--- title: "Meaning & Key Takeaway of: The only two people who can give you real…" description: "\"The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.\" — Jason Fried" image: "https://sms4smile.com/quotes/i/c68/jason-fried-2868_feedback_the-only-two-people-who-can-give-you-rea_943462.jpg" --- # The only two people who can give you real feedback about… ![“The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.” quote by Jason Fried](https://sms4smile.com/quotes/i/c68/jason-fried-2868_feedback_the-only-two-people-who-can-give-you-rea_943462.jpg) [Download](https://sms4smile.com/quotes/i/c68/jason-fried-2868_feedback_the-only-two-people-who-can-give-you-rea_943462.jpg) [Open image](https://sms4smile.com/quotes/i/c68/jason-fried-2868_feedback_the-only-two-people-who-can-give-you-rea_943462.jpg) > “The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.” [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Feedback is most honest from recent customers and those who left, revealing product strengths and flaws. **In simple terms:** Customers give real feedback. Key Takeaway Seek input from both buyers and churners. Themes product development feedback customer insight Mood analytical pragmatic Type business strategic When to use this quote - startup - software - service industry Key Concepts validation continuous improvement Questions to Reflect On - How can you balance their input with other data? - What patterns emerge from cancellations? A Different Perspective Customers may be biased or unrepresentative. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Giving](https://sms4smile.com/quotes/about/giving/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [Don't solicit feedback on your product, idea or your business just for validation purposes. You want to tell the people who can help move…](https://sms4smile.com/quotes/sara-blakely/don-t-solicit-feedback-on-your-product-idea-or-your-business-just-for/) [Sara Blakely](https://sms4smile.com/quotes/author/sara-blakely/) > [I like the connection with fans and people who have been supportive of me. And I love the idea of real feedback and a…](https://sms4smile.com/quotes/elizabeth-taylor/i-like-the-connection-with-fans-and-people-who-have-been-supportive/) [Elizabeth Taylor](https://sms4smile.com/quotes/author/elizabeth-taylor/) > [In my world, when I'm making work, when I go to my core group of people that I've been going to for 20 years…](https://sms4smile.com/quotes/kelly-reichardt/in-my-world-when-i-m-making-work-when-i-go-to-my-core-group-of-people/) [Kelly Reichardt](https://sms4smile.com/quotes/author/kelly-reichardt/) > [If my parents don't like something, they tell me on my face. You get real feedback from them.](https://sms4smile.com/quotes/gautam-rode/if-my-parents-don-t-like-something-they-tell-me-on-my-face-you-get/) [Gautam Rode](https://sms4smile.com/quotes/author/gautam-rode/) > [Most shows don't know when they're going to end. They just get canceled.](https://sms4smile.com/quotes/emily-hampshire/most-shows-don-t-know-when-they-re-going-to-end-they-just-get-canceled/) [Emily Hampshire](https://sms4smile.com/quotes/author/emily-hampshire/) > [It's unrealistic to think you can only have one good product. People are not that poor. They can buy what they want.](https://sms4smile.com/quotes/helen-gurley-brown/it-s-unrealistic-to-think-you-can-only-have-one-good-product-people/) [Helen Gurley Brown](https://sms4smile.com/quotes/author/helen-gurley-brown/) > [You should always have a product that has nothing to do with who you are or what people think about you... so that you…](https://sms4smile.com/quotes/andy-warhol/you-should-always-have-a-product-that-has-nothing-to-do-with-who-you/) [Andy Warhol](https://sms4smile.com/quotes/author/andy-warhol/) > [The products we design are going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some way used by…](https://sms4smile.com/quotes/henry-dreyfuss/the-products-we-design-are-going-to-be-ridden-in-sat-upon-looked-at/) [Henry Dreyfuss](https://sms4smile.com/quotes/author/henry-dreyfuss/) > [Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually…](https://sms4smile.com/quotes/steve-jobs/many-companies-forget-what-it-means-to-make-great-products-after/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [One key factor in the downward spiral in our educational system is that there is too much stroking and too little real feedback.](https://sms4smile.com/quotes/randy-pausch/one-key-factor-in-the-downward-spiral-in-our-educational-system-is/) [Randy Pausch](https://sms4smile.com/quotes/author/randy-pausch/) > [I want to invest in a functional product that people are using.](https://sms4smile.com/quotes/dave-mcclure/i-want-to-invest-in-a-functional-product-that-people-are-using/) [Dave McClure](https://sms4smile.com/quotes/author/dave-mcclure/) > [My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it…](https://sms4smile.com/quotes/nolan-bushnell/my-sweet-spot-is-figuring-out-how-to-make-a-product-that-people-love/) [Nolan Bushnell](https://sms4smile.com/quotes/author/nolan-bushnell/) > [you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in…](https://sms4smile.com/quotes/chuck-palahniuk/you-re-a-product-just-as-much-a-product-of-a-product-the-people-who/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) > [Salman Khan has realized that if he markets himself and the product well, people will lap it up.](https://sms4smile.com/quotes/bhushan-kumar/salman-khan-has-realized-that-if-he-markets-himself-and-the-product/) [Bhushan Kumar](https://sms4smile.com/quotes/author/bhushan-kumar/) > [Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to…](https://sms4smile.com/quotes/payal-kadakia/focus-on-your-product-a-lot-of-people-focus-on-the-name-of-their/) [Payal