. He…](https://sms4smile.com/quotes/jeff-vespa/my-teacher-introduced-me-to-this-photographer-eug-ne-atget-he-was-a/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [I was fooling around one day and looking at Yahoo! Jobs. I typed in "photo" and, of course, what comes up is "One hour…](https://sms4smile.com/quotes/jeff-vespa/i-was-fooling-around-one-day-and-looking-at-yahoo-jobs-i-typed-in/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [There were just moments of the punk scene and I realized that I had to capture it. There was also this photographer in our…](https://sms4smile.com/quotes/jeff-vespa/there-were-just-moments-of-the-punk-scene-and-i-realized-that-i-had/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [I was doing a lot of web design at the time. And anybody that has an agent thinks, "Why do I need an agent?"…](https://sms4smile.com/quotes/jeff-vespa/i-was-doing-a-lot-of-web-design-at-the-time-and-anybody-that-has-an/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [Only sometimes I try to think about it in context. When I think about the context of, "Oh, I'm this or that," in this…](https://sms4smile.com/quotes/jeff-vespa/only-sometimes-i-try-to-think-about-it-in-context-when-i-think-about/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [I always wanted to live in L.A. The other thing that always inspired me was movies; that's why I'm here. I always wanted to…](https://sms4smile.com/quotes/jeff-vespa/i-always-wanted-to-live-in-l-a-the-other-thing-that-always-inspired/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [My mom had a Canon AE1 camera and I read the manual and that's basically how I became a photographer. I was in the…](https://sms4smile.com/quotes/jeff-vespa/my-mom-had-a-canon-ae1-camera-and-i-read-the-manual-and-that-s/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [Learning that aesthetic as a kid - seeing those photos - made me think that that's what photos are supposed to look like. I…](https://sms4smile.com/quotes/jeff-vespa/learning-that-aesthetic-as-a-kid-seeing-those-photos-made-me-think/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [Well, I talk about one moment in the book, but I don't know if that's my moment of discovery. It was a moment. In…](https://sms4smile.com/quotes/jeff-vespa/well-i-talk-about-one-moment-in-the-book-but-i-don-t-know-if-that-s/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [A lot of people have done that over the years. Many of the agencies today were started by photographers. It's a normal progression. It…](https://sms4smile.com/quotes/jeff-vespa/a-lot-of-people-have-done-that-over-the-years-many-of-the-agencies/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) > [I ended up meeting this guy Stefan Simchowitz, who produced Requiem for a Dream and also went to AFI. I randomly met him in…](https://sms4smile.com/quotes/jeff-vespa/i-ended-up-meeting-this-guy-stefan-simchowitz-who-produced-requiem/) [Jeff Vespa](https://sms4smile.com/quotes/author/jeff-vespa/) [Explore all 23 Jeff Vespa quotes ](https://sms4smile.com/quotes/author/jeff-vespa/) ## More Can do quotes > [Changes before your eyes, things you can do and things you can't. My attitude is always let it keep rolling.](https://sms4smile.com/quotes/terrence-malick/changes-before-your-eyes-things-you-can-do-and-things-you-can-t-my/) [Terrence Malick](https://sms4smile.com/quotes/author/terrence-malick/) > [The happy medium is television. And if you find a good suitor, you can do it for years. With movies, you roll the dice.…](https://sms4smile.com/quotes/bruce-campbell/the-happy-medium-is-television-and-if-you-find-a-good-suitor-you-can/) [Bruce Campbell](https://sms4smile.com/quotes/author/bruce-campbell/) > [If I had a million dollars, I just wouldn't just completely set back. I'd have to get out there and show my face to…](https://sms4smile.com/quotes/muddy-waters/if-i-had-a-million-dollars-i-just-wouldn-t-just-completely-set-back-i/) [Muddy Waters](https://sms4smile.com/quotes/author/muddy-waters/) > [Anybody can be Prince Charming one day a year, with the dinner and the flowers and all that. But you know what impresses me?