--- title: "Meaning & Key Takeaway of: In 1952 NBC put on its early morning…" description: "\"“In 1952 NBC put on its early morning \"Today Show\" featuring Dave Garroway. Before then the networks had assumed that few people would tune in at an ea..." image: "https://sms4smile.com/quotes/i/6bd/james-t-patterson-3417_early-morning_in-1952-nbc-put-on-its-early-morning-tod_1077785.jpg" --- # In 1952 NBC put on its early morning "Today Show"… ![“In 1952 NBC put on its early morning "Today Show" featuring Dave Garroway. Before then the networks had assumed that few people would tune in at an early hour of day: many channels had been blank. At first the show did not do well, but Garroway then brought on stage a chimpanzee, J. Fred Muggs…” quote by James T. Patterson](https://sms4smile.com/quotes/i/6bd/james-t-patterson-3417_early-morning_in-1952-nbc-put-on-its-early-morning-tod_1077785.jpg) [Download](https://sms4smile.com/quotes/i/6bd/james-t-patterson-3417_early-morning_in-1952-nbc-put-on-its-early-morning-tod_1077785.jpg) [Open image](https://sms4smile.com/quotes/i/6bd/james-t-patterson-3417_early-morning_in-1952-nbc-put-on-its-early-morning-tod_1077785.jpg) > ““In 1952 NBC put on its early morning "Today Show" featuring Dave Garroway. Before then the networks had assumed that few people would tune in at an early hour of day: many channels had been blank. At first the show did not do well, but Garroway then brought on stage a chimpanzee, J. Fred Muggs. The chimp excited children, then adults, and "The Today Show" became a popular fixture. Cartoons soon dominated morning TV on weekends.19”” [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A simple, unexpected stunt revived a failing program, showing the power of novelty to capture audience attention. **In simple terms:** Novelty can revive a struggling show. Key Takeaway Use fresh ideas to engage viewers. Themes media innovation audience engagement Mood creative optimistic Type marketing media When to use this quote - TV programming - marketing campaigns - event planning Key Concepts Novelty attention economy programming strategy Questions to Reflect On - What fresh element could revitalize your project? - Is novelty enough for lasting impact? A Different Perspective Reliance on gimmicks may not sustain long‑term success. ★ ★ ★ ★ ★ No ratings yet [Early morning](https://sms4smile.com/quotes/about/early-morning/) ## Related quotes > [“By today’s standards, if you go by the early morning TV misery shows, my broken home family of mixed parentage siblings was quite normal.”](https://sms4smile.com/quotes/hailey-giblin/by-today-s-standards-if-you-go-by-the-early-morning-tv-misery-shows/) Hailey Giblin > [When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At…](https://sms4smile.com/quotes/dick-wolf/when-it-went-on-the-air-the-sales-department-hated-it-it-was-the/) [Dick Wolf](https://sms4smile.com/quotes/author/dick-wolf/) > [“Hey… this bed is awfully lonely without you in it." His sleepy morning rasp pulls at me and his words seduce me when I…](https://sms4smile.com/quotes/k-bromberg/hey-this-bed-is-awfully-lonely-without-you-in-it-his-sleepy-morning/) [k. bromberg](https://sms4smile.com/quotes/author/k-bromberg/) > [Good Morning. Today is a new day, don't let anything stand in your way! Make it all it can be!](https://sms4smile.com/quotes/anonymous/good-morning-today-is-a-new-day-don-t-let-anything-stand-in-your-way/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The first thing that came to my mind this morning was that today is your Birthday. I hope I've been the first one to…](https://sms4smile.com/quotes/anonymous/the-first-thing-that-came-to-my-mind-this-morning-was-that-today-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“THESE STORIES OF MY LIFE HAVE...DEPOSITED ME ON THE MORNING OF TODAY.”](https://sms4smile.com/quotes/dahlma-llanos-figueroa/these-stories-of-my-life-have-deposited-me-on-the-morning-of-today/) DAHLMA LLANOS-FIGUEROA > [Morning TV is about habits. What you really need is for viewers to find you, get comfortable with you, make you part of their…](https://sms4smile.com/quotes/soledad-o-brien/morning-tv-is-about-habits-what-you-really-need-is-for-viewers-to/) [Soledad