---
title: "Meaning & Key Takeaway of: What's with the \"iMagic\" name change?' I…"
description: "\"“What's with the \"iMagic\" name change?' I said without preamble. 'Industrial Magic was a bit of a mouthful,' he explained. 'Besides, putting an \"i\"in f..."
image: "https://sms4smile.com/quotes/i/414/jasper-fforde-797_change_what-s-with-the-imagic-name-change-i-sai_2305352.png"
---

#  What's with the "iMagic" name change?' I said without…

![“What's with the "iMagic" name change?' I said without preamble. 'Industrial Magic was a bit of a mouthful,' he explained. 'Besides, putting an "i"in front of anything makes it more hip and current.” quote by Jasper Fforde](https://sms4smile.com/quotes/i/414/jasper-fforde-797_change_what-s-with-the-imagic-name-change-i-sai_2305352.png)   [Download](https://sms4smile.com/quotes/i/414/jasper-fforde-797_change_what-s-with-the-imagic-name-change-i-sai_2305352.png) [Open image](https://sms4smile.com/quotes/i/414/jasper-fforde-797_change_what-s-with-the-imagic-name-change-i-sai_2305352.png)

> ““What's with the "iMagic" name change?' I said without preamble. 'Industrial Magic was a bit of a mouthful,' he explained. 'Besides, putting an "i"in front of anything makes it more hip and current.””

[Jasper Fforde](https://sms4smile.com/quotes/author/jasper-fforde/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The name “iMagic” was chosen to sound modern and trendy, replacing a longer, less catchy term.

**In simple terms:** Name changed to sound hip.

Key Takeaway

Branding matters.

Themes

marketing branding culture technology trendiness

Mood

playful critical

Type

satirical observational

When to use this quote

- product launch
- advertising
- tech startups
- rebranding

Key Concepts

consumer behavior linguistic branding modernism

Questions to Reflect On

- Does the name affect your perception?
- Is substance more important than branding?

A Different Perspective

Trendy names can feel superficial.

★ ★ ★ ★ ★   No ratings yet

[Change](https://sms4smile.com/quotes/about/change/)

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