--- title: "Meaning & Key Takeaway of: One of the things that gets me up in the…" description: "\"One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.\" — Jeff Bezos" image: "https://sms4smile.com/quotes/i/f19/jeff-bezos-1193_customers_one-of-the-things-that-gets-me-up-in-the_734316.jpg" --- # One of the things that gets me up in the morning is… ![“One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.” quote by Jeff Bezos](https://sms4smile.com/quotes/i/f19/jeff-bezos-1193_customers_one-of-the-things-that-gets-me-up-in-the_734316.jpg) [Download](https://sms4smile.com/quotes/i/f19/jeff-bezos-1193_customers_one-of-the-things-that-gets-me-up-in-the_734316.jpg) [Open image](https://sms4smile.com/quotes/i/f19/jeff-bezos-1193_customers_one-of-the-things-that-gets-me-up-in-the_734316.jpg) > “One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.” [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Customer expectations continually rise, driving excitement and motivation to innovate and improve services. **In simple terms:** Rising expectations inspire innovation. Key Takeaway Embrace change and keep improving. Themes innovation customer focus motivation Mood energetic optimistic Type business motivational When to use this quote - product development - customer service - marketing strategy - team leadership Key Concepts growth mindset continuous improvement service excellence Questions to Reflect On - How do you turn rising expectations into actionable goals? - What systems help you stay ahead of customer needs? A Different Perspective Rising expectations can cause stress if not managed. ★ ★ ★ ★ ★ No ratings yet [Expectations](https://sms4smile.com/quotes/about/expectations/) [Morning](https://sms4smile.com/quotes/about/morning/) ## Related quotes > [Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only…](https://sms4smile.com/quotes/w-edwards-deming/customer-expectations-nonsense-no-customer-ever-asked-for-the/) [W. Edwards Deming](https://sms4smile.com/quotes/author/w-edwards-deming/) > [Quality that significantly exceeds the customer's expectations doesn't seem to pay off. This 'delight the customer' stuff isn't rewarding. One has to be careful…](https://sms4smile.com/quotes/tahl-raz/quality-that-significantly-exceeds-the-customer-s-expectations-doesn/) [Tahl Raz](https://sms4smile.com/quotes/author/tahl-raz/) > [Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest…](https://sms4smile.com/quotes/brian-solis/businesses-are-interacting-with-consumers-to-socialize-rather-than/) [Brian Solis](https://sms4smile.com/quotes/author/brian-solis/) > [There has been a fundamental paradigm shift. Today's customer expectations are: If i can imagine it, it simply has to be there; if not,…](https://sms4smile.com/quotes/kim-williams/there-has-been-a-fundamental-paradigm-shift-today-s-customer/) Kim Williams > [Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development…](https://sms4smile.com/quotes/richard-branson/setting-customer-expectations-at-a-level-that-is-aligned-with/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [As the Internet has sped up the consumer experience, customer expectations are higher.](https://sms4smile.com/quotes/greg-gianforte/as-the-internet-has-sped-up-the-consumer-experience-customer/) [Greg Gianforte](https://sms4smile.com/quotes/author/greg-gianforte/) > [The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and…](https://sms4smile.com/quotes/richard-branson/the-key-is-to-set-realistic-customer-expectations-and-then-not-to/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that…](https://sms4smile.com/quotes/brian-de-haaff/harvard-economist-theodore-levitt-was-the-first-authority-to-write/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.](https://sms4smile.com/quotes/steve-easterbrook/our-customers-system-and-shareholders-are-best-served-when-we-direct/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [The first step in exceeding your customer's expectations is to know those expectations.](https://sms4smile.com/quotes/roy-h-williams/the-first-step-in-exceeding-your-customer-s-expectations-is-to-know/) [Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/) > [In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are…](https://sms4smile.com/quotes/oscar-munoz/in-the-telecommunications-consumer-products-and-railway-businesses/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Amazon has done something for all of retail, which is resetting the customer expectations about how quickly and easily you can get things.](https://sms4smile.com/quotes/mary-dillon/amazon-has-done-something-for-all-of-retail-which-is-resetting-the/) [Mary Dillon](https://sms4smile.com/quotes/author/mary-dillon/) > [Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.](https://sms4smile.com/quotes/sam-walton/exceed-your-customer-s-expectations-if-you-do-they-ll-come-back-over/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [You have no idea how good it feels to wake up every morning knowing you are mine and I am yours](https://sms4smile.com/quotes/anonymous/you-have-no-idea-how-good-it-feels-to-wake-up-every-morning-knowing/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Wake up this morning knowing that the possibility for love is closer.](https://sms4smile.com/quotes/jon-jones/wake-up-this-morning-knowing-that-the-possibility-for-love-is-closer/) [Jon Jones](https://sms4smile.com/quotes/author/jon-jones/) ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Explore all 275 Jeff Bezos quotes ](https://sms4smile.com/quotes/author/jeff-bezos/) ## More Customers quotes > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/) [S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) > [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Without a customer, you don't have a business - all you have is a hobby.](https://sms4smile.com/quotes/don-peppers/without-a-customer-you-don-t-have-a-business-all-you-have-is-a-hobby/) [Don Peppers](https://sms4smile.com/quotes/author/don-peppers/) > [In open source, you really have to be near the watershed to have an impact on the source code. 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The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) Browse all 2,036 Customers quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-gets-me-up-in-the-morning-is-knowing-that/", "about": { "@type": "Thing", "name": "Customers" }, "@id": "https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-gets-me-up-in-the-morning-is-knowing-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f19/jeff-bezos-1193_customers_one-of-the-things-that-gets-me-up-in-the_734316.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f19/jeff-bezos-1193_customers_one-of-the-things-that-gets-me-up-in-the_734316.jpg", "url": "https://sms4smile.com/quotes/i/f19/jeff-bezos-1193_customers_one-of-the-things-that-gets-me-up-in-the_734316.jpg", "width": 1080, "height": 1080, "caption": "“One of the things that gets me up in the morning is knowing that customer expectations are always rising…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeff Bezos", "item": "https://sms4smile.com/quotes/author/jeff-bezos/" }, { "@type": "ListItem", "position": 4, "name": "One of the things that gets...", "item": "https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-gets-me-up-in-the-morning-is-knowing-that/" } ], "@id": "https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-gets-me-up-in-the-morning-is-knowing-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```