--- title: "Meaning & Key Takeaway of: What we want to be is something…" description: "\"What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.\" — Jeff Bezos" image: "https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg" --- # What we want to be is something completely new. There is… ![“What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.” quote by Jeff Bezos](https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg) [Download](https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg) [Open image](https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg) > “What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.” [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Amazon aims to create unprecedented services with no existing counterpart. **In simple terms:** Building entirely new, unmatched offerings. Key Takeaway Innovate beyond existing models. Themes innovation technology future Mood visionary strategic Type inspirational analytical When to use this quote - product development - market entry - digital transformation - competition Key Concepts disruption business strategy Questions to Reflect On - What risks accompany creating something entirely novel? - How can you measure success without precedent? A Different Perspective New concepts can face regulatory or adoption hurdles. ★ ★ ★ ★ ★ No ratings yet [Amazon](https://sms4smile.com/quotes/about/amazon/) [Amazon Com](https://sms4smile.com/quotes/about/amazon-com-2505890/) [Analog](https://sms4smile.com/quotes/about/analog/) [Analog Amazon](https://sms4smile.com/quotes/about/analog-amazon-2616157/) [Becoming](https://sms4smile.com/quotes/about/becoming/) [Fitness](https://sms4smile.com/quotes/about/fitness/) [New Physical](https://sms4smile.com/quotes/about/new-physical-2616159/) [Physical Analog](https://sms4smile.com/quotes/about/physical-analog-2616158/) [Want](https://sms4smile.com/quotes/about/want/) ## Related quotes > [Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.](https://sms4smile.com/quotes/jeff-bezos/amazon-com-strives-to-be-the-e-commerce-destination-where-consumers/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.](https://sms4smile.com/quotes/jeff-bezos/you-can-work-long-hard-or-smart-but-at-amazon-com-you-can-t-choose/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [“kindle-feedback@amazon.com ─ we’d very much love to hear what”](https://sms4smile.com/quotes/anonymous/kindle-feedback-amazon-com-we-d-very-much-love-to-hear-what/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The Amazon.com system helped meet Bezos’s goal of creating a good experience for customers.”](https://sms4smile.com/quotes/richard-l-brandt/the-amazon-com-system-helped-meet-bezos-s-goal-of-creating-a-good/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [It would be amazing if something completely spiritual sounding happened. Oh, my gosh! We'd be all over it. Because it's something new about the…](https://sms4smile.com/quotes/neil-degrasse-tyson/it-would-be-amazing-if-something-completely-spiritual-sounding/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-hope-will-distinguish-amazon-com-is-that-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [“If you receive an e-mail from Amazon.com, ebay. com, or some other site (like your bank), don’t click on it! Like Admiral Ackbar said…](https://sms4smile.com/quotes/michael-meyers/if-you-receive-an-e-mail-from-amazon-com-ebay-com-or-some-other-site/) [Michael Meyers](https://sms4smile.com/quotes/author/michael-meyers/) > [I get up in the morning, do my e-mail, I check my e-mails all day. I'll go online and I'll buy my books at…](https://sms4smile.com/quotes/joseph-bologna/i-get-up-in-the-morning-do-my-e-mail-i-check-my-e-mails-all-day-i-ll/) [Joseph Bologna](https://sms4smile.com/quotes/author/joseph-bologna/) > [We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first.…](https://sms4smile.com/quotes/jeff-bezos/we-ve-had-three-big-ideas-at-amazon-that-we-ve-stuck-with-for-18-2/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first.…](https://sms4smile.com/quotes/jeff-bezos/we-ve-had-three-big-ideas-at-amazon-that-we-ve-stuck-with-for-18/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're building a unique global platform...In the last 18 months we found that sellers and partners are interested in complementing their online and offline…](https://sms4smile.com/quotes/jeff-bezos/we-re-building-a-unique-global-platform-in-the-last-18-months-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening to book…](https://sms4smile.com/quotes/jeff-bezos/the-internet-is-disrupting-every-media-industry-people-can-complain/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if you’re willing…](https://sms4smile.com/quotes/jeff-bezos/if-everything-you-do-needs-to-work-on-a-three-year-time-horizon-then/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I…](https://sms4smile.com/quotes/jeff-bezos/many-of-the-traits-that-make-amazon-unusual-are-now-deeply-ingrained/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read…](https://sms4smile.com/quotes/jeff-bezos/amazon-pages-and-amazon-upgrade-leverage-amazon-s-existing-search/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Explore