O'Brien](https://sms4smile.com/quotes/author/soledad-o-brien/) > [Yes, I still love 'South Park,' but I also love morning TV now.](https://sms4smile.com/quotes/mo-rocca/yes-i-still-love-south-park-but-i-also-love-morning-tv-now/) [Mo Rocca](https://sms4smile.com/quotes/author/mo-rocca/) > [There's a gender gap throughout television and it's very pronounced in morning TV since these shows are mostly meant for women.](https://sms4smile.com/quotes/brian-stelter/there-s-a-gender-gap-throughout-television-and-it-s-very-pronounced/) [Brian Stelter](https://sms4smile.com/quotes/author/brian-stelter/) > [It's not easy to do morning TV. A lot of people think you just show up and be yourself, but one of the hardest…](https://sms4smile.com/quotes/michael-strahan/it-s-not-easy-to-do-morning-tv-a-lot-of-people-think-you-just-show-up/) [Michael Strahan](https://sms4smile.com/quotes/author/michael-strahan/) > [I was on morning TV for 10 years in Chicago.](https://sms4smile.com/quotes/tamron-hall/i-was-on-morning-tv-for-10-years-in-chicago/) [Tamron Hall](https://sms4smile.com/quotes/author/tamron-hall/) > [I'm not your average talk-show host. This is a tough grind. Morning TV, you wake up at 5:30 in the morning, and you go…](https://sms4smile.com/quotes/wendy-williams/i-m-not-your-average-talk-show-host-this-is-a-tough-grind-morning-tv/) [Wendy Williams](https://sms4smile.com/quotes/author/wendy-williams/) > [“If you see devils, they lock you up, but in America, if you see angels, they put you on morning TV.”](https://sms4smile.com/quotes/david-sedaris/if-you-see-devils-they-lock-you-up-but-in-america-if-you-see-angels/) [David Sedaris](https://sms4smile.com/quotes/author/david-sedaris/) > [Don't wake up your neighbors early in the morning with a shout of Good morning! They will treat like a curse,\* not a blessing.](https://sms4smile.com/quotes/emmanuel-plove/don-t-wake-up-your-neighbors-early-in-the-morning-with-a-shout-of/) [Emmanuel Plove](https://sms4smile.com/quotes/author/emmanuel-plove/) > [“Men with names never truly die. It is only the nameless and faceless who vanish like smoke into the early morning air.”](https://sms4smile.com/quotes/edwidge-dandicat/men-with-names-never-truly-die-it-is-only-the-nameless-and-faceless/) Edwidge Dandicat ## More by James T. Patterson > [“Starting in 1964, average scores on Scholastic Aptitude Tests went steadily down, and per student spending went steadily up.33”](https://sms4smile.com/quotes/james-t-patterson/starting-in-1964-average-scores-on-scholastic-aptitude-tests-went/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“The 1950s witnessed especially rapid expansion of electronic and electrical firms, of tobacco, soft drink, and food-processing companies, and of the chemical, plastics, and…](https://sms4smile.com/quotes/james-t-patterson/the-1950s-witnessed-especially-rapid-expansion-of-electronic-and/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“Thanks in part to the rapid mechanization of cotton production in the early 1940s, which ultimately threw millions of farm laborers out of work,…](https://sms4smile.com/quotes/james-t-patterson/thanks-in-part-to-the-rapid-mechanization-of-cotton-production-in-the/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“Polls indicated that while women were growing increasingly sensitive about gender discrimination, only a small minority liked to be called "feminists." The majority of…](https://sms4smile.com/quotes/james-t-patterson/polls-indicated-that-while-women-were-growing-increasingly-sensitive/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“Though the ending is schmaltzy, there was bite enough in the film to distinguish it from a Norman Rockwell vision of the nation. The…](https://sms4smile.com/quotes/james-t-patterson/though-the-ending-is-schmaltzy-there-was-bite-enough-in-the-film-to/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“Along with the booming economy, which after 1962 seemed capable of almost anything, the magnified mystique of the presidency stimulated ever-greater expectations among