--- title: "Meaning & Key Takeaway of: If you build a great product or service…" description: "\"If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.\" — Jeff Bezos" image: "https://sms4smile.com/quotes/i/b87/jeff-bezos-1193_ifs_if-you-build-a-great-product-or-service_73987.jpg" --- # If you build a great product or service, people will talk… ![“If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.” quote by Jeff Bezos](https://sms4smile.com/quotes/i/b87/jeff-bezos-1193_ifs_if-you-build-a-great-product-or-service_73987.jpg) [Download](https://sms4smile.com/quotes/i/b87/jeff-bezos-1193_ifs_if-you-build-a-great-product-or-service_73987.jpg) [Open image](https://sms4smile.com/quotes/i/b87/jeff-bezos-1193_ifs_if-you-build-a-great-product-or-service_73987.jpg) > “If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.” [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A product that genuinely stands out naturally generates conversation; the foundation is creating something truly valuable and talk‑worthy. **In simple terms:** Great products spark organic buzz. Key Takeaway Value drives word‑of‑mouth. Themes product design marketing innovation customer experience Mood inspirational assertive Type business advice motivational When to use this quote - launching a startup - introducing a new app - rebranding a service Key Concepts viral dynamics value proposition Practical Applications - focus on core user problem - ensure distinctive benefit Questions to Reflect On - What makes a product 'talk‑worthy'? - How can you test if something is worth discussing? A Different Perspective Even excellent products can be ignored without distribution or visibility. ★ ★ ★ ★ ★ No ratings yet [Build Great](https://sms4smile.com/quotes/about/build-great-922142/) [Having Worth](https://sms4smile.com/quotes/about/having-worth-586536/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [People](https://sms4smile.com/quotes/about/people/) [People Will Talk](https://sms4smile.com/quotes/about/people-will-talk/) [Products](https://sms4smile.com/quotes/about/products/) [Talk Starts](https://sms4smile.com/quotes/about/talk-starts-962520/) [Talking](https://sms4smile.com/quotes/about/talking/) [Worth Talking](https://sms4smile.com/quotes/about/worth-talking-962519/) ## Related quotes > [It's a lot to deal with someone who is going through mental health issues; that talk starts to take a toll on you.](https://sms4smile.com/quotes/shibani-dandekar/it-s-a-lot-to-deal-with-someone-who-is-going-through-mental-health/) [Shibani Dandekar](https://sms4smile.com/quotes/author/shibani-dandekar/) > [We are our choices. Build yourself a great story.](https://sms4smile.com/quotes/jeff-bezos/we-are-our-choices-build-yourself-a-great-story/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [“why should customers do that? Have you actually made it easy for them to spread your product? Is the product even worth talking about?”](https://sms4smile.com/quotes/ryan-holiday/why-should-customers-do-that-have-you-actually-made-it-easy-for-them/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [A lot of people ask me, 'Are you born a writer?' And I don't think it's necessarily true. I just think what you either…](https://sms4smile.com/quotes/matt-de-la-pena/a-lot-of-people-ask-me-are-you-born-a-writer-and-i-don-t-think-it-s/) [Matt de la Pena](https://sms4smile.com/quotes/author/matt-de-la-pena/) > [If I'm not worth the truth, your not worth talking to.](https://sms4smile.com/quotes/anonymous/if-i-m-not-worth-the-truth-your-not-worth-talking-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If a man does not talk to himself, it is because he is not worth talking to.](https://sms4smile.com/quotes/gilbert-k-chesterton/if-a-man-does-not-talk-to-himself-it-is-because-he-is-not-worth/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) > [I think there's so much good in the worst of us, and so many of the worst of us get the best of us,…](https://sms4smile.com/quotes/gracie-allen/i-think-there-s-so-much-good-in-the-worst-of-us-and-so-many-of-the/) [Gracie Allen](https://sms4smile.com/quotes/author/gracie-allen/) > [“There’s nobody worth talking about, so let’s not talk about it. Only let’s do it anyway. I’ll make it up and then make up…](https://sms4smile.com/quotes/jarod-kintz/there-s-nobody-worth-talking-about-so-let-s-not-talk-about-it-only/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [When they hate on you its not what they're saying that matters it's the fact that you are worth talking about that matters.](https://sms4smile.com/quotes/mufti-ismail-menk/when-they-hate-on-you-its-not-what-they-re-saying-that-matters-it-s/) [Mufti Ismail Menk](https://sms4smile.com/quotes/author/mufti-ismail-menk/) > [“We CAN talk,' said the Tiger-lily: 'when there's anybody worth talking to”](https://sms4smile.com/quotes/lewis-carroll/we-can-talk-said-the-tiger-lily-when-there-s-anybody-worth-talking-to/) [Lewis Carroll](https://sms4smile.com/quotes/author/lewis-carroll/) > [If you want customers to hear about you, make something worth talking about.](https://sms4smile.com/quotes/seth-godin/if-you-want-customers-to-hear-about-you-make-something-worth-talking/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [As long as children are still getting kicked out of their homes by parents, getting bullied, commuting suicide, et cetera. it's definitely still worth…](https://sms4smile.com/quotes/rayvon-owen/as-long-as-children-are-still-getting-kicked-out-of-their-homes-by/) [Rayvon Owen](https://sms4smile.com/quotes/author/rayvon-owen/) > ['O Tiger-lily,' said Alice... 