--- title: "Meaning & Key Takeaway of: Maintain a firm grasp of the obvious at…" description: "\"Maintain a firm grasp of the obvious at all times.\" — Jeff Bezos" image: "https://sms4smile.com/quotes/i/1e7/jeff-bezos-1193_all-time_maintain-a-firm-grasp-of-the-obvious-at_114065.jpg" --- # Maintain a firm grasp of the obvious at all times. ![“Maintain a firm grasp of the obvious at all times.” quote by Jeff Bezos](https://sms4smile.com/quotes/i/1e7/jeff-bezos-1193_all-time_maintain-a-firm-grasp-of-the-obvious-at_114065.jpg) [Download](https://sms4smile.com/quotes/i/1e7/jeff-bezos-1193_all-time_maintain-a-firm-grasp-of-the-obvious-at_114065.jpg) [Open image](https://sms4smile.com/quotes/i/1e7/jeff-bezos-1193_all-time_maintain-a-firm-grasp-of-the-obvious-at_114065.jpg) > “Maintain a firm grasp of the obvious at all times.” [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Continuously recognize and attend to the most evident facts, because they anchor effective action. **In simple terms:** Stay aware of the obvious. Key Takeaway Obvious truths guide sound decisions. Themes focus clarity strategy Mood pragmatic direct Type max reminder When to use this quote - Prioritizing tasks - Evaluating market trends Key Concepts cognitive bias mitigation Practical Applications - Create a daily checklist of key metrics - Pause to verify assumptions before proceeding Questions to Reflect On - What obvious facts do you overlook? - How can you ensure the obvious stays in view? ★ ★ ★ ★ ★ No ratings yet [All time](https://sms4smile.com/quotes/about/all-time/) [Firm](https://sms4smile.com/quotes/about/firm/) [Firm Grasp](https://sms4smile.com/quotes/about/firm-grasp-300443/) [Grasp Obvious](https://sms4smile.com/quotes/about/grasp-obvious-1346571/) [Maintain Firm](https://sms4smile.com/quotes/about/maintain-firm-1346573/) [Obvious](https://sms4smile.com/quotes/about/obvious/) [Obvious Times](https://sms4smile.com/quotes/about/obvious-times-1346572/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [You have a firm grasp of the obvious.](https://sms4smile.com/quotes/stephen-colbert/you-have-a-firm-grasp-of-the-obvious/) [Stephen Colbert](https://sms4smile.com/quotes/author/stephen-colbert/) > [Keep a very firm grasp on reality, so you can strangle it at any time.](https://sms4smile.com/quotes/ritu-ghatourey/keep-a-very-firm-grasp-on-reality-so-you-can-strangle-it-at-any-time/) [Ritu Ghatourey](https://sms4smile.com/quotes/author/ritu-ghatourey/) > [Evolution is the law of policies: Darwin said it, Socrates endorsed it, Cuvier proved it and established it for all time in his paper…](https://sms4smile.com/quotes/mark-twain/evolution-is-the-law-of-policies-darwin-said-it-socrates-endorsed-it/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [The marriage rate has hit an all-time low, with 1 in 5 adults over 25 having never been married. In fact, an ad firm…](https://sms4smile.com/quotes/jimmy-little/the-marriage-rate-has-hit-an-all-time-low-with-1-in-5-adults-over-25/) [Jimmy Little](https://sms4smile.com/quotes/author/jimmy-little/) > [For all the concern about bodies and weight, 'Baywatch' has three huge catering trucks on the set at all times. One for entrees, one…](https://sms4smile.com/quotes/nicole-eggert/for-all-the-concern-about-bodies-and-weight-baywatch-has-three-huge/) [Nicole Eggert](https://sms4smile.com/quotes/author/nicole-eggert/) > [I think, as a filmmaker, it's important to be honest with yourself at all times in terms of what's working and what's not.](https://sms4smile.com/quotes/adam-wingard/i-think-as-a-filmmaker-it-s-important-to-be-honest-with-yourself-at/) [Adam Wingard](https://sms4smile.com/quotes/author/adam-wingard/) > [Perhaps if only once you did enjoy The thousandth part of all the happiness A heart beloved enjoys, returning love, Repentant, you would surely…](https://sms4smile.com/quotes/torquato-tasso/perhaps-if-only-once-you-did-enjoy-the-thousandth-part-of-all-the/) [Torquato Tasso](https://sms4smile.com/quotes/author/torquato-tasso/) > [At age 22 I set what I insist is an all-time record for