--- title: "Meaning & Key Takeaway of: It’s not who you know that matters—it’s…" description: "\"“It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a pres..." image: "https://sms4smile.com/quotes/i/a54/jarod-kintz-2_marketing_it-s-not-who-you-know-that-matters-it-s_2043096.jpg" --- # It’s not who you know that matters—it’s who knows you… ![“It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence.” quote by Jarod Kintz](https://sms4smile.com/quotes/i/a54/jarod-kintz-2_marketing_it-s-not-who-you-know-that-matters-it-s_2043096.jpg) [Download](https://sms4smile.com/quotes/i/a54/jarod-kintz-2_marketing_it-s-not-who-you-know-that-matters-it-s_2043096.jpg) [Open image](https://sms4smile.com/quotes/i/a54/jarod-kintz-2_marketing_it-s-not-who-you-know-that-matters-it-s_2043096.jpg) > ““It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence.”” [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Your reputation matters more than your network; being known amplifies influence even when you're not present. **In simple terms:** Being known matters more than who you know. Key Takeaway Cultivate a visible personal brand. Themes reputation influence networking Mood motivational strategic Type advice inspirational When to use this quote - job search - entrepreneurship - public speaking - online presence Key Concepts personal branding social capital Questions to Reflect On - How can you ensure your brand reflects real expertise? - What steps will you take to increase your visibility? A Different Perspective Without genuine skill, visibility can be superficial. ★ ★ ★ ★ ★ No ratings yet [Branding](https://sms4smile.com/quotes/about/branding/) [Builds Reputation](https://sms4smile.com/quotes/about/builds-reputation-3812151/) [Customer](https://sms4smile.com/quotes/about/customer/) [Important Personal](https://sms4smile.com/quotes/about/important-personal-298067/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Personal](https://sms4smile.com/quotes/about/personal/) [Personal branding](https://sms4smile.com/quotes/about/personal-branding/) ## Related quotes > [“Personal branding is sales, because you’re selling an image of yourself, a mirage, and you are the product.”](https://sms4smile.com/quotes/jarod-kintz/personal-branding-is-sales-because-you-re-selling-an-image-of/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Personal branding is important to me as a person. It’s also important to me as a non-person. I am a rock.”](https://sms4smile.com/quotes/jarod-kintz/personal-branding-is-important-to-me-as-a-person-it-s-also-important/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Personal branding is more important today than ever. Today is today, right? If today is tomorrow, and it soon will be, then personal branding…](https://sms4smile.com/quotes/jarod-kintz/personal-branding-is-more-important-today-than-ever-today-is-today/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Personal brands are determined by a track record of actions, not a track record of plans.”](https://sms4smile.com/quotes/ryan-lilly/personal-brands-are-determined-by-a-track-record-of-actions-not-a/) [Ryan Lilly](https://sms4smile.com/quotes/author/ryan-lilly/) > [“Your brand will be called on upon when it's needed. When it's not needed at the moment, keep it safely till it's call comes.…](https://sms4smile.com/quotes/israelmore-ayivor/your-brand-will-be-called-on-upon-when-it-s-needed-when-it-s-not/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Personal branding is distinctively marketing your uniqueness.”](https://sms4smile.com/quotes/bernard-kelvin-clive/personal-branding-is-distinctively-marketing-your-uniqueness/) [Bernard Kelvin Clive](https://sms4smile.com/quotes/author/bernard-kelvin-clive/) > [“Your personal brand determines the kind of leadership influence you’ll provide.”](https://sms4smile.com/quotes/israelmore-ayivor/your-personal-brand-determines-the-kind-of-leadership-influence-you/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Never fall in love with anything life throws at you. You have what it takes to colour your environment with the right decisions at…](https://sms4smile.com/quotes/israelmore-ayivor/never-fall-in-love-with-anything-life-throws-at-you-you-have-what-it/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“If there is one trait that your brand must speak of, it is trust.”](https://sms4smile.com/quotes/idowu-koyenikan/if-there-is-one-trait-that-your-brand-must-speak-of-it-is-trust/) [idowu koyenikan](https://sms4smile.com/quotes/author/idowu-koyenikan/) > [“A brand is a person.”](https://sms4smile.com/quotes/richie-norton/a-brand-is-a-person/) [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) > [“What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.”](https://sms4smile.com/quotes/germany-kent/what-you-post-online-speaks-volume-about-who-you-really-are-post-with/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [“If you don't stay relevant you will be relegated”](https://sms4smile.com/quotes/bernard-kelvin-clive/if-you-don-t-stay-relevant-you-will-be-relegated/) [Bernard Kelvin Clive](https://sms4smile.com/quotes/author/bernard-kelvin-clive/) > [“As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little…](https://sms4smile.com/quotes/israelmore-ayivor/as-a-child-i-used-to-wonder-why-markets-in-my-locality-were-all/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Contributors and distributors tend to do better at personal branding than takers and fakers.”](https://sms4smile.com/quotes/ryan-lilly/contributors-and-distributors-tend-to-do-better-at-personal-branding/) [Ryan Lilly](https://sms4smile.com/quotes/author/ryan-lilly/) ## More by Jarod Kintz > [“I notice when you’re gone. Or do I? How can I observe something that isn’t there?”](https://sms4smile.com/quotes/jarod-kintz/i-notice-when-you-re-gone-or-do-i-how-can-i-observe-something-that/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“I wouldn’t love you if