--- title: "Meaning & Key Takeaway of: Activate your fans, don’t just collect…" description: "\"Activate your fans, don’t just collect them like baseball cards.\" — Jay Baer" image: "https://sms4smile.com/quotes/i/944/jay-baer-9713_activate_activate-your-fans-don-t-just-collect-th_2725338.png" --- # Activate your fans, don’t just collect them like baseball… ![“Activate your fans, don’t just collect them like baseball cards.” quote by Jay Baer](https://sms4smile.com/quotes/i/944/jay-baer-9713_activate_activate-your-fans-don-t-just-collect-th_2725338.png) [Download](https://sms4smile.com/quotes/i/944/jay-baer-9713_activate_activate-your-fans-don-t-just-collect-th_2725338.png) [Open image](https://sms4smile.com/quotes/i/944/jay-baer-9713_activate_activate-your-fans-don-t-just-collect-th_2725338.png) > “Activate your fans, don’t just collect them like baseball cards.” [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands should engage fans actively rather than merely collecting them as passive assets. **In simple terms:** Activate fans instead of just collecting them. Key Takeaway Create interactive experiences for your audience. Themes marketing community engagement brand strategy Mood enthusiastic practical motivational Type marketing business When to use this quote - social media - events - loyalty programs - content co‑creation Key Concepts fan activation relationship building value exchange Questions to Reflect On - How can brands turn fans into advocates? - What incentives motivate active participation? A Different Perspective Collecting fans without engagement yields low loyalty. ★ ★ ★ ★ ★ No ratings yet [Activate](https://sms4smile.com/quotes/about/activate/) [Activate Fans](https://sms4smile.com/quotes/about/activate-fans-2912934/) [Baseball](https://sms4smile.com/quotes/about/baseball/) [Baseball cards](https://sms4smile.com/quotes/about/baseball-cards/) [Business](https://sms4smile.com/quotes/about/business/) [Cards](https://sms4smile.com/quotes/about/cards/) [Fans](https://sms4smile.com/quotes/about/fans/) [Fans Don](https://sms4smile.com/quotes/about/fans-don/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Just Collect](https://sms4smile.com/quotes/about/just-collect-2912935/) [Social media](https://sms4smile.com/quotes/about/social-media/) ## Related quotes > [You always dream about being on a baseball card. It's kind of funny when you finally see it.](https://sms4smile.com/quotes/alex-rodriguez/you-always-dream-about-being-on-a-baseball-card-it-s-kind-of-funny/) [Alex Rodriguez](https://sms4smile.com/quotes/author/alex-rodriguez/) > [Growing up in San Diego, my main interests were the Beatles, Louis Armstrong, 'Star Wars,' baseball cards, and drawing.](https://sms4smile.com/quotes/kyle-mooney/growing-up-in-san-diego-my-main-interests-were-the-beatles-louis/) [Kyle Mooney](https://sms4smile.com/quotes/author/kyle-mooney/) > [I didn't really grow up a comic book fanatic. I was a big baseball player, and my passion in life, in third grade, was…](https://sms4smile.com/quotes/alan-ritchson/i-didn-t-really-grow-up-a-comic-book-fanatic-i-was-a-big-baseball/) [Alan Ritchson](https://sms4smile.com/quotes/author/alan-ritchson/) > [I was never a big comic book fan. I was always more into the baseball cards.](https://sms4smile.com/quotes/tracy-morgan/i-was-never-a-big-comic-book-fan-i-was-always-more-into-the-baseball/) [Tracy Morgan](https://sms4smile.com/quotes/author/tracy-morgan/) > [I got my first baseball cards as a four-year-old, the 1989 Topps set. I got every Topps set after that.](https://sms4smile.com/quotes/scott-rogowsky/i-got-my-first-baseball-cards-as-a-four-year-old-the-1989-topps-set-i/) [Scott Rogowsky](https://sms4smile.com/quotes/author/scott-rogowsky/) > [My brother and I were really into baseball cards, and it seemed like an easy switch to jump over to comics.](https://sms4smile.com/quotes/charles-forsman/my-brother-and-i-were-really-into-baseball-cards-and-it-seemed-like/) [Charles