--- title: "Meaning & Key Takeaway of: The Ideal Consumer is someone who is…" description: "\"The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.\" — Jean Kilbourne" image: "https://sms4smile.com/quotes/i/167/jean-kilbourne-42368_consumer_the-ideal-consumer-is-someone-who-is-con_1025259.png" --- # The Ideal Consumer is someone who is constantly… ![“The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.” quote by Jean Kilbourne](https://sms4smile.com/quotes/i/167/jean-kilbourne-42368_consumer_the-ideal-consumer-is-someone-who-is-con_1025259.png) [Download](https://sms4smile.com/quotes/i/167/jean-kilbourne-42368_consumer_the-ideal-consumer-is-someone-who-is-con_1025259.png) [Open image](https://sms4smile.com/quotes/i/167/jean-kilbourne-42368_consumer_the-ideal-consumer-is-someone-who-is-con_1025259.png) > “The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.” [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers are driven by endless desire, never satisfied, seeking more products to feel better. **In simple terms:** People constantly want more stuff to feel good. Key Takeaway Recognize and curb endless consumption. Themes consumerism dissatisfaction materialism Mood critical reflective Type analytical philosophical When to use this quote - advertising - personal finance - environmental activism Key Concepts psychology marketing social critique Questions to Reflect On - How does constant desire affect wellbeing? - What alternatives to material fulfillment exist? A Different Perspective Satisfaction can be found without constant buying. ★ ★ ★ ★ ★ No ratings yet [Constanly Needs](https://sms4smile.com/quotes/about/constanly-needs-2310433/) [Consumer](https://sms4smile.com/quotes/about/consumer/) [Consumer Constantly](https://sms4smile.com/quotes/about/consumer-constantly-2310432/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Feel better](https://sms4smile.com/quotes/about/feel-better/) [Feels](https://sms4smile.com/quotes/about/feels/) [Ideal Consumer](https://sms4smile.com/quotes/about/ideal-consumer-773858/) [Ideals](https://sms4smile.com/quotes/about/ideals/) [Needs](https://sms4smile.com/quotes/about/needs/) [Needs Products](https://sms4smile.com/quotes/about/needs-products-2310434/) [Order](https://sms4smile.com/quotes/about/order/) [Products](https://sms4smile.com/quotes/about/products/) ## Related quotes > [In a nutshell: if freedom visualised by the Enlightenment and demanded/promised by Marx was made to the measure of the ideal producer; the market-promoted…](https://sms4smile.com/quotes/zygmunt-bauman/in-a-nutshell-if-freedom-visualised-by-the-enlightenment-and-demanded/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [With every decisions we make, the last question we ask is what does the consumer think of this.](https://sms4smile.com/quotes/niall-fitzgerald/with-every-decisions-we-make-the-last-question-we-ask-is-what-does/) [Niall FitzGerald](https://sms4smile.com/quotes/author/niall-fitzgerald/) > [The problem is that the global arms trade is entirely free of international regulation. In a world in which the flow of consumer goods…](https://sms4smile.com/quotes/hilary-benn/the-problem-is-that-the-global-arms-trade-is-entirely-free-of/) [Hilary Benn](https://sms4smile.com/quotes/author/hilary-benn/) > [Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional…](https://sms4smile.com/quotes/michael-dell/computing-shows-up-in-many-different-ways-you-have-computing-that-you/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [I'm caught up probably just as much in the consumer culture as the next person.](https://sms4smile.com/quotes/michael-moore/i-m-caught-up-probably-just-as-much-in-the-consumer-culture-as-the/) [Michael Moore](https://sms4smile.com/quotes/author/michael-moore/) > [The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That…](https://sms4smile.com/quotes/elizabeth-warren/the-broken-consumer-credit-market-had-to-be-repaired-by-making-sure/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [“We consumer and become exactly what we create. In all times.”](https://sms4smile.com/quotes/lidia-yuknavitch/we-consumer-and-become-exactly-what-we-create-in-all-times/) [Lidia Yuknavitch](https://sms4smile.com/quotes/author/lidia-yuknavitch/) > [The