--- title: "Meaning & Key Takeaway of: Scaring away new customers is worse than…" description: "\"“Scaring away new customers is worse than losing old customers.”\" — Jason Fried" image: "https://sms4smile.com/quotes/i/232/jason-fried-2868_customer_scaring-away-new-customers-is-worse-than_2698549.jpg" --- # Scaring away new customers is worse than losing old… ![“Scaring away new customers is worse than losing old customers.” quote by Jason Fried](https://sms4smile.com/quotes/i/232/jason-fried-2868_customer_scaring-away-new-customers-is-worse-than_2698549.jpg) [Download](https://sms4smile.com/quotes/i/232/jason-fried-2868_customer_scaring-away-new-customers-is-worse-than_2698549.jpg) [Open image](https://sms4smile.com/quotes/i/232/jason-fried-2868_customer_scaring-away-new-customers-is-worse-than_2698549.jpg) > ““Scaring away new customers is worse than losing old customers.”” [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Losing new customers is less damaging than alienating existing ones. **In simple terms:** Scaring away new customers is worse than losing old ones. Key Takeaway Focus on retaining current customers. Themes customer retention growth reputation marketing Mood cautious strategic concerned Type business advice When to use this quote - sales management - product development - customer service - public relations Key Concepts business strategy customer experience brand loyalty Questions to Reflect On - How can we balance retention and acquisition? - What tactics protect existing customers? A Different Perspective May underestimate acquisition importance. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Customers Worse](https://sms4smile.com/quotes/about/customers-worse-2714505/) [Old Customers](https://sms4smile.com/quotes/about/old-customers-1075840/) [Scaring](https://sms4smile.com/quotes/about/scaring/) [Scaring Away](https://sms4smile.com/quotes/about/scaring-away-2714506/) [Worse](https://sms4smile.com/quotes/about/worse/) ## Related quotes > [The whole hardware industry has experienced the phenomenon in which every time computers get cheaper, they appeal to a new set of users; every…](https://sms4smile.com/quotes/nathan-myhrvold/the-whole-hardware-industry-has-experienced-the-phenomenon-in-which/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Scaring someone's the hardest thing to do, and that's why most of these scary movies are not scary. They're sick, but not scary. There's…](https://sms4smile.com/quotes/ridley-scott/scaring-someone-s-the-hardest-thing-to-do-and-that-s-why-most-of/) [Ridley Scott](https://sms4smile.com/quotes/author/ridley-scott/) > [My philosophy involves imaging terrible things happening all the time, and getting used to it, so reality isn't so bad. And then you're always…](https://sms4smile.com/quotes/julia-sweeney/my-philosophy-involves-imaging-terrible-things-happening-all-the-time/) [Julia Sweeney](https://sms4smile.com/quotes/author/julia-sweeney/) > [I'm afraid of pretty much everything, but there's something inside me that is addicted to scaring myself.](https://sms4smile.com/quotes/gina-carano/i-m-afraid-of-pretty-much-everything-but-there-s-something-inside-me/) [Gina Carano](https://sms4smile.com/quotes/author/gina-carano/) > [There's something really cool about scaring children. Traumatize a generation, that's what it's all about.](https://sms4smile.com/quotes/steven-moffat/there-s-something-really-cool-about-scaring-children-traumatize-a/) [Steven Moffat](https://sms4smile.com/quotes/author/steven-moffat/) > [“When you cannot reason with people, you have to try scaring them. If that doesn’t work, then you either run or you kill them.…](https://sms4smile.com/quotes/kevin-hearne/when-you-cannot-reason-with-people-you-have-to-try-scaring-them-if/) [Kevin Hearne](https://sms4smile.com/quotes/author/kevin-hearne/) > [I enjoy scaring people.](https://sms4smile.com/quotes/anthony-horowitz/i-enjoy-scaring-people/) [Anthony Horowitz](https://sms4smile.com/quotes/author/anthony-horowitz/) > [“Don't entertain fear; it does not entertain you either; it only scares you!”](https://sms4smile.com/quotes/israelmore-ayivor/don-t-entertain-fear-it-does-not-entertain-you-either-it-only-scares/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Holding her breath, she stepped out, heading for the better-illuminated section of the room. Hard hands closed about her upper arms. She started-very nearly…](https://sms4smile.com/quotes/stephanie-laurens/holding-her-breath-she-stepped-out-heading-for-the-better-illuminated/) [Stephanie Laurens](https://sms4smile.com/quotes/author/stephanie-laurens/) > [I'd like to thank the Royal Marines for bringing me in like that and scaring the shit out of me.](https://sms4smile.com/quotes/daniel-craig/i-d-like-to-thank-the-royal-marines-for-bringing-me-in-like-that-and/) [Daniel Craig](https://sms4smile.com/quotes/author/daniel-craig/) > [I enjoy scaring people too much to let it go!](https://sms4smile.com/quotes/neil-marshall/i-enjoy-scaring-people-too-much-to-let-it-go/) [Neil Marshall](https://sms4smile.com/quotes/author/neil-marshall/) > [“The day I stop scaring you is the day you should leave