liberals…](https://sms4smile.com/quotes/james-t-patterson/along-with-the-booming-economy-which-after-1962-seemed-capable-of/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“A rock concert at a farm in Bethel, New York, in 1969 attracted some 400,000 people who wallowed happily about in the rain, some…](https://sms4smile.com/quotes/james-t-patterson/a-rock-concert-at-a-farm-in-bethel-new-york-in-1969-attracted-some/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“Jack, however, was persuaded by an aide to telephone King's wife, Coretta, to express his sympathy. At the same time, Bobby (unbeknownst to Jack)…](https://sms4smile.com/quotes/james-t-patterson/jack-however-was-persuaded-by-an-aide-to-telephone-king-s-wife/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“By 1955 thirteen states had passed laws regulating the publication, distribution, and sale of comic books. Leading intellectuals, including C. Wright Mills, praised Wertham's efforts.70”](https://sms4smile.com/quotes/james-t-patterson/by-1955-thirteen-states-had-passed-laws-regulating-the-publication/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“The three decades following the Second World War were prolific breeders of myth. The two great military victories on opposite sides of the globe,…](https://sms4smile.com/quotes/james-t-patterson/the-three-decades-following-the-second-world-war-were-prolific/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“But the Great Society did not do nearly as much to improve the economic standing of people as did the extraordinary growth of the…](https://sms4smile.com/quotes/james-t-patterson/but-the-great-society-did-not-do-nearly-as-much-to-improve-the/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“Still, it is a stretch to regard the beats as initiating a major cultural trend in the late 1950s, let alone to see them…](https://sms4smile.com/quotes/james-t-patterson/still-it-is-a-stretch-to-regard-the-beats-as-initiating-a-major/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“Truman knew that government employees deserved fair procedures and asserted that his loyalty program would provide them. But he nonetheless expanded an already flawed…](https://sms4smile.com/quotes/james-t-patterson/truman-knew-that-government-employees-deserved-fair-procedures-and/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“THESE MANIFESTATIONS OF BACKLASH—against family breakup, illegitimacy, welfare, crime, riots, black activists, anti-war demonstrators, long-haired hippies, government programs that favored minorities, elitists, liberals generally—exposed…](https://sms4smile.com/quotes/james-t-patterson/these-manifestations-of-backlash-against-family-breakup-illegitimacy/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) > [“It then became obvious that ethnic differences (like class distinctions) refused to boil away. Even fairly well established groups, such as Irish-Americans, often nursed…](https://sms4smile.com/quotes/james-t-patterson/it-then-became-obvious-that-ethnic-differences-like-class/) [James T. Patterson](https://sms4smile.com/quotes/author/james-t-patterson/) [Explore all 131 James T. Patterson quotes ](https://sms4smile.com/quotes/author/james-t-patterson/) ## More Early morning quotes > [“Men with names never truly die. It is only the nameless and faceless who vanish like smoke into the early morning air.”](https://sms4smile.com/quotes/edwidge-dandicat/men-with-names-never-truly-die-it-is-only-the-nameless-and-faceless/) Edwidge Dandicat > [Don't wake up your neighbors early in the morning with a shout of Good morning! They will treat like a curse,\* not a blessing.](https://sms4smile.com/quotes/emmanuel-plove/don-t-wake-up-your-neighbors-early-in-the-morning-with-a-shout-of/) [Emmanuel Plove](https://sms4smile.com/quotes/author/emmanuel-plove/) > [“If it’s love, those tears are a sign of distress, not an act of defiance.        If it’s love, her bold fashion statement is something…](https://sms4smile.com/quotes/rachel-macy-stafford/if-it-s-love-those-tears-are-a-sign-of-distress-not-an-act-of/) [Rachel Macy Stafford](https://sms4smile.com/quotes/author/rachel-macy-stafford/) > [It is early, early morning. It's that time when it's still dark but you know the day is coming. Blue is bleeding through black.