--- title: "Meaning & Key Takeaway of: Advertising is totally unnecessary…" description: "\"Advertising is totally unnecessary. Unless you hope to make money.\" — Jef I. Richards" image: "https://sms4smile.com/quotes/i/139/jef-i-richards-2-41651_advertising_advertising-is-totally-unnecessary-unles_235587.jpg" --- # Advertising is totally unnecessary. Unless you hope to… ![“Advertising is totally unnecessary. Unless you hope to make money.” quote by Jef I. Richards](https://sms4smile.com/quotes/i/139/jef-i-richards-2-41651_advertising_advertising-is-totally-unnecessary-unles_235587.jpg) [Download](https://sms4smile.com/quotes/i/139/jef-i-richards-2-41651_advertising_advertising-is-totally-unnecessary-unles_235587.jpg) [Open image](https://sms4smile.com/quotes/i/139/jef-i-richards-2-41651_advertising_advertising-is-totally-unnecessary-unles_235587.jpg) > “Advertising is totally unnecessary. Unless you hope to make money.” [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising is unnecessary unless the goal is profit, implying that its primary purpose is commercial gain. **In simple terms:** Ads exist mainly to make money. Key Takeaway Focus on value-driven communication. Themes marketing advertising profit necessity Mood critical inquisitive Type philosophical analytical When to use this quote - business strategy - media campaigns - product launches - non‑profit outreach Key Concepts consumer behavior economic incentives Questions to Reflect On - Is all advertising inherently profit‑driven? - Can advertising serve purely educational purposes? A Different Perspective Some ads aim to inform or inspire beyond profit. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Totally](https://sms4smile.com/quotes/about/advertising-totally-2374745/) [Hope](https://sms4smile.com/quotes/about/hope/) [Make](https://sms4smile.com/quotes/about/make/) [Make Money](https://sms4smile.com/quotes/about/make-money/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Money](https://sms4smile.com/quotes/about/money/) [Totally Unnecessary](https://sms4smile.com/quotes/about/totally-unnecessary-945167/) [Unless](https://sms4smile.com/quotes/about/unless/) [Unnecessary](https://sms4smile.com/quotes/about/unnecessary/) [Unnecessary Unless](https://sms4smile.com/quotes/about/unnecessary-unless-2374746/) ## Related quotes > [On the fourth day of telecommuting, I realized that clothes are totally unnecessary.](https://sms4smile.com/quotes/scott-adams/on-the-fourth-day-of-telecommuting-i-realized-that-clothes-are/) [Scott Adams](https://sms4smile.com/quotes/author/scott-adams/) > [starvation is a shame and disgrace to the world and totally unnecessary in modern times.](https://sms4smile.com/quotes/pearl-s-buck/starvation-is-a-shame-and-disgrace-to-the-world-and-totally/) [Pearl S. Buck](https://sms4smile.com/quotes/author/pearl-s-buck/) > [One of the things I particularly enjoyed doing was taking raw sound from locations during the film, like the candy machine, and writing pieces…](https://sms4smile.com/quotes/fred-frith/one-of-the-things-i-particularly-enjoyed-doing-was-taking-raw-sound/) [Fred Frith](https://sms4smile.com/quotes/author/fred-frith/) > [You don't get recognized that much unless you want to get recognized, like if you go to the fancy joints and that. It's like,…](https://sms4smile.com/quotes/travis-fimmel/you-don-t-get-recognized-that-much-unless-you-want-to-get-recognized/) [Travis Fimmel](https://sms4smile.com/quotes/author/travis-fimmel/) > [If you do anything for 40 years, you can do it comfortably. And it will always be good. But unless you're willing to risk…](https://sms4smile.com/quotes/arlo-guthrie/if-you-do-anything-for-40-years-you-can-do-it-comfortably-and-it-will/) [Arlo Guthrie](https://sms4smile.com/quotes/author/arlo-guthrie/) > [I am a completely horizontal author. I can't think unless I'm lying down, either in bed or stretched on a couch and with a…](https://sms4smile.com/quotes/dan-brown/i-am-a-completely-horizontal-author-i-can-t-think-unless-i-m-lying/) [Dan Brown](https://sms4smile.com/quotes/author/dan-brown/) > [I am repeatedly asked in interviews exactly 'what's wrong' with me, and I always give them the same answer; I don't identify the name…](https://sms4smile.com/quotes/stella-young/i-am-repeatedly-asked-in-interviews-exactly-what-s-wrong-with-me-and/) [Stella Young](https://sms4smile.com/quotes/author/stella-young/) > [People think unless you have loops and electronics and so on, you must be in your 50s. I quite like a lot of