--- title: "Meaning & Key Takeaway of: The goals of content are consumption…" description: "\"The goals of content are consumption, then behavior. The goals of social are participation, then behavior.\" — Jay Baer" image: "https://sms4smile.com/quotes/i/1ed/jay-baer-9713_behavior_the-goals-of-content-are-consumption-the_2896566.png" --- # The goals of content are consumption, then behavior. The… ![“The goals of content are consumption, then behavior. The goals of social are participation, then behavior.” quote by Jay Baer](https://sms4smile.com/quotes/i/1ed/jay-baer-9713_behavior_the-goals-of-content-are-consumption-the_2896566.png) [Download](https://sms4smile.com/quotes/i/1ed/jay-baer-9713_behavior_the-goals-of-content-are-consumption-the_2896566.png) [Open image](https://sms4smile.com/quotes/i/1ed/jay-baer-9713_behavior_the-goals-of-content-are-consumption-the_2896566.png) > “The goals of content are consumption, then behavior. The goals of social are participation, then behavior.” [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Content aims to inform and change actions; social media seeks engagement before influencing behavior. **In simple terms:** Content informs, social engages. Key Takeaway Tailor messages to platform goals. Themes marketing media behavior strategy Mood analytical strategic Type business educational When to use this quote - advertising - brand building - community management Key Concepts consumer psychology digital strategy influence Questions to Reflect On - How do you measure social participation? - What content best drives behavior? A Different Perspective Social impact may be harder to measure. ★ ★ ★ ★ ★ No ratings yet [Behavior](https://sms4smile.com/quotes/about/behavior/) [Behavior Goals](https://sms4smile.com/quotes/about/behavior-goals-1488503/) [Consumption](https://sms4smile.com/quotes/about/consumption/) [Content Consumption](https://sms4smile.com/quotes/about/content-consumption-910323/) [Goal](https://sms4smile.com/quotes/about/goal/) [Goals](https://sms4smile.com/quotes/about/goals/) [Goals Content](https://sms4smile.com/quotes/about/goals-content-4096493/) [Goals Social](https://sms4smile.com/quotes/about/goals-social-4096492/) [Habits](https://sms4smile.com/quotes/about/habits/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Participation](https://sms4smile.com/quotes/about/participation/) [Social](https://sms4smile.com/quotes/about/social/) [Social Participation](https://sms4smile.com/quotes/about/social-participation-4096494/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [“he had never been able to tailor his behavior to what the goals at hand reasonably required.”](https://sms4smile.com/quotes/michael-wolff/he-had-never-been-able-to-tailor-his-behavior-to-what-the-goals-at/) [Michael Wolff](https://sms4smile.com/quotes/author/michael-wolff/) > [We are clearly betting on tablets being both content consumption and production devices.](https://sms4smile.com/quotes/shantanu-narayen/we-are-clearly-betting-on-tablets-being-both-content-consumption-and/) [Shantanu Narayen](https://sms4smile.com/quotes/author/shantanu-narayen/) > [“Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and…](https://sms4smile.com/quotes/michael-brito/relevance-is-the-key-to-content-consumption-consumers-want-relevance/) [Michael Brito](https://sms4smile.com/quotes/author/michael-brito/) > [The YouTube revolution isn't a revolution in content consumption, although there's a huge number of content consumers. It's about how anybody with a camera…](https://sms4smile.com/quotes/tim-sweeney/the-youtube-revolution-isn-t-a-revolution-in-content-consumption/) [Tim Sweeney](https://sms4smile.com/quotes/author/tim-sweeney/) > [“While content consumption, like watching a TV show, is an example of finite variability, content creation is infinitely variable.”](https://sms4smile.com/quotes/nir-eyal/while-content-consumption-like-watching-a-tv-show-is-an-example-of/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [But, you know, I'm sorry, I think democracy requires participation. I mean, I don't want to proselytize but I do feel some sort of…](https://sms4smile.com/quotes/john-cusack/but-you-know-i-m-sorry-i-think-democracy-requires-participation-i/) [John Cusack](https://sms4smile.com/quotes/author/john-cusack/) > [We whites who position ourselves as liberal often opt to protect what we perceive as our moral reputationsrather than recognize or change our participation…](https://sms4smile.com/quotes/robin-diangelo/we-whites-who-position-ourselves-as-liberal-often-opt-to-protect-what/) [Robin DiAngelo](https://sms4smile.com/quotes/author/robin-diangelo/) > [Politics is about the participation and engagement of the wider citizenry - to miss that point would doom us to