---
title: "Meaning & Key Takeaway of: I certainly think that the publishing…"
description: "\"I certainly think that the publishing houses have to learn more about this informal network of literary blogging and get over the idea that sending an ..."
image: "https://sms4smile.com/quotes/i/256/jay-mcinerney-7092_about_i-certainly-think-that-the-publishing-ho_79574.jpg"
---

#  I certainly think that the publishing houses have to learn…

![“I certainly think that the publishing houses have to learn more about this informal network of literary blogging and get over the idea that sending an author on a book tour - to Dallas, Houston, Los Angeles - is a successful model anymore.” quote by Jay McInerney](https://sms4smile.com/quotes/i/256/jay-mcinerney-7092_about_i-certainly-think-that-the-publishing-ho_79574.jpg)   [Download](https://sms4smile.com/quotes/i/256/jay-mcinerney-7092_about_i-certainly-think-that-the-publishing-ho_79574.jpg) [Open image](https://sms4smile.com/quotes/i/256/jay-mcinerney-7092_about_i-certainly-think-that-the-publishing-ho_79574.jpg)

> “I certainly think that the publishing houses have to learn more about this informal network of literary blogging and get over the idea that sending an author on a book tour - to Dallas, Houston, Los Angeles - is a successful model anymore.”

[Jay McInerney](https://sms4smile.com/quotes/author/jay-mcinerney/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Traditional publishing must adapt to the rise of literary blogs and digital communities, recognizing that physical book tours no longer guarantee success.

**In simple terms:** Publishers need to embrace online literary networks.

Key Takeaway

Shift from tour-centric to digital engagement.

Themes

digital disruption publishing industry literary blogging marketing strategy author promotion media evolution

Mood

critical forward-looking analytical

Type

observation industry critique

When to use this quote

- indie author seeking visibility
- publisher planning a launch
- literary blogger influencing readers
- author negotiating tour contracts
- marketing team evaluating ROI

Key Concepts

network effects audience segmentation brand relevance content distribution

Practical Applications

- redesigning author outreach
- leveraging blog networks for promotion

Questions to Reflect On

- How can publishers measure the impact of digital literary communities?
- What alternative strategies could replace costly book tours?

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