distance hitchhiking in Bermuda shorts: 3,700 miles in three weeks.](https://sms4smile.com/quotes/hunter-s-thompson/at-age-22-i-set-what-i-insist-is-an-all-time-record-for-distance/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [If you are my friend,you are down for me at all times,not just when it's convenient.](https://sms4smile.com/quotes/jasmine-v/if-you-are-my-friend-you-are-down-for-me-at-all-times-not-just-when/) [Jasmine V](https://sms4smile.com/quotes/author/jasmine-v/) > [I'm big on tomato mozzarella salad. That's my favorite all-time food.](https://sms4smile.com/quotes/jan-fields/i-m-big-on-tomato-mozzarella-salad-that-s-my-favorite-all-time-food/) [Jan Fields](https://sms4smile.com/quotes/author/jan-fields/) > [I don't know whether we think in moving images or whether we think in still images. I have a suspicion that on our hard…](https://sms4smile.com/quotes/jon-snow/i-don-t-know-whether-we-think-in-moving-images-or-whether-we-think-in/) [Jon Snow](https://sms4smile.com/quotes/author/jon-snow/) > [I have learned so much from my dad. Perhaps the biggest thing I've learned from my dad is how to be prepared at all…](https://sms4smile.com/quotes/jay-sekulow/i-have-learned-so-much-from-my-dad-perhaps-the-biggest-thing-i-ve/) [Jay Sekulow](https://sms4smile.com/quotes/author/jay-sekulow/) > [Let us at all times remember that all American citizens are brothers of a common country, and should dwell together in bonds of fraternal…](https://sms4smile.com/quotes/abraham-lincoln/let-us-at-all-times-remember-that-all-american-citizens-are-brothers/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [One of our great allies at present is the Church itself. Do not misunderstand me. I do not mean the Church as we see…](https://sms4smile.com/quotes/c-s-lewis/one-of-our-great-allies-at-present-is-the-church-itself-do-not/) [C. S. Lewis](https://sms4smile.com/quotes/author/c-s-lewis/) > [To be positive at all times is to ignore all that is important, sacred or valuable. To be negative at all times is to…](https://sms4smile.com/quotes/kurt-cobain/to-be-positive-at-all-times-is-to-ignore-all-that-is-important-sacred/) [Kurt Cobain](https://sms4smile.com/quotes/author/kurt-cobain/) ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [“I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't…](https://sms4smile.com/quotes/jeff-bezos/i-wanted-a-woman-who-could-get-me-out-of-a-third-world-prison-life-s/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Explore all 275 Jeff Bezos quotes ](https://sms4smile.com/quotes/author/jeff-bezos/) ## More All time quotes > [To be positive at all times is to ignore all that is important, sacred or valuable. To be negative at all times is to…](https://sms4smile.com/quotes/kurt-cobain/to-be-positive-at-all-times-is-to-ignore-all-that-is-important-sacred/) [Kurt Cobain](https://sms4smile.com/quotes/author/kurt-cobain/) > [One of our great allies at present is the Church itself. Do not misunderstand me. I do not mean the Church as we see…](https://sms4smile.com/quotes/c-s-lewis/one-of-our-great-allies-at-present-is-the-church-itself-do-not/) [C. S. Lewis](https://sms4smile.com/quotes/author/c-s-lewis/) > [Let us at all times remember that all American citizens are brothers of a common country, and should dwell together in bonds of fraternal…](https://sms4smile.com/quotes/abraham-lincoln/let-us-at-all-times-remember-that-all-american-citizens-are-brothers/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [I have learned so much from my dad. Perhaps the biggest thing I've learned from my dad is how to be prepared at all…](https://sms4smile.com/quotes/jay-sekulow/i-have-learned-so-much-from-my-dad-perhaps-the-biggest-thing-i-ve/) [Jay Sekulow](https://sms4smile.com/quotes/author/jay-sekulow/) > [I don't know whether we think in moving images or whether we think in still images. I have a suspicion that on our hard…](https://sms4smile.com/quotes/jon-snow/i-don-t-know-whether-we-think-in-moving-images-or-whether-we-think-in/) [Jon Snow](https://sms4smile.com/quotes/author/jon-snow/) > [I'm