--- title: "Meaning & Key Takeaway of: I believe 'credibility' is one of the…" description: "\"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.\" — Jef I Richards" image: "https://sms4smile.com/quotes/i/6c7/jef-i-richards-37314_advertisers_i-believe-credibility-is-one-of-the-bigg_3109787.jpg" --- # I believe 'credibility' is one of the biggest issues yet… ![“I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.” quote by Jef I Richards](https://sms4smile.com/quotes/i/6c7/jef-i-richards-37314_advertisers_i-believe-credibility-is-one-of-the-bigg_3109787.jpg) [Download](https://sms4smile.com/quotes/i/6c7/jef-i-richards-37314_advertisers_i-believe-credibility-is-one-of-the-bigg_3109787.jpg) [Open image](https://sms4smile.com/quotes/i/6c7/jef-i-richards-37314_advertisers_i-believe-credibility-is-one-of-the-bigg_3109787.jpg) > “I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.” [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Internet ads often lack credibility, undermining effectiveness. **In simple terms:** Credibility is a major issue for online advertisers. Key Takeaway Build trust to improve ad impact. Themes advertising credibility digital media Mood analytical critical Type advice philosophical When to use this quote - e‑commerce - social media campaigns - influencer marketing Key Concepts trust transparency consumer skepticism Questions to Reflect On - How can advertisers demonstrate authenticity? - What metrics best reflect ad credibility? A Different Perspective Changing algorithms can obscure credibility efforts. ★ ★ ★ ★ ★ No ratings yet [Credibility](https://sms4smile.com/quotes/about/credibility/) [Internet](https://sms4smile.com/quotes/about/internet/) ## Related quotes > [Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity,…](https://sms4smile.com/quotes/jason-hirschhorn/everything-is-happening-faster-on-the-internet-so-advertisers-have-to/) Jason Hirschhorn > [“When you invest in yourself, you have instant credibility with your biggest critic— YOU!  As soon as you allow doubt to creep in, you…](https://sms4smile.com/quotes/c-toni-graham/when-you-invest-in-yourself-you-have-instant-credibility-with-your/) [C. Toni Graham](https://sms4smile.com/quotes/author/c-toni-graham/) > [Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But…](https://sms4smile.com/quotes/alfred-robens-baron-robens-of-woldingham/commercial-television-has-lowered-the-general-standard-of-tv-in-an/) Alfred Robens, Baron Robens of Woldingham > [Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your…](https://sms4smile.com/quotes/david-ogilvy/experience-has-taught-me-that-advertisers-get-the-best-results-when/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [So the first things that you see when you look up something on Google could be dependent on the amount of advertising or something…](https://sms4smile.com/quotes/noam-chomsky/so-the-first-things-that-you-see-when-you-look-up-something-on-google/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [“Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you…](https://sms4smile.com/quotes/greg-carlson/robbed-of-a-rapt-audience-advertisers-know-that-influencing-how-you/) [Greg Carlson](https://sms4smile.com/quotes/author/greg-carlson/) > [Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both…](https://sms4smile.com/quotes/j-m-coetzee-2/denunciations-of-the-manipulativeness-of-advertisers-can/) [J. M. Coetzee](https://sms4smile.com/quotes/author/j-m-coetzee-2/) > [The next time you see John Stossel or Glenn Beck or Rush Limbaugh or Sean Hannity, these flat-Earthers, these corporate toadies, lying to you,…](https://sms4smile.com/quotes/robert-f-kennedy-jr/the-next-time-you-see-john-stossel-or-glenn-beck-or-rush-limbaugh-or/) [Robert F. Kennedy, Jr](https://sms4smile.com/quotes/author/robert-f-kennedy-jr/) > [People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.](https://sms4smile.com/quotes/jeff-zucker/people-are-looking-for-original-content-in-many-different-places-as/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [As you start to see more respected advertisers coming in and looking at esports, you're going to find that there's a lot of