irrelevance.](https://sms4smile.com/quotes/david-blunkett/politics-is-about-the-participation-and-engagement-of-the-wider/) [David Blunkett](https://sms4smile.com/quotes/author/david-blunkett/) > [Even in the Western world, one cannot argue that the ideal has been achieved given the existence of issues like the integration, participation and…](https://sms4smile.com/quotes/recep-tayyip-erdogan/even-in-the-western-world-one-cannot-argue-that-the-ideal-has-been/) [Recep Tayyip Erdogan](https://sms4smile.com/quotes/author/recep-tayyip-erdogan/) > [I think of mythology as the homeland of the muses, the inspirers of art, the inspirers of poetry. To see life as a poem…](https://sms4smile.com/quotes/joseph-campbell/i-think-of-mythology-as-the-homeland-of-the-muses-the-inspirers-of/) [Joseph Campbell](https://sms4smile.com/quotes/author/joseph-campbell/) > [The image can only be studied through the image, by dreaming images as they gather in reverie. It is a non-sense to claim to…](https://sms4smile.com/quotes/gaston-bachelard/the-image-can-only-be-studied-through-the-image-by-dreaming-images-as/) [Gaston Bachelard](https://sms4smile.com/quotes/author/gaston-bachelard/) > [In the Christian perspective, the love of God and of all other human beings invites us to share and enjoy not just the best…](https://sms4smile.com/quotes/thomas-keating/in-the-christian-perspective-the-love-of-god-and-of-all-other-human/) [Thomas Keating](https://sms4smile.com/quotes/author/thomas-keating/) > [ Not one country in all the world has eliminated its economic participation \[gender\] gap - not one. ](https://sms4smile.com/quotes/gayle-tzemach-lemmon/not-one-country-in-all-the-world-has-eliminated-its-economic/) [Gayle Tzemach Lemmon](https://sms4smile.com/quotes/author/gayle-tzemach-lemmon/) > [I have always been a firm believer in participation so there were no cuts. We practiced three times a week but if a student…](https://sms4smile.com/quotes/tony-brown/i-have-always-been-a-firm-believer-in-participation-so-there-were-no/) [Tony Brown](https://sms4smile.com/quotes/author/tony-brown/) > [The language we share is at the core of our identity as citizens, and our ticket to full participation in American political life. We…](https://sms4smile.com/quotes/s-i-hayakawa/the-language-we-share-is-at-the-core-of-our-identity-as-citizens-and/) [S. I. Hayakawa](https://sms4smile.com/quotes/author/s-i-hayakawa/) ## More by Jay Baer > [Text is the gateway drug to real time marketing.](https://sms4smile.com/quotes/jay-baer/text-is-the-gateway-drug-to-real-time-marketing/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you help someone, you may create a customer for life.](https://sms4smile.com/quotes/jay-baer/if-you-help-someone-you-may-create-a-customer-for-life/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'](https://sms4smile.com/quotes/jay-baer/for-decades-the-key-question-has-been-how-valuable-is-the-brand-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Content that helps is superior to content that sells.](https://sms4smile.com/quotes/jay-baer/content-that-helps-is-superior-to-content-that-sells/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Never build your content ship on rented land.](https://sms4smile.com/quotes/jay-baer/never-build-your-content-ship-on-rented-land/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Social media is about people, not logos.](https://sms4smile.com/quotes/jay-baer/social-media-is-about-people-not-logos/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The future of marketing isn't big data, it's big understanding.](https://sms4smile.com/quotes/jay-baer/the-future-of-marketing-isn-t-big-data-it-s-big-understanding/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you create Youtility, your customers will keep you close.](https://sms4smile.com/quotes/jay-baer/if-you-create-youtility-your-customers-will-keep-you-close/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The biggest benefit of doing an interview podcast is the relationships you build.](https://sms4smile.com/quotes/jay-baer/the-biggest-benefit-of-doing-an-interview-podcast-is-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.](https://sms4smile.com/quotes/jay-baer/linkedin-is-for-people-you-know-facebook-is-for-people-you-used-to/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Everything ultimately comes down to trust.](https://sms4smile.com/quotes/jay-baer/everything-ultimately-comes-down-to-trust/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [In 2012, 40 of the top companies to work for were also among the top companies in social media.](https://sms4smile.com/quotes/jay-baer/in-2012-40-of-the-top-companies-to-work-for-were-also-among-the-top/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Social media is an ingredient, not an