--- title: "Meaning & Key Takeaway of: Creativity is an advertising agency's…" description: "\"Creativity is an advertising agency's most valuable asset, because it is the rarest.\" — Jef I Richards" image: "https://sms4smile.com/quotes/i/167/jef-i-richards-37314_advertising-agency_creativity-is-an-advertising-agency-s-mo_1762979.jpg" --- # Creativity is an advertising agency's most valuable asset… ![“Creativity is an advertising agency's most valuable asset, because it is the rarest.” quote by Jef I Richards](https://sms4smile.com/quotes/i/167/jef-i-richards-37314_advertising-agency_creativity-is-an-advertising-agency-s-mo_1762979.jpg) [Download](https://sms4smile.com/quotes/i/167/jef-i-richards-37314_advertising-agency_creativity-is-an-advertising-agency-s-mo_1762979.jpg) [Open image](https://sms4smile.com/quotes/i/167/jef-i-richards-37314_advertising-agency_creativity-is-an-advertising-agency-s-mo_1762979.jpg) > “Creativity is an advertising agency's most valuable asset, because it is the rarest.” [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creativity is the most valuable asset for agencies because it is scarce and hard to replicate. **In simple terms:** Creative ideas are rare and crucial for ad firms. Key Takeaway Cultivate and protect unique ideas. Themes creativity value scarcity business advertising Mood inspirational strategic Type philosophical motivational When to use this quote - agency pitch - team brainstorming - client presentations - creative workshops Key Concepts innovation competitive advantage intellectual property Questions to Reflect On - What steps can you take to nurture creativity? - How do you measure its value? A Different Perspective Creative output can be unpredictable and costly. ★ ★ ★ ★ ★ No ratings yet [Advertising agency](https://sms4smile.com/quotes/about/advertising-agency/) [Agency Valuable](https://sms4smile.com/quotes/about/agency-valuable-1709186/) [Asset Rarest](https://sms4smile.com/quotes/about/asset-rarest-1709187/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Creativity Advertising](https://sms4smile.com/quotes/about/creativity-advertising-1709185/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…](https://sms4smile.com/quotes/john-kao/the-traditional-model-for-a-company-like-coca-cola-is-to-hire-one-big/) [John Kao](https://sms4smile.com/quotes/author/john-kao/) > [School is the advertising agency which makes you believe that you need the society as it is.](https://sms4smile.com/quotes/ivan-illich/school-is-the-advertising-agency-which-makes-you-believe-that-you/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [After graduating from high school, I worked at an advertising agency as a designer. After I left, I spent a year doing nothing in…](https://sms4smile.com/quotes/akira-toriyama/after-graduating-from-high-school-i-worked-at-an-advertising-agency/) [Akira Toriyama](https://sms4smile.com/quotes/author/akira-toriyama/) > [Jesus Christ didnt commit the gospel to an advertising agency; He commissioned disciples. And He didnt command them to put up signs and pass…](https://sms4smile.com/quotes/joseph-bayly/jesus-christ-didnt-commit-the-gospel-to-an-advertising-agency-he/) [Joseph Bayly](https://sms4smile.com/quotes/author/joseph-bayly/) > [I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm…](https://sms4smile.com/quotes/oliviero-toscani/i-m-a-photographer-and-my-pictures-are-used-in-advertising-campaigns/) [Oliviero Toscani](https://sms4smile.com/quotes/author/oliviero-toscani/) > [The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.](https://sms4smile.com/quotes/fred-allen/the-vice-president-of-an-advertising-agency-is-a-bit-of-executive/) [Fred Allen](https://sms4smile.com/quotes/author/fred-allen/) > [“Osborn was a founding partner of the advertising agency Batten, Barton, Durstine, and Osborn (BBDO), but it was as an author that he really…](https://sms4smile.com/quotes/susan-cain/osborn-was-a-founding-partner-of-the-advertising-agency-batten-barton/) [Susan Cain](https://sms4smile.com/quotes/author/susan-cain/) > [An advertising agency is 85 percent confusion and 15 percent commission.](https://sms4smile.com/quotes/fred-allen/an-advertising-agency-is-85-percent-confusion-and-15-percent/) [Fred Allen](https://sms4smile.com/quotes/author/fred-allen/) > [The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called…](https://sms4smile.com/quotes/edward-bernays/the-counsel-on-public-relations-is-not-an-advertising-man-but-he/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down…](https://sms4smile.com/quotes/haskell-wexler/well-of-course-the-general-idea-was-dreamed-up-by-the-advertising/) [Haskell