---
title: "Meaning & Key Takeaway of: Sometimes when I’m watching TV and I see…"
description: "\"“Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising..."
image: "https://sms4smile.com/quotes/i/4ef/jarod-kintz-2_advertising-agency_sometimes-when-i-m-watching-tv-and-i-see_2293194.jpg"
---

#  Sometimes when I’m watching TV and I see a horrible…

![“Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a…” quote by Jarod Kintz](https://sms4smile.com/quotes/i/4ef/jarod-kintz-2_advertising-agency_sometimes-when-i-m-watching-tv-and-i-see_2293194.jpg)   [Download](https://sms4smile.com/quotes/i/4ef/jarod-kintz-2_advertising-agency_sometimes-when-i-m-watching-tv-and-i-see_2293194.jpg) [Open image](https://sms4smile.com/quotes/i/4ef/jarod-kintz-2_advertising-agency_sometimes-when-i-m-watching-tv-and-i-see_2293194.jpg)

> ““Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.””

[Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Advertising uses demographic data to place ads where the intended audience watches, leading individuals to feel personally identified as the target, often humorously.

**In simple terms:** Ads are tailored to specific audiences, making viewers feel singled out.

Key Takeaway

Be aware of how data shapes media experiences.

Themes

advertising privacy consumer psychology media literacy targeted marketing

Mood

reflective amused concerned

Type

observational humorous

When to use this quote

- online streaming
- TV watching
- ad research

Key Concepts

data profiling personalization consumer self‑awareness

Questions to Reflect On

- Do targeted ads influence our self‑image?
- How much control do we have over the ads we see?

A Different Perspective

The humor may downplay genuine concerns about privacy and manipulation.

★ ★ ★ ★ ★   No ratings yet

[Target market](https://sms4smile.com/quotes/about/target-market/) [Tv shows](https://sms4smile.com/quotes/about/tv-shows/) [Watching tv](https://sms4smile.com/quotes/about/watching-tv/)

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