--- title: "Meaning & Key Takeaway of: If your stories are all about your…" description: "\"If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.\"..." image: "https://sms4smile.com/quotes/i/ddc/jay-baer-9713_bigger_if-your-stories-are-all-about-your-produ_794804.png" --- # If your stories are all about your products and services… ![“If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.” quote by Jay Baer](https://sms4smile.com/quotes/i/ddc/jay-baer-9713_bigger_if-your-stories-are-all-about-your-produ_794804.png) [Download](https://sms4smile.com/quotes/i/ddc/jay-baer-9713_bigger_if-your-stories-are-all-about-your-produ_794804.png) [Open image](https://sms4smile.com/quotes/i/ddc/jay-baer-9713_bigger_if-your-stories-are-all-about-your-produ_794804.png) > “If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.” [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective storytelling requires focusing on people and emotions, not just product features. **In simple terms:** Stories should center on people, not products. Key Takeaway Shift focus from product to human experience. Themes storytelling marketing authenticity Mood inspirational practical Type marketing brandbuilding When to use this quote - advertising campaigns - brand videos - social media posts - sales pitches Key Concepts customer empathy brand narrative emotional connection Questions to Reflect On - How can you embed human experiences into your brand messages? - What emotions do you want your audience to feel? A Different Perspective Purely product‑centric narratives can feel like ads and lose audience interest. ★ ★ ★ ★ ★ No ratings yet [Brochures](https://sms4smile.com/quotes/about/brochures/) [Digital marketing](https://sms4smile.com/quotes/about/digital-marketing/) [Giving](https://sms4smile.com/quotes/about/giving/) [Great marketing](https://sms4smile.com/quotes/about/great-marketing/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Stories](https://sms4smile.com/quotes/about/stories/) [Storytelling](https://sms4smile.com/quotes/about/storytelling/) ## Related quotes > [Give yourself permission to make the story bigger.](https://sms4smile.com/quotes/jay-baer/give-yourself-permission-to-make-the-story-bigger/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [I have written with some amazing singers and songwriters - the moment with Snoop Dogg was amazing - but being able to tell an…](https://sms4smile.com/quotes/jessica-mauboy/i-have-written-with-some-amazing-singers-and-songwriters-the-moment/) [Jessica Mauboy](https://sms4smile.com/quotes/author/jessica-mauboy/) > [The BIGGER the STORY, The BIGGER the LIE](https://sms4smile.com/quotes/anonymous/the-bigger-the-story-the-bigger-the-lie/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you organize your life around your passion, you can turn your passion into your story and then turn your story into something bigger…](https://sms4smile.com/quotes/blake-mycoskie/if-you-organize-your-life-around-your-passion-you-can-turn-your/) [Blake Mycoskie](https://sms4smile.com/quotes/author/blake-mycoskie/) > [Make your marketing so useful people would pay you for it.](https://sms4smile.com/quotes/jay-baer/make-your-marketing-so-useful-people-would-pay-you-for-it/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [When I was asked to write a message for your brochure I gladly accepted as I remember my first school tour of England was…](https://sms4smile.com/quotes/graeme-smith/when-i-was-asked-to-write-a-message-for-your-brochure-i-gladly/) [Graeme Smith](https://sms4smile.com/quotes/author/graeme-smith/) > [To judge from all Communist papers, magazines and brochures, and from all public assemblies, one might even surmise that a revolt of the poor…](https://sms4smile.com/quotes/herman-gorter/to-judge-from-all-communist-papers-magazines-and-brochures-and-from/) [Herman Gorter](https://sms4smile.com/quotes/author/herman-gorter/) > [Ghastly," continued Marvin, "it all is. 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It was about the Hunters of Artemis. The front read, A WISE CHOICE FOR YOUR FUTURE! Inside were pictures…](https://sms4smile.com/quotes/rick-riordan/he-gave-me-the-brochure-it-was-about-the-hunters-of-artemis-the-front/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) ## More by Jay Baer > [Text is the gateway drug to real time marketing.](https://sms4smile.com/quotes/jay-baer/text-is-the-gateway-drug-to-real-time-marketing/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you help someone, you may create a customer for life.](https://sms4smile.com/quotes/jay-baer/if-you-help-someone-you-may-create-a-customer-for-life/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'](https://sms4smile.com/quotes/jay-baer/for-decades-the-key-question-has-been-how-valuable-is-the-brand-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Content that helps is superior to content that sells.](https://sms4smile.com/quotes/jay-baer/content-that-helps-is-superior-to-content-that-sells/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Never build your content ship on rented land.](https://sms4smile.com/quotes/jay-baer/never-build-your-content-ship-on-rented-land/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Social media is about people, not logos.](https://sms4smile.com/quotes/jay-baer/social-media-is-about-people-not-logos/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The future of marketing isn't big data, it's big understanding.](https://sms4smile.com/quotes/jay-baer/the-future-of-marketing-isn-t-big-data-it-s-big-understanding/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you create Youtility, your customers will keep you close.](https://sms4smile.com/quotes/jay-baer/if-you-create-youtility-your-customers-will-keep-you-close/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The biggest benefit of doing an interview podcast is the relationships you build.](https://sms4smile.com/quotes/jay-baer/the-biggest-benefit-of-doing-an-interview-podcast-is-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Linkedin is for people you know. Facebook is for people you used to know. 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I…](https://sms4smile.com/quotes/winfried-vahland/in-china-people-are-moving-from-bigger-cars-to-small-hatches-and/) [Winfried Vahland](https://sms4smile.com/quotes/author/winfried-vahland/) > [Can you imagine any better example of divine creative accomplishment that the consummate flying machine that is a bird? The skeleton, very flexible and…](https://sms4smile.com/quotes/guy-murchie/can-you-imagine-any-better-example-of-divine-creative-accomplishment/) [Guy Murchie](https://sms4smile.com/quotes/author/guy-murchie/) > [I just think structure can make a book feel so much bigger. It's the architecture. 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This is what in defense is referred to as… ](https://sms4smile.com/quotes/vladimir-putin/their-the-u-s-s-defense-budget-in-absolute-figures-is-almost-25-times/) [Vladimir Putin](https://sms4smile.com/quotes/author/vladimir-putin/) > [I think everyone has been annoyed at school or in their life, that's a type of bullying. So, you can take those feelings and…](https://sms4smile.com/quotes/kodi-smit-mcphee/i-think-everyone-has-been-annoyed-at-school-or-in-their-life-that-s-a/) [Kodi Smit-McPhee](https://sms4smile.com/quotes/author/kodi-smit-mcphee/) > [Athletes at all ages are bigger and stronger than ever before. 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