all 275 Jeff Bezos quotes ](https://sms4smile.com/quotes/author/jeff-bezos/) ## More Amazon quotes > [“If Amazon’s dream of a world without gatekeepers becomes reality, then the company itself will become a powerful gatekeeper.”](https://sms4smile.com/quotes/evgeny-morozov/if-amazon-s-dream-of-a-world-without-gatekeepers-becomes-reality-then/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [“There was little science to Amazon’s earliest distribution methods. The company held no inventory itself at first. When a customer bought a book, Amazon…](https://sms4smile.com/quotes/brad-stone/there-was-little-science-to-amazon-s-earliest-distribution-methods/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [I don't know anything about Amazon's culture; I've never worked there.](https://sms4smile.com/quotes/parker-conrad/i-don-t-know-anything-about-amazon-s-culture-i-ve-never-worked-there/) [Parker Conrad](https://sms4smile.com/quotes/author/parker-conrad/) > [“A responsible woman doesn’t see opportunities and needs and look the other way pretending not to see them rather she gets to work to…](https://sms4smile.com/quotes/agu-jaachynma-n-e/a-responsible-woman-doesn-t-see-opportunities-and-needs-and-look-the/) [Agu Jaachynma N.E](https://sms4smile.com/quotes/author/agu-jaachynma-n-e/) > [“Jeff Bezos is famous for his “2 Pizza Rule” at Amazon: no meeting is to take place if the number of participants is too…](https://sms4smile.com/quotes/david-l-rogers/jeff-bezos-is-famous-for-his-2-pizza-rule-at-amazon-no-meeting-is-to/) [David L Rogers](https://sms4smile.com/quotes/author/david-l-rogers/) > [“The first week after the official launch, they took $12,000 in orders and shipped $846 worth of books, according to Eric Dillon, one of…](https://sms4smile.com/quotes/brad-stone/the-first-week-after-the-official-launch-they-took-12-000-in-orders/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [“ Programs has a temporary results leading to nothingness, and the Gospel the brings the result of Eternal life.”](https://sms4smile.com/quotes/tommie-scott/programs-has-a-temporary-results-leading-to-nothingness-and-the/) [Tommie Scott](https://sms4smile.com/quotes/author/tommie-scott/) > [The digital revolution is forever. They put importance on that option as well. With Amazon, you're getting the best of both worlds, with a…](https://sms4smile.com/quotes/nicolas-winding-refn/the-digital-revolution-is-forever-they-put-importance-on-that-option/) [Nicolas Winding Refn](https://sms4smile.com/quotes/author/nicolas-winding-refn/) > [The next time you're looking at a charity, don't ask about the rate of their overhead; ask about the scale of their dreams -…](https://sms4smile.com/quotes/dan-pallotta/the-next-time-you-re-looking-at-a-charity-don-t-ask-about-the-rate-of-2/) [Dan Pallotta](https://sms4smile.com/quotes/author/dan-pallotta/) > [“Sure we do," said Theo, swatting at a branch. "We get to the spring, Alia gets cured. We argue over the best choice for…](https://sms4smile.com/quotes/leigh-bardugo/sure-we-do-said-theo-swatting-at-a-branch-we-get-to-the-spring-alia/) [Leigh Bardugo](https://sms4smile.com/quotes/author/leigh-bardugo/) > [Wonder Woman isn't even American; she's an Amazon princess.](https://sms4smile.com/quotes/jim-lee/wonder-woman-isn-t-even-american-she-s-an-amazon-princess/) [Jim Lee](https://sms4smile.com/quotes/author/jim-lee/) > [Alternative services would mean that there would be services available to compete with Google, Facebook, Amazon, Dropbox, Skype, etc., and they would be run…](https://sms4smile.com/quotes/mikko-hypponen/alternative-services-would-mean-that-there-would-be-services/) [Mikko Hypponen](https://sms4smile.com/quotes/author/mikko-hypponen/) > [“I'd disagree with the characterisations of him as competitive (which I think was just misinterpretation of his ambition) or secretive (which I think is…](https://sms4smile.com/quotes/richard-brandt/i-d-disagree-with-the-characterisations-of-him-as-competitive-which-i/) [Richard Brandt](https://sms4smile.com/quotes/author/richard-brandt/) > [We got latched together and I was hoping you could separate us? (Amanda) They were made by your stepfather. Any chance you have a…](https://sms4smile.com/quotes/sherrilyn-kenyon/we-got-latched-together-and-i-was-hoping-you-could-separate-us-amanda/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [I don't like Amazon (wearing my author hat, not my customer hat).](https://sms4smile.com/quotes/charles-stross/i-don-t-like-amazon-wearing-my-author-hat-not-my-customer-hat/) [Charles Stross](https://sms4smile.com/quotes/author/charles-stross/) [Browse all 434 Amazon quotes ](https://sms4smile.com/quotes/about/amazon/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What we want to be is something completely new. 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