--- title: "Meaning & Key Takeaway of: Meanwhile, large corporations have…" description: "\"“Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms, including the promotional ad or brochure, the ..." image: "https://sms4smile.com/quotes/i/07d/jay-david-bolter-61006_corporations_meanwhile-large-corporations-have-invent_151130.jpg" --- # Meanwhile, large corporations have invented a Web genre… ![“Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms, including the promotional ad or brochure, the stockholder's report, and marketing and sales materials.” quote by Jay David Bolter](https://sms4smile.com/quotes/i/07d/jay-david-bolter-61006_corporations_meanwhile-large-corporations-have-invent_151130.jpg) [Download](https://sms4smile.com/quotes/i/07d/jay-david-bolter-61006_corporations_meanwhile-large-corporations-have-invent_151130.jpg) [Open image](https://sms4smile.com/quotes/i/07d/jay-david-bolter-61006_corporations_meanwhile-large-corporations-have-invent_151130.jpg) > ““Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms, including the promotional ad or brochure, the stockholder's report, and marketing and sales materials.”” [Jay David Bolter](https://sms4smile.com/quotes/author/jay-david-bolter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Large firms blend multiple corporate communication forms into a single web genre, merging ads, reports, and marketing materials. **In simple terms:** Corporations combine ads, reports, and marketing online. Key Takeaway Recognize blended media in corporate sites. Themes media corporate communication digital convergence Mood critical analytical Type observational critical When to use this quote - Corporate website design - investor relations - marketing campaigns Key Concepts Remediation hypertext branding Questions to Reflect On - How does this hybrid format affect audience trust? - What ethical concerns arise from merging promotional and informational content? A Different Perspective Such blending can obscure transparency and dilute distinct messages. ★ ★ ★ ★ ★ No ratings yet [Corporations](https://sms4smile.com/quotes/about/corporations/) [Corporations Invented](https://sms4smile.com/quotes/about/corporations-invented-1681513/) [Internet](https://sms4smile.com/quotes/about/internet/) [Invented Web](https://sms4smile.com/quotes/about/invented-web-1681514/) [Large Corporations](https://sms4smile.com/quotes/about/large-corporations-436123/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing and sales](https://sms4smile.com/quotes/about/marketing-and-sales/) [Web Genre](https://sms4smile.com/quotes/about/web-genre-1681512/) ## Related quotes > [The Web took off in all its glory because it was a royalty-free infrastructure . . . 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Social media is gasoline.](https://sms4smile.com/quotes/ryan-kahn/content-is-fire-social-media-is-gasoline/) [Ryan Kahn](https://sms4smile.com/quotes/author/ryan-kahn/) > [“Marketing and sales isn’t about trying to persuade, coerce, or manipulate people into buying your services. It’s about putting yourself out in front of,…](https://sms4smile.com/quotes/michael-port/marketing-and-sales-isn-t-about-trying-to-persuade-coerce-or/) [Michael Port](https://sms4smile.com/quotes/author/michael-port/) ## More by Jay David Bolter > [“The individual home page, of which there must now be millions, is an act of self-expression and self-promotion that recalls several earlier forms, including…](https://sms4smile.com/quotes/jay-david-bolter/the-individual-home-page-of-which-there-must-now-be-millions-is-an/) [Jay David Bolter](https://sms4smile.com/quotes/author/jay-david-bolter/) > [“The openness of such networked devices reflects our growing desire to construct writing in a way that breaks down the traditional distinctions between the…](https://sms4smile.com/quotes/jay-david-bolter/the-openness-of-such-networked-devices-reflects-our-growing-desire-to/) [Jay David Bolter](https://sms4smile.com/quotes/author/jay-david-bolter/) > [“For various ideological reasons, the business world, the entertainment industry, and most users of the World Wide Web have shown little interest in a…](https://sms4smile.com/quotes/jay-david-bolter/for-various-ideological-reasons-the-business-world-the-entertainment/) [Jay David Bolter](https://sms4smile.com/quotes/author/jay-david-bolter/) > [“that the Web allows individuals not only to represent themselves in words and images, but also to publish these representations to an audience of…](https://sms4smile.com/quotes/jay-david-bolter/that-the-web-allows-individuals-not-only-to-represent-themselves-in/) [Jay David Bolter](https://sms4smile.com/quotes/author/jay-david-bolter/) [Explore all 5 Jay David Bolter quotes ](https://sms4smile.com/quotes/author/jay-david-bolter/) ## More Corporations quotes > [It makes no sense to talk of the social obligations of the corporation without reference to its economic obligations. 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They're counting on you to be standing at attention with your hand over…](https://sms4smile.com/quotes/bill-moyers/they-re-counting-on-your-patriotism-to-distract-you-from-their/) [Bill Moyers](https://sms4smile.com/quotes/author/bill-moyers/) [Browse all 1,673 Corporations quotes ](https://sms4smile.com/quotes/about/corporations/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms, including the promotional ad or brochure, the stockholder's report, and marketing and sales materials.”", "creator": { "@type": "Person", "name": "Jay David Bolter" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jay-david-bolter/meanwhile-large-corporations-have-invented-a-web-genre-that-combines/", "about": { "@type": "Thing", "name": "Corporations" }, "@id": "https://sms4smile.com/quotes/jay-david-bolter/meanwhile-large-corporations-have-invented-a-web-genre-that-combines/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/07d/jay-david-bolter-61006_corporations_meanwhile-large-corporations-have-invent_151130.jpg", "contentUrl": "https://sms4smile.com/quotes/i/07d/jay-david-bolter-61006_corporations_meanwhile-large-corporations-have-invent_151130.jpg", "url": "https://sms4smile.com/quotes/i/07d/jay-david-bolter-61006_corporations_meanwhile-large-corporations-have-invent_151130.jpg", "width": 1080, "height": 1080, "caption": "“Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms…” — Jay David Bolter", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jay David Bolter", "item": "https://sms4smile.com/quotes/author/jay-david-bolter/" }, { "@type": "ListItem", "position": 4, "name": "“Meanwhile, large corporations have invented a...", "item": "https://sms4smile.com/quotes/jay-david-bolter/meanwhile-large-corporations-have-invented-a-web-genre-that-combines/" } ], "@id": "https://sms4smile.com/quotes/jay-david-bolter/meanwhile-large-corporations-have-invented-a-web-genre-that-combines/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```