--- title: "Meaning & Key Takeaway of: The difficulty lies, not in finding a…" description: "\"The difficulty lies, not in finding a producer, but in finding a consumer.\" — Jean-Baptiste Say" image: "https://sms4smile.com/quotes/i/63c/jean-baptiste-say-9216_adversity_the-difficulty-lies-not-in-finding-a-pro_877861.jpg" --- # The difficulty lies, not in finding a producer, but in… ![“The difficulty lies, not in finding a producer, but in finding a consumer.” quote by Jean-Baptiste Say](https://sms4smile.com/quotes/i/63c/jean-baptiste-say-9216_adversity_the-difficulty-lies-not-in-finding-a-pro_877861.jpg) [Download](https://sms4smile.com/quotes/i/63c/jean-baptiste-say-9216_adversity_the-difficulty-lies-not-in-finding-a-pro_877861.jpg) [Open image](https://sms4smile.com/quotes/i/63c/jean-baptiste-say-9216_adversity_the-difficulty-lies-not-in-finding-a-pro_877861.jpg) > “The difficulty lies, not in finding a producer, but in finding a consumer.” [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Finding a market for a product is harder than creating the product itself. **In simple terms:** Selling is tougher than making. Key Takeaway Focus on market research before production. Themes economics marketing production Mood analytical pragmatic Type strategic business When to use this quote - startup planning - product launch - sales strategy Key Concepts supply-demand dynamics consumer behavior Questions to Reflect On - Who are your target customers? - How can you test demand early? A Different Perspective Overemphasis on product can ignore market signals. ★ ★ ★ ★ ★ No ratings yet [Adversity](https://sms4smile.com/quotes/about/adversity/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Lying](https://sms4smile.com/quotes/about/lying/) ## Related quotes > [I have never had the problem of finding a producer for my films. I think I am just lucky because my first film didn't…](https://sms4smile.com/quotes/sriram-raghavan/i-have-never-had-the-problem-of-finding-a-producer-for-my-films-i/) [Sriram Raghavan](https://sms4smile.com/quotes/author/sriram-raghavan/) > [In the middle of a difficulty lies opportunity.](https://sms4smile.com/quotes/anonymous/in-the-middle-of-a-difficulty-lies-opportunity/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“In the mist of Difficulty lies Opportunity.”](https://sms4smile.com/quotes/oprah-winfrey/in-the-mist-of-difficulty-lies-opportunity/) [Oprah Winfrey](https://sms4smile.com/quotes/author/oprah-winfrey/) > [“The difficulty lies in the simplicity”](https://sms4smile.com/quotes/maria-anna-van-driel/the-difficulty-lies-in-the-simplicity/) Maria Anna van Driel > [In the middle of every difficulty lies opportunity.](https://sms4smile.com/quotes/albert-einstein/in-the-middle-of-every-difficulty-lies-opportunity/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [In a discussion, the difficulty lies, not in being able to defend your opinion, but to know it.](https://sms4smile.com/quotes/andre-maurois/in-a-discussion-the-difficulty-lies-not-in-being-able-to-defend-your/) [Andre Maurois](https://sms4smile.com/quotes/author/andre-maurois/) > [The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us…](https://sms4smile.com/quotes/anonymous/the-difficulty-lies-not-in-the-new-ideas-but-in-escaping-the-old-ones/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The Difficulty lies, in finding out an exact Measure but eat for Necessity, not Pleasure, for Lust knows not where Necessity ends.](https://sms4smile.com/quotes/benjamin-franklin/the-difficulty-lies-in-finding-out-an-exact-measure-but-eat-for/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [The difficulty lies, not in the new ideas, but in escaping from the old ones.](https://sms4smile.com/quotes/john-maynard-keynes/the-difficulty-lies-not-in-the-new-ideas-but-in-escaping-from-the-old/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [“The difficulty lies not so much in developing new ideas as in escaping the old ones.”](https://sms4smile.com/quotes/john-maynard-keynes/the-difficulty-lies-not-so-much-in-developing-new-ideas-as-in-2/) [John Maynard Keynes](https://sms4smile.com/quotes/author/john-maynard-keynes/) > [“The difficulty lies within the man for whom God has not yet become everything. If God were everything, the man would get along well…](https://sms4smile.com/quotes/anonymous/the-difficulty-lies-within-the-man-for-whom-god-has-not-yet-become/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“in the middle of difficulty lies oportunity”](https://sms4smile.com/quotes/joshua-wright/in-the-middle-of-difficulty-lies-oportunity/) [Joshua Wright](https://sms4smile.com/quotes/author/joshua-wright/) > [In the middle of difficulty lies opportunity.](https://sms4smile.com/quotes/albert-einstein/in-the-middle-of-difficulty-lies-opportunity/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [In the midst of difficulty lies opportunity.](https://sms4smile.com/quotes/albert-einstein/in-the-midst-of-difficulty-lies-opportunity/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [“The difficulty lies, not in the new ideas,” John Maynard Keynes famously observed, “but in escaping from the old