--- title: "Meaning & Key Takeaway of: People don't want gadgets, they want…" description: "\"People don't want gadgets, they want services.\" — Jeff Bezos" image: "https://sms4smile.com/quotes/i/636/jeff-bezos-1193_gadgets_people-don-t-want-gadgets-they-want-serv_555987.jpg" --- # People don't want gadgets, they want services. ![“People don't want gadgets, they want services.” quote by Jeff Bezos](https://sms4smile.com/quotes/i/636/jeff-bezos-1193_gadgets_people-don-t-want-gadgets-they-want-serv_555987.jpg) [Download](https://sms4smile.com/quotes/i/636/jeff-bezos-1193_gadgets_people-don-t-want-gadgets-they-want-serv_555987.jpg) [Open image](https://sms4smile.com/quotes/i/636/jeff-bezos-1193_gadgets_people-don-t-want-gadgets-they-want-serv_555987.jpg) > “People don't want gadgets, they want services.” [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Highlights that customers prioritize functional outcomes (services) over the physical products (gadgets) they use. **In simple terms:** People want services, not gadgets. Key Takeaway Focus on service value. Themes business customer needs service design innovation Mood analytical forward-thinking Type strategic observational When to use this quote - product development - marketing strategy - customer research Key Concepts value proposition experience economy Questions to Reflect On - How can you design services that truly meet needs? - What risks exist in shifting from product to service? A Different Perspective Service delivery can be costly and complex. ★ ★ ★ ★ ★ No ratings yet [Gadgets](https://sms4smile.com/quotes/about/gadgets/) [People](https://sms4smile.com/quotes/about/people/) [Service](https://sms4smile.com/quotes/about/service/) ## Related quotes > [“If you don't want my services, then it's only fair you cut me loose so I can make another girl or two happy this…](https://sms4smile.com/quotes/anne-eliot/if-you-don-t-want-my-services-then-it-s-only-fair-you-cut-me-loose-so/) [Anne Eliot](https://sms4smile.com/quotes/author/anne-eliot/) > [I want the services to look and sound like the Grammys. It's not showy, but we represent God, and it should be first class.](https://sms4smile.com/quotes/joel-osteen/i-want-the-services-to-look-and-sound-like-the-grammys-it-s-not-showy/) [Joel Osteen](https://sms4smile.com/quotes/author/joel-osteen/) > [Taxes are not good things, but if you want services, somebody's got to pay for them so they're a necessary evil.](https://sms4smile.com/quotes/michael-bloomberg/taxes-are-not-good-things-but-if-you-want-services-somebody-s-got-to/) [Michael Bloomberg](https://sms4smile.com/quotes/author/michael-bloomberg/) > [I have never been very good with technology and when it comes to gadgets I normally lag pretty far behind my friends.](https://sms4smile.com/quotes/tony-hadley/i-have-never-been-very-good-with-technology-and-when-it-comes-to/) [Tony Hadley](https://sms4smile.com/quotes/author/tony-hadley/) > [People go on postponing everything that is meaningful. Tomorrow they will laugh; today, money has to be gathered... more money, more power, more things,…](https://sms4smile.com/quotes/rajneesh/people-go-on-postponing-everything-that-is-meaningful-tomorrow-they/) [Rajneesh](https://sms4smile.com/quotes/author/rajneesh/) > [A new world is not made simply by trying to forget the old. A new world is made with a new spirit, with new…](https://sms4smile.com/quotes/henry-miller/a-new-world-is-not-made-simply-by-trying-to-forget-the-old-a-new/) [Henry Miller](https://sms4smile.com/quotes/author/henry-miller/) > [Most of us carry at least one device, all the time, every day. In fact many of us would feel naked without our smartphone.