big on tomato mozzarella salad. That's my favorite all-time food.](https://sms4smile.com/quotes/jan-fields/i-m-big-on-tomato-mozzarella-salad-that-s-my-favorite-all-time-food/) [Jan Fields](https://sms4smile.com/quotes/author/jan-fields/) > [If you are my friend,you are down for me at all times,not just when it's convenient.](https://sms4smile.com/quotes/jasmine-v/if-you-are-my-friend-you-are-down-for-me-at-all-times-not-just-when/) [Jasmine V](https://sms4smile.com/quotes/author/jasmine-v/) > [At age 22 I set what I insist is an all-time record for distance hitchhiking in Bermuda shorts: 3,700 miles in three weeks.](https://sms4smile.com/quotes/hunter-s-thompson/at-age-22-i-set-what-i-insist-is-an-all-time-record-for-distance/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [Perhaps if only once you did enjoy The thousandth part of all the happiness A heart beloved enjoys, returning love, Repentant, you would surely…](https://sms4smile.com/quotes/torquato-tasso/perhaps-if-only-once-you-did-enjoy-the-thousandth-part-of-all-the/) [Torquato Tasso](https://sms4smile.com/quotes/author/torquato-tasso/) > [I think, as a filmmaker, it's important to be honest with yourself at all times in terms of what's working and what's not.](https://sms4smile.com/quotes/adam-wingard/i-think-as-a-filmmaker-it-s-important-to-be-honest-with-yourself-at/) [Adam Wingard](https://sms4smile.com/quotes/author/adam-wingard/) > [For all the concern about bodies and weight, 'Baywatch' has three huge catering trucks on the set at all times. One for entrees, one…](https://sms4smile.com/quotes/nicole-eggert/for-all-the-concern-about-bodies-and-weight-baywatch-has-three-huge/) [Nicole Eggert](https://sms4smile.com/quotes/author/nicole-eggert/) > ['Lost Boys' is one of my all-time faves. I just thought it would be great to be a vampire. I remember this movie called…](https://sms4smile.com/quotes/lena-headey/lost-boys-is-one-of-my-all-time-faves-i-just-thought-it-would-be/) [Lena Headey](https://sms4smile.com/quotes/author/lena-headey/) > [I have a constant kind of soundtrack going on at all times. I almost always have a song in my head. I'm very musically…](https://sms4smile.com/quotes/erin-davie/i-have-a-constant-kind-of-soundtrack-going-on-at-all-times-i-almost/) [Erin Davie](https://sms4smile.com/quotes/author/erin-davie/) > [Lord, make me less like Jonah and more like Jesus. Save me from being the kind of person who cares more about my comfort,…](https://sms4smile.com/quotes/colin-s-smith/lord-make-me-less-like-jonah-and-more-like-jesus-save-me-from-being/) [Colin S. Smith](https://sms4smile.com/quotes/author/colin-s-smith/) > [The key is to be in a state of permanent connectedness with your inner body - to feel it at all times. This will…](https://sms4smile.com/quotes/eckhart-tolle/the-key-is-to-be-in-a-state-of-permanent-connectedness-with-your/) [Eckhart Tolle](https://sms4smile.com/quotes/author/eckhart-tolle/) [Browse all 1,525 All time quotes ](https://sms4smile.com/quotes/about/all-time/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Maintain a firm grasp of the obvious at all times.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/", "about": { "@type": "Thing", "name": "All time" }, "@id": "https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1e7/jeff-bezos-1193_all-time_maintain-a-firm-grasp-of-the-obvious-at_114065.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1e7/jeff-bezos-1193_all-time_maintain-a-firm-grasp-of-the-obvious-at_114065.jpg", "url": "https://sms4smile.com/quotes/i/1e7/jeff-bezos-1193_all-time_maintain-a-firm-grasp-of-the-obvious-at_114065.jpg", "width": 1080, "height": 1080, "caption": "“Maintain a firm grasp of the obvious at all times.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeff Bezos", "item": "https://sms4smile.com/quotes/author/jeff-bezos/" }, { "@type": "ListItem", "position": 4, "name": "Maintain a firm grasp of the...", "item": "https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/" } ], "@id": "https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```