Forsman](https://sms4smile.com/quotes/author/charles-forsman/) > [I used to collect basketball cards and baseball cards growing up.](https://sms4smile.com/quotes/david-lee/i-used-to-collect-basketball-cards-and-baseball-cards-growing-up/) [David Lee](https://sms4smile.com/quotes/author/david-lee/) > [“I can buy baseball cards to view an entire career on the back of a little square of cardboard. But nobody sells major league…](https://sms4smile.com/quotes/john-ortberg-jr/i-can-buy-baseball-cards-to-view-an-entire-career-on-the-back-of-a/) [John Ortberg Jr](https://sms4smile.com/quotes/author/john-ortberg-jr/) > [We all used to collect baseball cards that came with bubble gum. You could never get the smell of gum off your cards, but…](https://sms4smile.com/quotes/penny-marshall/we-all-used-to-collect-baseball-cards-that-came-with-bubble-gum-you/) [Penny Marshall](https://sms4smile.com/quotes/author/penny-marshall/) > [Imagine if you had baseball cards that showed all the performance stats for your people: batting averages, home runs, errors, ERAs, win/loss records. You…](https://sms4smile.com/quotes/ray-dalio/imagine-if-you-had-baseball-cards-that-showed-all-the-performance/) [Ray Dalio](https://sms4smile.com/quotes/author/ray-dalio/) > [I didnt really grow up a comic book fanatic. I was a big baseball player, and my passion in life, in third grade, was…](https://sms4smile.com/quotes/alan-ritchson/i-didnt-really-grow-up-a-comic-book-fanatic-i-was-a-big-baseball/) [Alan Ritchson](https://sms4smile.com/quotes/author/alan-ritchson/) > [I was a big baseball player, and my passion in life, in third grade, was collecting baseball cards. That was my childhood thing.](https://sms4smile.com/quotes/alan-ritchson/i-was-a-big-baseball-player-and-my-passion-in-life-in-third-grade-was/) [Alan Ritchson](https://sms4smile.com/quotes/author/alan-ritchson/) > [I rarely think the market is right. I believe non dividend stocks aren't much more than baseball cards. They are worth what you can…](https://sms4smile.com/quotes/mark-cuban/i-rarely-think-the-market-is-right-i-believe-non-dividend-stocks-aren/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [“Drunk on sports all over again, just like a seven-year old in New Jersey whose mom has just bought him two packs of baseball…](https://sms4smile.com/quotes/tim-cowlishaw/drunk-on-sports-all-over-again-just-like-a-seven-year-old-in-new/) [Tim Cowlishaw](https://sms4smile.com/quotes/author/tim-cowlishaw/) > [People should really horde their Blu-rays like old comic books and baseball cards. Because they're really beautiful, and will be worth something if you…](https://sms4smile.com/quotes/oliver-stone/people-should-really-horde-their-blu-rays-like-old-comic-books-and/) [Oliver Stone](https://sms4smile.com/quotes/author/oliver-stone/) ## More by Jay Baer > [Text is the gateway drug to real time marketing.](https://sms4smile.com/quotes/jay-baer/text-is-the-gateway-drug-to-real-time-marketing/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you help someone, you may create a customer for life.](https://sms4smile.com/quotes/jay-baer/if-you-help-someone-you-may-create-a-customer-for-life/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'](https://sms4smile.com/quotes/jay-baer/for-decades-the-key-question-has-been-how-valuable-is-the-brand-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Content that helps is superior to content that sells.](https://sms4smile.com/quotes/jay-baer/content-that-helps-is-superior-to-content-that-sells/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Never build your content ship on rented land.](https://sms4smile.com/quotes/jay-baer/never-build-your-content-ship-on-rented-land/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Social media is about people, not logos.](https://sms4smile.com/quotes/jay-baer/social-media-is-about-people-not-logos/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The future of marketing isn't big data, it's big