--- title: "Meaning & Key Takeaway of: Content pays an ongoing information…" description: "\"Content pays an ongoing information annuity that other forms of marketing simply do not.\" — Jay Baer" image: "https://sms4smile.com/quotes/i/b50/jay-baer-9713_form_content-pays-an-ongoing-information-annu_2131107.png" --- # Content pays an ongoing information annuity that other… ![“Content pays an ongoing information annuity that other forms of marketing simply do not.” quote by Jay Baer](https://sms4smile.com/quotes/i/b50/jay-baer-9713_form_content-pays-an-ongoing-information-annu_2131107.png) [Download](https://sms4smile.com/quotes/i/b50/jay-baer-9713_form_content-pays-an-ongoing-information-annu_2131107.png) [Open image](https://sms4smile.com/quotes/i/b50/jay-baer-9713_form_content-pays-an-ongoing-information-annu_2131107.png) > “Content pays an ongoing information annuity that other forms of marketing simply do not.” [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Providing valuable content creates a lasting information asset that outperforms other marketing methods. **In simple terms:** Content creates lasting value. Key Takeaway Focus on useful content. Themes marketing content strategy value creation Mood strategic optimistic Type business advice When to use this quote - blogging - social media - email newsletters Key Concepts information equity brand loyalty long‑term ROI Questions to Reflect On - How can you amplify valuable content? - What metrics show content’s lasting impact? A Different Perspective Content alone may not convert without distribution. ★ ★ ★ ★ ★ No ratings yet [Annuity](https://sms4smile.com/quotes/about/annuity-678068/) [Content Pays](https://sms4smile.com/quotes/about/content-pays-4393023/) [Form](https://sms4smile.com/quotes/about/form/) [Information](https://sms4smile.com/quotes/about/information/) [Information Annuity](https://sms4smile.com/quotes/about/information-annuity-4393022/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Ongoing](https://sms4smile.com/quotes/about/ongoing/) [Ongoing Information](https://sms4smile.com/quotes/about/ongoing-information-4393025/) [Pay](https://sms4smile.com/quotes/about/pay/) [Pays Ongoing](https://sms4smile.com/quotes/about/pays-ongoing-4393024/) ## Related quotes > [“So, while it’s clearly in the interests of your pension provider and financial adviser to get hold of your money as soon as they…](https://sms4smile.com/quotes/david-craig/so-while-it-s-clearly-in-the-interests-of-your-pension-provider-and/) [David Craig](https://sms4smile.com/quotes/author/david-craig/) > [When fresh sorrows have caused us to take some steps in the right way, we may not complain. 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It puts…](https://sms4smile.com/quotes/george-osborne/for-example-at-the-moment-there-is-a-compulsory-requirement-to-buy-an/) [George Osborne](https://sms4smile.com/quotes/author/george-osborne/) > [“But if you’d waited before buying an annuity and suddenly go to that great spaceship in the sky before handing over your cash, then…](https://sms4smile.com/quotes/david-craig/but-if-you-d-waited-before-buying-an-annuity-and-suddenly-go-to-that/) [David Craig](https://sms4smile.com/quotes/author/david-craig/) > [“To understand what that means in commonsense terms, consider a person who plans to live off the income from $1 million invested in T-bills.…](https://sms4smile.com/quotes/anonymous/to-understand-what-that-means-in-commonsense-terms-consider-a-person/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Most actors in my position, at 47, you want your annuity show. You want your Marg Helgenberger role on 'CSI.' 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I…](https://sms4smile.com/quotes/richard-thaler/people-worry-that-if-they-buy-an-annuity-and-then-die-before-the/) [Richard Thaler](https://sms4smile.com/quotes/author/richard-thaler/) > [Thankfully, in my youth I had the best financial advisor a son could ask for: my dad Walter. When I got that first signing…](https://sms4smile.com/quotes/wayne-gretzky/thankfully-in-my-youth-i-had-the-best-financial-advisor-a-son-could/) [Wayne Gretzky](https://sms4smile.com/quotes/author/wayne-gretzky/) > [“at least to wait until your failing health qualifies you for an enhanced annuity.”](https://sms4smile.com/quotes/david-craig/at-least-to-wait-until-your-failing-health-qualifies-you-for-an/) [David Craig](https://sms4smile.com/quotes/author/david-craig/) ## More by Jay Baer > [Text is the gateway drug to real time marketing.](https://sms4smile.com/quotes/jay-baer/text-is-the-gateway-drug-to-real-time-marketing/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you help someone, you may create a customer for life.](https://sms4smile.com/quotes/jay-baer/if-you-help-someone-you-may-create-a-customer-for-life/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'](https://sms4smile.com/quotes/jay-baer/for-decades-the-key-question-has-been-how-valuable-is-the-brand-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Content that helps is superior to content that sells.](https://sms4smile.com/quotes/jay-baer/content-that-helps-is-superior-to-content-that-sells/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Never build your content ship on rented land.](https://sms4smile.com/quotes/jay-baer/never-build-your-content-ship-on-rented-land/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Social media is about people, not logos.](https://sms4smile.com/quotes/jay-baer/social-media-is-about-people-not-logos/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The future of marketing isn't big data, it's big understanding.](https://sms4smile.com/quotes/jay-baer/the-future-of-marketing-isn-t-big-data-it-s-big-understanding/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you create Youtility, your customers will keep you close.](https://sms4smile.com/quotes/jay-baer/if-you-create-youtility-your-customers-will-keep-you-close/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The biggest benefit of doing an interview podcast is the relationships you build.](https://sms4smile.com/quotes/jay-baer/the-biggest-benefit-of-doing-an-interview-podcast-is-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Linkedin is for people you know. Facebook is for people you used to know. 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