you were the last Sodomite in Gomorrah.”](https://sms4smile.com/quotes/jarod-kintz/i-wouldn-t-love-you-if-you-were-the-last-sodomite-in-gomorrah/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“A blanket could be used to make sweet, sweet music with the love of your life. Hopefully that person is me, because I’ve been…](https://sms4smile.com/quotes/jarod-kintz/a-blanket-could-be-used-to-make-sweet-sweet-music-with-the-love-of/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“A brick could be used to slow down time. Sort of like a camel in a wheelchair pushed by a thirsty Arab. Hey, Khalid,…](https://sms4smile.com/quotes/jarod-kintz/a-brick-could-be-used-to-slow-down-time-sort-of-like-a-camel-in-a/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“We have a love so pure that it makes snow seem yellow. (Don’t eat it!)”](https://sms4smile.com/quotes/jarod-kintz/we-have-a-love-so-pure-that-it-makes-snow-seem-yellow-don-t-eat-it/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“I hid Mrs. Frozenwater’s body in the ice cube trays in my freezer. Better to keep her there than let her memory thaw out…](https://sms4smile.com/quotes/jarod-kintz/i-hid-mrs-frozenwater-s-body-in-the-ice-cube-trays-in-my-freezer/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Two similar words might lead to two similar ideas. They might also lead to the basement, which I recently converted into a dungeon/torture chamber.”](https://sms4smile.com/quotes/jarod-kintz/two-similar-words-might-lead-to-two-similar-ideas-they-might-also/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Nothing is and isn’t; nothing is and isn’t—nothing itself is, and at the same time, nothing isn’t.”](https://sms4smile.com/quotes/jarod-kintz/nothing-is-and-isn-t-nothing-is-and-isn-t-nothing-itself-is-and-at/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Embossed letters represent the topography of typography.”](https://sms4smile.com/quotes/jarod-kintz/embossed-letters-represent-the-topography-of-typography/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“There’s only one piece of clothing I could eat fast, and that’s a scarf.”](https://sms4smile.com/quotes/jarod-kintz/there-s-only-one-piece-of-clothing-i-could-eat-fast-and-that-s-a-scarf/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Dora J. Arod is to Jarod Ora, as yes is to yes. Yes is also the correct answer to “Will you marry me?” Other…](https://sms4smile.com/quotes/jarod-kintz/dora-j-arod-is-to-jarod-ora-as-yes-is-to-yes-yes-is-also-the-correct/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“The best part about being kidnapped is being blindfolded and getting kicked into the trunk of a car. Boy, normally I have to beg…](https://sms4smile.com/quotes/jarod-kintz/the-best-part-about-being-kidnapped-is-being-blindfolded-and-getting/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Orafoura once told me that if I were a car, I’d be a Ferrari. One that was scratched smashed, rusted, and stolen.”](https://sms4smile.com/quotes/jarod-kintz/orafoura-once-told-me-that-if-i-were-a-car-i-d-be-a-ferrari-one-that/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“What makes a good leader? I ask myself this every day, and then as I begin to list off characteristics I realize I’m describing…](https://sms4smile.com/quotes/jarod-kintz/what-makes-a-good-leader-i-ask-myself-this-every-day-and-then-as-i/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“I’d like to file a missing person’s report—on my clone. It’s nearly 2012. He should have been here by now.”](https://sms4smile.com/quotes/jarod-kintz/i-d-like-to-file-a-missing-person-s-report-on-my-clone-it-s-nearly/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) [Explore all 6,921 Jarod Kintz quotes ](https://sms4smile.com/quotes/author/jarod-kintz/) ## More Branding quotes > [From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the…](https://sms4smile.com/quotes/matilda-joslyn-gage/from-augustine-down-theologians-have-tried-to-compel-people-to-accept/) [Matilda Joslyn Gage](https://sms4smile.com/quotes/author/matilda-joslyn-gage/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [“apple brand is the school ,Samsung is a brilliant student”](https://sms4smile.com/quotes/jinzo-sloatch/apple-brand-is-the-school-samsung-is-a-brilliant-student/) [Jinzo Sloatch](https://sms4smile.com/quotes/author/jinzo-sloatch/) > [When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of…](https://sms4smile.com/quotes/paul-newman/when-the-idea-came-up-newman-s-own-i-said-are-you-crazy-stick-my-face/) [Paul Newman](https://sms4smile.com/quotes/author/paul-newman/) > [The Americans say that we are ungrateful-but I ask them for heaven's sake, what should we be grateful to them for-for murdering our fathers…](https://sms4smile.com/quotes/david-walker/the-americans-say-that-we-are-ungrateful-but-i-ask-them-for-heaven-s/) [David Walker](https://sms4smile.com/quotes/author/david-walker/) > [“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a…](https://sms4smile.com/quotes/laura-busche/personally-i-believe-in-tools-that-close-the-gap-between/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor…](https://sms4smile.com/quotes/rush-limbaugh/the-power-of-branding-particularly-when-it-comes-to-automobiles-is/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [“Contributors and distributors tend to do better at personal branding than takers and fakers.”](https://sms4smile.com/quotes/ryan-lilly/contributors-and-distributors-tend-to-do-better-at-personal-branding/) [Ryan Lilly](https://sms4smile.com/quotes/author/ryan-lilly/) > [“Once you are dressed there may be still more you can do to enhance, complement, or complete your look. Simply changing your accessories will…](https://sms4smile.com/quotes/susan-c-young/once-you-are-dressed-there-may-be-still-more-you-can-do-to-enhance/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. 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