--- title: "Meaning & Key Takeaway of: Consistency breeds familiarity…" description: "\"Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.\" — Jay Conrad Levinson" image: "https://sms4smile.com/quotes/i/52c/jay-conrad-levinson-17254_confidence_consistency-breeds-familiarity-familiari_2511954.png" --- # Consistency breeds familiarity, familiarity breeds… ![“Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.” quote by Jay Conrad Levinson](https://sms4smile.com/quotes/i/52c/jay-conrad-levinson-17254_confidence_consistency-breeds-familiarity-familiari_2511954.png) [Download](https://sms4smile.com/quotes/i/52c/jay-conrad-levinson-17254_confidence_consistency-breeds-familiarity-familiari_2511954.png) [Open image](https://sms4smile.com/quotes/i/52c/jay-conrad-levinson-17254_confidence_consistency-breeds-familiarity-familiari_2511954.png) > “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.” [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consistent marketing builds familiarity, which fosters confidence in a brand, ultimately driving sales. **In simple terms:** Consistency builds familiarity, confidence, and sales. Key Takeaway Maintain steady brand presence. Themes marketing branding psychology sales trust Mood practical motivational Type advice strategy When to use this quote - advertising campaigns - social media posting - email newsletters - store branding Key Concepts consistency familiarity confidence building consumer behavior brand loyalty Questions to Reflect On - How can brands stay consistent yet fresh? - What balance between familiarity and novelty drives sales? A Different Perspective Over‑reliance on consistency may stifle innovation. ★ ★ ★ ★ ★ No ratings yet [Confidence](https://sms4smile.com/quotes/about/confidence/) [Consistency](https://sms4smile.com/quotes/about/consistency/) ## Related quotes > [Confidence breeds success & success breeds confidence... Confidence applied properly surpasses genius.](https://sms4smile.com/quotes/mike-tyson/confidence-breeds-success-success-breeds-confidence-confidence/) [Mike Tyson](https://sms4smile.com/quotes/author/mike-tyson/) > [Winning breeds confidence and confidence breeds winning.](https://sms4smile.com/quotes/hubert-green/winning-breeds-confidence-and-confidence-breeds-winning/) Hubert Green > [Education breeds confidence. Confidence breeds hope. Hope breeds peace.](https://sms4smile.com/quotes/confucius/education-breeds-confidence-confidence-breeds-hope-hope-breeds-peace/) [Confucius](https://sms4smile.com/quotes/author/confucius/) > [Action breeds confidence.Confidence breeds success.Success breed contentment & it is contentment in life which matters most.](https://sms4smile.com/quotes/dranil-kr-sinha/action-breeds-confidence-confidence-breeds-success-success-breed/) [DrAnil Kr Sinha](https://sms4smile.com/quotes/author/dranil-kr-sinha/) > [Where nature is concerned, familiarity breeds love and knowledge, not contempt.](https://sms4smile.com/quotes/stewart-udall/where-nature-is-concerned-familiarity-breeds-love-and-knowledge-not/) [Stewart Udall](https://sms4smile.com/quotes/author/stewart-udall/) > [Familiarity breeds content.](https://sms4smile.com/quotes/anna-quindlen/familiarity-breeds-content/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [Familiarity breeds contempt - and children.](https://sms4smile.com/quotes/mark-twain/familiarity-breeds-contempt-and-children/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [Familiarity breeds democracry.](https://sms4smile.com/quotes/florence-king/familiarity-breeds-democracry/) [Florence King](https://sms4smile.com/quotes/author/florence-king/) > [Familiarity breeds contempt, while rarity wins admiration.](https://sms4smile.com/quotes/apuleius/familiarity-breeds-contempt-while-rarity-wins-admiration/) [Apuleius](https://sms4smile.com/quotes/author/apuleius/) > [Familiarity breeds contempt. By bringing them in close, they realize that you’re just as human as they are. That’s when the madness sets in.…](https://sms4smile.com/quotes/sherrilyn-kenyon/familiarity-breeds-contempt-by-bringing-them-in-close-they-realize/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [In communications, familiarity breeds apathy.](https://sms4smile.com/quotes/william-bernbach/in-communications-familiarity-breeds-apathy/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [My philosophy is familiarity breeds contempt.](https://sms4smile.com/quotes/chaka-khan/my-philosophy-is-familiarity-breeds-contempt/) [Chaka Khan](https://sms4smile.com/quotes/author/chaka-khan/) > [Distance makes the heart grow fonder, and familiarity breeds contempt. According to this my soulmate should be in Thailand](https://sms4smile.com/quotes/anonymous/distance-makes-the-heart-grow-fonder-and-familiarity-breeds-contempt/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Familiarity