understanding.](https://sms4smile.com/quotes/jay-baer/the-future-of-marketing-isn-t-big-data-it-s-big-understanding/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [If you create Youtility, your customers will keep you close.](https://sms4smile.com/quotes/jay-baer/if-you-create-youtility-your-customers-will-keep-you-close/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The biggest benefit of doing an interview podcast is the relationships you build.](https://sms4smile.com/quotes/jay-baer/the-biggest-benefit-of-doing-an-interview-podcast-is-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.](https://sms4smile.com/quotes/jay-baer/linkedin-is-for-people-you-know-facebook-is-for-people-you-used-to/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Everything ultimately comes down to trust.](https://sms4smile.com/quotes/jay-baer/everything-ultimately-comes-down-to-trust/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [In 2012, 40 of the top companies to work for were also among the top companies in social media.](https://sms4smile.com/quotes/jay-baer/in-2012-40-of-the-top-companies-to-work-for-were-also-among-the-top/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Social media is an ingredient, not an entree.](https://sms4smile.com/quotes/jay-baer/social-media-is-an-ingredient-not-an-entree/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [You must fight social media fire with social media water.](https://sms4smile.com/quotes/jay-baer/you-must-fight-social-media-fire-with-social-media-water/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [Facebook Fan Pages are email newsletters with smaller pictures.](https://sms4smile.com/quotes/jay-baer/facebook-fan-pages-are-email-newsletters-with-smaller-pictures/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) [Explore all 70 Jay Baer quotes ](https://sms4smile.com/quotes/author/jay-baer/) ## More Activate quotes > [The verb that's been enforced on girls is to please. Girls are trained to please...I want us all to change the verb. I want…](https://sms4smile.com/quotes/eve-ensler/the-verb-that-s-been-enforced-on-girls-is-to-please-girls-are-trained/) [Eve Ensler](https://sms4smile.com/quotes/author/eve-ensler/) > [With liquid zeolite, we have returned to the basic healing approach for all chronic diseases, which is to free up and activate the vital…](https://sms4smile.com/quotes/gabriel-cousens/with-liquid-zeolite-we-have-returned-to-the-basic-healing-approach/) [Gabriel Cousens](https://sms4smile.com/quotes/author/gabriel-cousens/) > [Cliché activates the comfortable mental laziness, we sort of revert to the domain of the already-familiar, what we have already imagined so that it…](https://sms4smile.com/quotes/aleksandar-hemon/clich-activates-the-comfortable-mental-laziness-we-sort-of-revert-to/) [Aleksandar Hemon](https://sms4smile.com/quotes/author/aleksandar-hemon/) > [The products we design are going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some way used by…](https://sms4smile.com/quotes/henry-dreyfuss/the-products-we-design-are-going-to-be-ridden-in-sat-upon-looked-at/) [Henry Dreyfuss](https://sms4smile.com/quotes/author/henry-dreyfuss/) > [Brains distinguish between an Us and a Them in a fraction of a second. Subliminal processing of a Them activates the amygdala and insular…](https://sms4smile.com/quotes/robert-m-sapolsky/brains-distinguish-between-an-us-and-a-them-in-a-fraction-of-a-second/) [Robert M. Sapolsky](https://sms4smile.com/quotes/author/robert-m-sapolsky/) > [The fact that the scrub literally comes out into your hand as a powder and then activates with water is a really cool thing.](https://sms4smile.com/quotes/shay-mitchell/the-fact-that-the-scrub-literally-comes-out-into-your-hand-as-a/) [Shay Mitchell](https://sms4smile.com/quotes/author/shay-mitchell/) > [The Charge will change your life. Our brains are hard wired to meet specific human drives, and learning to harness and activate those