interest.](https://sms4smile.com/quotes/michael-morhaime/as-you-start-to-see-more-respected-advertisers-coming-in-and-looking/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.](https://sms4smile.com/quotes/roxane-gay/there-are-all-kinds-of-people-who-continue-to-be-largely-ignored-by/) [Roxane Gay](https://sms4smile.com/quotes/author/roxane-gay/) > [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.](https://sms4smile.com/quotes/chad-hurley/advertisers-now-have-a-highly-targeted-opportunity-for-aligning-their/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [The consumption of alcohol is increasing among youth. Targeting young audiences, advertisers portray beer and wine as joyful, socially desirable, and harmless. Producers are…](https://sms4smile.com/quotes/dallin-h-oaks/the-consumption-of-alcohol-is-increasing-among-youth-targeting-young/) [Dallin H. Oaks](https://sms4smile.com/quotes/author/dallin-h-oaks/) > [Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others…](https://sms4smile.com/quotes/denis-hayes/whether-you-are-buying-a-car-or-casting-a-ballot-choosing-a-job-or/) [Denis Hayes](https://sms4smile.com/quotes/author/denis-hayes/) ## More by Jef I Richards > [There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the…](https://sms4smile.com/quotes/jef-i-richards/there-is-a-huge-difference-between-journalism-and-advertising/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Advertising is speech. It's regulated because it's often effective speech.](https://sms4smile.com/quotes/jef-i-richards/advertising-is-speech-it-s-regulated-because-it-s-often-effective/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.](https://sms4smile.com/quotes/jef-i-richards/commercial-speech-is-like-obscenity-we-can-t-seem-to-define-it-but-we/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child…](https://sms4smile.com/quotes/jef-i-richards/is-advertising-a-profession-like-law-or-medicine-how-many-new-parents/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Creativity is an advertising agency's most valuable asset, because it is the rarest.](https://sms4smile.com/quotes/jef-i-richards/creativity-is-an-advertising-agency-s-most-valuable-asset-because-it/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [In advertising, sex sells. But only if you're selling sex.](https://sms4smile.com/quotes/jef-i-richards/in-advertising-sex-sells-but-only-if-you-re-selling-sex/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product,…](https://sms4smile.com/quotes/jef-i-richards/advertising-practitioners-are-interpreters-but-unlike-foreign/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Internet advertising will not replace traditional media, it will compliment them.](https://sms4smile.com/quotes/jef-i-richards/internet-advertising-will-not-replace-traditional-media-it-will/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their…](https://sms4smile.com/quotes/jef-i-richards/the-death-of-advertising-i-think-that-s-in-the-book-of-revelation-it/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [It takes an ad to do that well.](https://sms4smile.com/quotes/jef-i-richards/it-takes-an-ad-to-do-that-well/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.](https://sms4smile.com/quotes/jef-i-richards/i-suspect-that-there-is-no-other-single-profession-that-does-more-to/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) [Explore all 12 Jef I Richards quotes ](https://sms4smile.com/quotes/author/jef-i-richards/) ## More Advertisers quotes > [Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others…](https://sms4smile.com/quotes/denis-hayes/whether-you-are-buying-a-car-or-casting-a-ballot-choosing-a-job-or/) [Denis Hayes](https://sms4smile.com/quotes/author/denis-hayes/) > [The consumption of alcohol is increasing among youth. Targeting young audiences, advertisers portray beer and wine as joyful, socially desirable, and harmless. Producers are…](https://sms4smile.com/quotes/dallin-h-oaks/the-consumption-of-alcohol-is-increasing-among-youth-targeting-young/) [Dallin H. Oaks](https://sms4smile.com/quotes/author/dallin-h-oaks/) > [Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.](https://sms4smile.com/quotes/chad-hurley/advertisers-now-have-a-highly-targeted-opportunity-for-aligning-their/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.](https://sms4smile.com/quotes/roxane-gay/there-are-all-kinds-of-people-who-continue-to-be-largely-ignored-by/) [Roxane