ones.”](https://sms4smile.com/quotes/philip-k-howard/the-difficulty-lies-not-in-the-new-ideas-john-maynard-keynes-famously/) [Philip K. Howard](https://sms4smile.com/quotes/author/philip-k-howard/) ## More by Jean-Baptiste Say > [To the labor of man alone Smith ascribes the power of producing values. This is an error. A more exact analysis demonstrates... that all…](https://sms4smile.com/quotes/jean-baptiste-say/to-the-labor-of-man-alone-smith-ascribes-the-power-of-producing/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [No human being has the faculty of originally creating matter, which is more than nature itself can do. But any one may avail himself…](https://sms4smile.com/quotes/jean-baptiste-say/no-human-being-has-the-faculty-of-originally-creating-matter-which-is/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [The best scheme of finance is, to spend as little as possible; and the best tax is always the lightest.](https://sms4smile.com/quotes/jean-baptiste-say/the-best-scheme-of-finance-is-to-spend-as-little-as-possible-and-the/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [But, is it possible for princes and ministers to be enlightened, when private individuals are not so?](https://sms4smile.com/quotes/jean-baptiste-say/but-is-it-possible-for-princes-and-ministers-to-be-enlightened-when/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [To have never done anything but make the eighteenth part of a pin, is a sorry account for a human being to give of…](https://sms4smile.com/quotes/jean-baptiste-say/to-have-never-done-anything-but-make-the-eighteenth-part-of-a-pin-is/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [All travellers agree that protestant are both richer and more populous than catholic countries;and the reason is, because the habits of the former are…](https://sms4smile.com/quotes/jean-baptiste-say/all-travellers-agree-that-protestant-are-both-richer-and-more/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [The quantity of money, which is readily parted with to obtain a thing is called its price.](https://sms4smile.com/quotes/jean-baptiste-say/the-quantity-of-money-which-is-readily-parted-with-to-obtain-a-thing/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [A science only advances with certainty, when the plan of inquiry and the object of our researches have been clearly defined; otherwise a small…](https://sms4smile.com/quotes/jean-baptiste-say/a-science-only-advances-with-certainty-when-the-plan-of-inquiry-and/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [Whence it is evident that the remedy must be adapted to the particular cause of the mischief; consequently, the cause must be ascertained, before…](https://sms4smile.com/quotes/jean-baptiste-say/whence-it-is-evident-that-the-remedy-must-be-adapted-to-the/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [Freedoms and apprenticeships are likewise expedients of police,not of that wholesome branch of police, whose object is the maintenance of the public and private…](https://sms4smile.com/quotes/jean-baptiste-say/freedoms-and-apprenticeships-are-likewise-expedients-of-police-not-of/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [capital cannot be more beneficially employed, then in strengthening and aiding the productive powers of nature.](https://sms4smile.com/quotes/jean-baptiste-say/capital-cannot-be-more-beneficially-employed-then-in-strengthening/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [Capital can seldom be made productive, without undergoing several changes both of form and of place, the risk of which is always more or…](https://sms4smile.com/quotes/jean-baptiste-say/capital-can-seldom-be-made-productive-without-undergoing-several/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [Nothing is more dangerous in practice, than an obstinate, unbending adherence to a system, particularly in its application to the wants and errors of…](https://sms4smile.com/quotes/jean-baptiste-say/nothing-is-more-dangerous-in-practice-than-an-obstinate-unbending/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [It is doubtless very desirable, that private persons should have a correct knowledge of their personal interests; but it must be infinitely more so,…](https://sms4smile.com/quotes/jean-baptiste-say/it-is-doubtless-very-desirable-that-private-persons-should-have-a/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) > [And let no government imagine, that, to strip them of the power of defrauding their subjects, is to deprive them of a valuable privilege.