breeds contempt only when it breeds inattention.](https://sms4smile.com/quotes/george-santayana/familiarity-breeds-contempt-only-when-it-breeds-inattention/) [George Santayana](https://sms4smile.com/quotes/author/george-santayana/) > [Too much familiarity breeds contempt.](https://sms4smile.com/quotes/vikrant-parsai/too-much-familiarity-breeds-contempt/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) ## More by Jay Conrad Levinson > [“Relationship innovation is more important to women than product innovation is.”](https://sms4smile.com/quotes/jay-conrad-levinson/relationship-innovation-is-more-important-to-women-than-product/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“It was true in the early 1960s, more women smoked than men.”](https://sms4smile.com/quotes/jay-conrad-levinson/it-was-true-in-the-early-1960s-more-women-smoked-than-men/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [More than half your marketing time should be devoted to your existing customers.](https://sms4smile.com/quotes/jay-conrad-levinson/more-than-half-your-marketing-time-should-be-devoted-to-your-existing/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“Ratings are virtually meaningless with only two spots a week. It”](https://sms4smile.com/quotes/jay-conrad-levinson/ratings-are-virtually-meaningless-with-only-two-spots-a-week-it/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“The smaller the group, the bigger the bull's-eye.”](https://sms4smile.com/quotes/jay-conrad-levinson/the-smaller-the-group-the-bigger-the-bull-s-eye/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport.…](https://sms4smile.com/quotes/jay-conrad-levinson/in-order-to-sell-a-product-or-a-service-a-company-must-establish-a/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“instead of saying "fifty-five and older," say "fifty-five and better.”](https://sms4smile.com/quotes/jay-conrad-levinson/instead-of-saying-fifty-five-and-older-say-fifty-five-and-better/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [There is extraordinary chemistry that exists in long-term relationships](https://sms4smile.com/quotes/jay-conrad-levinson/there-is-extraordinary-chemistry-that-exists-in-long-term/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding…](https://sms4smile.com/quotes/jay-conrad-levinson/if-you-don-t-believe-in-your-product-or-if-you-re-not-consistent-and/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“You must identify all your target markets. Then take careful aim at each.”](https://sms4smile.com/quotes/jay-conrad-levinson/you-must-identify-all-your-target-markets-then-take-careful-aim-at/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“marketing has a beginning and a middle but not an ending.”](https://sms4smile.com/quotes/jay-conrad-levinson/marketing-has-a-beginning-and-a-middle-but-not-an-ending/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“Because they are so intimidated and worried about making mistakes, they simply don't do it.”](https://sms4smile.com/quotes/jay-conrad-levinson/because-they-are-so-intimidated-and-worried-about-making-mistakes/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“if you can talk to them about themselves, you'll have their full attention.”](https://sms4smile.com/quotes/jay-conrad-levinson/if-you-can-talk-to-them-about-themselves-you-ll-have-their-full/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [“Women start companies at twice the rate of men and employ more people than the Fortune 500 combined.”](https://sms4smile.com/quotes/jay-conrad-levinson/women-start-companies-at-twice-the-rate-of-men-and-employ-more-people/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.…](https://sms4smile.com/quotes/jay-conrad-levinson/when-you-view-marketing-from-the-vantage-point-of-the-guerrilla-you/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) [Explore all 37 Jay Conrad Levinson quotes ](https://sms4smile.com/quotes/author/jay-conrad-levinson/) ## More Confidence quotes > [The CIA has concluded in a secret assessment that Russia intervened in the 2016 election to help Donald Trump win the presidency rather than…](https://sms4smile.com/quotes/rachel-maddow/the-cia-has-concluded-in-a-secret-assessment-that-russia-intervened/) [Rachel Maddow](https://sms4smile.com/quotes/author/rachel-maddow/) > [I was just confident my work was good.](https://sms4smile.com/quotes/bunny-yeager/i-was-just-confident-my-work-was-good/) [Bunny Yeager](https://sms4smile.com/quotes/author/bunny-yeager/) > [I am confident when I take the penalty otherwise I would pass for somebody else.](https://sms4smile.com/quotes/bruno-fernandes/i-am-confident-when-i-take-the-penalty-otherwise-i-would-pass-for/) [Bruno