---
title: "Meaning & Key Takeaway of: The advantage you get of something having…"
description: "\"The advantage you get of something having been on the air for a while is people get to know the characters more, and they get to be more invested in th..."
image: "https://sms4smile.com/quotes/i/a4c/jed-mercurio-6761_air_the-advantage-you-get-of-something-havin_2078149.jpg"
---

#  The advantage you get of something having been on the air…

![“The advantage you get of something having been on the air for a while is people get to know the characters more, and they get to be more invested in the world.” quote by Jed Mercurio](https://sms4smile.com/quotes/i/a4c/jed-mercurio-6761_air_the-advantage-you-get-of-something-havin_2078149.jpg)   [Download](https://sms4smile.com/quotes/i/a4c/jed-mercurio-6761_air_the-advantage-you-get-of-something-havin_2078149.jpg) [Open image](https://sms4smile.com/quotes/i/a4c/jed-mercurio-6761_air_the-advantage-you-get-of-something-havin_2078149.jpg)

> “The advantage you get of something having been on the air for a while is people get to know the characters more, and they get to be more invested in the world.”

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Long‑running shows benefit from character familiarity, deepening audience investment.

**In simple terms:** Long shows build stronger audience bonds.

Key Takeaway

Leverage character development for viewer loyalty.

Themes

media storytelling character audience investment

Mood

engaging strategic

Type

creative business

When to use this quote

- Series writing
- marketing campaigns
- fan events

Key Concepts

Narrative structure fan engagement brand loyalty

Questions to Reflect On

- How do writers keep long‑term characters fresh?
- What role does nostalgia play in viewership?

A Different Perspective

Stale characters can become predictable over time.

★ ★ ★ ★ ★   No ratings yet

[Advantage](https://sms4smile.com/quotes/about/advantage/) [People](https://sms4smile.com/quotes/about/people/) [Television](https://sms4smile.com/quotes/about/television/) [World](https://sms4smile.com/quotes/about/world/)

## Related quotes

> [When I was writing my first novel, 'Where the Line Bleeds,' which had young black men as its main characters, I was very invested…](https://sms4smile.com/quotes/jesmyn-ward/when-i-was-writing-my-first-novel-where-the-line-bleeds-which-had/)

[Jesmyn Ward](https://sms4smile.com/quotes/author/jesmyn-ward/)

> [One advantage to having a kid on the spectrum: they tend to be rule followers. Socially, things are harder for them than most kids.](https://sms4smile.com/quotes/anonymous/one-advantage-to-having-a-kid-on-the-spectrum-they-tend-to-be-rule/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [The advantage of having many children is that one of them may not turn out like the rest.](https://sms4smile.com/quotes/vikrant-parsai/the-advantage-of-having-many-children-is-that-one-of-them-may-not/)

[Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/)

> [There is one advantage to having nothing, it never needs repair.](https://sms4smile.com/quotes/anonymous/there-is-one-advantage-to-having-nothing-it-never-needs-repair/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“...the advantage of having an unexpected opportunity to successfully grieve our early-life losses; to enjoy healthy relationships; to develop an unshakable sense of self-esteem;…](https://sms4smile.com/quotes/sherrie-eldridge/the-advantage-of-having-an-unexpected-opportunity-to-successfully/)

[Sherrie Eldridge](https://sms4smile.com/quotes/author/sherrie-eldridge/)

> [I am not quite sure what the advantage is in having a few more dollars to spend if the air is too dirty to…](https://sms4smile.com/quotes/john-kenneth-galbraith/i-am-not-quite-sure-what-the-advantage-is-in-having-a-few-more/)

[John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/)

> [Sure, the home-field is an advantage - but so is having a lot of talent.](https://sms4smile.com/quotes/dan-marino/sure-the-home-field-is-an-advantage-but-so-is-having-a-lot-of-talent/)

[Dan Marino](https://sms4smile.com/quotes/author/dan-marino/)