entree.](https://sms4smile.com/quotes/jay-baer/social-media-is-an-ingredient-not-an-entree/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [You must fight social media fire with social media water.](https://sms4smile.com/quotes/jay-baer/you-must-fight-social-media-fire-with-social-media-water/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Facebook Fan Pages are email newsletters with smaller pictures.](https://sms4smile.com/quotes/jay-baer/facebook-fan-pages-are-email-newsletters-with-smaller-pictures/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) [Explore all 70 Jay Baer quotes ](https://sms4smile.com/quotes/author/jay-baer/) ## More Behavior quotes > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [As you begin changing your thinking, start immediately to change your behaviour. Begin to act the part of the person you would like to…](https://sms4smile.com/quotes/anonymous/as-you-begin-changing-your-thinking-start-immediately-to-change-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“I now know that deep within the human concept is something dark, selfish, and completely willing to do whatever is necessary to support the…](https://sms4smile.com/quotes/melissa-west/i-now-know-that-deep-within-the-human-concept-is-something-dark/) [Melissa West](https://sms4smile.com/quotes/author/melissa-west/) > [“We are endowed with genes which code out our reaction to beavers and otters, maybe our reaction to each other as well. We are…](https://sms4smile.com/quotes/lewis-thomas/we-are-endowed-with-genes-which-code-out-our-reaction-to-beavers-and/) [Lewis Thomas](https://sms4smile.com/quotes/author/lewis-thomas/) > [The number of poor, and poorly prepared, students who succeed in college and beyond undercuts the simplistic notion that economic or educational disadvantage is…](https://sms4smile.com/quotes/roland-merullo/the-number-of-poor-and-poorly-prepared-students-who-succeed-in/) [Roland Merullo](https://sms4smile.com/quotes/author/roland-merullo/) > [To behave creatively in art means behavior with skill; and skill comes from discipline, not derangement. The artist who knows the rules -and proportion…](https://sms4smile.com/quotes/burne-hogarth/to-behave-creatively-in-art-means-behavior-with-skill-and-skill-comes/) [Burne Hogarth](https://sms4smile.com/quotes/author/burne-hogarth/) > [You don't put milk in chamomile tea - that's disgusting behavior! That's not right.](https://sms4smile.com/quotes/laura-fraser/you-don-t-put-milk-in-chamomile-tea-that-s-disgusting-behavior-that-s/) [Laura Fraser](https://sms4smile.com/quotes/author/laura-fraser/) > [The laws of thermodynamics, as empirically determined, express the approximate and probable behavior of systems of a great number of particles, or, more precisely,…](https://sms4smile.com/quotes/j-willard-gibbs/the-laws-of-thermodynamics-as-empirically-determined-express-the/) [J. Willard Gibbs](https://sms4smile.com/quotes/author/j-willard-gibbs/) > [I started with the belief that every person who came to the laboratory was free to accept or to reject the dictates of authority.…](https://sms4smile.com/quotes/stanley-milgram/i-started-with-the-belief-that-every-person-who-came-to-the/) [Stanley Milgram](https://sms4smile.com/quotes/author/stanley-milgram/) > [The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.](https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-that-magic-moment-when-an-idea-trend-or-social/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [I think we've told a lot of lies about human behavior through film.](https://sms4smile.com/quotes/patricia-arquette/i-think-we-ve-told-a-lot-of-lies-about-human-behavior-through-film/) [Patricia Arquette](https://sms4smile.com/quotes/author/patricia-arquette/) > [The strongest rebellion may be expressed in quiet, undramatic behavior.](https://sms4smile.com/quotes/benjamin-spock/the-strongest-rebellion-may-be-expressed-in-quiet-undramatic-behavior/) [Benjamin Spock](https://sms4smile.com/quotes/author/benjamin-spock/) > [The behavior of any bureaucratic organization can best be understood by assuming that it is controlled by a secret cabal of its enemies.](https://sms4smile.com/quotes/robert-conquest/the-behavior-of-any-bureaucratic-organization-can-best-be-understood/) [Robert Conquest](https://sms4smile.com/quotes/author/robert-conquest/) > [If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them pretty well…](https://sms4smile.com/quotes/charlie-munger/if-you-want-good-behavior-don-t-pay-on-a-commission-basis-our-judges/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) [Browse all 4,218 Behavior quotes ](https://sms4smile.com/quotes/about/behavior/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The goals of content are consumption, then behavior. 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