--- title: "Meaning & Key Takeaway of: The real value in service design, or any…" description: "\"“The real value in service design, or any of the other practices that make up the conversational medium, is precisely its power to drive conversation. ..." image: "https://sms4smile.com/quotes/i/faf/jeff-sussna-66587_communication_the-real-value-in-service-design-or-any_968938.jpg" --- # The real value in service design, or any of the other… ![“The real value in service design, or any of the other practices that make up the conversational medium, is precisely its power to drive conversation. The point of the map or the blueprint is not the thing that results from the process but rather the process that arises from the thing.” quote by Jeff Sussna](https://sms4smile.com/quotes/i/faf/jeff-sussna-66587_communication_the-real-value-in-service-design-or-any_968938.jpg) [Download](https://sms4smile.com/quotes/i/faf/jeff-sussna-66587_communication_the-real-value-in-service-design-or-any_968938.jpg) [Open image](https://sms4smile.com/quotes/i/faf/jeff-sussna-66587_communication_the-real-value-in-service-design-or-any_968938.jpg) > ““The real value in service design, or any of the other practices that make up the conversational medium, is precisely its power to drive conversation. The point of the map or the blueprint is not the thing that results from the process but rather the process that arises from the thing.”” Jeff Sussna ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The design process itself creates dialogue, not just the final blueprint. **In simple terms:** Design drives conversation, not just the outcome. Key Takeaway Focus on the process to spark meaningful interaction. Themes design conversation process collaboration Mood thoughtful inquisitive Type strategic inspirational When to use this quote - product development - customer service - team workshops - strategic planning Key Concepts human-centered design systems thinking Questions to Reflect On - How can you make your design process more conversational? - What steps ensure the process adds value beyond the output? A Different Perspective The final deliverable may be less impactful without an engaging process. ★ ★ ★ ★ ★ No ratings yet [Communication](https://sms4smile.com/quotes/about/communication/) [Real value](https://sms4smile.com/quotes/about/real-value/) [Service](https://sms4smile.com/quotes/about/service/) ## Related quotes > [Good restaurant design is about achieving equilibrium between the food, service, and design - in effect, telling a complete story.](https://sms4smile.com/quotes/david-rockwell/good-restaurant-design-is-about-achieving-equilibrium-between-the/) [David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/) > [“Service Marketing delivers when great communication meets great service design.”](https://sms4smile.com/quotes/peter-bowman/service-marketing-delivers-when-great-communication-meets-great/) Peter Bowman > [You want your customers to value your service.](https://sms4smile.com/quotes/jeff-bezos/you-want-your-customers-to-value-your-service/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [There is incredible value in being of service to others.](https://sms4smile.com/quotes/elizabeth-berg/there-is-incredible-value-in-being-of-service-to-others/) [Elizabeth Berg](https://sms4smile.com/quotes/author/elizabeth-berg/) > [There is incredible value in being of service to others. I think if many of the people in therapy offices were dragged out to…](https://sms4smile.com/quotes/elizabeth-berg/there-is-incredible-value-in-being-of-service-to-others-i-think-if/) [Elizabeth Berg](https://sms4smile.com/quotes/author/elizabeth-berg/) > [The value of all service lies in the spirit in which you serve and not in the importance or magnitude of the service. Even…](https://sms4smile.com/quotes/charles-fillmore/the-value-of-all-service-lies-in-the-spirit-in-which-you-serve-and/) [Charles Fillmore](https://sms4smile.com/quotes/author/charles-fillmore/) > [Humor can prove to be the conversational lubricant you need to remove the tension from the most unpleasant management- and accountability-related conversations.](https://sms4smile.com/quotes/clay-clark/humor-can-prove-to-be-the-conversational-lubricant-you-need-to-remove/) [Clay Clark](https://sms4smile.com/quotes/author/clay-clark/) > [We're seeing the arrival of conversational robots that can walk in our world. It's a golden age of invention.](https://sms4smile.com/quotes/david-hanson/we-re-seeing-the-arrival-of-conversational-robots-that-can-walk-in/) [David Hanson](https://sms4smile.com/quotes/author/david-hanson/) > [Saying what we think gives us a wider conversational range than saying what we know.](https://sms4smile.com/quotes/cullen-hightower/saying-what-we-think-gives-us-a-wider-conversational-range-than/) [Cullen Hightower](https://sms4smile.com/quotes/author/cullen-hightower/) > [I know it may seem surprising to people, but learning dialog that has a conversational flow to it is not that difficult.](https://sms4smile.com/quotes/deidre-hall/i-know-it-may-seem-surprising-to-people-but-learning-dialog-that-has/) [Deidre Hall](https://sms4smile.com/quotes/author/deidre-hall/) > [I'm pretty adept with computers and Photoshop for my blog, and I found my style with a conversational voice and an image-ready column.](https://sms4smile.com/quotes/robert-mankoff/i-m-pretty-adept-with-computers-and-photoshop-for-my-blog-and-i-found/) [Robert Mankoff](https://sms4smile.com/quotes/author/robert-mankoff/) > [Don't persuade, defend or interrupt. Be curious, be conversational, be real. And