> [I have the advantage of having worked with Messi and Mascherano at Barcelona.](https://sms4smile.com/quotes/gerardo-martino/i-have-the-advantage-of-having-worked-with-messi-and-mascherano-at/)

[Gerardo Martino](https://sms4smile.com/quotes/author/gerardo-martino/)

> [The use of money is all the advantage there is in having it.](https://sms4smile.com/quotes/benjamin-franklin/the-use-of-money-is-all-the-advantage-there-is-in-having-it/)

[Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/)

> [When you have a certain fitness projection, it's going to give you an advantage. Having strength, stamina and speed is important because I'm working…](https://sms4smile.com/quotes/cesar-millan/when-you-have-a-certain-fitness-projection-it-s-going-to-give-you-an/)

[Cesar Millan](https://sms4smile.com/quotes/author/cesar-millan/)

> [“The advantage of having someone one step ahead of you is that they expose their back.”](https://sms4smile.com/quotes/mark-walden/the-advantage-of-having-someone-one-step-ahead-of-you-is-that-they/)

[Mark Walden](https://sms4smile.com/quotes/author/mark-walden/)

> [That's the advantage of having lived sixty-five years. You don't feel the need to be impatient any longer.](https://sms4smile.com/quotes/thornton-wilder/that-s-the-advantage-of-having-lived-sixty-five-years-you-don-t-feel/)

[Thornton Wilder](https://sms4smile.com/quotes/author/thornton-wilder/)

> [Yes, being educated is definitely an advantage. But having said that, I've met so many people in life who haven't done very well at…](https://sms4smile.com/quotes/anonymous/yes-being-educated-is-definitely-an-advantage-but-having-said-that-i/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [There's one advantage in having been around as long as I have. Everybody in the Senate knows me, and - I'm going to say…](https://sms4smile.com/quotes/joe-biden/there-s-one-advantage-in-having-been-around-as-long-as-i-have/)

[Joe Biden](https://sms4smile.com/quotes/author/joe-biden/)

> [An advantage of having one child is you always know who did it.](https://sms4smile.com/quotes/babs-bell-hajdusiewicz/an-advantage-of-having-one-child-is-you-always-know-who-did-it/)

Babs Bell Hajdusiewicz

## More by Jed Mercurio

> [When I'm writing, I am just doing what feels right for me.](https://sms4smile.com/quotes/jed-mercurio/when-i-m-writing-i-am-just-doing-what-feels-right-for-me/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> ['Frankenstein' is a timeless classic. As science advances, it becomes more relevant, not less. Its fantasy moves closer to fact, its horrors closer to…](https://sms4smile.com/quotes/jed-mercurio/frankenstein-is-a-timeless-classic-as-science-advances-it-becomes/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [I think a lot of police procedurals are very conventional. With the stuff I'm doing, I'm trying to approach the institution of the police…](https://sms4smile.com/quotes/jed-mercurio/i-think-a-lot-of-police-procedurals-are-very-conventional-with-the/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [Standards in public life have decayed over time... Incompetence is the norm.](https://sms4smile.com/quotes/jed-mercurio/standards-in-public-life-have-decayed-over-time-incompetence-is-the/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [For something like 'Line of Duty' to work, it has to be both plausible and unexpected.](https://sms4smile.com/quotes/jed-mercurio/for-something-like-line-of-duty-to-work-it-has-to-be-both-plausible/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [I like to stay away from writing about good versus evil. I think the world is more complicated.](https://sms4smile.com/quotes/jed-mercurio/i-like-to-stay-away-from-writing-about-good-versus-evil-i-think-the/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [In the modern workplace, sexism has adopted a more subtle persona; therefore, people can be accused of sexism where it's far harder to determine…](https://sms4smile.com/quotes/jed-mercurio/in-the-modern-workplace-sexism-has-adopted-a-more-subtle-persona/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [If you look at American medical fiction written by doctors, like 'The House of God' by Samuel Shem and 'The Blood of Strangers' by…](https://sms4smile.com/quotes/jed-mercurio/if-you-look-at-american-medical-fiction-written-by-doctors-like-the/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [I'm interested in institutions, particularly in the way institutions close ranks. They have hierarchies and their own ethics.](https://sms4smile.com/quotes/jed-mercurio/i-m-interested-in-institutions-particularly-in-the-way-institutions/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [It's important that the actor doesn't feel like they're working in a vacuum. If the actor is told, 'Oh, it's a secret; just play…](https://sms4smile.com/quotes/jed-mercurio/it-s-important-that-the-actor-doesn-t-feel-like-they-re-working-in-a/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [I'm always thinking about my work, always thinking about where it's taking me.](https://sms4smile.com/quotes/jed-mercurio/i-m-always-thinking-about-my-work-always-thinking-about-where-it-s/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [The footballer I've admired most in the last ten years is Zinedine Zidane... one of those rare individuals who had the skill but also…](https://sms4smile.com/quotes/jed-mercurio/the-footballer-i-ve-admired-most-in-the-last-ten-years-is-zinedine/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> ['Line of Duty' is a social realist drama, so it's set in a world that has the recognisable features of the authentic world we…](https://sms4smile.com/quotes/jed-mercurio/line-of-duty-is-a-social-realist-drama-so-it-s-set-in-a-world-that/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [I like to sit at my desk... sometimes I get inspiration when I'm going about my normal day-to-day life.](https://sms4smile.com/quotes/jed-mercurio/i-like-to-sit-at-my-desk-sometimes-i-get-inspiration-when-i-m-going/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

