--- title: "Meaning & Key Takeaway of: If you take a look at the way the premium…" description: "\"If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episod..." image: "https://sms4smile.com/quotes/i/5c9/jason-kilar-17926_ads_if-you-take-a-look-at-the-way-the-premiu_2481058.jpg" --- # If you take a look at the way the premium content is… ![“If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.” quote by Jason Kilar](https://sms4smile.com/quotes/i/5c9/jason-kilar-17926_ads_if-you-take-a-look-at-the-way-the-premiu_2481058.jpg) [Download](https://sms4smile.com/quotes/i/5c9/jason-kilar-17926_ads_if-you-take-a-look-at-the-way-the-premiu_2481058.jpg) [Open image](https://sms4smile.com/quotes/i/5c9/jason-kilar-17926_ads_if-you-take-a-look-at-the-way-the-premiu_2481058.jpg) > “If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.” [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Various business models exist for premium content, including per‑episode purchase, subscription, and ad‑supported free access. **In simple terms:** There are multiple ways to make money from premium content. Key Takeaway Choose the model that fits your audience and goals. Themes monetization media business models Mood analytical strategic Type business industry insight When to use this quote - launching a new series - pricing a podcast - strategizing ad revenue - deciding on paywall - evaluating market demand Key Concepts subscription economics consumer choice digital distribution Questions to Reflect On - Which model aligns best with your content’s value proposition? - How might combining models affect user experience? A Different Perspective Each model has trade‑offs in revenue stability and audience reach. ★ ★ ★ ★ ★ No ratings yet [Happiness](https://sms4smile.com/quotes/about/happiness/) [Individual](https://sms4smile.com/quotes/about/individual/) ## Related quotes > [The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats,…](https://sms4smile.com/quotes/eddy-cue/the-addition-of-beats-will-make-our-music-lineup-even-better-from/) [Eddy Cue](https://sms4smile.com/quotes/author/eddy-cue/) > [ There's definitely some sort of dissent brewing between record labels, publishing companies and artists \[about the compensation they get from streaming services\] Spotify is… ](https://sms4smile.com/quotes/sean-parker/there-s-definitely-some-sort-of-dissent-brewing-between-record-labels/) [Sean Parker](https://sms4smile.com/quotes/author/sean-parker/) > [If YouTube has plenty of premium content, people will watch that in the same way they watch 'Game of Thrones' or 'Breaking Bad.'](https://sms4smile.com/quotes/john-cabrera/if-youtube-has-plenty-of-premium-content-people-will-watch-that-in/) [John Cabrera](https://sms4smile.com/quotes/author/john-cabrera/) > [There will be select instances where the consumer is interested in paying for premium content. I think it will be difficult to get people…](https://sms4smile.com/quotes/dennis-miller/there-will-be-select-instances-where-the-consumer-is-interested-in/) [Dennis Miller](https://sms4smile.com/quotes/author/dennis-miller/) > [Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.](https://sms4smile.com/quotes/ross-levinsohn/combining-the-premium-content-and-reach-of-yahoo-as-the-world-s/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [Producing and distributing premium TV entertainment content is more 'global' now than at any point in the history of the business. World Screen does…](https://sms4smile.com/quotes/chris-albrecht/producing-and-distributing-premium-tv-entertainment-content-is-more/) [Chris Albrecht](https://sms4smile.com/quotes/author/chris-albrecht/) > [Premium content matters.](https://sms4smile.com/quotes/ross-levinsohn/premium-content-matters/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [The revolution is here. It's established that Netflix is a place where you can get premium content. It's a whole new world. It's very…](https://sms4smile.com/quotes/mitchell-hurwitz/the-revolution-is-here-it-s-established-that-netflix-is-a-place-where/) [Mitchell Hurwitz](https://sms4smile.com/quotes/author/mitchell-hurwitz/) > [You can't have community as an add-on to a monetized life. You have to actually need each other.](https://sms4smile.com/quotes/charles-eisenstein/you-can-t-have-community-as-an-add-on-to-a-monetized-life-you-have-to/) [Charles Eisenstein](https://sms4smile.com/quotes/author/charles-eisenstein/) > [If you are interacting with anything on your phone or your computer, it is specifically designed to collect as much data about you as…](https://sms4smile.com/quotes/brittany-kaiser/if-you-are-interacting-with-anything-on-your-phone-or-your-computer/) [Brittany Kaiser](https://sms4smile.com/quotes/author/brittany-kaiser/) > [Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.](https://sms4smile.com/quotes/terry-semel/search-which-is-extremely-important-represents-about-5-of-the-page/) [Terry Semel](https://sms4smile.com/quotes/author/terry-semel/) > [There's the idea that people should be able to control how the information that they're giving to websites is used and monetized in a…](https://sms4smile.com/quotes/eli-pariser/there-s-the-idea-that-people-should-be-able-to-control-how-the/) [Eli Pariser](https://sms4smile.com/quotes/author/eli-pariser/) > [I don't think every interest needs to be monetized.](https://sms4smile.com/quotes/jerrika-hinton/i-don-t-think-every-interest-needs-to-be-monetized/) [Jerrika Hinton](https://sms4smile.com/quotes/author/jerrika-hinton/) > [I monetized my life so I never do anything that I don't like or that I'm not participating in 100 percent.](https://sms4smile.com/quotes/damon-dash/i-monetized-my-life-so-i-never-do-anything-that-i-don-t-like-or-that/) [Damon Dash](https://sms4smile.com/quotes/author/damon-dash/) > [Our data has been harvested, collected, modeled, and monetized - sometimes sold on as raw data, and sometimes licensed just for advertisers to