--- title: "Meaning & Key Takeaway of: Your everyday supermarket now carries…" description: "\"“Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species..." image: "https://sms4smile.com/quotes/i/595/jeff-davidson-33658_bottled-water_your-everyday-supermarket-now-carries-ro_1998593.jpg" --- # Your everyday supermarket now carries roughly 40,000 items… ![“Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload. A huge variety of product offering doesn't aid consumers. It is…” quote by Jeff Davidson](https://sms4smile.com/quotes/i/595/jeff-davidson-33658_bottled-water_your-everyday-supermarket-now-carries-ro_1998593.jpg) [Download](https://sms4smile.com/quotes/i/595/jeff-davidson-33658_bottled-water_your-everyday-supermarket-now-carries-ro_1998593.jpg) [Open image](https://sms4smile.com/quotes/i/595/jeff-davidson-33658_bottled-water_your-everyday-supermarket-now-carries-ro_1998593.jpg) > ““Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload. A huge variety of product offering doesn't aid consumers. It is insanity. From the vast array of athletic shoes to bagels to portable CD players to bottled water, there quickly becomes a point at which mega-choices, like mega-information, do not serve the consumer; they abuse him.”” [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The abundance of product choices overwhelms consumers, leading to decision fatigue and reduced satisfaction; excessive variety can be more harmful than helpful. **In simple terms:** Too many options cause confusion and stress. Key Takeaway Simplify choices and focus on core needs. Themes consumer behavior choice overload decision fatigue Mood analytical practical Type educational critical. When to use this quote - shopping for groceries - online retail - tech gadget selection - fashion buying Key Concepts psychology marketing information overload Questions to Reflect On - How can you reduce choice overload? - What criteria help you prioritize essential features? A Different Perspective Limited options may restrict personal expression. ★ ★ ★ ★ ★ No ratings yet [Bottled water](https://sms4smile.com/quotes/about/bottled-water/) [Choices](https://sms4smile.com/quotes/about/choices/) [Information overload](https://sms4smile.com/quotes/about/information-overload/) ## Related quotes > [No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of…](https://sms4smile.com/quotes/douglas-rushkoff/no-matter-how-much-control-kids-get-over-the-media-they-watch-they/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [“When your brain is always engaged, when your neurons are always firing, when you find yourself in a continual mode of reacting and responding,…](https://sms4smile.com/quotes/jeff-davidson/when-your-brain-is-always-engaged-when-your-neurons-are-always-firing/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“When you don't have, or feel that you don't have, an extra moment to read philosophy, history, or science, when great literature, plays, and…](https://sms4smile.com/quotes/jeff-davidson/when-you-don-t-have-or-feel-that-you-don-t-have-an-extra-moment-to/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“Since the 1980s, Attention Deficit Disorder (ADD) has been on the rise, not just among children, but now among the adult population as well.…](https://sms4smile.com/quotes/jeff-davidson/since-the-1980s-attention-deficit-disorder-add-has-been-on-the-rise/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“By some estimates, the data-storage curve is rocketing upward at the rate of 800 percent per year. Organizations are collecting so much data they're…](https://sms4smile.com/quotes/jeff-davidson/by-some-estimates-the-data-storage-curve-is-rocketing-upward-at-the/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“One third of managers are victims of "Information Fatigue Syndrome." 49 percent said they are unable to handle the vast amounts of information received.…](https://sms4smile.com/quotes/jeff-davidson/one-third-of-managers-are-victims-of-information-fatigue-syndrome-49/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“Computers thwart, contort, and befuddle us. We mess around with fonts, change screen backgrounds, slow down or increase mouse speed. We tweak and we…](https://sms4smile.com/quotes/jeff-davidson/computers-thwart-contort-and-befuddle-us-we-mess-around-with-fonts/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [They got rid of bottled water. We got thermoses that say 'Grey's Anatomy Season 4' with our names on it. Cool.](https://sms4smile.com/quotes/brooke-smith/they-got-rid-of-bottled-water-we-got-thermoses-that-say-grey-s/) [Brooke Smith](https://sms4smile.com/quotes/author/brooke-smith/) > [“Bottled water is not better than tap water. As you can tell, I’m quite passionate about water being your beverage of choice. So let’s…](https://sms4smile.com/quotes/richard-besser/bottled-water-is-not-better-than-tap-water-as-you-can-tell-i-m-quite/) Richard Besser > [I like that Brita makes tap water taste good, so you don't need to spend money or waste plastic with bottled water.](https://sms4smile.com/quotes/stephen-curry/i-like-that-brita-makes-tap-water-taste-good-so-you-don-t-need-to/) [Stephen