…](https://sms4smile.com/quotes/ryan-howard/anybody-can-be-prince-charming-one-day-a-year-with-the-dinner-and-the/) [Ryan Howard](https://sms4smile.com/quotes/author/ryan-howard/) > [And if the mind thinks with a believing attitude one can do amazing things.](https://sms4smile.com/quotes/norman-vincent-peale/and-if-the-mind-thinks-with-a-believing-attitude-one-can-do-amazing/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) > [The amount of things you can do with a kettlebell is unsurpassed by any other training equipment - dumbbells, resistance machines, free weights.](https://sms4smile.com/quotes/laird-hamilton/the-amount-of-things-you-can-do-with-a-kettlebell-is-unsurpassed-by/) [Laird Hamilton](https://sms4smile.com/quotes/author/laird-hamilton/) > [It's nice when you've done enough movies that you can do your own anthology.](https://sms4smile.com/quotes/john-lithgow/it-s-nice-when-you-ve-done-enough-movies-that-you-can-do-your-own/) [John Lithgow](https://sms4smile.com/quotes/author/john-lithgow/) > [If people don't have their own vision, all they can do is 'sign-up' for someone else's.](https://sms4smile.com/quotes/peter-senge/if-people-don-t-have-their-own-vision-all-they-can-do-is-sign-up-for/) [Peter Senge](https://sms4smile.com/quotes/author/peter-senge/) > [The one thing that flies in the face of all human history and experience, is that the government can do a superior job than…](https://sms4smile.com/quotes/james-cook/the-one-thing-that-flies-in-the-face-of-all-human-history-and/) [James Cook](https://sms4smile.com/quotes/author/james-cook/) > [...what I can do is offer myself, wholehearted and present, to walk with the people I love through the fear and the mess. That's…](https://sms4smile.com/quotes/shauna-niequist/what-i-can-do-is-offer-myself-wholehearted-and-present-to-walk-with/) [Shauna Niequist](https://sms4smile.com/quotes/author/shauna-niequist/) > [Whether that's speaking up in your job or asking for a promotion or saying, 'I think I can do that.' Using your voice in…](https://sms4smile.com/quotes/maria-shriver/whether-that-s-speaking-up-in-your-job-or-asking-for-a-promotion-or/) [Maria Shriver](https://sms4smile.com/quotes/author/maria-shriver/) > [The average ordinary citizen can do a lot of different things when it comes to the climate crisis.](https://sms4smile.com/quotes/lawrence-bender/the-average-ordinary-citizen-can-do-a-lot-of-different-things-when-it/) [Lawrence Bender](https://sms4smile.com/quotes/author/lawrence-bender/) > [A professional is a man who can do his job when he doesn't feel like it. An amateur is a man who can't do…](https://sms4smile.com/quotes/james-agate/a-professional-is-a-man-who-can-do-his-job-when-he-doesn-t-feel-like/) [James Agate](https://sms4smile.com/quotes/author/james-agate/) > [The Lord gives and the Lord takes away, as it pleases him, for he can do all things.](https://sms4smile.com/quotes/homer/the-lord-gives-and-the-lord-takes-away-as-it-pleases-him-for-he-can/) [Homer](https://sms4smile.com/quotes/author/homer/) > [I'm not an educated man. I only know what I'm told, and I'm not told that much; I have no frame of reference for…](https://sms4smile.com/quotes/maynard-james-keenan/i-m-not-an-educated-man-i-only-know-what-i-m-told-and-i-m-not-told/) [Maynard James Keenan](https://sms4smile.com/quotes/author/maynard-james-keenan/) [Browse all 5,673 Can do quotes ](https://sms4smile.com/quotes/about/can-do/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It 2001 when we started. But prior to that, I had made this website called sundancepics.com, where me and this other photographer, Randall Michelson, could sell our images from Sundance online and it was successful. Steve Granitz, who's my main partner at WireImage, we were already working together, and I was like, \"Look dude, this is it. We can do this.\"", "creator": { "@type": "Person", "name": "Jeff Vespa" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeff-vespa/it-2001-when-we-started-but-prior-to-that-i-had-made-this-website/", "about": { "@type": "Thing", "name": "Can do" }, "@id": "https://sms4smile.com/quotes/jeff-vespa/it-2001-when-we-started-but-prior-to-that-i-had-made-this-website/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/204/jeff-vespa-25539_can-do_it-2001-when-we-started-but-prior-to-tha_2931507.jpg", "contentUrl": "https://sms4smile.com/quotes/i/204/jeff-vespa-25539_can-do_it-2001-when-we-started-but-prior-to-tha_2931507.jpg", "url": "https://sms4smile.com/quotes/i/204/jeff-vespa-25539_can-do_it-2001-when-we-started-but-prior-to-tha_2931507.jpg", "width": 1080, "height": 1080, "caption": "“It 2001 when we started. But prior to that, I had made this website called sundancepics.com, where me and…” — Jeff Vespa", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeff Vespa", "item": "https://sms4smile.com/quotes/author/jeff-vespa/" }, { "@type": "ListItem", "position": 4, "name": "It 2001 when we started. But...", "item": "https://sms4smile.com/quotes/jeff-vespa/it-2001-when-we-started-but-prior-to-that-i-had-made-this-website/" } ], "@id": "https://sms4smile.com/quotes/jeff-vespa/it-2001-when-we-started-but-prior-to-that-i-had-made-this-website/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```