…](https://sms4smile.com/quotes/larry-page/most-of-us-carry-at-least-one-device-all-the-time-every-day-in-fact/) [Larry Page](https://sms4smile.com/quotes/author/larry-page/) > [I have tried every amp, distortion box, gadget etc. that has ever been made since 1967 to present and nothing has sounded like the…](https://sms4smile.com/quotes/steve-lukather/i-have-tried-every-amp-distortion-box-gadget-etc-that-has-ever-been/) [Steve Lukather](https://sms4smile.com/quotes/author/steve-lukather/) > [I'm not very geeky. I'm quite homespun. I would say I'm more modern rustic than gadget-orientated. I like woollen things and log fires and…](https://sms4smile.com/quotes/benedict-cumberbatch/i-m-not-very-geeky-i-m-quite-homespun-i-would-say-i-m-more-modern/) [Benedict Cumberbatch](https://sms4smile.com/quotes/author/benedict-cumberbatch/) > [Gadgets - our houses are filled with them: ones we need, ones we think we need, and others that were a good idea at…](https://sms4smile.com/quotes/sheherazade-goldsmith/gadgets-our-houses-are-filled-with-them-ones-we-need-ones-we-think-we/) [Sheherazade Goldsmith](https://sms4smile.com/quotes/author/sheherazade-goldsmith/) > [I was on automatic pilot; ideas for gadgets kept coming, fed by a force of energy flowing through me and around me.](https://sms4smile.com/quotes/trevor-baylis/i-was-on-automatic-pilot-ideas-for-gadgets-kept-coming-fed-by-a-force/) [Trevor Baylis](https://sms4smile.com/quotes/author/trevor-baylis/) > [I like the computer! It's a gadget, and I love gadgets. But it's very complicated and I didn't think I'd have the time to…](https://sms4smile.com/quotes/mordicai-gerstein/i-like-the-computer-it-s-a-gadget-and-i-love-gadgets-but-it-s-very/) [Mordicai Gerstein](https://sms4smile.com/quotes/author/mordicai-gerstein/) > [Counterterrorism isn't really about the nunchakus, the guns and gadgets. It's about psychology.](https://sms4smile.com/quotes/claire-danes/counterterrorism-isn-t-really-about-the-nunchakus-the-guns-and/) [Claire Danes](https://sms4smile.com/quotes/author/claire-danes/) > [Dreams about the future are always filled with gadgets.](https://sms4smile.com/quotes/neil-degrasse-tyson/dreams-about-the-future-are-always-filled-with-gadgets/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [The SF genre, of course, is really an organically evolved, marketplace-determined, idiosyncratic grab bag of themes and signifiers and characters and icons and gadgets,…](https://sms4smile.com/quotes/paul-di-filippo/the-sf-genre-of-course-is-really-an-organically-evolved-marketplace/) [Paul Di Filippo](https://sms4smile.com/quotes/author/paul-di-filippo/) ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Explore all 275 Jeff Bezos quotes ](https://sms4smile.com/quotes/author/jeff-bezos/) ## More Gadgets quotes > [The SF genre, of course, is really an organically evolved, marketplace-determined, idiosyncratic grab bag of themes and signifiers and characters and icons and gadgets,…](https://sms4smile.com/quotes/paul-di-filippo/the-sf-genre-of-course-is-really-an-organically-evolved-marketplace/) [Paul Di Filippo](https://sms4smile.com/quotes/author/paul-di-filippo/) > [Dreams about the future are always filled with gadgets.](https://sms4smile.com/quotes/neil-degrasse-tyson/dreams-about-the-future-are-always-filled-with-gadgets/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [Counterterrorism isn't really about the nunchakus, the guns and gadgets. It's about psychology.](https://sms4smile.com/quotes/claire-danes/counterterrorism-isn-t-really-about-the-nunchakus-the-guns-and/) [Claire Danes](https://sms4smile.com/quotes/author/claire-danes/) > [I like the computer! It's a gadget, and I love gadgets. But it's very complicated and I didn't think I'd have the time to…](https://sms4smile.com/quotes/mordicai-gerstein/i-like-the-computer-it-s-a-gadget-and-i-love-gadgets-but-it-s-very/) [Mordicai Gerstein](https://sms4smile.com/quotes/author/mordicai-gerstein/) > [I was on automatic pilot; ideas for gadgets kept coming, fed by a force of energy flowing through me and around me.](https://sms4smile.com/quotes/trevor-baylis/i-was-on-automatic-pilot-ideas-for-gadgets-kept-coming-fed-by-a-force/) [Trevor Baylis](https://sms4smile.com/quotes/author/trevor-baylis/) > [Gadgets - our houses are filled with them: ones we need, ones we think we need, and others that were a good idea at…](https://sms4smile.com/quotes/sheherazade-goldsmith/gadgets-our-houses-are-filled-with-them-ones-we-need-ones-we-think-we/) [Sheherazade Goldsmith](https://sms4smile.com/quotes/author/sheherazade-goldsmith/) > [I'm