Fernandes](https://sms4smile.com/quotes/author/bruno-fernandes/) > [I started out dancing on a reality TV show, but always with the intention of making my way over to film. I transitioned into…](https://sms4smile.com/quotes/julianne-hough/i-started-out-dancing-on-a-reality-tv-show-but-always-with-the/) [Julianne Hough](https://sms4smile.com/quotes/author/julianne-hough/) > [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/) [Lights](https://sms4smile.com/quotes/author/lights/) > [My friend made me a leather dress for the MTV awards. It gives you confidence, wearing something you love.](https://sms4smile.com/quotes/cat-deeley/my-friend-made-me-a-leather-dress-for-the-mtv-awards-it-gives-you/) [Cat Deeley](https://sms4smile.com/quotes/author/cat-deeley/) > [Confidence comes from cutting yourself some slack.](https://sms4smile.com/quotes/tess-daly/confidence-comes-from-cutting-yourself-some-slack/) [Tess Daly](https://sms4smile.com/quotes/author/tess-daly/) > [I would rather regret the things that I have done than the things that I have not.](https://sms4smile.com/quotes/lucille-ball/i-would-rather-regret-the-things-that-i-have-done-than-the-things/) [Lucille Ball](https://sms4smile.com/quotes/author/lucille-ball/) > [You want to remain hungry and stay in a good place as a competitor; at the same time, you want to be confident but…](https://sms4smile.com/quotes/lamar-odom/you-want-to-remain-hungry-and-stay-in-a-good-place-as-a-competitor-at/) [Lamar Odom](https://sms4smile.com/quotes/author/lamar-odom/) > [Get to know yourself well enough to not only expect, but also control, your response to the unexpected challenges in life.](https://sms4smile.com/quotes/senoraroy/get-to-know-yourself-well-enough-to-not-only-expect-but-also-control/) Senoraroy > [The four Cs of making dreams come true: Curiosity, Courage, Consistency, Confidence.](https://sms4smile.com/quotes/walt-disney/the-four-cs-of-making-dreams-come-true-curiosity-courage-consistency/) [Walt Disney](https://sms4smile.com/quotes/author/walt-disney/) > [I look for someone who has confidence. Also someone whose energetic, cause I'm NOT that energetic.](https://sms4smile.com/quotes/nick-jonas/i-look-for-someone-who-has-confidence-also-someone-whose-energetic/) [Nick Jonas](https://sms4smile.com/quotes/author/nick-jonas/) > [Why shouldn't I be confident? I'm well educated, I can deliver a line, and I have more than three expressions. That's good right?](https://sms4smile.com/quotes/sonakshi-sinha/why-shouldn-t-i-be-confident-i-m-well-educated-i-can-deliver-a-line/) [Sonakshi Sinha](https://sms4smile.com/quotes/author/sonakshi-sinha/) > [I was very confident on the stage, and I stood out in a red gown.](https://sms4smile.com/quotes/nicole-johnson/i-was-very-confident-on-the-stage-and-i-stood-out-in-a-red-gown/) [Nicole Johnson](https://sms4smile.com/quotes/author/nicole-johnson/) > [If you go to any nunnery and ask them what the main obstacle is, they'll always say low self-esteem and lack of confidence. It…](https://sms4smile.com/quotes/tenzin-palmo/if-you-go-to-any-nunnery-and-ask-them-what-the-main-obstacle-is-they/) [Tenzin Palmo](https://sms4smile.com/quotes/author/tenzin-palmo/) [Browse all 11,290 Confidence quotes ](https://sms4smile.com/quotes/about/confidence/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.", "creator": { "@type": "Person", "name": "Jay Conrad Levinson" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jay-conrad-levinson/consistency-breeds-familiarity-familiarity-breeds-confidence-and/", "about": { "@type": "Thing", "name": "Confidence" }, "@id": "https://sms4smile.com/quotes/jay-conrad-levinson/consistency-breeds-familiarity-familiarity-breeds-confidence-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/52c/jay-conrad-levinson-17254_confidence_consistency-breeds-familiarity-familiari_2511954.png", "contentUrl": "https://sms4smile.com/quotes/i/52c/jay-conrad-levinson-17254_confidence_consistency-breeds-familiarity-familiari_2511954.png", "url": "https://sms4smile.com/quotes/i/52c/jay-conrad-levinson-17254_confidence_consistency-breeds-familiarity-familiari_2511954.png", "width": 1080, "height": 1080, "caption": "“Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.” — Jay Conrad Levinson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jay Conrad Levinson", "item": "https://sms4smile.com/quotes/author/jay-conrad-levinson/" }, { "@type": "ListItem", "position": 4, "name": "Consistency breeds familiarity, familiarity breeds confidence,...", "item": "https://sms4smile.com/quotes/jay-conrad-levinson/consistency-breeds-familiarity-familiarity-breeds-confidence-and/" } ], "@id": "https://sms4smile.com/quotes/jay-conrad-levinson/consistency-breeds-familiarity-familiarity-breeds-confidence-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```