pharma pricing system was not built on the idea of consumer engagement. It was built... on market efficiencies. It was not built on…](https://sms4smile.com/quotes/heather-bresch/the-pharma-pricing-system-was-not-built-on-the-idea-of-consumer/) [Heather Bresch](https://sms4smile.com/quotes/author/heather-bresch/) > [When I put on my consumer hat, and I'm buying tickets to be entertained, I'm not interested in seeing, like, 'Don Quixote.' Unless someone…](https://sms4smile.com/quotes/justin-peck/when-i-put-on-my-consumer-hat-and-i-m-buying-tickets-to-be/) [Justin Peck](https://sms4smile.com/quotes/author/justin-peck/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel…](https://sms4smile.com/quotes/chris-jordan/all-of-my-work-is-meant-to-evoke-a-whole-bunch-of-different-layers-of/) [Chris Jordan](https://sms4smile.com/quotes/author/chris-jordan/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Women now influence the majority of consumer purchases. It is women's votes that will secure victory at the next election, hence the altogether delicious…](https://sms4smile.com/quotes/allison-pearson/women-now-influence-the-majority-of-consumer-purchases-it-is-women-s/) [Allison Pearson](https://sms4smile.com/quotes/author/allison-pearson/) > [At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work…](https://sms4smile.com/quotes/mariam-naficy/at-age-28-i-had-no-retail-experience-no-consumer-marketing-experience/) [Mariam Naficy](https://sms4smile.com/quotes/author/mariam-naficy/) > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) ## More by Jean Kilbourne > [Woman’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which…](https://sms4smile.com/quotes/jean-kilbourne/woman-s-bodies-continue-to-be-dismembered-in-advertising-over-and/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [Addiction beggins whith the hope that something 'out there' can instantly fill up the emptiness inside.](https://sms4smile.com/quotes/jean-kilbourne/addiction-beggins-whith-the-hope-that-something-out-there-can/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important,…](https://sms4smile.com/quotes/jean-kilbourne/ads-sell-more-than-products-they-sell-values-they-sell-images-they/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [The more you subtract, the more you add,](https://sms4smile.com/quotes/jean-kilbourne/the-more-you-subtract-the-more-you-add/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [Girls get the message from very early on that what's most important is how they look, that their value, their worth depends on that.…](https://sms4smile.com/quotes/jean-kilbourne/girls-get-the-message-from-very-early-on-that-what-s-most-important/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [Turning a human being into a thing, an object, is almost always the first step towards justifying violence against that person. It is very…](https://sms4smile.com/quotes/jean-kilbourne/turning-a-human-being-into-a-thing-an-object-is-almost-always-the/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda…](https://sms4smile.com/quotes/jean-kilbourne/the-fact-is-that-much-of-advertising-s-power-comes-from-this-belief/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant…](https://sms4smile.com/quotes/jean-kilbourne/advertising-doesn-t-cause-addictions-but-it-does-create-a-climate-of/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) > [Turning a human being into a thing is almost always the first step towards justifying violence against that person.](https://sms4smile.com/quotes/jean-kilbourne/turning-a-human-being-into-a-thing-is-almost-always-the-first-step/) [Jean Kilbourne](https://sms4smile.com/quotes/author/jean-kilbourne/) [Explore all 10 Jean Kilbourne quotes ](https://sms4smile.com/quotes/author/jean-kilbourne/) ## More Consumer quotes > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work…](https://sms4smile.com/quotes/mariam-naficy/at-age-28-i-had-no-retail-experience-no-consumer-marketing-experience/) [Mariam Naficy](https://sms4smile.com/quotes/author/mariam-naficy/) > [Women now influence the majority of consumer purchases. It is women's votes that will secure victory at the next election, hence the altogether