me.”](https://sms4smile.com/quotes/orest-stelmach/the-day-i-stop-scaring-you-is-the-day-you-should-leave-me/) [Orest Stelmach](https://sms4smile.com/quotes/author/orest-stelmach/) > [I want to do things where the talent range is difficult and that scare me. I thrive on that; if it's not scaring me…](https://sms4smile.com/quotes/nina-dobrev/i-want-to-do-things-where-the-talent-range-is-difficult-and-that/) [Nina Dobrev](https://sms4smile.com/quotes/author/nina-dobrev/) > [What if it turns out there really are witches and vampires and werewolves living right here alongside us? After all, what better disguise could…](https://sms4smile.com/quotes/sergei-lukyanenko/what-if-it-turns-out-there-really-are-witches-and-vampires-and/) [Sergei Lukyanenko](https://sms4smile.com/quotes/author/sergei-lukyanenko/) > [Thinking without scaring is make people good.](https://sms4smile.com/quotes/aziz-nesin/thinking-without-scaring-is-make-people-good/) [Aziz Nesin](https://sms4smile.com/quotes/author/aziz-nesin/) ## More by Jason Fried > [“If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)”](https://sms4smile.com/quotes/jason-fried/if-no-one-s-upset-by-what-you-re-saying-you-re-probably-not-pushing/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Ironically, you’ll probably get far more done when only half of your workday overlaps with the rest of your team. Instead of spending the…](https://sms4smile.com/quotes/jason-fried/ironically-you-ll-probably-get-far-more-done-when-only-half-of-your/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Also, don’t be timid about your conclusions. Sometimes abandoning what you’re working on is the right move, even if you’ve already put in a…](https://sms4smile.com/quotes/jason-fried/also-don-t-be-timid-about-your-conclusions-sometimes-abandoning-what/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“If you constantly fret about timing things perfectly, they'll never happen.”](https://sms4smile.com/quotes/jason-fried/if-you-constantly-fret-about-timing-things-perfectly-they-ll-never/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [The best feature of a product should really be the customer service.](https://sms4smile.com/quotes/jason-fried/the-best-feature-of-a-product-should-really-be-the-customer-service/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“remote work has opened the door to a new era of freedom and luxury. A brave new world beyond the industrial-age belief in The…](https://sms4smile.com/quotes/jason-fried/remote-work-has-opened-the-door-to-a-new-era-of-freedom-and-luxury-a/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Smart people in white coats have extensively studied commuting—this supposedly necessary part of our days—and the verdict is in: long commutes make you fat,…](https://sms4smile.com/quotes/jason-fried/smart-people-in-white-coats-have-extensively-studied-commuting-this/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Policies are organizational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds…](https://sms4smile.com/quotes/jason-fried/policies-are-organizational-scar-tissue-they-are-codified/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“What you do is what matters, not what you think or say or plan.”](https://sms4smile.com/quotes/jason-fried/what-you-do-is-what-matters-not-what-you-think-or-say-or-plan/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Find a judo solution, one that delivers maximum efficiency with minimum effort. When good enough gets the job done, go for it.”](https://sms4smile.com/quotes/jason-fried/find-a-judo-solution-one-that-delivers-maximum-efficiency-with/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“If you're opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you…](https://sms4smile.com/quotes/jason-fried/if-you-re-opening-a-hot-dog-stand-you-could-worry-about-the/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“It's easy to shoot down good ideas, interesting policies, or worthwhile experiments by assuming that whatever you decide now needs to work for years…](https://sms4smile.com/quotes/jason-fried/it-s-easy-to-shoot-down-good-ideas-interesting-policies-or-worthwhile/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“pulling seven people away from their work for an hour is worth seven hours of lost productivity.”](https://sms4smile.com/quotes/jason-fried/pulling-seven-people-away-from-their-work-for-an-hour-is-worth-seven/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. Decide…](https://sms4smile.com/quotes/jason-fried/whenever-you-can-swap-let-s-think-about-it-for-let-s-decide-on-it/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [“As Sir Richard Branson commented in his ode to working remotely: “To successfully work with other people, you have to trust each other. A…](https://sms4smile.com/quotes/jason-fried/as-sir-richard-branson-commented-in-his-ode-to-working-remotely-to/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) [Explore all 145 Jason Fried quotes ](https://sms4smile.com/quotes/author/jason-fried/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. 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