--- title: "Meaning & Key Takeaway of: I can't say the advertising model is…" description: "\"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.\" — Jay Chiat" image: "https://sms4smile.com/quotes/i/2e4/jay-chiat-18942_advertising_i-can-t-say-the-advertising-model-is-obs_2073541.png" --- # I can't say the advertising model is obsolete yet but it… ![“I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.” quote by Jay Chiat](https://sms4smile.com/quotes/i/2e4/jay-chiat-18942_advertising_i-can-t-say-the-advertising-model-is-obs_2073541.png) [Download](https://sms4smile.com/quotes/i/2e4/jay-chiat-18942_advertising_i-can-t-say-the-advertising-model-is-obs_2073541.png) [Open image](https://sms4smile.com/quotes/i/2e4/jay-chiat-18942_advertising_i-can-t-say-the-advertising-model-is-obs_2073541.png) > “I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.” [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The current advertising model may still work, but its long‑term logic is questionable. **In simple terms:** Advertising may become unsustainable. Key Takeaway Plan for future market shifts. Themes business advertising strategy Mood analytical forward‑looking Type strategic critical When to use this quote - budget planning - brand audits - digital transformation - trend forecasting - stakeholder meetings Key Concepts sustainability consumer behavior technology change Questions to Reflect On - What alternatives could replace old models? - How will consumer expectations evolve? A Different Perspective Implementation can be costly. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Model](https://sms4smile.com/quotes/about/advertising-model-1848098/) [Long](https://sms4smile.com/quotes/about/long/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Model Obsolete](https://sms4smile.com/quotes/about/model-obsolete-4014689/) [Models](https://sms4smile.com/quotes/about/models/) [Obsolete](https://sms4smile.com/quotes/about/obsolete/) [Obsolete Doesn](https://sms4smile.com/quotes/about/obsolete-doesn-4014690/) [Range](https://sms4smile.com/quotes/about/range/) [Say Advertising](https://sms4smile.com/quotes/about/say-advertising-2071432/) ## Related quotes > [Advertising works most effectively when it's in line with what people are already trying to do. 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They want…](https://sms4smile.com/quotes/charlie-munger/i-d-say-3-4-of-advertising-works-on-pure-pavlov-think-how-association/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) > [“Having no applicable skills, in any possible area whatsoever, effectively makes me the master of redundancy. But that info is obsolete, like my insults…](https://sms4smile.com/quotes/will-advise/having-no-applicable-skills-in-any-possible-area-whatsoever/) [Will Advise](https://sms4smile.com/quotes/author/will-advise/) > [Saying women aren't funny is now like saying Asians can't drive or saying black people have bad credit. It's just really, like, so obsolete.](https://sms4smile.com/quotes/whitney-cummings/saying-women-aren-t-funny-is-now-like-saying-asians-can-t-drive-or/) [Whitney Cummings](https://sms4smile.com/quotes/author/whitney-cummings/) > [It's essential that we learn how to defend the Bible and the Christian faith for our sake and our children's. If we don't, the…](https://sms4smile.com/quotes/ken-ham/it-s-essential-that-we-learn-how-to-defend-the-bible-and-the/) [Ken Ham](https://sms4smile.com/quotes/author/ken-ham/) > [The D.C. playbook is obsolete. It's time for the people of California to bring the agenda to Washington, not the other way around.](https://sms4smile.com/quotes/kevin-de-leon/the-d-c-playbook-is-obsolete-it-s-time-for-the-people-of-california/) [Kevin de Leon](https://sms4smile.com/quotes/author/kevin-de-leon/) > [What's the difference between obsolete and cutting edge? Obsolete works.](https://sms4smile.com/quotes/nicholas-negroponte/what-s-the-difference-between-obsolete-and-cutting-edge-obsolete-works/) [Nicholas Negroponte](https://sms4smile.com/quotes/author/nicholas-negroponte/) ## More by Jay Chiat > [One is that that's the way we started and we thought there would be more value and less confusion if the business model was…](https://sms4smile.com/quotes/jay-chiat/one-is-that-that-s-the-way-we-started-and-we-thought-there-would-be/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [In the '20s they were telling us wed all have our own private plane and take vacations to the moon.](https://sms4smile.com/quotes/jay-chiat/in-the-20s-they-were-telling-us-wed-all-have-our-own-private-plane/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy…](https://sms4smile.com/quotes/jay-chiat/we-set-up-a-beta-site-a-test-site-with-movie-music-and-book-reviews/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [You come to work because the office is a resource: The office is a place where you can meet with other people, and the…](https://sms4smile.com/quotes/jay-chiat/you-come-to-work-because-the-office-is-a-resource-the-office-is-a/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Charlie Rose is the ultimate ad.](https://sms4smile.com/quotes/jay-chiat/charlie-rose-is-the-ultimate-ad/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.](https://sms4smile.com/quotes/jay-chiat/our-technology-is-very-scalable-our-software-can-accommodate-enormous/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [If you can't be bothered to work on Saturday, don't bother to come in on Sunday.](https://sms4smile.com/quotes/jay-chiat/if-you-can-t-be-bothered-to-work-on-saturday-don-t-bother-to-come-in/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Sometimes the most important job advertising can do, is to clarify the obvious.](https://sms4smile.com/quotes/jay-chiat/sometimes-the-most-important-job-advertising-can-do-is-to-clarify-the/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for…](https://sms4smile.com/quotes/jay-chiat/but-i-think-technology-advertising-will-have-to-stop-addressing-how/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [The intellectual architecture means focusing on doing great work instead of focusing on agency politics.](https://sms4smile.com/quotes/jay-chiat/the-intellectual-architecture-means-focusing-on-doing-great-work/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [The team architecture means setting up an organization that helps people produce that great work in teams.](https://sms4smile.com/quotes/jay-chiat/the-team-architecture-means-setting-up-an-organization-that-helps/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [It's hard to build a brand, competitively, and tell people what you do as well.](https://sms4smile.com/quotes/jay-chiat/it-s-hard-to-build-a-brand-competitively-and-tell-people-what-you-do/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what…](https://sms4smile.com/quotes/jay-chiat/advertising-ought-to-work-by-telling-you-what-it-is-you-want-to-tell/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded…](https://sms4smile.com/quotes/jay-chiat/transferring-successfully-to-the-next-generation-means-producing-work/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money…](https://sms4smile.com/quotes/jay-chiat/second-we-re-spending-a-huge-amount-of-money-on-technology-so-that/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) [Explore all 33 Jay Chiat quotes ](https://sms4smile.com/quotes/author/jay-chiat/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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