--- title: "Meaning & Key Takeaway of: You have to understand not just what your…" description: "\"You have to understand not just what your customers need, but how and where they prefer to access information.\" — Jay Baer" image: "https://sms4smile.com/quotes/i/e6b/jay-baer-9713_access_you-have-to-understand-not-just-what-you_827686.png" --- # You have to understand not just what your customers need… ![“You have to understand not just what your customers need, but how and where they prefer to access information.” quote by Jay Baer](https://sms4smile.com/quotes/i/e6b/jay-baer-9713_access_you-have-to-understand-not-just-what-you_827686.png) [Download](https://sms4smile.com/quotes/i/e6b/jay-baer-9713_access_you-have-to-understand-not-just-what-you_827686.png) [Open image](https://sms4smile.com/quotes/i/e6b/jay-baer-9713_access_you-have-to-understand-not-just-what-you_827686.png) > “You have to understand not just what your customers need, but how and where they prefer to access information.” [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Understanding customer needs also requires knowing their preferred channels and contexts for information access. **In simple terms:** Know both needs and preferred channels. Key Takeaway Align content with where customers seek it. Themes customer experience communication strategy Mood analytical strategic Type advisory practical When to use this quote - marketing campaigns - product design - customer support - digital platforms Key Concepts channel preference behavioral insight information architecture Questions to Reflect On - How do you identify preferred channels? - What data reveals channel gaps? A Different Perspective Assuming a single channel works for all can miss niche preferences. ★ ★ ★ ★ ★ No ratings yet [Access](https://sms4smile.com/quotes/about/access/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) ## Related quotes > [Schools have never been about getting access to information. That's the job of libraries. Schools and universities have nobler missions as gentle gatekeepers. Their…](https://sms4smile.com/quotes/andrew-nikiforuk/schools-have-never-been-about-getting-access-to-information-that-s/) Andrew Nikiforuk > [We never, ever in the history of mankind have had access to so much information so quickly and so easily.](https://sms4smile.com/quotes/anonymous/we-never-ever-in-the-history-of-mankind-have-had-access-to-so-much/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [We now have access to so much information that we can find support for any prejudice or opinion.](https://sms4smile.com/quotes/david-suzuki/we-now-have-access-to-so-much-information-that-we-can-find-support/) [David Suzuki](https://sms4smile.com/quotes/author/david-suzuki/) > [Living in truth cannot be reduced to having access to full information.](https://sms4smile.com/quotes/ivan-krastev/living-in-truth-cannot-be-reduced-to-having-access-to-full-information/) [Ivan Krastev](https://sms4smile.com/quotes/author/ivan-krastev/) > [We all have so much access to the information on the Internet and in books, but we don't necessarily get that information in a…](https://sms4smile.com/quotes/daphne-oz/we-all-have-so-much-access-to-the-information-on-the-internet-and-in/) [Daphne Oz](https://sms4smile.com/quotes/author/daphne-oz/) > [There is a difference between having access to information and having the savvy it takes to interpret it.](https://sms4smile.com/quotes/clifford-stoll/there-is-a-difference-between-having-access-to-information-and-having/) [Clifford Stoll](https://sms4smile.com/quotes/author/clifford-stoll/) > [“Access to information can be empowering. When it overwhelms us, constantly bombarding us with data, infobesity eventually estranges us from ourselves and holds us…](https://sms4smile.com/quotes/erik-pevernagie/access-to-information-can-be-empowering-when-it-overwhelms-us/) [Erik Pevernagie](https://sms4smile.com/quotes/author/erik-pevernagie/) > [Information agencies operate in an industry that values data. Restricted access to information is what makes it valuable.](https://sms4smile.com/quotes/hasan-m-elahi/information-agencies-operate-in-an-industry-that-values-data/) [Hasan M. Elahi](https://sms4smile.com/quotes/author/hasan-m-elahi/) > [I feel it's important that in advising the president, if confirmed, that I deal with facts, that I deal with sufficient information. Which means…](https://sms4smile.com/quotes/rex-w-tillerson/i-feel-it-s-important-that-in-advising-the-president-if-confirmed/) [Rex W. Tillerson](https://sms4smile.com/quotes/author/rex-w-tillerson/) > [Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to…](https://sms4smile.com/quotes/james-murdoch/information-is-the-most-valuable-commodity-in-the-world-today-and/) [James Murdoch](https://sms4smile.com/quotes/author/james-murdoch/) > [There's huge access to information. If you need to learn something, you can go on the Internet and learn very quickly. You can reach…](https://sms4smile.com/quotes/fred-deluca/there-s-huge-access-to-information-if-you-need-to-learn-something-you/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [Customers