…](https://sms4smile.com/quotes/markus-zusak/it-is-early-early-morning-it-s-that-time-when-it-s-still-dark-but-you/) [Markus Zusak](https://sms4smile.com/quotes/author/markus-zusak/) > [I like to hit the gym early in the morning. I feel better throughout the day when I get in a workout first thing…](https://sms4smile.com/quotes/derek-jeter/i-like-to-hit-the-gym-early-in-the-morning-i-feel-better-throughout/) [Derek Jeter](https://sms4smile.com/quotes/author/derek-jeter/) > [I just want to stay by you day and night. The best feeling I get is when I see your face early morning and…](https://sms4smile.com/quotes/anonymous/i-just-want-to-stay-by-you-day-and-night-the-best-feeling-i-get-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The shadows in the early morning don't tell much. The shadows rest at that time. So it's useless to gaze very early in the…](https://sms4smile.com/quotes/carlos-castaneda/the-shadows-in-the-early-morning-don-t-tell-much-the-shadows-rest-at/) [Carlos Castaneda](https://sms4smile.com/quotes/author/carlos-castaneda/) > [Will not the very moment of great disillusionment with my brother or sister be incomparably wholesome for me becuase it so thoroughly teaches me…](https://sms4smile.com/quotes/dietrich-bonhoeffer/will-not-the-very-moment-of-great-disillusionment-with-my-brother-or/) [Dietrich Bonhoeffer](https://sms4smile.com/quotes/author/dietrich-bonhoeffer/) > [“Revising while you generate text is like drinking decaffeinated coffee in the early morning: noble idea, wrong time.”](https://sms4smile.com/quotes/paul-j-silvia/revising-while-you-generate-text-is-like-drinking-decaffeinated/) [Paul J. Silvia](https://sms4smile.com/quotes/author/paul-j-silvia/) > [I watched the early morning light pass over and through the windows of colored glass, leaving streaks of red and green and yellow on…](https://sms4smile.com/quotes/karen-cushman/i-watched-the-early-morning-light-pass-over-and-through-the-windows/) [Karen Cushman](https://sms4smile.com/quotes/author/karen-cushman/) > [“I know him, that man walking- toward me up the crowded street of the city, I have lived with him seven years now, I…](https://sms4smile.com/quotes/susan-browne/i-know-him-that-man-walking-toward-me-up-the-crowded-street-of-the/) Susan Browne > [Imagine a multidimensiona l spider's web in the early morning covered with dew drops. And every dew drop contains the reflection of all the…](https://sms4smile.com/quotes/anonymous/imagine-a-multidimensiona-l-spider-s-web-in-the-early-morning-covered/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The early morning sunlight warms a patch of linoleum, and she lets her feet bathe in it while the kettle heats on the stove.”](https://sms4smile.com/quotes/alexis-m-smith/the-early-morning-sunlight-warms-a-patch-of-linoleum-and-she-lets-her/) [Alexis M. Smith](https://sms4smile.com/quotes/author/alexis-m-smith/) > [Friends and lover are a blessing from almighty God and a faithful friend/lover is worth more than gold. What can be a better time…](https://sms4smile.com/quotes/leodonessiony/friends-and-lover-are-a-blessing-from-almighty-god-and-a-faithful/) [Leodonessiony](https://sms4smile.com/quotes/author/leodonessiony/) > [“My studio team and I approached the creation of this series with enthusiasm, wit, sincerity and sometimes more than a dash of humour. Is…](https://sms4smile.com/quotes/waswo-x-waswo-2/my-studio-team-and-i-approached-the-creation-of-this-series-with/) Waswo X Waswo [Browse all 495 Early morning quotes ](https://sms4smile.com/quotes/about/early-morning/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“In 1952 NBC put on its early morning \"Today Show\" featuring Dave Garroway. Before then the networks had assumed that few people would tune in at an early hour of day: many channels had been blank. At first the show did not do well, but Garroway then brought on stage a chimpanzee, J. Fred Muggs. The chimp excited children, then adults, and \"The Today Show\" became a popular fixture. Cartoons soon dominated morning TV on weekends.19”", "creator": { "@type": "Person", "name": "James T. 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