things…](https://sms4smile.com/quotes/teddy-thompson/people-think-unless-you-have-loops-and-electronics-and-so-on-you-must/) [Teddy Thompson](https://sms4smile.com/quotes/author/teddy-thompson/) > [When people see you have a song on MTV, they think you are doing well - but you know, the way the traditional label…](https://sms4smile.com/quotes/jill-sobule/when-people-see-you-have-a-song-on-mtv-they-think-you-are-doing-well/) [Jill Sobule](https://sms4smile.com/quotes/author/jill-sobule/) > [A helmet is the most important part of any jockey's kit because of the number of falls you take, so I wouldn't want to…](https://sms4smile.com/quotes/tony-mccoy/a-helmet-is-the-most-important-part-of-any-jockey-s-kit-because-of/) [Tony McCoy](https://sms4smile.com/quotes/author/tony-mccoy/) > [You don't get anywhere unless you've had a little bit of a complicated life.](https://sms4smile.com/quotes/paul-watson/you-don-t-get-anywhere-unless-you-ve-had-a-little-bit-of-a/) [Paul Watson](https://sms4smile.com/quotes/author/paul-watson/) > [You cannot just scream and yell unless you feel it in your whole body.](https://sms4smile.com/quotes/esha-gupta/you-cannot-just-scream-and-yell-unless-you-feel-it-in-your-whole-body/) [Esha Gupta](https://sms4smile.com/quotes/author/esha-gupta/) > [I don't want to be part of a band unless it's fun.](https://sms4smile.com/quotes/charlotte-caffey/i-don-t-want-to-be-part-of-a-band-unless-it-s-fun/) [Charlotte Caffey](https://sms4smile.com/quotes/author/charlotte-caffey/) > [Water is a cure-all. Water is everything. You can't get better without drinking lots of water, and you can't drink water unless it's clean.](https://sms4smile.com/quotes/josh-fox/water-is-a-cure-all-water-is-everything-you-can-t-get-better-without/) [Josh Fox](https://sms4smile.com/quotes/author/josh-fox/) > [I've never argued that humans are massively hot-wired. What I was trying to point out was that you can't understand how we learn unless…](https://sms4smile.com/quotes/steven-pinker/i-ve-never-argued-that-humans-are-massively-hot-wired-what-i-was/) [Steven Pinker](https://sms4smile.com/quotes/author/steven-pinker/) ## More by Jef I. Richards > [Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.](https://sms4smile.com/quotes/jef-i-richards-2/congress-seems-to-believe-that-children-are-our-future-is-a-phrase/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) > [The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?](https://sms4smile.com/quotes/jef-i-richards-2/the-law-requires-a-paper-towel-ad-to-be-scrupulously-honest-but/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) > [Advertising is the 'wonder' in Wonder Bread.](https://sms4smile.com/quotes/jef-i-richards-2/advertising-is-the-wonder-in-wonder-bread/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) > [Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'](https://sms4smile.com/quotes/jef-i-richards-2/creative-without-strategy-is-called-art-creative-with-strategy-is/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) > [While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.](https://sms4smile.com/quotes/jef-i-richards-2/while-it-may-be-true-that-the-best-advertising-is-word-of-mouth-never/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) > [I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.](https://sms4smile.com/quotes/jef-i-richards-2/i-wish-all-consumers-were-as-gullible-as-advertising-s-biggest/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) > [There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.](https://sms4smile.com/quotes/jef-i-richards-2/there-s-so-much-truly-putrid-advertising-out-there-it-s-embarrassing/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) > [In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.](https://sms4smile.com/quotes/jef-i-richards-2/in-the-world-of-commercial-speech-tobacco-advertising-bears-the/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) > [If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.](https://sms4smile.com/quotes/jef-i-richards-2/if-its-not-done-ethically-advertising-won-t-be-trusted-if-consumers/) [Jef I. Richards](https://sms4smile.com/quotes/author/jef-i-richards-2/) [Explore all 10 Jef I. Richards quotes ](https://sms4smile.com/quotes/author/jef-i-richards-2/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Advertising is totally unnecessary. Unless you hope to make money.", "creator": { "@type": "Person", "name": "Jef I. 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