have access to information that gives them much more control over their lives.](https://sms4smile.com/quotes/steve-easterbrook/customers-have-access-to-information-that-gives-them-much-more/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [“Stockpiling facts won’t get you anywhere. What will get you somewhere is being able to access the information you need, when you need it.”](https://sms4smile.com/quotes/reid-hoffman/stockpiling-facts-won-t-get-you-anywhere-what-will-get-you-somewhere/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [Facebook's position with rival tech companies boils down to this: if you want access to all the information we've collected, strike a deal with…](https://sms4smile.com/quotes/daniel-lyons/facebook-s-position-with-rival-tech-companies-boils-down-to-this-if/) [Daniel Lyons](https://sms4smile.com/quotes/author/daniel-lyons/) > [Access to information, to music or any kind of culture, is getting faster and faster and more streamlined. At each juncture, people are thrown…](https://sms4smile.com/quotes/colson-whitehead/access-to-information-to-music-or-any-kind-of-culture-is-getting/) [Colson Whitehead](https://sms4smile.com/quotes/author/colson-whitehead/) ## More by Jay Baer > [Text is the gateway drug to real time marketing.](https://sms4smile.com/quotes/jay-baer/text-is-the-gateway-drug-to-real-time-marketing/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you help someone, you may create a customer for life.](https://sms4smile.com/quotes/jay-baer/if-you-help-someone-you-may-create-a-customer-for-life/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'](https://sms4smile.com/quotes/jay-baer/for-decades-the-key-question-has-been-how-valuable-is-the-brand-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Content that helps is superior to content that sells.](https://sms4smile.com/quotes/jay-baer/content-that-helps-is-superior-to-content-that-sells/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Never build your content ship on rented land.](https://sms4smile.com/quotes/jay-baer/never-build-your-content-ship-on-rented-land/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Social media is about people, not logos.](https://sms4smile.com/quotes/jay-baer/social-media-is-about-people-not-logos/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The future of marketing isn't big data, it's big understanding.](https://sms4smile.com/quotes/jay-baer/the-future-of-marketing-isn-t-big-data-it-s-big-understanding/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you create Youtility, your customers will keep you close.](https://sms4smile.com/quotes/jay-baer/if-you-create-youtility-your-customers-will-keep-you-close/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The biggest benefit of doing an interview podcast is the relationships you build.](https://sms4smile.com/quotes/jay-baer/the-biggest-benefit-of-doing-an-interview-podcast-is-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.](https://sms4smile.com/quotes/jay-baer/linkedin-is-for-people-you-know-facebook-is-for-people-you-used-to/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Everything ultimately comes down to trust.](https://sms4smile.com/quotes/jay-baer/everything-ultimately-comes-down-to-trust/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [In 2012, 40 of the top companies to work for were also among the top companies in social media.](https://sms4smile.com/quotes/jay-baer/in-2012-40-of-the-top-companies-to-work-for-were-also-among-the-top/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Social media is an ingredient, not an entree.](https://sms4smile.com/quotes/jay-baer/social-media-is-an-ingredient-not-an-entree/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [You must fight social media fire with social media water.](https://sms4smile.com/quotes/jay-baer/you-must-fight-social-media-fire-with-social-media-water/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Facebook Fan Pages are email newsletters with smaller pictures.](https://sms4smile.com/quotes/jay-baer/facebook-fan-pages-are-email-newsletters-with-smaller-pictures/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) [Explore all 70 Jay Baer quotes ](https://sms4smile.com/quotes/author/jay-baer/) ## More Access quotes > [Conservatism is not about leaving people behind. Conservatism is about empowering people to catch up, to give them the tools at their disposable that…](https://sms4smile.com/quotes/marco-rubio/conservatism-is-not-about-leaving-people-behind-conservatism-is-about/) [Marco Rubio](https://sms4smile.com/quotes/author/marco-rubio/) > [You can disseminate your art, and it's all such easy access now. The upside to it is that more people are creating than ever…](https://sms4smile.com/quotes/stanley-clarke/you-can-disseminate-your-art-and-it-s-all-such-easy-access-now-the/) [Stanley Clarke](https://sms4smile.com/quotes/author/stanley-clarke/) > [It's the same with this idea of a literate public, and also of a democracy in which people have access to and really