listen.](https://sms4smile.com/quotes/elizabeth-lesser/don-t-persuade-defend-or-interrupt-be-curious-be-conversational-be/) [Elizabeth Lesser](https://sms4smile.com/quotes/author/elizabeth-lesser/) > [When I hear myself singing, I hear Iggy Pop and Jimi Hendrix. There's a conversational thing going on. I suppose it depends on which…](https://sms4smile.com/quotes/chrissie-hynde/when-i-hear-myself-singing-i-hear-iggy-pop-and-jimi-hendrix-there-s-a/) [Chrissie Hynde](https://sms4smile.com/quotes/author/chrissie-hynde/) > [“conversational journey to find knowledge makes attaining it that much more satisfying,”](https://sms4smile.com/quotes/amish-tripathi/conversational-journey-to-find-knowledge-makes-attaining-it-that-much/) [Amish Tripathi](https://sms4smile.com/quotes/author/amish-tripathi/) > [“almost all copywriters these days write in a conversational manner.”](https://sms4smile.com/quotes/jason-goldberg/almost-all-copywriters-these-days-write-in-a-conversational-manner/) Jason Goldberg ## More by Jeff Sussna > [“Agile is a response to the need for more continuous software repair. Its central strategy is to reduce the size and increase the frequency…](https://sms4smile.com/quotes/jeff-sussna/agile-is-a-response-to-the-need-for-more-continuous-software-repair/) Jeff Sussna > [“User-centered design exemplifies the cybernetic strategy of “building quality in” by transforming construction into conversation. Integrating QA within an iterative feedback loop is key…](https://sms4smile.com/quotes/jeff-sussna/user-centered-design-exemplifies-the-cybernetic-strategy-of-building/) Jeff Sussna > [“In order to increase speed without sacrificing quality, a software delivery methodology must find ways to engineer noise out. Handoffs and translations are prime…](https://sms4smile.com/quotes/jeff-sussna/in-order-to-increase-speed-without-sacrificing-quality-a-software/) Jeff Sussna Explore all 4 Jeff Sussna quotes ## More Communication quotes > [Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…](https://sms4smile.com/quotes/emily-robison/some-people-still-believe-you-should-just-fall-in-line-with-what-s/) [Emily Robison](https://sms4smile.com/quotes/author/emily-robison/) > [The problem posed by indirect speech acts is the problem of how it is possible for the speaker to say one thing and mean…](https://sms4smile.com/quotes/john-searle/the-problem-posed-by-indirect-speech-acts-is-the-problem-of-how-it-is/) [John Searle](https://sms4smile.com/quotes/author/john-searle/) > [We should have a conversation when we hang up.](https://sms4smile.com/quotes/benedict-cumberbatch/we-should-have-a-conversation-when-we-hang-up/) [Benedict Cumberbatch](https://sms4smile.com/quotes/author/benedict-cumberbatch/) > [Sing like no one's listening, love like you've never been hurt, dance like nobody's watching, and live like its heaven on earth.](https://sms4smile.com/quotes/mark-twain/sing-like-no-one-s-listening-love-like-you-ve-never-been-hurt-dance/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [A poet is wounded into speech, and he examines these wounds, meticulously, to discover how to heal them. The bad poet harangues at the…](https://sms4smile.com/quotes/samuel-r-delany/a-poet-is-wounded-into-speech-and-he-examines-these-wounds/) [Samuel R. Delany](https://sms4smile.com/quotes/author/samuel-r-delany/) > [“To engage in dialogue is to serve others via whatever is real inside you; to engage in debate is to ultimately serve the illusions…](https://sms4smile.com/quotes/oli-anderson/to-engage-in-dialogue-is-to-serve-others-via-whatever-is-real-inside/) [Oli Anderson](https://sms4smile.com/quotes/author/oli-anderson/) > [What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…](https://sms4smile.com/quotes/roger-waters/what-it-comes-down-to-for-me-is-this-will-the-technologies-of/) [Roger Waters](https://sms4smile.com/quotes/author/roger-waters/) > [In dialogue, there is opposition, yes, but no head-on collision. Smashing heads does not open minds.](https://sms4smile.com/quotes/deborah-tannen/in-dialogue-there-is-opposition-yes-but-no-head-on-collision-smashing/) [Deborah Tannen](https://sms4smile.com/quotes/author/deborah-tannen/) > [A dialogue is very important. It is a form of communication in which question and answer continue till a question is left without an…](https://sms4smile.com/quotes/jiddu-krishnamurti/a-dialogue-is-very-important-it-is-a-form-of-communication-in-which/) [Jiddu Krishnamurti](https://sms4smile.com/quotes/author/jiddu-krishnamurti/) > [I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…](https://sms4smile.com/quotes/emil-ferris/i-get-afraid-of-the-dark-if-i-m-in-a-great-deal-of-dark-and-i-have-to/) [Emil Ferris](https://sms4smile.com/quotes/author/emil-ferris/) > [I've been in a serious conversation with one of my children, and a fan has come up. 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The “integrated” agency will be…](https://sms4smile.com/quotes/yoram-wind/women-will-be-at-least-50-percent-of-the-communications-community/) Yoram Wind > [There are certain things you must not say in spite of the fact that supposedly democracy means free speech. No. You are not allowed…](https://sms4smile.com/quotes/chris-eubank-sr/there-are-certain-things-you-must-not-say-in-spite-of-the-fact-that/) [Chris Eubank Sr](https://sms4smile.com/quotes/author/chris-eubank-sr/) [Browse all 21,506 Communication quotes ](https://sms4smile.com/quotes/about/communication/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The real value in service design, or any of the other practices that make up the conversational medium, is precisely its power to drive conversation. 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