--- title: "Meaning & Key Takeaway of: The phrase \"corporate identity design\"…" description: "\"The phrase \"corporate identity design\" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consid..." image: "https://sms4smile.com/quotes/i/9a1/jeff-fisher-34630_bits_the-phrase-corporate-identity-design-see_967514.jpg" --- # The phrase "corporate identity design" seems to be a bit… ![“The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."” quote by Jeff Fisher](https://sms4smile.com/quotes/i/9a1/jeff-fisher-34630_bits_the-phrase-corporate-identity-design-see_967514.jpg) [Download](https://sms4smile.com/quotes/i/9a1/jeff-fisher-34630_bits_the-phrase-corporate-identity-design-see_967514.jpg) [Open image](https://sms4smile.com/quotes/i/9a1/jeff-fisher-34630_bits_the-phrase-corporate-identity-design-see_967514.jpg) > “The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."” [Jeff Fisher](https://sms4smile.com/quotes/author/jeff-fisher/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker notes that the term "corporate identity design" can alienate small clients who feel it doesn't apply to them. **In simple terms:** The term can feel exclusive to small businesses. Key Takeaway Choose inclusive language that welcomes all clients. Themes design communication branding Mood thoughtful empathetic Type branding communication When to use this quote - marketing pitches - client onboarding - brand workshops - consultations Key Concepts inclusive language client perception branding strategy Questions to Reflect On - How can branding be both professional and inclusive? - What alternatives convey expertise without alienation? A Different Perspective Some may view the term as necessary for professionalism. ★ ★ ★ ★ ★ No ratings yet [Corporate](https://sms4smile.com/quotes/about/corporate/) [Design](https://sms4smile.com/quotes/about/design/) [Identity](https://sms4smile.com/quotes/about/identity/) ## Related quotes > [There is no "era" of simple, focused, concept-driven identity design. 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