> [So with 'Ascent,' one of the things I wanted to do was not make it too remote from the reader, for it to be…](https://sms4smile.com/quotes/jed-mercurio/so-with-ascent-one-of-the-things-i-wanted-to-do-was-not-make-it-too/)

[Jed Mercurio](https://sms4smile.com/quotes/author/jed-mercurio/)

[Explore all 97 Jed Mercurio quotes ](https://sms4smile.com/quotes/author/jed-mercurio/)

## More Advantage quotes

> [Dogmatists have one advantage: they are poor listeners.](https://sms4smile.com/quotes/frans-de-waal/dogmatists-have-one-advantage-they-are-poor-listeners/)

[Frans de Waal](https://sms4smile.com/quotes/author/frans-de-waal/)

> [ Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then \[these?\],… ](https://sms4smile.com/quotes/abraham-lincoln/next-came-the-patent-laws-these-began-in-england-in-1624-and-in-this/)

[Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/)

> [Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/)

[Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/)

> [All I ever wanted was an unfair advantage](https://sms4smile.com/quotes/garrison-wynn/all-i-ever-wanted-was-an-unfair-advantage/)

[Garrison Wynn](https://sms4smile.com/quotes/author/garrison-wynn/)

> [Part of the advantage, and part of the result of trying to be a producer and director, are the practical things, you find. It's…](https://sms4smile.com/quotes/campbell-scott/part-of-the-advantage-and-part-of-the-result-of-trying-to-be-a/)

[Campbell Scott](https://sms4smile.com/quotes/author/campbell-scott/)

> [I was born with a silver microphone in my mouth, and that was an advantage. My father wrote books and was also a great…](https://sms4smile.com/quotes/jonathan-dimbleby/i-was-born-with-a-silver-microphone-in-my-mouth-and-that-was-an/)

[Jonathan Dimbleby](https://sms4smile.com/quotes/author/jonathan-dimbleby/)

> [Like funny men, skilled diners are apparently perceived to have an evolutionary advantage.](https://sms4smile.com/quotes/dana-goodyear/like-funny-men-skilled-diners-are-apparently-perceived-to-have-an/)

[Dana Goodyear](https://sms4smile.com/quotes/author/dana-goodyear/)

> [For some reason when I decide to pursue something, I never have any fear that it won't happen. I think it's just ingrained in…](https://sms4smile.com/quotes/kelly-blatz/for-some-reason-when-i-decide-to-pursue-something-i-never-have-any/)