not very geeky. I'm quite homespun. I would say I'm more modern rustic than gadget-orientated. I like woollen things and log fires and…](https://sms4smile.com/quotes/benedict-cumberbatch/i-m-not-very-geeky-i-m-quite-homespun-i-would-say-i-m-more-modern/) [Benedict Cumberbatch](https://sms4smile.com/quotes/author/benedict-cumberbatch/) > [I have tried every amp, distortion box, gadget etc. that has ever been made since 1967 to present and nothing has sounded like the…](https://sms4smile.com/quotes/steve-lukather/i-have-tried-every-amp-distortion-box-gadget-etc-that-has-ever-been/) [Steve Lukather](https://sms4smile.com/quotes/author/steve-lukather/) > [Most of us carry at least one device, all the time, every day. In fact many of us would feel naked without our smartphone.…](https://sms4smile.com/quotes/larry-page/most-of-us-carry-at-least-one-device-all-the-time-every-day-in-fact/) [Larry Page](https://sms4smile.com/quotes/author/larry-page/) > [A new world is not made simply by trying to forget the old. A new world is made with a new spirit, with new…](https://sms4smile.com/quotes/henry-miller/a-new-world-is-not-made-simply-by-trying-to-forget-the-old-a-new/) [Henry Miller](https://sms4smile.com/quotes/author/henry-miller/) > [People go on postponing everything that is meaningful. Tomorrow they will laugh; today, money has to be gathered... more money, more power, more things,…](https://sms4smile.com/quotes/rajneesh/people-go-on-postponing-everything-that-is-meaningful-tomorrow-they/) [Rajneesh](https://sms4smile.com/quotes/author/rajneesh/) > [I have never been very good with technology and when it comes to gadgets I normally lag pretty far behind my friends.](https://sms4smile.com/quotes/tony-hadley/i-have-never-been-very-good-with-technology-and-when-it-comes-to/) [Tony Hadley](https://sms4smile.com/quotes/author/tony-hadley/) > [I like to download as many apps as I can - especially the ones with games and gadgets.](https://sms4smile.com/quotes/stefano-gabbana/i-like-to-download-as-many-apps-as-i-can-especially-the-ones-with/) [Stefano Gabbana](https://sms4smile.com/quotes/author/stefano-gabbana/) > [I'll take my iPod - though I'm not very good with gadgets to be honest - and that has everything I like.](https://sms4smile.com/quotes/andrew-flintoff/i-ll-take-my-ipod-though-i-m-not-very-good-with-gadgets-to-be-honest/) [Andrew Flintoff](https://sms4smile.com/quotes/author/andrew-flintoff/) > [there is a danger, when thinking of the earliest civilized people, of putting too much emphasis on technology. One tends to assume that if…](https://sms4smile.com/quotes/jacquetta-hawkes/there-is-a-danger-when-thinking-of-the-earliest-civilized-people-of/) [Jacquetta Hawkes](https://sms4smile.com/quotes/author/jacquetta-hawkes/) [Browse all 222 Gadgets quotes ](https://sms4smile.com/quotes/about/gadgets/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "People don't want gadgets, they want services.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeff-bezos/people-don-t-want-gadgets-they-want-services/", "about": { "@type": "Thing", "name": "Gadgets" }, "@id": "https://sms4smile.com/quotes/jeff-bezos/people-don-t-want-gadgets-they-want-services/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/636/jeff-bezos-1193_gadgets_people-don-t-want-gadgets-they-want-serv_555987.jpg", "contentUrl": "https://sms4smile.com/quotes/i/636/jeff-bezos-1193_gadgets_people-don-t-want-gadgets-they-want-serv_555987.jpg", "url": "https://sms4smile.com/quotes/i/636/jeff-bezos-1193_gadgets_people-don-t-want-gadgets-they-want-serv_555987.jpg", "width": 1080, "height": 1080, "caption": "“People don't want gadgets, they want services.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeff Bezos", "item": "https://sms4smile.com/quotes/author/jeff-bezos/" }, { "@type": "ListItem", "position": 4, "name": "People don't want gadgets, they want...", "item": "https://sms4smile.com/quotes/jeff-bezos/people-don-t-want-gadgets-they-want-services/" } ], "@id": "https://sms4smile.com/quotes/jeff-bezos/people-don-t-want-gadgets-they-want-services/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```