'I wish you could talk!' 'We can talk,' said the Tiger-lily: 'when there's anybody worth talking to."](https://sms4smile.com/quotes/lewis-carroll/o-tiger-lily-said-alice-i-wish-you-could-talk-we-can-talk-said-the/) [Lewis Carroll](https://sms4smile.com/quotes/author/lewis-carroll/) > [Real content marketing isn’t repurposed advertising, it is making something worth talking about.](https://sms4smile.com/quotes/seth-godin/real-content-marketing-isn-t-repurposed-advertising-it-is-making/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If I can help encourage or inspire someone out there who is struggling with some of the same or similar issues as myself, then…](https://sms4smile.com/quotes/rayvon-owen/if-i-can-help-encourage-or-inspire-someone-out-there-who-is/) [Rayvon Owen](https://sms4smile.com/quotes/author/rayvon-owen/) ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [“I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't…](https://sms4smile.com/quotes/jeff-bezos/i-wanted-a-woman-who-could-get-me-out-of-a-third-world-prison-life-s/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Explore all 275 Jeff Bezos quotes ](https://sms4smile.com/quotes/author/jeff-bezos/) ## More Ifs quotes > [Women still, when they have breast cancer, go to work; they still lead their lives. They have to. I just did what I was…](https://sms4smile.com/quotes/monica-potter/women-still-when-they-have-breast-cancer-go-to-work-they-still-lead/) [Monica Potter](https://sms4smile.com/quotes/author/monica-potter/) > [Most of us are convinced that we are our egos, which is who we think we are. The ego is part of our incarnation.…](https://sms4smile.com/quotes/ram-dass/most-of-us-are-convinced-that-we-are-our-egos-which-is-who-we-think/) [Ram Dass](https://sms4smile.com/quotes/author/ram-dass/) > [Histories never conclude; they just pause their prose. Their stories are, if they are truthful, untidy affairs, resistant to windings-up and sortings-out. They beat…](https://sms4smile.com/quotes/simon-schama/histories-never-conclude-they-just-pause-their-prose-their-stories/) [Simon Schama](https://sms4smile.com/quotes/author/simon-schama/) > [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/) [Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/) > [Many individuals spend a considerable portion of their lifetimes in terror of one imagined catastrophe or another. The classic is that your immortal soul…](https://sms4smile.com/quotes/l-neil-smith/many-individuals-spend-a-considerable-portion-of-their-lifetimes-in/) [L. Neil Smith](https://sms4smile.com/quotes/author/l-neil-smith/) > [Obviously, if you don't love life, you can't enjoy an oyster.](https://sms4smile.com/quotes/eleanor-clark/obviously-if-you-don-t-love-life-you-can-t-enjoy-an-oyster/) [Eleanor Clark](https://sms4smile.com/quotes/author/eleanor-clark/) > [If I don't have pressure, I don't function.](https://sms4smile.com/quotes/ferran-adria/if-i-don-t-have-pressure-i-don-t-function/) [Ferran Adria](https://sms4smile.com/quotes/author/ferran-adria/) > [If you restore a car, and you're making money, then you're doing it wrong.](https://sms4smile.com/quotes/jay-leno/if-you-restore-a-car-and-you-re-making-money-then-you-re-doing-it/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [If we gave up our freedom as the price of security, we would no longer be the great nation that we are.](https://sms4smile.com/quotes/ruth-bader-ginsburg/if-we-gave-up-our-freedom-as-the-price-of-security-we-would-no-longer/) [Ruth Bader Ginsburg](https://sms4smile.com/quotes/author/ruth-bader-ginsburg/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [But we are convinced that if we are to play a meaningful role nationally, and in the community of nations, we must be second…](https://sms4smile.com/quotes/vikram-sarabhai/but-we-are-convinced-that-if-we-are-to-play-a-meaningful-role/) [Vikram Sarabhai](https://sms4smile.com/quotes/author/vikram-sarabhai/) > [The thing about hitting kids is, think about if you were doing the same thing to another adult. Hitting your kid is really the…](https://sms4smile.com/quotes/zach-braff/the-thing-about-hitting-kids-is-think-about-if-you-were-doing-the/) [Zach Braff](https://sms4smile.com/quotes/author/zach-braff/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) [Browse all 94,303 Ifs quotes ](https://sms4smile.com/quotes/about/ifs/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/", "about": { "@type": "Thing", "name": "Ifs" }, "@id": "https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b87/jeff-bezos-1193_ifs_if-you-build-a-great-product-or-service_73987.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b87/jeff-bezos-1193_ifs_if-you-build-a-great-product-or-service_73987.jpg", "url": "https://sms4smile.com/quotes/i/b87/jeff-bezos-1193_ifs_if-you-build-a-great-product-or-service_73987.jpg", "width": 1080, "height": 1080, "caption": "“If you build a great product or service, people will talk about it. But it starts with having something…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeff Bezos", "item": "https://sms4smile.com/quotes/author/jeff-bezos/" }, { "@type": "ListItem", "position": 4, "name": "If you build a great product...", "item": "https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/" } ], "@id": "https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```