--- title: "Meaning & Key Takeaway of: I'm not saying that advertising is going…" description: "\"I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into sho..." image: "https://sms4smile.com/quotes/i/009/jeff-bezos-1193_advertising_i-m-not-saying-that-advertising-is-going_1639112.jpg" --- # I'm not saying that advertising is going away. But the… ![“I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.” quote by Jeff Bezos](https://sms4smile.com/quotes/i/009/jeff-bezos-1193_advertising_i-m-not-saying-that-advertising-is-going_1639112.jpg) [Download](https://sms4smile.com/quotes/i/009/jeff-bezos-1193_advertising_i-m-not-saying-that-advertising-is-going_1639112.jpg) [Open image](https://sms4smile.com/quotes/i/009/jeff-bezos-1193_advertising_i-m-not-saying-that-advertising-is-going_1639112.jpg) > “I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.” [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising focus is shifting from promotion to product excellence over time. **In simple terms:** Ads will give way to better products. Key Takeaway Invest more in product quality. Themes marketing product development future trends Mood analytical strategic Type business forecasting When to use this quote - startups - established brands - consumer expectations - long‑term planning Key Concepts economics business strategy Questions to Reflect On - How will you balance marketing and product quality? - What indicators show the shift is happening? A Different Perspective The timeline may be uncertain; market disruptions could alter the shift. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Balance](https://sms4smile.com/quotes/about/balance/) [Business](https://sms4smile.com/quotes/about/business/) [Energy](https://sms4smile.com/quotes/about/energy/) [Going away](https://sms4smile.com/quotes/about/going-away/) [Invert](https://sms4smile.com/quotes/about/invert/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Success](https://sms4smile.com/quotes/about/success/) [Successful](https://sms4smile.com/quotes/about/successful/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Today](https://sms4smile.com/quotes/about/today/) ## Related quotes > [In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it.…](https://sms4smile.com/quotes/jeff-bezos/in-the-old-world-you-devoted-30-of-your-time-to-building-a-great/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think mobile advertising is going to be huge.](https://sms4smile.com/quotes/matt-cohler/i-think-mobile-advertising-is-going-to-be-huge/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [People of all ages, including children, have been exposed to clever and eye-catching advertising material, .. 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We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Explore all 275 Jeff Bezos quotes ](https://sms4smile.com/quotes/author/jeff-bezos/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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