Wexler](https://sms4smile.com/quotes/author/haskell-wexler/) > [My dream was to have my own advertising agency by the time I was 30, and that was before I got into movies.](https://sms4smile.com/quotes/john-g-avildsen/my-dream-was-to-have-my-own-advertising-agency-by-the-time-i-was-30/) [John G. Avildsen](https://sms4smile.com/quotes/author/john-g-avildsen/) > [“But as any mathematician knows, averages can be deceptive. Andrew Robinson, CEO of famed advertising agency BBDO, once said, “When your head is in…](https://sms4smile.com/quotes/eric-barker/but-as-any-mathematician-knows-averages-can-be-deceptive-andrew/) [Eric Barker](https://sms4smile.com/quotes/author/eric-barker/) > [Anyone who's parading under a $100,00-plus video is not free from corporate. That's just the MTV advertising agency. I find them all to be…](https://sms4smile.com/quotes/john-lydon/anyone-who-s-parading-under-a-100-00-plus-video-is-not-free-from/) [John Lydon](https://sms4smile.com/quotes/author/john-lydon/) > [We're very much an advertising agency, but it's not about creating ads as we know it.](https://sms4smile.com/quotes/david-droga/we-re-very-much-an-advertising-agency-but-it-s-not-about-creating-ads/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) ## More by Jef I Richards > [There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the…](https://sms4smile.com/quotes/jef-i-richards/there-is-a-huge-difference-between-journalism-and-advertising/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Advertising is speech. It's regulated because it's often effective speech.](https://sms4smile.com/quotes/jef-i-richards/advertising-is-speech-it-s-regulated-because-it-s-often-effective/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.](https://sms4smile.com/quotes/jef-i-richards/commercial-speech-is-like-obscenity-we-can-t-seem-to-define-it-but-we/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child…](https://sms4smile.com/quotes/jef-i-richards/is-advertising-a-profession-like-law-or-medicine-how-many-new-parents/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [In advertising, sex sells. But only if you're selling sex.](https://sms4smile.com/quotes/jef-i-richards/in-advertising-sex-sells-but-only-if-you-re-selling-sex/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product,…](https://sms4smile.com/quotes/jef-i-richards/advertising-practitioners-are-interpreters-but-unlike-foreign/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [Internet advertising will not replace traditional media, it will compliment them.](https://sms4smile.com/quotes/jef-i-richards/internet-advertising-will-not-replace-traditional-media-it-will/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their…](https://sms4smile.com/quotes/jef-i-richards/the-death-of-advertising-i-think-that-s-in-the-book-of-revelation-it/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.](https://sms4smile.com/quotes/jef-i-richards/i-believe-credibility-is-one-of-the-biggest-issues-yet-to-be/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [It takes an ad to do that well.](https://sms4smile.com/quotes/jef-i-richards/it-takes-an-ad-to-do-that-well/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) > [I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.](https://sms4smile.com/quotes/jef-i-richards/i-suspect-that-there-is-no-other-single-profession-that-does-more-to/) [Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/) [Explore all 12 Jef I Richards quotes ](https://sms4smile.com/quotes/author/jef-i-richards/) ## More Advertising agency quotes > [The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…](https://sms4smile.com/quotes/john-kao/the-traditional-model-for-a-company-like-coca-cola-is-to-hire-one-big/) [John Kao](https://sms4smile.com/quotes/author/john-kao/) > [Anyone who's parading under a $100,00-plus video is not free from corporate. That's just the MTV advertising agency. I find them all to be…](https://sms4smile.com/quotes/john-lydon/anyone-who-s-parading-under-a-100-00-plus-video-is-not-free-from/) [John Lydon](https://sms4smile.com/quotes/author/john-lydon/) > [“But as any mathematician knows, averages can be deceptive. Andrew Robinson, CEO of famed advertising agency BBDO, once said, “When your head is in…](https://sms4smile.com/quotes/eric-barker/but-as-any-mathematician-knows-averages-can-be-deceptive-andrew/) [Eric Barker](https://sms4smile.com/quotes/author/eric-barker/) > [My dream was to have my own advertising agency by the time I was 30, and that was before I got into