Gay](https://sms4smile.com/quotes/author/roxane-gay/) > [As you start to see more respected advertisers coming in and looking at esports, you're going to find that there's a lot of interest.](https://sms4smile.com/quotes/michael-morhaime/as-you-start-to-see-more-respected-advertisers-coming-in-and-looking/) [Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/) > [People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.](https://sms4smile.com/quotes/jeff-zucker/people-are-looking-for-original-content-in-many-different-places-as/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [The next time you see John Stossel or Glenn Beck or Rush Limbaugh or Sean Hannity, these flat-Earthers, these corporate toadies, lying to you,…](https://sms4smile.com/quotes/robert-f-kennedy-jr/the-next-time-you-see-john-stossel-or-glenn-beck-or-rush-limbaugh-or/) [Robert F. Kennedy, Jr](https://sms4smile.com/quotes/author/robert-f-kennedy-jr/) > [Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both…](https://sms4smile.com/quotes/j-m-coetzee-2/denunciations-of-the-manipulativeness-of-advertisers-can/) [J. M. Coetzee](https://sms4smile.com/quotes/author/j-m-coetzee-2/) > [“Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you…](https://sms4smile.com/quotes/greg-carlson/robbed-of-a-rapt-audience-advertisers-know-that-influencing-how-you/) [Greg Carlson](https://sms4smile.com/quotes/author/greg-carlson/) > [So the first things that you see when you look up something on Google could be dependent on the amount of advertising or something…](https://sms4smile.com/quotes/noam-chomsky/so-the-first-things-that-you-see-when-you-look-up-something-on-google/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your…](https://sms4smile.com/quotes/david-ogilvy/experience-has-taught-me-that-advertisers-get-the-best-results-when/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But…](https://sms4smile.com/quotes/alfred-robens-baron-robens-of-woldingham/commercial-television-has-lowered-the-general-standard-of-tv-in-an/) Alfred Robens, Baron Robens of Woldingham > [Let's face it, we're skunk drunk and it's because of money. It's almost like we all need to enter Betty Ford Clinic 2.0 together.…](https://sms4smile.com/quotes/steve-rubel/let-s-face-it-we-re-skunk-drunk-and-it-s-because-of-money-it-s-almost/) [Steve Rubel](https://sms4smile.com/quotes/author/steve-rubel/) > [I don't think the advertisers have any real idea of their power not only to reflect but to mold society.](https://sms4smile.com/quotes/marya-mannes/i-don-t-think-the-advertisers-have-any-real-idea-of-their-power-not/) [Marya Mannes](https://sms4smile.com/quotes/author/marya-mannes/) Browse all 108 Advertisers quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.", "creator": { "@type": "Person", "name": "Jef I Richards" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jef-i-richards/i-believe-credibility-is-one-of-the-biggest-issues-yet-to-be/", "about": { "@type": "Thing", "name": "Advertisers" }, "@id": "https://sms4smile.com/quotes/jef-i-richards/i-believe-credibility-is-one-of-the-biggest-issues-yet-to-be/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6c7/jef-i-richards-37314_advertisers_i-believe-credibility-is-one-of-the-bigg_3109787.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6c7/jef-i-richards-37314_advertisers_i-believe-credibility-is-one-of-the-bigg_3109787.jpg", "url": "https://sms4smile.com/quotes/i/6c7/jef-i-richards-37314_advertisers_i-believe-credibility-is-one-of-the-bigg_3109787.jpg", "width": 1080, "height": 1080, "caption": "“I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.” — Jef I Richards", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jef I Richards", "item": "https://sms4smile.com/quotes/author/jef-i-richards/" }, { "@type": "ListItem", "position": 4, "name": "I believe 'credibility' is one of...", "item": "https://sms4smile.com/quotes/jef-i-richards/i-believe-credibility-is-one-of-the-biggest-issues-yet-to-be/" } ], "@id": "https://sms4smile.com/quotes/jef-i-richards/i-believe-credibility-is-one-of-the-biggest-issues-yet-to-be/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```