--- title: "Meaning & Key Takeaway of: When businesses go through hard times…" description: "\"When businesses go through hard times, through down markets, what do they do is they challenge every basic assumption of how they operate. They innovat..." image: "https://sms4smile.com/quotes/i/a6f/jeb-bush-1082_around_when-businesses-go-through-hard-times-th_2380965.png" --- # When businesses go through hard times, through down… ![“When businesses go through hard times, through down markets, what do they do is they challenge every basic assumption of how they operate. They innovate. They create disruption for a while that leads them to even greater heights when the economy turns around.” quote by Jeb Bush](https://sms4smile.com/quotes/i/a6f/jeb-bush-1082_around_when-businesses-go-through-hard-times-th_2380965.png) [Download](https://sms4smile.com/quotes/i/a6f/jeb-bush-1082_around_when-businesses-go-through-hard-times-th_2380965.png) [Open image](https://sms4smile.com/quotes/i/a6f/jeb-bush-1082_around_when-businesses-go-through-hard-times-th_2380965.png) > “When businesses go through hard times, through down markets, what do they do is they challenge every basic assumption of how they operate. They innovate. They create disruption for a while that leads them to even greater heights when the economy turns around.” [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. In crises, companies reassess fundamentals, innovate, and disrupt to emerge stronger later. **In simple terms:** Hard times spark innovation and disruption. Key Takeaway Challenge assumptions and innovate during downturns. Themes innovation resilience strategy Mood strategic optimistic Type leadership inspirational When to use this quote - economic recession - product development - organizational change - investment decisions Key Concepts disruption market cycles leadership Questions to Reflect On - What core assumptions could your organization test? - How can you balance disruption with stability? A Different Perspective Innovation can be risky and may fail without proper execution. ★ ★ ★ ★ ★ No ratings yet [Around](https://sms4smile.com/quotes/about/around/) [Assumption](https://sms4smile.com/quotes/about/assumption/) [Basic](https://sms4smile.com/quotes/about/basic/) [Business](https://sms4smile.com/quotes/about/business/) [Businesses](https://sms4smile.com/quotes/about/businesses/) [Businesses Hard](https://sms4smile.com/quotes/about/businesses-hard-5897008/) [Challenge](https://sms4smile.com/quotes/about/challenge/) [Challenges](https://sms4smile.com/quotes/about/challenges/) [Create](https://sms4smile.com/quotes/about/create/) [Create Disruption](https://sms4smile.com/quotes/about/create-disruption-5897010/) [Customer](https://sms4smile.com/quotes/about/customer/) [Disruption](https://sms4smile.com/quotes/about/disruption/) [Disruption Leads](https://sms4smile.com/quotes/about/disruption-leads-5897009/) [Down](https://sms4smile.com/quotes/about/down/) [Economics](https://sms4smile.com/quotes/about/economics/) [Economy](https://sms4smile.com/quotes/about/economy/) [Economy Turns](https://sms4smile.com/quotes/about/economy-turns-5298836/) [Even](https://sms4smile.com/quotes/about/even/) [Every](https://sms4smile.com/quotes/about/every/) [Go](https://sms4smile.com/quotes/about/go/) [Greater](https://sms4smile.com/quotes/about/greater/) [Greater heights](https://sms4smile.com/quotes/about/greater-heights/) [Hard](https://sms4smile.com/quotes/about/hard/) [Hard time](https://sms4smile.com/quotes/about/hard-time/) [Hard times](https://sms4smile.com/quotes/about/hard-times/) [Height](https://sms4smile.com/quotes/about/height/) [Heights](https://sms4smile.com/quotes/about/heights/) [How](https://sms4smile.com/quotes/about/how/) [Innovate](https://sms4smile.com/quotes/about/innovate/) [Investing](https://sms4smile.com/quotes/about/investing/) [Leads](https://sms4smile.com/quotes/about/leads/) [Markets](https://sms4smile.com/quotes/about/markets/) [Operate](https://sms4smile.com/quotes/about/operate/) [Them](https://sms4smile.com/quotes/about/them/) [Through](https://sms4smile.com/quotes/about/through/) [Through hard times](https://sms4smile.com/quotes/about/through-hard-times/) [Time](https://sms4smile.com/quotes/about/time/) [Times](https://sms4smile.com/quotes/about/times/) [Turns](https://sms4smile.com/quotes/about/turns/) [While](https://sms4smile.com/quotes/about/while/) ## Related quotes > [As the economy turns, one of the most significant impediments to economic growth is going to be labor availability.](https://sms4smile.com/quotes/thom-tillis/as-the-economy-turns-one-of-the-most-significant-impediments-to/) [Thom Tillis](https://sms4smile.com/quotes/author/thom-tillis/) > [I think we're in the beginning of a bull market. 