Curry](https://sms4smile.com/quotes/author/stephen-curry/) > [“In the summer of 2002, Biden was pushing his RAVE Act, an absurdly broad law that would have made venue and club owners liable…](https://sms4smile.com/quotes/radley-balko/in-the-summer-of-2002-biden-was-pushing-his-rave-act-an-absurdly/) [Radley Balko](https://sms4smile.com/quotes/author/radley-balko/) > [The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.](https://sms4smile.com/quotes/jonathan-potter/the-marketers-can-compete-with-free-it-just-has-to-be-better-look-at/) [Jonathan Potter](https://sms4smile.com/quotes/author/jonathan-potter/) > [Drink lots of water, and nap. I've made some really big messes along the way, whether on the academic side or on the media…](https://sms4smile.com/quotes/melissa-harris-perry/drink-lots-of-water-and-nap-i-ve-made-some-really-big-messes-along/) [Melissa Harris-Perry](https://sms4smile.com/quotes/author/melissa-harris-perry/) > [“New Rule: You don't have to put the cap back on the bottled water after every sip. It's water, not a genie.”](https://sms4smile.com/quotes/bill-maher/new-rule-you-don-t-have-to-put-the-cap-back-on-the-bottled-water/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“But there’s more. When I was on my way to the event today, Carolyn texted me and told me that Steve and Eve got…](https://sms4smile.com/quotes/linda-morrisx/but-there-s-more-when-i-was-on-my-way-to-the-event-today-carolyn/) Linda Morrisx ## More by Jeff Davidson > [“Once taken off one task without completing the transaction, the mind continues to seek closure. Fight to stay focused on the task at hand.”](https://sms4smile.com/quotes/jeff-davidson/once-taken-off-one-task-without-completing-the-transaction-the-mind/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“A study at Cornell University found that low-level noise both lowered job motivation and increased stress levels. It appears as well that an open-office…](https://sms4smile.com/quotes/jeff-davidson/a-study-at-cornell-university-found-that-low-level-noise-both-lowered/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“Computers thwart, contort, and befuddle us. We mess around with fonts, change screen backgrounds, slow down or increase mouse speed. We tweak and we…](https://sms4smile.com/quotes/jeff-davidson/computers-thwart-contort-and-befuddle-us-we-mess-around-with-fonts/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“One third of managers are victims of "Information Fatigue Syndrome." 49 percent said they are unable to handle the vast amounts of information received.…](https://sms4smile.com/quotes/jeff-davidson/one-third-of-managers-are-victims-of-information-fatigue-syndrome-49/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“By some estimates, the data-storage curve is rocketing upward at the rate of 800 percent per year. Organizations are collecting so much data they're…](https://sms4smile.com/quotes/jeff-davidson/by-some-estimates-the-data-storage-curve-is-rocketing-upward-at-the/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“Since the 1980s, Attention Deficit Disorder (ADD) has been on the rise, not just among children, but now among the adult population as well.…](https://sms4smile.com/quotes/jeff-davidson/since-the-1980s-attention-deficit-disorder-add-has-been-on-the-rise/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“When you don't have, or feel that you don't have, an extra moment to read philosophy, history, or science, when great literature, plays, and…](https://sms4smile.com/quotes/jeff-davidson/when-you-don-t-have-or-feel-that-you-don-t-have-an-extra-moment-to/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“Soetsu Yanagi, in the "Unknown Craftsman", writes, "Man is most free when his tools are proportionate to his needs." For example, for optimal productivity,…](https://sms4smile.com/quotes/jeff-davidson/soetsu-yanagi-in-the-unknown-craftsman-writes-man-is-most-free-when/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“It's not that you can't get things done with the use of a cell phone; indeed you can get a lot of things done.…](https://sms4smile.com/quotes/jeff-davidson/it-s-not-that-you-can-t-get-things-done-with-the-use-of-a-cell-phone/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“Over-communication at work can create a new level of tasks and responsibilities.”](https://sms4smile.com/quotes/jeff-davidson/over-communication-at-work-can-create-a-new-level-of-tasks-and/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“The results are in and the cell phone has become the most isruptive aspect of work and everyday life. With more than four fifths…](https://sms4smile.com/quotes/jeff-davidson/the-results-are-in-and-the-cell-phone-has-become-the-most-isruptive/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“When your brain is always engaged, when your neurons are always firing, when you find yourself in a continual mode of reacting and responding,…](https://sms4smile.com/quotes/jeff-davidson/when-your-brain-is-always-engaged-when-your-neurons-are-always-firing/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) > [“I