delicious…](https://sms4smile.com/quotes/allison-pearson/women-now-influence-the-majority-of-consumer-purchases-it-is-women-s/) [Allison Pearson](https://sms4smile.com/quotes/author/allison-pearson/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel…](https://sms4smile.com/quotes/chris-jordan/all-of-my-work-is-meant-to-evoke-a-whole-bunch-of-different-layers-of/) [Chris Jordan](https://sms4smile.com/quotes/author/chris-jordan/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [When I put on my consumer hat, and I'm buying tickets to be entertained, I'm not interested in seeing, like, 'Don Quixote.' Unless someone…](https://sms4smile.com/quotes/justin-peck/when-i-put-on-my-consumer-hat-and-i-m-buying-tickets-to-be/) [Justin Peck](https://sms4smile.com/quotes/author/justin-peck/) > [The pharma pricing system was not built on the idea of consumer engagement. It was built... on market efficiencies. It was not built on…](https://sms4smile.com/quotes/heather-bresch/the-pharma-pricing-system-was-not-built-on-the-idea-of-consumer/) [Heather Bresch](https://sms4smile.com/quotes/author/heather-bresch/) > [“We consumer and become exactly what we create. In all times.”](https://sms4smile.com/quotes/lidia-yuknavitch/we-consumer-and-become-exactly-what-we-create-in-all-times/) [Lidia Yuknavitch](https://sms4smile.com/quotes/author/lidia-yuknavitch/) > [The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That…](https://sms4smile.com/quotes/elizabeth-warren/the-broken-consumer-credit-market-had-to-be-repaired-by-making-sure/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [I'm caught up probably just as much in the consumer culture as the next person.](https://sms4smile.com/quotes/michael-moore/i-m-caught-up-probably-just-as-much-in-the-consumer-culture-as-the/) [Michael Moore](https://sms4smile.com/quotes/author/michael-moore/) > [Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional…](https://sms4smile.com/quotes/michael-dell/computing-shows-up-in-many-different-ways-you-have-computing-that-you/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [The problem is that the global arms trade is entirely free of international regulation. In a world in which the flow of consumer goods…](https://sms4smile.com/quotes/hilary-benn/the-problem-is-that-the-global-arms-trade-is-entirely-free-of/) [Hilary Benn](https://sms4smile.com/quotes/author/hilary-benn/) > [With every decisions we make, the last question we ask is what does the consumer think of this.](https://sms4smile.com/quotes/niall-fitzgerald/with-every-decisions-we-make-the-last-question-we-ask-is-what-does/) [Niall FitzGerald](https://sms4smile.com/quotes/author/niall-fitzgerald/) > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Browse all 475 Consumer quotes ](https://sms4smile.com/quotes/about/consumer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.", "creator": { "@type": "Person", "name": "Jean Kilbourne" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jean-kilbourne/the-ideal-consumer-is-someone-who-is-constantly-dissatisfies/", "about": { "@type": "Thing", "name": "Consumer" }, "@id": "https://sms4smile.com/quotes/jean-kilbourne/the-ideal-consumer-is-someone-who-is-constantly-dissatisfies/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/167/jean-kilbourne-42368_consumer_the-ideal-consumer-is-someone-who-is-con_1025259.png", "contentUrl": "https://sms4smile.com/quotes/i/167/jean-kilbourne-42368_consumer_the-ideal-consumer-is-someone-who-is-con_1025259.png", "url": "https://sms4smile.com/quotes/i/167/jean-kilbourne-42368_consumer_the-ideal-consumer-is-someone-who-is-con_1025259.png", "width": 1080, "height": 1080, "caption": "“The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in…” — Jean Kilbourne", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jean Kilbourne", "item": "https://sms4smile.com/quotes/author/jean-kilbourne/" }, { "@type": "ListItem", "position": 4, "name": "The Ideal Consumer is someone who...", "item": "https://sms4smile.com/quotes/jean-kilbourne/the-ideal-consumer-is-someone-who-is-constantly-dissatisfies/" } ], "@id": "https://sms4smile.com/quotes/jean-kilbourne/the-ideal-consumer-is-someone-who-is-constantly-dissatisfies/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```