[Kelly Blatz](https://sms4smile.com/quotes/author/kelly-blatz/)

> [I think I have good hands, so I try to use them to my advantage.](https://sms4smile.com/quotes/bianca-andreescu/i-think-i-have-good-hands-so-i-try-to-use-them-to-my-advantage/)

[Bianca Andreescu](https://sms4smile.com/quotes/author/bianca-andreescu/)

> [My influences are jazz, blues, European classical music; they are rock music and pop music. So many kinds of music. World music from different…](https://sms4smile.com/quotes/rokia-traore/my-influences-are-jazz-blues-european-classical-music-they-are-rock/)

[Rokia Traore](https://sms4smile.com/quotes/author/rokia-traore/)

> [Baseball needs to put the steroids era behind it by having and enforcing tough rules against all kinds of artificial advantages, so that spring…](https://sms4smile.com/quotes/marvin-olasky/baseball-needs-to-put-the-steroids-era-behind-it-by-having-and/)

[Marvin Olasky](https://sms4smile.com/quotes/author/marvin-olasky/)

> [Daily contact with some teachers is itself all-sided ethical education for the child without a spoken precept. Here, too, the real advantage of male…](https://sms4smile.com/quotes/g-stanley-hall/daily-contact-with-some-teachers-is-itself-all-sided-ethical/)

[G. Stanley Hall](https://sms4smile.com/quotes/author/g-stanley-hall/)

> [ If \[Donald\] Trump throws 20 million off of health care, that's going to be - if he handles this badly - and it's very… ](https://sms4smile.com/quotes/van-jones/if-donald-trump-throws-20-million-off-of-health-care-that-s-going-to/)

[Van Jones](https://sms4smile.com/quotes/author/van-jones/)

> [Live in the world you inhabit. Look upon things as they are. Take them as you find them. Make the best of them. Turn…](https://sms4smile.com/quotes/robert-e-lee/live-in-the-world-you-inhabit-look-upon-things-as-they-are-take-them/)

[Robert E. Lee](https://sms4smile.com/quotes/author/robert-e-lee/)

> [I always tell women that the fact that you're different and that you're noticed, because there are few of us in the tech industry,…](https://sms4smile.com/quotes/padmasree-warrior/i-always-tell-women-that-the-fact-that-you-re-different-and-that-you/)

[Padmasree Warrior](https://sms4smile.com/quotes/author/padmasree-warrior/)

[Browse all 3,503 Advantage quotes ](https://sms4smile.com/quotes/about/advantage/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "The advantage you get of something having been on the air for a while is people get to know the characters more, and they get to be more invested in the world.",
            "creator": {
                "@type": "Person",
                "name": "Jed Mercurio"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/jed-mercurio/the-advantage-you-get-of-something-having-been-on-the-air-for-a-while/",
            "about": {
                "@type": "Thing",
                "name": "Advantage"
            },
            "@id": "https://sms4smile.com/quotes/jed-mercurio/the-advantage-you-get-of-something-having-been-on-the-air-for-a-while/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/a4c/jed-mercurio-6761_air_the-advantage-you-get-of-something-havin_2078149.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/a4c/jed-mercurio-6761_air_the-advantage-you-get-of-something-havin_2078149.jpg",
                "url": "https://sms4smile.com/quotes/i/a4c/jed-mercurio-6761_air_the-advantage-you-get-of-something-havin_2078149.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“The advantage you get of something having been on the air for a while is people get to know the characters…” — Jed Mercurio",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Jed Mercurio",
                    "item": "https://sms4smile.com/quotes/author/jed-mercurio/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "The advantage you get of something...",
                    "item": "https://sms4smile.com/quotes/jed-mercurio/the-advantage-you-get-of-something-having-been-on-the-air-for-a-while/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/jed-mercurio/the-advantage-you-get-of-something-having-been-on-the-air-for-a-while/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