would be utterly emabarrassed to have others around me hear my half of what can only be described as pedestrian. "Yes, the elevator…](https://sms4smile.com/quotes/jeff-davidson/i-would-be-utterly-emabarrassed-to-have-others-around-me-hear-my-half/) [Jeff Davidson](https://sms4smile.com/quotes/author/jeff-davidson/) [Explore all 14 Jeff Davidson quotes ](https://sms4smile.com/quotes/author/jeff-davidson/) ## More Bottled water quotes > [“But there’s more. When I was on my way to the event today, Carolyn texted me and told me that Steve and Eve got…](https://sms4smile.com/quotes/linda-morrisx/but-there-s-more-when-i-was-on-my-way-to-the-event-today-carolyn/) Linda Morrisx > [“New Rule: You don't have to put the cap back on the bottled water after every sip. It's water, not a genie.”](https://sms4smile.com/quotes/bill-maher/new-rule-you-don-t-have-to-put-the-cap-back-on-the-bottled-water/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [Drink lots of water, and nap. I've made some really big messes along the way, whether on the academic side or on the media…](https://sms4smile.com/quotes/melissa-harris-perry/drink-lots-of-water-and-nap-i-ve-made-some-really-big-messes-along/) [Melissa Harris-Perry](https://sms4smile.com/quotes/author/melissa-harris-perry/) > [The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.](https://sms4smile.com/quotes/jonathan-potter/the-marketers-can-compete-with-free-it-just-has-to-be-better-look-at/) [Jonathan Potter](https://sms4smile.com/quotes/author/jonathan-potter/) > [“In the summer of 2002, Biden was pushing his RAVE Act, an absurdly broad law that would have made venue and club owners liable…](https://sms4smile.com/quotes/radley-balko/in-the-summer-of-2002-biden-was-pushing-his-rave-act-an-absurdly/) [Radley Balko](https://sms4smile.com/quotes/author/radley-balko/) > [I like that Brita makes tap water taste good, so you don't need to spend money or waste plastic with bottled water.](https://sms4smile.com/quotes/stephen-curry/i-like-that-brita-makes-tap-water-taste-good-so-you-don-t-need-to/) [Stephen Curry](https://sms4smile.com/quotes/author/stephen-curry/) > [“Bottled water is not better than tap water. As you can tell, I’m quite passionate about water being your beverage of choice. So let’s…](https://sms4smile.com/quotes/richard-besser/bottled-water-is-not-better-than-tap-water-as-you-can-tell-i-m-quite/) Richard Besser > [They got rid of bottled water. We got thermoses that say 'Grey's Anatomy Season 4' with our names on it. Cool.](https://sms4smile.com/quotes/brooke-smith/they-got-rid-of-bottled-water-we-got-thermoses-that-say-grey-s/) [Brooke Smith](https://sms4smile.com/quotes/author/brooke-smith/) > [Public service announcement: In case of a terrorist attack, bottled water and duct tape are not going to do a damn thing. So do…](https://sms4smile.com/quotes/david-letterman/public-service-announcement-in-case-of-a-terrorist-attack-bottled/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [“You in the mood for a movie tonight?" Kate asked him a couple days later. Matt was working, and she was sitting on her…](https://sms4smile.com/quotes/becky-wade/you-in-the-mood-for-a-movie-tonight-kate-asked-him-a-couple-days/) [Becky Wade](https://sms4smile.com/quotes/author/becky-wade/) > [Portland can put the champagne away and get out the bottled water, 'cause that's all they're gonna drink on their way home!](https://sms4smile.com/quotes/chick-hearn/portland-can-put-the-champagne-away-and-get-out-the-bottled-water/) [Chick Hearn](https://sms4smile.com/quotes/author/chick-hearn/) > [Forget bottled water; tap water is just as good! Pour it into a reusable water bottle, and always have fresh water on the go…](https://sms4smile.com/quotes/ashlan-gorse-cousteau/forget-bottled-water-tap-water-is-just-as-good-pour-it-into-a/) [Ashlan Gorse Cousteau](https://sms4smile.com/quotes/author/ashlan-gorse-cousteau/) > [“Remembering is my only job and it's hard work. We are natural-born amnesiacs, hardwired to let go of the past, to release ourselves from…](https://sms4smile.com/quotes/greg-olear/remembering-is-my-only-job-and-it-s-hard-work-we-are-natural-born/) Greg Olear > [I actually believe 'Sustainability ', as a concept, is one of the arteries leading to the heart of so many of our cultural transitions…](https://sms4smile.com/quotes/brandon-boyd/i-actually-believe-sustainability-as-a-concept-is-one-of-the-arteries/) [Brandon Boyd](https://sms4smile.com/quotes/author/brandon-boyd/) > [“In much of the rest of the world, rich people live in gated communities and drink bottled water. That's increasingly the case in Los…](https://sms4smile.com/quotes/jared-diamond/in-much-of-the-rest-of-the-world-rich-people-live-in-gated/) [Jared Diamond](https://sms4smile.com/quotes/author/jared-diamond/) [Browse all 59 Bottled water quotes ](https://sms4smile.com/quotes/about/bottled-water/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload. A huge variety of product offering doesn't aid consumers. It is insanity. 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