…](https://sms4smile.com/quotes/jean-baptiste-say/and-let-no-government-imagine-that-to-strip-them-of-the-power-of/) [Jean-Baptiste Say](https://sms4smile.com/quotes/author/jean-baptiste-say/) [Explore all 73 Jean-Baptiste Say quotes ](https://sms4smile.com/quotes/author/jean-baptiste-say/) ## More Adversity quotes > [We love playing together and we love adversity. You know, back-to-back, the two best teams in the East.](https://sms4smile.com/quotes/steve-nash/we-love-playing-together-and-we-love-adversity-you-know-back-to-back/) [Steve Nash](https://sms4smile.com/quotes/author/steve-nash/) > [When we have public success we also have private struggles.](https://sms4smile.com/quotes/deion-sanders/when-we-have-public-success-we-also-have-private-struggles/) [Deion Sanders](https://sms4smile.com/quotes/author/deion-sanders/) > [“The threats that resurfaced in the past 10 years were not an aberration. Al Qaeda and terrorism or one such threat, but it was…](https://sms4smile.com/quotes/george-friedman/the-threats-that-resurfaced-in-the-past-10-years-were-not-an/) [George Friedman](https://sms4smile.com/quotes/author/george-friedman/) > [He who is content with what has been done is an obstacle in the path of progress.](https://sms4smile.com/quotes/helen-keller/he-who-is-content-with-what-has-been-done-is-an-obstacle-in-the-path/) [Helen Keller](https://sms4smile.com/quotes/author/helen-keller/) > [“Friction is necessary. Ease of life leads to complacency and the atrophy of the human will and spirit. Within our struggles lives our strength,…](https://sms4smile.com/quotes/jason-versey/friction-is-necessary-ease-of-life-leads-to-complacency-and-the/) [Jason Versey](https://sms4smile.com/quotes/author/jason-versey/) > [“Every adversity is just another opportunity to excel a little more.”](https://sms4smile.com/quotes/michel-templet/every-adversity-is-just-another-opportunity-to-excel-a-little-more/) [Michel Templet](https://sms4smile.com/quotes/author/michel-templet/) > [“Just because she doesn't talk about it, doesn't mean she isn't feeling it. She hurts, but she won't wear it on her sleeve. She…](https://sms4smile.com/quotes/alfa-h/just-because-she-doesn-t-talk-about-it-doesn-t-mean-she-isn-t-feeling/) [Alfa H](https://sms4smile.com/quotes/author/alfa-h/) > [Every trial endured and weathered in the right spirit makes a soul nobler and stronger than it was before.](https://sms4smile.com/quotes/james-buckham-kennedy/every-trial-endured-and-weathered-in-the-right-spirit-makes-a-soul/) James Buckham Kennedy > [Honesty, by evil fortune tried, Finds in adversity the seed of praise.](https://sms4smile.com/quotes/ovid/honesty-by-evil-fortune-tried-finds-in-adversity-the-seed-of-praise/) [Ovid](https://sms4smile.com/quotes/author/ovid/) > [“Struggles are not associated to a particular people or creed, everyone struggles, not for the same reasons, but each has a personal struggle at…](https://sms4smile.com/quotes/wayne-chirisa/struggles-are-not-associated-to-a-particular-people-or-creed-everyone/) [Wayne Chirisa](https://sms4smile.com/quotes/author/wayne-chirisa/) > [“Watch a man in times of adversity to discover what kind of man he is; for then at last words of truth are drawn…](https://sms4smile.com/quotes/lucretius/watch-a-man-in-times-of-adversity-to-discover-what-kind-of-man-he-is/) [Lucretius](https://sms4smile.com/quotes/author/lucretius/) > [God often hides His blessing in trouble or trial, which makes it all the sweeter when it comes our way.](https://sms4smile.com/quotes/aiden-wilson-tozer/god-often-hides-his-blessing-in-trouble-or-trial-which-makes-it-all/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [“Life is not about less mistakes but about more trials”](https://sms4smile.com/quotes/s-e-sever/life-is-not-about-less-mistakes-but-about-more-trials/) S.E. SEVER > [Show your contempt for the problem and your concern for the person.](https://sms4smile.com/quotes/jim-rohn/show-your-contempt-for-the-problem-and-your-concern-for-the-person/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [When everything feels like an uphill struggle, just think of the view from the top.](https://sms4smile.com/quotes/anonymous/when-everything-feels-like-an-uphill-struggle-just-think-of-the-view/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 5,001 Adversity quotes ](https://sms4smile.com/quotes/about/adversity/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The difficulty lies, not in finding a producer, but in finding a consumer.", "creator": { "@type": "Person", "name": "Jean-Baptiste Say" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jean-baptiste-say/the-difficulty-lies-not-in-finding-a-producer-but-in-finding-a/", "about": { "@type": "Thing", "name": "Adversity" }, "@id": "https://sms4smile.com/quotes/jean-baptiste-say/the-difficulty-lies-not-in-finding-a-producer-but-in-finding-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/63c/jean-baptiste-say-9216_adversity_the-difficulty-lies-not-in-finding-a-pro_877861.jpg", "contentUrl": "https://sms4smile.com/quotes/i/63c/jean-baptiste-say-9216_adversity_the-difficulty-lies-not-in-finding-a-pro_877861.jpg", "url": "https://sms4smile.com/quotes/i/63c/jean-baptiste-say-9216_adversity_the-difficulty-lies-not-in-finding-a-pro_877861.jpg", "width": 1080, "height": 1080, "caption": "“The difficulty lies, not in finding a producer, but in finding a consumer.” — Jean-Baptiste Say", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jean-Baptiste Say", "item": "https://sms4smile.com/quotes/author/jean-baptiste-say/" }, { "@type": "ListItem", "position": 4, "name": "The difficulty lies, not in finding...", "item": "https://sms4smile.com/quotes/jean-baptiste-say/the-difficulty-lies-not-in-finding-a-producer-but-in-finding-a/" } ], "@id": "https://sms4smile.com/quotes/jean-baptiste-say/the-difficulty-lies-not-in-finding-a-producer-but-in-finding-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```