drives…](https://sms4smile.com/quotes/daniel-amen/the-charge-will-change-your-life-our-brains-are-hard-wired-to-meet/) [Daniel Amen](https://sms4smile.com/quotes/author/daniel-amen/) > [Like electricity, the Light is everywhere, but one must know how to activate it. I have come for that.](https://sms4smile.com/quotes/mother-meera/like-electricity-the-light-is-everywhere-but-one-must-know-how-to/) [Mother Meera](https://sms4smile.com/quotes/author/mother-meera/) > [When you regularly take continuous action toward your most important goals, you activate the Momentum Principle of success. This principle says that although it…](https://sms4smile.com/quotes/brian-tracy/when-you-regularly-take-continuous-action-toward-your-most-important/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the…](https://sms4smile.com/quotes/martin-sorrell/if-you-pay-50-million-for-something-you-probably-pay-another-50-to/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Chosen are those artists who penetrate to the region of that secret place where primeval power nurtures all evolution. There, where the powerhouse of…](https://sms4smile.com/quotes/paul-klee/chosen-are-those-artists-who-penetrate-to-the-region-of-that-secret/) [Paul Klee](https://sms4smile.com/quotes/author/paul-klee/) > [Using the energy in a scene can really cut the fat off of something and streamline it. It can make it work for you…](https://sms4smile.com/quotes/greta-gerwig/using-the-energy-in-a-scene-can-really-cut-the-fat-off-of-something/) [Greta Gerwig](https://sms4smile.com/quotes/author/greta-gerwig/) > [The Universe is a unity, an interacting and genetically-related community of beings bound together in an inseparable relationship in space and time... The human…](https://sms4smile.com/quotes/thomas-berry/the-universe-is-a-unity-an-interacting-and-genetically-related/) [Thomas Berry](https://sms4smile.com/quotes/author/thomas-berry/) > [You simply cannot understand psychedelic drugs, which activate the brain, unless you understand something about computers.](https://sms4smile.com/quotes/timothy-leary/you-simply-cannot-understand-psychedelic-drugs-which-activate-the/) [Timothy Leary](https://sms4smile.com/quotes/author/timothy-leary/) > [Either you vegetate and look out a window, or activate and try to effect change.](https://sms4smile.com/quotes/christopher-reeve/either-you-vegetate-and-look-out-a-window-or-activate-and-try-to/) [Christopher Reeve](https://sms4smile.com/quotes/author/christopher-reeve/) [Browse all 92 Activate quotes ](https://sms4smile.com/quotes/about/activate/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Activate your fans, don’t just collect them like baseball cards.", "creator": { "@type": "Person", "name": "Jay Baer" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jay-baer/activate-your-fans-don-t-just-collect-them-like-baseball-cards/", "about": { "@type": "Thing", "name": "Activate" }, "@id": "https://sms4smile.com/quotes/jay-baer/activate-your-fans-don-t-just-collect-them-like-baseball-cards/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/944/jay-baer-9713_activate_activate-your-fans-don-t-just-collect-th_2725338.png", "contentUrl": "https://sms4smile.com/quotes/i/944/jay-baer-9713_activate_activate-your-fans-don-t-just-collect-th_2725338.png", "url": "https://sms4smile.com/quotes/i/944/jay-baer-9713_activate_activate-your-fans-don-t-just-collect-th_2725338.png", "width": 1080, "height": 1080, "caption": "“Activate your fans, don’t just collect them like baseball cards.” — Jay Baer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jay Baer", "item": "https://sms4smile.com/quotes/author/jay-baer/" }, { "@type": "ListItem", "position": 4, "name": "Activate your fans, don’t just collect...", "item": "https://sms4smile.com/quotes/jay-baer/activate-your-fans-don-t-just-collect-them-like-baseball-cards/" } ], "@id": "https://sms4smile.com/quotes/jay-baer/activate-your-fans-don-t-just-collect-them-like-baseball-cards/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```