--- title: "Meaning & Key Takeaway of: We're not competitor obsessed, we're…" description: "\"We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.\" — Jeff Bezos" image: "https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg" --- # We're not competitor obsessed, we're customer obsessed. We… ![“We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.” quote by Jeff Bezos](https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg) [Download](https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg) [Open image](https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg) > “We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.” [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Prioritizing customer needs over rival actions drives sustainable business success. **In simple terms:** Customer‑first mindset Key Takeaway Focus on the buyer, not the competition Themes customer centricity strategy innovation leadership growth Mood determined optimistic Type mission statement leadership quote When to use this quote - product design - marketing campaigns - service improvement - brand positioning Key Concepts value creation feedback loops reverse engineering Practical Applications - customer journey mapping - experience optimization Questions to Reflect On - How does a customer‑first approach reshape product decisions? - What risks arise when neglecting competitor insights? ★ ★ ★ ★ ★ No ratings yet [Backwards](https://sms4smile.com/quotes/about/backwards/) [Competitor Obsessed](https://sms4smile.com/quotes/about/competitor-obsessed-1164627/) [Competitors](https://sms4smile.com/quotes/about/competitors/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customer Obsessed](https://sms4smile.com/quotes/about/customer-obsessed-1164625/) [Customer Work](https://sms4smile.com/quotes/about/customer-work-1164628/) [Customers](https://sms4smile.com/quotes/about/customers/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Obsessed](https://sms4smile.com/quotes/about/obsessed/) [Obsessed Customer](https://sms4smile.com/quotes/about/obsessed-customer-1164626/) [Obsessed Start](https://sms4smile.com/quotes/about/obsessed-start-1164629/) ## Related quotes > [I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off…](https://sms4smile.com/quotes/sara-blakely/i-m-obsessed-with-the-customer-i-am-the-customer-i-really-don-t-think/) [Sara Blakely](https://sms4smile.com/quotes/author/sara-blakely/) > [We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we…](https://sms4smile.com/quotes/jeff-bezos/we-watch-our-competitors-learn-from-them-see-the-things-that-they/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Obsess about customers, not competitors.](https://sms4smile.com/quotes/jeff-bezos/obsess-about-customers-not-competitors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [ When \[competitors are\] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors.… ](https://sms4smile.com/quotes/jeff-bezos/when-competitors-are-in-the-shower-in-the-morning-they-re-thinking/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [As a competitor and an athlete, you love that you get to go back and challenge someone, especially the world champs.](https://sms4smile.com/quotes/tony-romo/as-a-competitor-and-an-athlete-you-love-that-you-get-to-go-back-and/) [Tony Romo](https://sms4smile.com/quotes/author/tony-romo/) > [I've got to know my strength and weaknesses and the same for my competitors.](https://sms4smile.com/quotes/caroline-buchanan/i-ve-got-to-know-my-strength-and-weaknesses-and-the-same-for-my/) [Caroline Buchanan](https://sms4smile.com/quotes/author/caroline-buchanan/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I learn from all our major competitors, whether they're in or out of the U.S. Wells Fargo is very actively, very aggressively, and very…](https://sms4smile.com/quotes/jamie-dimon/i-learn-from-all-our-major-competitors-whether-they-re-in-or-out-of/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) [Peter Cohan](https://sms4smile.com/quotes/author/peter-cohan/) > [As they grow, companies saturate their markets, become more complex and difficult to manage, and face larger and more entrenched competitors.](https://sms4smile.com/quotes/alex-berenson/as-they-grow-companies-saturate-their-markets-become-more-complex-and/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [Every coercive monopoly was created by government intervention into the economy: by special privileges, such as franchises or subsidies, which closed the entry of…](https://sms4smile.com/quotes/ayn-rand/every-coercive-monopoly-was-created-by-government-intervention-into/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [Business is always a struggle. There are always obstacles and competitors. There is never an open road, except the wide road that leads to…](https://sms4smile.com/quotes/chris-kirubi/business-is-always-a-struggle-there-are-always-obstacles-and/) [Chris Kirubi](https://sms4smile.com/quotes/author/chris-kirubi/) > [Sports have always been a huge part of my life and my conversations. It is a thrill and an honor to be a part…](https://sms4smile.com/quotes/summer-sanders/sports-have-always-been-a-huge-part-of-my-life-and-my-conversations/) [Summer Sanders](https://sms4smile.com/quotes/author/summer-sanders/) > [You want to remain hungry and stay in a good place as a competitor; at the same time, you want to be confident but…](https://sms4smile.com/quotes/lamar-odom/you-want-to-remain-hungry-and-stay-in-a-good-place-as-a-competitor-at/) [Lamar