--- title: "Meaning & Key Takeaway of: If you're truly obsessed over customers…" description: "\"If you're truly obsessed over customers, it'll cover a lot of errors.\" — Jeff Bezos" image: "https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg" --- # If you're truly obsessed over customers, it'll cover a lot… ![“If you're truly obsessed over customers, it'll cover a lot of errors.” quote by Jeff Bezos](https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg) [Download](https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg) [Open image](https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg) > “If you're truly obsessed over customers, it'll cover a lot of errors.” [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Obsessive focus on customers can reveal hidden flaws, turning mistakes into opportunities for improvement. **In simple terms:** Customer obsession uncovers errors. Key Takeaway Prioritize users to surface problems. Themes customer focus continuous improvement error detection service excellence Mood determined optimistic Type business motivational When to use this quote - product development - customer support - process optimization Key Concepts feedback loops quality control Practical Applications - business strategy - UX design Questions to Reflect On - How does customer obsession change error handling? - What limits exist for this approach? ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Servant](https://sms4smile.com/quotes/about/servant/) [Servant leadership](https://sms4smile.com/quotes/about/servant-leadership/) ## Related quotes > [Don't try to make your work perfect, because you'll notice a lot of errors. 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Instead, treat your customers well enough that they'll stand behind…](https://sms4smile.com/quotes/olawale-daniel/don-t-think-you-will-always-be-safe-from-trials-and-errors-it-will/) [Olawale Daniel](https://sms4smile.com/quotes/author/olawale-daniel/) > [One of the topics I'm most passionate about is servant leadership - the greatest leaders recognize that they're here to serve, not to be…](https://sms4smile.com/quotes/ken-blanchard/one-of-the-topics-i-m-most-passionate-about-is-servant-leadership-the/) [Ken Blanchard](https://sms4smile.com/quotes/author/ken-blanchard/) > [Christianity enhanced the notion of political and social accountability by providing a new model: that of servant leadership. In ancient Greece and Rome no…](https://sms4smile.com/quotes/dinesh-d-souza/christianity-enhanced-the-notion-of-political-and-social/) [Dinesh D'Souza](https://sms4smile.com/quotes/author/dinesh-d-souza/) > [Everybody can be great...because anybody can serve. You don't have to have a college degree to serve.](https://sms4smile.com/quotes/martin-luther-king-jr/everybody-can-be-great-because-anybody-can-serve-you-don-t-have-to/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) > [The servant-leader is servant first... It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one…](https://sms4smile.com/quotes/robert-k-greenleaf/the-servant-leader-is-servant-first-it-begins-with-the-natural/) [Robert K. Greenleaf](https://sms4smile.com/quotes/author/robert-k-greenleaf/) > [It's fair to characterise me as competitive and determined, but anyone who works with me will attest to the fact I believe very strongly…](https://sms4smile.com/quotes/irene-rosenfeld/it-s-fair-to-characterise-me-as-competitive-and-determined-but-anyone/) [Irene Rosenfeld](https://sms4smile.com/quotes/author/irene-rosenfeld/) > [“Let your light shine as an inspiration to humanity and BE THE REASON someone believes in the goodness of people.”](https://sms4smile.com/quotes/germany-kent/let-your-light-shine-as-an-inspiration-to-humanity-and-be-the-reason/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [Servant leadership teaches us that you have to lay your cards on the table.](https://sms4smile.com/quotes/warren-g-bennis/servant-leadership-teaches-us-that-you-have-to-lay-your-cards-on-the/) [Warren G. Bennis](https://sms4smile.com/quotes/author/warren-g-bennis/) > [Serving others breaks you free from the shackles of self and self-absorption that choke out the joy of living.](https://sms4smile.com/quotes/james-hunter/serving-others-breaks-you-free-from-the-shackles-of-self-and-self/) [James Hunter](https://sms4smile.com/quotes/author/james-hunter/) > [ When \[competitors are\] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors.… ](https://sms4smile.com/quotes/jeff-bezos/when-competitors-are-in-the-shower-in-the-morning-they-re-thinking/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Above all else, align with customers. Win when they win. Win only when they win.](https://sms4smile.com/quotes/jeff-bezos/above-all-else-align-with-customers-win-when-they-win-win-only-when/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [“I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't…](https://sms4smile.com/quotes/jeff-bezos/i-wanted-a-woman-who-could-get-me-out-of-a-third-world-prison-life-s/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Explore all 275 Jeff Bezos quotes ](https://sms4smile.com/quotes/author/jeff-bezos/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you're truly obsessed over customers, it'll cover a lot of errors.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg", "url": "https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg", "width": 1080, "height": 1080, "caption": "“If you're truly obsessed over customers, it'll cover a lot of errors.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeff Bezos", "item": "https://sms4smile.com/quotes/author/jeff-bezos/" }, { "@type": "ListItem", "position": 4, "name": "If you're truly obsessed over customers,...", "item": "https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/" } ], "@id": "https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```