be…](https://sms4smile.com/quotes/brittany-kaiser/our-data-has-been-harvested-collected-modeled-and-monetized-sometimes/) [Brittany Kaiser](https://sms4smile.com/quotes/author/brittany-kaiser/) ## More by Jason Kilar > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [I took a job at the Walt Disney Company and after 18 months decided to go to business school at Harvard. I was awestruck…](https://sms4smile.com/quotes/jason-kilar/i-took-a-job-at-the-walt-disney-company-and-after-18-months-decided/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [There's certain things like scripted dramas that - they're either topical or such water-cooler moments that I think that they'll be consumed within 48…](https://sms4smile.com/quotes/jason-kilar/there-s-certain-things-like-scripted-dramas-that-they-re-either/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [When we blaze trails, which is what Hulu is about, it takes time. That is not for the faint of heart, and we understand…](https://sms4smile.com/quotes/jason-kilar/when-we-blaze-trails-which-is-what-hulu-is-about-it-takes-time-that/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [Theres nothing more intoxicating than doing big, bold things.](https://sms4smile.com/quotes/jason-kilar/theres-nothing-more-intoxicating-than-doing-big-bold-things/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [When we launched Hulu, everybody was saying, 'Oh, this is going to be a substitute for pay TV in the living room.'](https://sms4smile.com/quotes/jason-kilar/when-we-launched-hulu-everybody-was-saying-oh-this-is-going-to-be-a/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [I'm a big believer that media is an impulse business.](https://sms4smile.com/quotes/jason-kilar/i-m-a-big-believer-that-media-is-an-impulse-business/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [If you can make it easier to consume, people will consume more of it.](https://sms4smile.com/quotes/jason-kilar/if-you-can-make-it-easier-to-consume-people-will-consume-more-of-it/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [I tried to do everything I could to study Walt Disney. I would read every book I could on the company, and then I…](https://sms4smile.com/quotes/jason-kilar/i-tried-to-do-everything-i-could-to-study-walt-disney-i-would-read/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [At a macro level, it's balancing the needs of consumers, advertisers and content owners. And if you talk to any one of those three…](https://sms4smile.com/quotes/jason-kilar/at-a-macro-level-it-s-balancing-the-needs-of-consumers-advertisers/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [We are fortunate to have collectively built a culture that matters, a brand that matters, a business that matters. It is impossible to state…](https://sms4smile.com/quotes/jason-kilar/we-are-fortunate-to-have-collectively-built-a-culture-that-matters-a/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [When youre dealing with digital goods, you dont have to be tied to one URL.](https://sms4smile.com/quotes/jason-kilar/when-youre-dealing-with-digital-goods-you-dont-have-to-be-tied-to-one/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [I grew up hearing stories about how my maternal grandfather had put himself through engineering school in New York City. He saved money by…](https://sms4smile.com/quotes/jason-kilar/i-grew-up-hearing-stories-about-how-my-maternal-grandfather-had-put/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [I think the relationship between cable and satellite and telco pay TV service providers and the content industry is a very, very solid one.](https://sms4smile.com/quotes/jason-kilar/i-think-the-relationship-between-cable-and-satellite-and-telco-pay-tv/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [There's nothing more intoxicating than doing big, bold things.](https://sms4smile.com/quotes/jason-kilar/there-s-nothing-more-intoxicating-than-doing-big-bold-things/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) [Explore all 36 Jason Kilar quotes ](https://sms4smile.com/quotes/author/jason-kilar/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) Thomas Howard, 3rd Duke of Norfolk > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life…](https://sms4smile.com/quotes/victoria-mahoney/for-me-being-on-set-is-no-different-than-being-at-a-dinner-table-or/) [Victoria Mahoney](https://sms4smile.com/quotes/author/victoria-mahoney/) > [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) Browse all 856 Ads quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.", "creator": { "@type": "Person", "name": "Jason Kilar" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jason-kilar/if-you-take-a-look-at-the-way-the-premium-content-is-monetized-there/", "about": { "@type": "Thing", "name": "Ads" }, "@id": "https://sms4smile.com/quotes/jason-kilar/if-you-take-a-look-at-the-way-the-premium-content-is-monetized-there/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5c9/jason-kilar-17926_ads_if-you-take-a-look-at-the-way-the-premiu_2481058.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5c9/jason-kilar-17926_ads_if-you-take-a-look-at-the-way-the-premiu_2481058.jpg", "url": "https://sms4smile.com/quotes/i/5c9/jason-kilar-17926_ads_if-you-take-a-look-at-the-way-the-premiu_2481058.jpg", "width": 1080, "height": 1080, "caption": "“If you take a look at the way the premium content is monetized, there's a lot of different models out there…” — Jason Kilar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jason Kilar", "item": "https://sms4smile.com/quotes/author/jason-kilar/" }, { "@type": "ListItem", "position": 4, "name": "If you take a look at...", "item": "https://sms4smile.com/quotes/jason-kilar/if-you-take-a-look-at-the-way-the-premium-content-is-monetized-there/" } ], "@id": "https://sms4smile.com/quotes/jason-kilar/if-you-take-a-look-at-the-way-the-premium-content-is-monetized-there/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```