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ISIS was created because of…](https://sms4smile.com/quotes/jeb-bush/barack-obama-became-president-and-he-abandoned-iraq-he-left-and-when/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [Clearly if the United States' relationship with Cuba changed, which would require a regime change inside Cuba, if Cuba moved towards a more democratic…](https://sms4smile.com/quotes/jeb-bush/clearly-if-the-united-states-relationship-with-cuba-changed-which/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [Is Islam a religion of peace? I'm sure for some of the practitioners, but it's been hijacked by people who have an ideology that…](https://sms4smile.com/quotes/jeb-bush/is-islam-a-religion-of-peace-i-m-sure-for-some-of-the-practitioners/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [But without a caring society, without each citizen voluntarily accepting the weight of responsibility, government is destined to grow even larger, taking more of…](https://sms4smile.com/quotes/jeb-bush/but-without-a-caring-society-without-each-citizen-voluntarily/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [Sometimes when people say things, we should actually believe what they say.](https://sms4smile.com/quotes/jeb-bush/sometimes-when-people-say-things-we-should-actually-believe-what-they/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [ Donald \[Trump\], you're not going to be able to insult your way to the presidency. 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I truly believe work is a virtue, it gives you…](https://sms4smile.com/quotes/jeb-bush/i-m-a-grinder-i-ve-never-taken-more-than-a-week-off-in-my-adult-life/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [To bring about a genuine political realignment, Republicans must kill the Government Goose that Lays the Golden Eggs - the very Goose they have…](https://sms4smile.com/quotes/jeb-bush/to-bring-about-a-genuine-political-realignment-republicans-must-kill/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [It's hard to be a son of a candidate. It's hard to be a brother of a candidate. I think it may be the…](https://sms4smile.com/quotes/jeb-bush/it-s-hard-to-be-a-son-of-a-candidate-it-s-hard-to-be-a-brother-of-a/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [You cant just be against the president.](https://sms4smile.com/quotes/jeb-bush/you-cant-just-be-against-the-president/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [The United States Constitution is clear. It prohibits religious tests for public office.](https://sms4smile.com/quotes/jeb-bush/the-united-states-constitution-is-clear-it-prohibits-religious-tests/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) [Explore all 296 Jeb Bush quotes ](https://sms4smile.com/quotes/author/jeb-bush/) ## More Around quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. 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I guess what is fun about this role in 'Suburgatory' is that there's a lot…](https://sms4smile.com/quotes/alan-tudyk/i-guess-i-m-attracted-to-things-that-are-fun-i-guess-what-is-fun/) [Alan Tudyk](https://sms4smile.com/quotes/author/alan-tudyk/) > [When I was a teen, I would draw a really, really long line around my eyes with eyeliner, like Lola Flores.](https://sms4smile.com/quotes/rosalia/when-i-was-a-teen-i-would-draw-a-really-really-long-line-around-my/) [Rosalia](https://sms4smile.com/quotes/author/rosalia/) > [I think the issues around diversity of all kinds are really a huge problem in the startup world.](https://sms4smile.com/quotes/daniel-lyons/i-think-the-issues-around-diversity-of-all-kinds-are-really-a-huge/) [Daniel Lyons](https://sms4smile.com/quotes/author/daniel-lyons/) > [You always hear actors say, 'Theater is my first love,' and it is. 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