Odom](https://sms4smile.com/quotes/author/lamar-odom/) > [Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/) [Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/) ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [“I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't…](https://sms4smile.com/quotes/jeff-bezos/i-wanted-a-woman-who-could-get-me-out-of-a-third-world-prison-life-s/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Explore all 275 Jeff Bezos quotes ](https://sms4smile.com/quotes/author/jeff-bezos/) ## More Backwards quotes > [I'm just always looking forwards. I spend very little time, looking backwards.](https://sms4smile.com/quotes/gary-vaynerchuk/i-m-just-always-looking-forwards-i-spend-very-little-time-looking/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I wear T-shirts and backwards hats and buy my shoes at Payless!](https://sms4smile.com/quotes/kaitlyn-bristowe/i-wear-t-shirts-and-backwards-hats-and-buy-my-shoes-at-payless/) [Kaitlyn Bristowe](https://sms4smile.com/quotes/author/kaitlyn-bristowe/) > [A historian is not always a prophet facing backwards, but a journalist is always someone who afterwards knew everything beforehand.](https://sms4smile.com/quotes/karl-kraus/a-historian-is-not-always-a-prophet-facing-backwards-but-a-journalist/) [Karl Kraus](https://sms4smile.com/quotes/author/karl-kraus/) > [Why don't you just imagine it never happened..??](https://sms4smile.com/quotes/effy-stonem/why-don-t-you-just-imagine-it-never-happened/) [Effy Stonem](https://sms4smile.com/quotes/author/effy-stonem/) > [“It would seem no matter how progressive we get there are always those few who are backwards in their ways.”](https://sms4smile.com/quotes/solange-nicole/it-would-seem-no-matter-how-progressive-we-get-there-are-always-those/) [Solange nicole](https://sms4smile.com/quotes/author/solange-nicole/) > [In the spiritual life, he who does not advance goes backwards.](https://sms4smile.com/quotes/pio-of-pietrelcina/in-the-spiritual-life-he-who-does-not-advance-goes-backwards/) [Pio of Pietrelcina](https://sms4smile.com/quotes/author/pio-of-pietrelcina/) > [Now, success is not the result of making money; making money is the result of success - and success is in direct proportion to…](https://sms4smile.com/quotes/earl-nightingale/now-success-is-not-the-result-of-making-money-making-money-is-the/) [Earl Nightingale](https://sms4smile.com/quotes/author/earl-nightingale/) > [Can anyone be so foolish as to believe that there are men whose feet are higher than their heads, or places where things may…](https://sms4smile.com/quotes/lactantius/can-anyone-be-so-foolish-as-to-believe-that-there-are-men-whose-feet/) [Lactantius](https://sms4smile.com/quotes/author/lactantius/) > [I took a little break - I was coming back to work and the last thing I was going to do was take a…](https://sms4smile.com/quotes/nia-long/i-took-a-little-break-i-was-coming-back-to-work-and-the-last-thing-i/) [Nia Long](https://sms4smile.com/quotes/author/nia-long/) > [Only a fool walks into the future backwards.](https://sms4smile.com/quotes/terry-goodkind/only-a-fool-walks-into-the-future-backwards/) [Terry Goodkind](https://sms4smile.com/quotes/author/terry-goodkind/) > [We have different expectations for different groups of people. We tend to modulate the degree with which we're forgiving or punitive depending on how…](https://sms4smile.com/quotes/chris-hayes/we-have-different-expectations-for-different-groups-of-people-we-tend/) [Chris Hayes](https://sms4smile.com/quotes/author/chris-hayes/) > [You know what, if you play 'She Looks So Perfect' backwards... you just listen to it.](https://sms4smile.com/quotes/luke-hemmings/you-know-what-if-you-play-she-looks-so-perfect-backwards-you-just/) [Luke Hemmings](https://sms4smile.com/quotes/author/luke-hemmings/) > [Nursing is a progressive art such that to stand still is to go backwards.](https://sms4smile.com/quotes/florence-nightingale/nursing-is-a-progressive-art-such-that-to-stand-still-is-to-go/) [Florence Nightingale](https://sms4smile.com/quotes/author/florence-nightingale/) > [“Just like backing out of the driveway… If the driveway was ten miles long, full of rocks and pits, with lethal radiation hovering above,…](https://sms4smile.com/quotes/daniel-thorman/just-like-backing-out-of-the-driveway-if-the-driveway-was-ten-miles/) [Daniel Thorman](https://sms4smile.com/quotes/author/daniel-thorman/) > [“…dreaming backwards can carry a man through some dark rooms where the walls seem lined with razor blades.”](https://sms4smile.com/quotes/rick-bragg/dreaming-backwards-can-carry-a-man-through-some-dark-rooms-where-the/) [Rick Bragg](https://sms4smile.com/quotes/author/rick-bragg/) [Browse all 837 Backwards quotes ](https://sms4smile.com/quotes/about/backwards/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/", "about": { "@type": "Thing", "name": "Backwards" }, "@id": "https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg", "contentUrl": "https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg", "url": "https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg", "width": 1080, "height": 1080, "caption": "“We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeff Bezos", "item": "https://sms4smile.com/quotes/author/jeff-bezos/" }, { "@type": "ListItem", "position": 4, "name": "We're not competitor obsessed, we're customer...", "item": "https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/" } ], "@id": "https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```