movies.](https://sms4smile.com/quotes/john-g-avildsen/my-dream-was-to-have-my-own-advertising-agency-by-the-time-i-was-30/) [John G. Avildsen](https://sms4smile.com/quotes/author/john-g-avildsen/) > [Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down…](https://sms4smile.com/quotes/haskell-wexler/well-of-course-the-general-idea-was-dreamed-up-by-the-advertising/) [Haskell Wexler](https://sms4smile.com/quotes/author/haskell-wexler/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called…](https://sms4smile.com/quotes/edward-bernays/the-counsel-on-public-relations-is-not-an-advertising-man-but-he/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [An advertising agency is 85 percent confusion and 15 percent commission.](https://sms4smile.com/quotes/fred-allen/an-advertising-agency-is-85-percent-confusion-and-15-percent/) [Fred Allen](https://sms4smile.com/quotes/author/fred-allen/) > [“Osborn was a founding partner of the advertising agency Batten, Barton, Durstine, and Osborn (BBDO), but it was as an author that he really…](https://sms4smile.com/quotes/susan-cain/osborn-was-a-founding-partner-of-the-advertising-agency-batten-barton/) [Susan Cain](https://sms4smile.com/quotes/author/susan-cain/) > [The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.](https://sms4smile.com/quotes/fred-allen/the-vice-president-of-an-advertising-agency-is-a-bit-of-executive/) [Fred Allen](https://sms4smile.com/quotes/author/fred-allen/) > [I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm…](https://sms4smile.com/quotes/oliviero-toscani/i-m-a-photographer-and-my-pictures-are-used-in-advertising-campaigns/) [Oliviero Toscani](https://sms4smile.com/quotes/author/oliviero-toscani/) > [Jesus Christ didnt commit the gospel to an advertising agency; He commissioned disciples. And He didnt command them to put up signs and pass…](https://sms4smile.com/quotes/joseph-bayly/jesus-christ-didnt-commit-the-gospel-to-an-advertising-agency-he/) [Joseph Bayly](https://sms4smile.com/quotes/author/joseph-bayly/) > [After graduating from high school, I worked at an advertising agency as a designer. After I left, I spent a year doing nothing in…](https://sms4smile.com/quotes/akira-toriyama/after-graduating-from-high-school-i-worked-at-an-advertising-agency/) [Akira Toriyama](https://sms4smile.com/quotes/author/akira-toriyama/) > [School is the advertising agency which makes you believe that you need the society as it is.](https://sms4smile.com/quotes/ivan-illich/school-is-the-advertising-agency-which-makes-you-believe-that-you/) [Ivan Illich](https://sms4smile.com/quotes/author/ivan-illich/) > [We're very much an advertising agency, but it's not about creating ads as we know it.](https://sms4smile.com/quotes/david-droga/we-re-very-much-an-advertising-agency-but-it-s-not-about-creating-ads/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) [Browse all 40 Advertising agency quotes ](https://sms4smile.com/quotes/about/advertising-agency/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Creativity is an advertising agency's most valuable asset, because it is the rarest.", "creator": { "@type": "Person", "name": "Jef I Richards" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jef-i-richards/creativity-is-an-advertising-agency-s-most-valuable-asset-because-it/", "about": { "@type": "Thing", "name": "Advertising agency" }, "@id": "https://sms4smile.com/quotes/jef-i-richards/creativity-is-an-advertising-agency-s-most-valuable-asset-because-it/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/167/jef-i-richards-37314_advertising-agency_creativity-is-an-advertising-agency-s-mo_1762979.jpg", "contentUrl": "https://sms4smile.com/quotes/i/167/jef-i-richards-37314_advertising-agency_creativity-is-an-advertising-agency-s-mo_1762979.jpg", "url": "https://sms4smile.com/quotes/i/167/jef-i-richards-37314_advertising-agency_creativity-is-an-advertising-agency-s-mo_1762979.jpg", "width": 1080, "height": 1080, "caption": "“Creativity is an advertising agency's most valuable asset, because it is the rarest.” — Jef I Richards", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jef I Richards", "item": "https://sms4smile.com/quotes/author/jef-i-richards/" }, { "@type": "ListItem", "position": 4, "name": "Creativity is an advertising agency's most...", "item": "https://sms4smile.com/quotes/jef-i-richards/creativity-is-an-advertising-agency-s-most-valuable-asset-because-it/" } ], "@id": "https://sms4smile.com/quotes/jef-i-richards/creativity-is-an-advertising-agency-s-most-valuable-asset-because-it/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```