Kadakia](https://sms4smile.com/quotes/author/payal-kadakia/) ## More by Jason Fried > [“If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)”](https://sms4smile.com/quotes/jason-fried/if-no-one-s-upset-by-what-you-re-saying-you-re-probably-not-pushing/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Ironically, you’ll probably get far more done when only half of your workday overlaps with the rest of your team. Instead of spending the…](https://sms4smile.com/quotes/jason-fried/ironically-you-ll-probably-get-far-more-done-when-only-half-of-your/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Also, don’t be timid about your conclusions. Sometimes abandoning what you’re working on is the right move, even if you’ve already put in a…](https://sms4smile.com/quotes/jason-fried/also-don-t-be-timid-about-your-conclusions-sometimes-abandoning-what/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“If you constantly fret about timing things perfectly, they'll never happen.”](https://sms4smile.com/quotes/jason-fried/if-you-constantly-fret-about-timing-things-perfectly-they-ll-never/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [The best feature of a product should really be the customer service.](https://sms4smile.com/quotes/jason-fried/the-best-feature-of-a-product-should-really-be-the-customer-service/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“remote work has opened the door to a new era of freedom and luxury. A brave new world beyond the industrial-age belief in The…](https://sms4smile.com/quotes/jason-fried/remote-work-has-opened-the-door-to-a-new-era-of-freedom-and-luxury-a/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Smart people in white coats have extensively studied commuting—this supposedly necessary part of our days—and the verdict is in: long commutes make you fat,…](https://sms4smile.com/quotes/jason-fried/smart-people-in-white-coats-have-extensively-studied-commuting-this/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Policies are organizational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds…](https://sms4smile.com/quotes/jason-fried/policies-are-organizational-scar-tissue-they-are-codified/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“What you do is what matters, not what you think or say or plan.”](https://sms4smile.com/quotes/jason-fried/what-you-do-is-what-matters-not-what-you-think-or-say-or-plan/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Find a judo solution, one that delivers maximum efficiency with minimum effort. When good enough gets the job done, go for it.”](https://sms4smile.com/quotes/jason-fried/find-a-judo-solution-one-that-delivers-maximum-efficiency-with/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“If you're opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you…](https://sms4smile.com/quotes/jason-fried/if-you-re-opening-a-hot-dog-stand-you-could-worry-about-the/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“It's easy to shoot down good ideas, interesting policies, or worthwhile experiments by assuming that whatever you decide now needs to work for years…](https://sms4smile.com/quotes/jason-fried/it-s-easy-to-shoot-down-good-ideas-interesting-policies-or-worthwhile/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“pulling seven people away from their work for an hour is worth seven hours of lost productivity.”](https://sms4smile.com/quotes/jason-fried/pulling-seven-people-away-from-their-work-for-an-hour-is-worth-seven/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. Decide…](https://sms4smile.com/quotes/jason-fried/whenever-you-can-swap-let-s-think-about-it-for-let-s-decide-on-it/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“As Sir Richard Branson commented in his ode to working remotely: “To successfully work with other people, you have to trust each other. A…](https://sms4smile.com/quotes/jason-fried/as-sir-richard-branson-commented-in-his-ode-to-working-remotely-to/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) [Explore all 145 Jason Fried quotes ](https://sms4smile.com/quotes/author/jason-fried/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.", "creator": { "@type": "Person", "name": "Jason Fried" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jason-fried/the-only-two-people-who-can-give-you-real-feedback-about-your-product/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/jason-fried/the-only-two-people-who-can-give-you-real-feedback-about-your-product/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c68/jason-fried-2868_feedback_the-only-two-people-who-can-give-you-rea_943462.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c68/jason-fried-2868_feedback_the-only-two-people-who-can-give-you-rea_943462.jpg", "url": "https://sms4smile.com/quotes/i/c68/jason-fried-2868_feedback_the-only-two-people-who-can-give-you-rea_943462.jpg", "width": 1080, "height": 1080, "caption": "“The only two people who can give you real feedback about your product are people who just purchased it and…” — Jason Fried", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jason Fried", "item": "https://sms4smile.com/quotes/author/jason-fried/" }, { "@type": "ListItem", "position": 4, "name": "The only two people who can...", "item": "https://sms4smile.com/quotes/jason-fried/the-only-two-people-who-can-give-you-real-feedback-about-your-product/" } ], "@id": "https://sms4smile.com/quotes/jason-fried/the-only-two-people-who-can-give-you-real-feedback-about-your-product/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```