--- title: "Meaning & Key Takeaway of: Sometimes the most important job…" description: "\"Sometimes the most important job advertising can do, is to clarify the obvious.\" — Jay Chiat" image: "https://sms4smile.com/quotes/i/ec0/jay-chiat-18942_advertising_sometimes-the-most-important-job-adverti_857864.png" --- # Sometimes the most important job advertising can do, is to… ![“Sometimes the most important job advertising can do, is to clarify the obvious.” quote by Jay Chiat](https://sms4smile.com/quotes/i/ec0/jay-chiat-18942_advertising_sometimes-the-most-important-job-adverti_857864.png) [Download](https://sms4smile.com/quotes/i/ec0/jay-chiat-18942_advertising_sometimes-the-most-important-job-adverti_857864.png) [Open image](https://sms4smile.com/quotes/i/ec0/jay-chiat-18942_advertising_sometimes-the-most-important-job-adverti_857864.png) > “Sometimes the most important job advertising can do, is to clarify the obvious.” [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising’s greatest value is making obvious truths clear and undeniable to the audience. **In simple terms:** Advertising clarifies the obvious. Key Takeaway Make messages unmistakable. Themes advertising clarity communication Mood pragmatic direct Type strategic educational When to use this quote - product launch - public service announcements - educational campaigns Key Concepts messaging branding Questions to Reflect On - When is simplicity too simplistic? - How to balance clarity with depth? A Different Perspective Over‑clarification can seem patronizing. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Copywriting](https://sms4smile.com/quotes/about/copywriting/) [Important jobs](https://sms4smile.com/quotes/about/important-jobs/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [I quit music and decided I was going to work a 9-to-5 job in advertising... which in New York City is more like, 8-to-7.](https://sms4smile.com/quotes/michelle-zauner/i-quit-music-and-decided-i-was-going-to-work-a-9-to-5-job-in/) [Michelle Zauner](https://sms4smile.com/quotes/author/michelle-zauner/) > [Being a mom has been my most important job to date, and I take my job very seriously, and I have a lot of…](https://sms4smile.com/quotes/jessica-capshaw/being-a-mom-has-been-my-most-important-job-to-date-and-i-take-my-job/) [Jessica Capshaw](https://sms4smile.com/quotes/author/jessica-capshaw/) > [I don't think we can say that all working women will get divorced - it's so dangerous to make these things emblematic of anything…](https://sms4smile.com/quotes/meryl-streep/i-don-t-think-we-can-say-that-all-working-women-will-get-divorced-it/) [Meryl Streep](https://sms4smile.com/quotes/author/meryl-streep/) > [Being a dad is my most important job because it not only affects my children, but their children and many generations to come.](https://sms4smile.com/quotes/mark-dominik/being-a-dad-is-my-most-important-job-because-it-not-only-affects-my/) Mark Dominik > [Anyway everyboy (sorry) knows that what women have done that is really important is not to constitute a great, cheap labor force that you…](https://sms4smile.com/quotes/joanna-russ/anyway-everyboy-sorry-knows-that-what-women-have-done-that-is-really/) [Joanna Russ](https://sms4smile.com/quotes/author/joanna-russ/) > [Education is the single most important job of the human race.](https://sms4smile.com/quotes/george-lucas/education-is-the-single-most-important-job-of-the-human-race/) [George Lucas](https://sms4smile.com/quotes/author/george-lucas/) > [The most important job you have is growing your people, giving them a chance to reach their dreams.](https://sms4smile.com/quotes/jack-welch/the-most-important-job-you-have-is-growing-your-people-giving-them-a/) [Jack Welch](https://sms4smile.com/quotes/author/jack-welch/) > [Becoming a mother has been the most amazing experience - in an instant you become strong. You have to be a little bit wiser;…](https://sms4smile.com/quotes/katie-holmes/becoming-a-mother-has-been-the-most-amazing-experience-in-an-instant-2/) [Katie Holmes](https://sms4smile.com/quotes/author/katie-holmes/) > [The most important job in life is being a mom.](https://sms4smile.com/quotes/audrey-hepburn/the-most-important-job-in-life-is-being-a-mom/) [Audrey Hepburn](https://sms4smile.com/quotes/author/audrey-hepburn/) > [I don't understand why it's more socially acceptable to say that you are a shallow person than to just say this is not something…](https://sms4smile.com/quotes/meghan-daum/i-don-t-understand-why-it-s-more-socially-acceptable-to-say-that-you/) [Meghan Daum](https://sms4smile.com/quotes/author/meghan-daum/) > [Sometimes, I think my most important job as a CEO is to listen for bad news. 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The most important job I'll ever have is spelled D-A-D.](https://sms4smile.com/quotes/mike-pence/i-was-raised-to-believe-in-hard-work-in-faith-and-family-the-most/) [Mike Pence](https://sms4smile.com/quotes/author/mike-pence/) ## More by Jay Chiat > [One is that that's the way we started and we thought there would be more value and less confusion if the business model was…](https://sms4smile.com/quotes/jay-chiat/one-is-that-that-s-the-way-we-started-and-we-thought-there-would-be/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [In the '20s they were telling us wed all have our own private plane and take vacations to the moon.](https://sms4smile.com/quotes/jay-chiat/in-the-20s-they-were-telling-us-wed-all-have-our-own-private-plane/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy…](https://sms4smile.com/quotes/jay-chiat/we-set-up-a-beta-site-a-test-site-with-movie-music-and-book-reviews/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [You come to work because the office is a resource: The office is a place where you can meet with other people, and the…](https://sms4smile.com/quotes/jay-chiat/you-come-to-work-because-the-office-is-a-resource-the-office-is-a/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Charlie Rose is the ultimate ad.](https://sms4smile.com/quotes/jay-chiat/charlie-rose-is-the-ultimate-ad/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.](https://sms4smile.com/quotes/jay-chiat/our-technology-is-very-scalable-our-software-can-accommodate-enormous/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [If you can't be bothered to work on Saturday, don't bother to come in on Sunday.](https://sms4smile.com/quotes/jay-chiat/if-you-can-t-be-bothered-to-work-on-saturday-don-t-bother-to-come-in/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for…](https://sms4smile.com/quotes/jay-chiat/but-i-think-technology-advertising-will-have-to-stop-addressing-how/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [The intellectual architecture means focusing on doing great work instead of focusing on agency politics.](https://sms4smile.com/quotes/jay-chiat/the-intellectual-architecture-means-focusing-on-doing-great-work/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [The team architecture means setting up an organization that helps people produce that great work in teams.](https://sms4smile.com/quotes/jay-chiat/the-team-architecture-means-setting-up-an-organization-that-helps/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [It's hard to build a brand, competitively, and tell people what you do as well.](https://sms4smile.com/quotes/jay-chiat/it-s-hard-to-build-a-brand-competitively-and-tell-people-what-you-do/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what…](https://sms4smile.com/quotes/jay-chiat/advertising-ought-to-work-by-telling-you-what-it-is-you-want-to-tell/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded…](https://sms4smile.com/quotes/jay-chiat/transferring-successfully-to-the-next-generation-means-producing-work/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money…](https://sms4smile.com/quotes/jay-chiat/second-we-re-spending-a-huge-amount-of-money-on-technology-so-that/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [I'm uncomfortable when I'm comfortable ... I can't help it, it's my personality.](https://sms4smile.com/quotes/jay-chiat/i-m-uncomfortable-when-i-m-comfortable-i-can-t-help-it-it-s-my/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) [Explore all 33 Jay Chiat quotes ](https://sms4smile.com/quotes/author/jay-chiat/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. 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