read…](https://sms4smile.com/quotes/robert-hass/it-s-the-same-with-this-idea-of-a-literate-public-and-also-of-a/) [Robert Hass](https://sms4smile.com/quotes/author/robert-hass/) > [My hope is that if people have the knowledge, and if they actually see where their food comes from and have access to the…](https://sms4smile.com/quotes/michael-pollan/my-hope-is-that-if-people-have-the-knowledge-and-if-they-actually-see/) [Michael Pollan](https://sms4smile.com/quotes/author/michael-pollan/) > [I don't think it's always a sign of respect for persons (inside or outside of fiction) to pretend to be able to represent, to…](https://sms4smile.com/quotes/ben-lerner/i-don-t-think-it-s-always-a-sign-of-respect-for-persons-inside-or/) [Ben Lerner](https://sms4smile.com/quotes/author/ben-lerner/) > [Leslie Stein's comics give readers privileged access to a complete and wholly original world of gently skewed wonders.](https://sms4smile.com/quotes/jim-woodring/leslie-stein-s-comics-give-readers-privileged-access-to-a-complete/) [Jim Woodring](https://sms4smile.com/quotes/author/jim-woodring/) > [The best way to fight poverty is to empower people through access to quality education](https://sms4smile.com/quotes/john-legend/the-best-way-to-fight-poverty-is-to-empower-people-through-access-to/) [John Legend](https://sms4smile.com/quotes/author/john-legend/) > [Because the Internet's there, I have access to a lot of the legends, like Fela Kuti. I used to watch a lot of Fela…](https://sms4smile.com/quotes/king-krule/because-the-internet-s-there-i-have-access-to-a-lot-of-the-legends/) [King Krule](https://sms4smile.com/quotes/author/king-krule/) > [There needs to be some regime that is overseeing access to broadband to make sure we have openess; otherwise, there is a risk it…](https://sms4smile.com/quotes/vint-cerf/there-needs-to-be-some-regime-that-is-overseeing-access-to-broadband/) [Vint Cerf](https://sms4smile.com/quotes/author/vint-cerf/) > [While it's wonderful that investors have access to all the data now available to them, it has become a full-time job to sift through…](https://sms4smile.com/quotes/maria-bartiromo/while-it-s-wonderful-that-investors-have-access-to-all-the-data-now/) [Maria Bartiromo](https://sms4smile.com/quotes/author/maria-bartiromo/) > [It is truly vital for the United States to assure that it is not attacked with weapons of mass destruction; to prevent wars in…](https://sms4smile.com/quotes/stephen-kinzer/it-is-truly-vital-for-the-united-states-to-assure-that-it-is-not/) [Stephen Kinzer](https://sms4smile.com/quotes/author/stephen-kinzer/) > [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/) [Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/) > [Schools have never been about getting access to information. That's the job of libraries. Schools and universities have nobler missions as gentle gatekeepers. Their…](https://sms4smile.com/quotes/andrew-nikiforuk/schools-have-never-been-about-getting-access-to-information-that-s/) Andrew Nikiforuk > [To pray is to open the door unto Jesus and admit Him into your distress. Your helplessness is the very thing which opens wide…](https://sms4smile.com/quotes/ole-hallesby/to-pray-is-to-open-the-door-unto-jesus-and-admit-him-into-your/) [Ole Hallesby](https://sms4smile.com/quotes/author/ole-hallesby/) > [Broadband Internet access shouldn't depend on who you are or where you're from.](https://sms4smile.com/quotes/ajit-pai/broadband-internet-access-shouldn-t-depend-on-who-you-are-or-where/) [Ajit Pai](https://sms4smile.com/quotes/author/ajit-pai/) [Browse all 2,178 Access quotes ](https://sms4smile.com/quotes/about/access/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You have to understand not just what your customers need, but how and where they prefer to access information.", "creator": { "@type": "Person", "name": "Jay Baer" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jay-baer/you-have-to-understand-not-just-what-your-customers-need-but-how-and/", "about": { "@type": "Thing", "name": "Access" }, "@id": "https://sms4smile.com/quotes/jay-baer/you-have-to-understand-not-just-what-your-customers-need-but-how-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e6b/jay-baer-9713_access_you-have-to-understand-not-just-what-you_827686.png", "contentUrl": "https://sms4smile.com/quotes/i/e6b/jay-baer-9713_access_you-have-to-understand-not-just-what-you_827686.png", "url": "https://sms4smile.com/quotes/i/e6b/jay-baer-9713_access_you-have-to-understand-not-just-what-you_827686.png", "width": 1080, "height": 1080, "caption": "“You have to understand not just what your customers need, but how and where they prefer to access information.” — Jay Baer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jay Baer", "item": "https://sms4smile.com/quotes/author/jay-baer/" }, { "@type": "ListItem", "position": 4, "name": "You have to understand not just...", "item": "https://sms4smile.com/quotes/jay-baer/you-have-to-understand-not-just-what-your-customers-need-but-how-and/" } ], "@id": "https://sms4smile.com/quotes/jay-baer/you-have-to-understand-not-just-what-your-customers-need-but-how-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```